BeyondLabz
Beyond Labz is a Provo, Utah-based education technology company providing a browser-based virtual science lab platform with 650+ activities across Chemistry, Biology, Physics, and Organic Chemistry, serving 500+ universities, colleges, and K-12 schools worldwide through institutional licensing, direct student subscriptions, and channel partners including Pearson, Savvas, and TopHat.
- Company typePrivate
- Founded2019
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BeyondLabz does
Beyond Labz is a Provo, Utah-based education technology company that provides a browser-based virtual science lab simulation platform used by more than 500 universities, colleges, and K-12 schools worldwide. The platform offers 650+ inquiry-based lab activities across Chemistry (254), Organic Chemistry (120), Physics (103), and Biology (73), built on a proprietary science SDK developed over 20+ years using real experimental data and validated physics models. Core platform features include open-ended exploration alongside guided interactive worksheets, 80% auto-graded assessments, an xAPI-based Lab Cam academic integrity tool, and LTI 1.0/1.1/1.3-compliant integration with leading LMS platforms (Canvas, Blackboard, Moodle).
The company monetizes through a combination of individual student self-serve licenses (single-subject at $29.95/student for 20 weeks; all-subjects at $39.95/student for one year) and institutional/site licensing with volume pricing, bulk provisioning, and custom access periods for departments and institutions. Instructor access is free, with students covering their own license when registering for courses. Distribution is multi-channel: direct enterprise sales for institutional deals, self-serve direct-to-student purchases, and a network of channel partners including TopHat (US/Canada), RedShelf (US), Pearson (UK/Ireland, Middle East and Africa), Digital Content (Latin America), Edvantech (India), and Savvas (Texas Biology textbook adoption). The company targets three primary segments — Higher Education (primary), K-12 (primary), and Online Schools/Homeschooling — with vertical segmentation aligned to science curriculum standards.
Beyond Labz is privately held and founder-controlled, with no disclosed outside capital. It was founded by Dr. Brian Woodfield (BYU Chemistry professor and original developer of the Pearson-distributed Virtual ChemLab used by 1M+ students), Brent Taggart (former Chief Strategy Officer at Promethean World), and Jay Raines (entrepreneur with prior successful exit at Compliance11 to Charles Schwab). The company operates with 11-50 employees and has expanded geographically and across channel partners since its 2019 founding, including a September 2024 partnership with the Nagaland state government in India and a December 2023 Savvas partnership for Texas K-12 Biology adoption.
BeyondLabz firmographics
Firmographics- Name
- BeyondLabz
- Legal name
- Beyond Labz
- Website
- https://beyondlabz.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond Labz is a Provo, Utah-based education technology company providing a browser-based virtual science lab platform with 650+ activities across Chemistry, Biology, Physics, and Organic Chemistry, serving 500+ universities, colleges, and K-12 schools worldwide through institutional licensing, direct student subscriptions, and channel partners including Pearson, Savvas, and TopHat.
- Ownership category
- akta.pro rank
BeyondLabz industry classification
Industry- Product category
- Virtual Science Lab Simulation Software
- NAICS
- Software Publishers (5132), Educational Support Services (61171)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)
- akta.pro secondary industries
- Virtual Labs, Remote Labs & Hands-On Practice Tools (EDAFABAH), Simulation-Based Learning & Virtual Labs (EDAGAEAG), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF)
Keywords
Where BeyondLabz is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BeyondLabz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Student Licenses: Direct-to-student per-seat licensing model. Single-subject licenses (Chemistry, Biology, or Physics) at $29.95 for 20-week access (140 days). All Subjects license at $39.95 for full-year access (365 days).
- Institutional/Enterprise Licensing: Site licenses, bulk provisioning, and departmental licenses for institutions. Includes volume pricing, bulk codes, LMS integration, dedicated onboarding, and custom access periods. Used at 500+ universities and colleges worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Chemistry License - $29.95/student |
| Subscription | Multi-year contract | Biology License |
| Subscription | Multi-year contract | Physics License |
| Subscription | Annual | All Subjects License - $39.95/student (Best Value) |
| Subscription | Multi-year contract | Institutional Licensing |
| Freemium | Monthly | Instructor Access |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
BeyondLabz product offering
Product offeringCore offering
Beyond Labz sells subscription-based access to a browser-based virtual science lab simulation platform featuring 650+ inquiry-based lab activities across Chemistry, Organic Chemistry, Physics, and Biology. The product combines open-ended exploration with auto-graded interactive worksheets, integrates with Canvas/Blackboard/Moodle via LTI 1.0/1.1/1.3, and includes Lab Cam academic integrity tracking. It is licensed per student through institutional site licenses, departmental licensing, and direct individual purchases, serving middle schools, high schools, universities, online programs, and homeschool consumers.
Product overview
BeyondLabz is a single unified virtual science lab platform offering over 650 inquiry-based lab activities across four core subject areas: Chemistry (254 activities), Organic Chemistry (120 activities), Physics (103 activities), and Biology (73 activities). The platform combines two learning modes: open-ended exploration where students experiment freely, and guided interactive worksheets with auto-graded assessments. Core features include Lab Cam for academic integrity tracking and seamless LMS integration via LTI 1.0/1.1/1.3. The platform is built on a science SDK developed over 20 years using real experimental data and validated physics models.
Differentiator
Problem solved
Functional benefit
Products and services
- Beyond Labz Virtual Labs Platform Browser-based virtual science lab simulation platform offering 650+ inquiry-based lab activities across Chemistry, Biology, Physics, and Organic Chemistry, integrating with Canvas, Blackboard, Moodle, and other LTI 1.0/1.1/1.3 compliant LMS platforms and sold through institutional site licenses, per-student subscriptions, and channel partners for higher education, K-12, online schools, and homeschool buyers.
- Chemistry Virtual Labs 254 chemistry lab activities covering general and organic chemistry topics aligned with standard chemistry curricula and textbooks, available as part of the Beyond Labz platform or as a standalone 20-week Chemistry License for students and institutions.
- Physics Virtual Labs 103 physics lab activities covering density, mechanics, circuits, optics, and quantum physics topics aligned with core physics curricula, delivered as part of the Beyond Labz platform or as a standalone 20-week Physics License.
- Biology Virtual Labs 73 biology lab activities covering microscopy, genetics, molecular biology, ecology, and systematics aligned with core biology curricula, including the Savvas-adopted Texas Biology experience adopted by the Texas State Board of Education in December 2023.
- Organic Chemistry Virtual Labs 120 organic chemistry lab activities covering synthesis and qualitative analysis, extending the core Chemistry content and integrated into the Beyond Labz virtual lab platform for higher-education organic chemistry courses.
- Interactive Auto-Graded Lab Procedures Ready-to-use, fully integrated lab assignments that guide students through step-by-step scientific experiments with auto-graded assessments and Lab Cam session recording, available as part of the Beyond Labz platform to reduce instructor grading workload and provide academic integrity monitoring.
Quantifiable outcome
- 80% auto-graded lab activities reducing instructor grading workload
- +3 more outcomes
Companies that use BeyondLabz
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BeyondLabz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
BeyondLabz partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, regional and minor.
- SavvascoreSavvas and Beyond Labz partnered for Texas Biology textbook adoption, approved by the Texas State Board of Education. This partnership integrates Beyond Labz virtual labs with Savvas Texas Experience Science curriculum.
- TopHatcoreTopHat is a channel partner distributing Beyond Labz in the United States and Canada market.
- RedShelfcoreRedShelf is a channel partner distributing Beyond Labz in the United States market.
- PearsoncorePearson is a channel partner distributing Beyond Labz in UK and Ireland, Middle East and Africa markets. Previous Virtual ChemLab product was also distributed by Pearson.
- Digital ContentregionalDigital Content is a channel partner distributing Beyond Labz in Latin America market.
- EdvantechregionalEdvantech is a channel partner distributing Beyond Labz in India market.
- SavvascoreSavvas Learning Company partnered with Beyond Labz for Texas Biology textbook adoption, approved by the Texas State Board of Education in 2023.
- Kendall HuntminorKendall Hunt is listed as a partner in the Beyond Labz ecosystem.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
BeyondLabz competitors and assessment
Company assessmentDirect peers
- Labster: Labster is a venture-backed provider of immersive virtual science labs for higher education and K-12, directly competing with BeyondLabz in the same product category with similar LMS-integrated delivery and institutional sales motion.
- Praxilabs: Praxilabs offers 3D virtual science labs across physics, chemistry, and biology for schools and universities, directly overlapping with BeyondLabz's subject coverage and target customer segments.
- ExploreLearning (Gizmos): ExploreLearning's Gizmos product provides interactive online simulations for STEM education with strong K-12 adoption, directly competing with BeyondLabz for science lab simulation budgets in schools.
- PhET Interactive Simulations: PhET, from University of Colorado Boulder, provides free interactive math and science simulations widely used in K-12 and higher education, serving as a partial substitute for BeyondLabz's virtual labs.
- Science Interactive: Science Interactive provides virtual and hands-on science labs for higher education and is both a listed BeyondLabz ecosystem partner and a direct competitor in the same institutional customer base.
Broad incumbents
- Pearson: Pearson is a global education publisher and a BeyondLabz channel partner for UK/Ireland/MEA, while also offering its own competing digital science courseware and lab content at scale.
- Savvas Learning Company: Savvas is a major K-12 publisher partnered with BeyondLabz for Texas Biology adoption, and more broadly competes for science curriculum budgets with its own digital content and lab solutions.
- Top Hat: Top Hat is a higher education teaching platform that distributes BeyondLabz in the US and Canada while also offering its own interactive courseware and lab-adjacent content.
- RedShelf: RedShelf is a digital content distribution platform used by BeyondLabz in the US and serves a broader role as a content delivery and e-textbook infrastructure layer for educational institutions.
Emerging players
- Smart Science: Smart Science offers online virtual science labs for schools and universities with smaller scale than BeyondLabz, serving a comparable niche in chemistry and physics lab simulations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BeyondLabz social profiles
Digital presenceBeyondLabz financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeyondLabz leadership team
Management profileNumber of profiles
Profiles10 records
BeyondLabz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeyondLabz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeyondLabz
What does BeyondLabz do?
Beyond Labz sells subscription-based access to a browser-based virtual science lab simulation platform featuring 650+ inquiry-based lab activities across Chemistry, Organic Chemistry, Physics, and Biology. The product combines open-ended exploration with auto-graded interactive worksheets, integrates with Canvas/Blackboard/Moodle via LTI 1.0/1.1/1.3, and includes Lab Cam academic integrity tracking. It is licensed per student through institutional site licenses, departmental licensing, and direct individual purchases, serving middle schools, high schools, universities, online programs, and homeschool consumers.
Is BeyondLabz a public or private company?
BeyondLabz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeyondLabz founded?
BeyondLabz was founded in 2019. It employs 11 to 50 people.
Where is BeyondLabz based?
BeyondLabz is headquartered in Provo, United States, in the North America region.
How does BeyondLabz make money?
Two revenue lines are on record. Individual Student Licenses are the primary driver. The others are institutional/Enterprise Licensing.
Who are BeyondLabz's main competitors?
Direct peers on record are Labster, Praxilabs, ExploreLearning (Gizmos), PhET Interactive Simulations and Science Interactive. Broad incumbents are Pearson, Savvas Learning Company, Top Hat and RedShelf. Smart Science is listed as an emerging player.
Does BeyondLabz have an API?
No public API is recorded for BeyondLabz.
What industry is BeyondLabz in?
BeyondLabz's product category is Virtual Science Lab Simulation Software. Its primary akta.pro industry code is EDAFACAF, Digital Labs, Simulations & Virtual Practicals (Non-XR), with a secondary code of EDAFABAH, Virtual Labs, Remote Labs & Hands-On Practice Tools. Its NAICS code is 5132 and its SIC code is 7371.