RACEceiver
RACEceiver is a television broadcasting and wireless communications equipment manufacturing company.
- Company typePrivate
- Founded2001
- HeadquartersGainesville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What RACEceiver does
RACEceiver offers oneway communications equipment for racing as well as electronic timing and scoring equipment and race scanners. Their products are race scanners, and transponder timing and scoring systems.
RACEceiver firmographics
Firmographics- Name
- RACEceiver
- Legal name
- Innovative Spectator Products, Inc.
- Website
- https://www.raceceiver.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RACEceiver is a television broadcasting and wireless communications equipment manufacturing company.
- Ownership category
- akta.pro rank
RACEceiver industry classification
Industry- Product category
- Racing Communications Equipment
- NAICS
- Other Spectator Sports (711219), Racetracks (711212)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Motorsports Tracks & Racing Facilities (MPAKAEAC), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN), Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where RACEceiver is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RACEceiver business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time hardware sales of RACEceiver radio communication devices, LITEceiver wireless flagging systems, transponders, and accessories. No ongoing subscription required for core products.
- Accessories and Consumables: Sales of accessories including earbuds, mounts, charging cables, foam replacements, holsters, and other replacement parts
- Transponders (Westhold): Westhold timing transponders sold without subscriptions. Includes rechargeable transponders, charging units, mounting pouches, and hardwire options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hybrid - Top of the line with E-Ink display and dual audio ports |
| Unit Pricing | Pay-as-you-go | Classic Fusion+ - Basic reliable communication |
| Unit Pricing | Pay-as-you-go | Legend+ - With 2-way radio passthrough |
| Unit Pricing | Pay-as-you-go | Element - Water and dust resistant rechargeable |
| Unit Pricing | Pay-as-you-go | LITEceiver - Wireless in-car flagging |
| Unit Pricing | Pay-as-you-go | LITEceiver Impact - With G-force detection |
| Unit Pricing | Pay-as-you-go | Transponders - No subscription required |
| Unit Pricing | Pay-as-you-go | Earbuds - Various quality tiers |
| Unit Pricing | Pay-as-you-go | Accessories and mounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
RACEceiver product offering
Product offeringCore offering
RACEceiver (legal entity Innovative Spectator Products) designs, manufactures, and sells compact radio communication devices and wireless in-car flagging systems that let racing drivers and corner workers receive track-flag alerts audibly inside the vehicle. Its product line includes the RACEceiver personal receivers (Hybrid, Classic Fusion+, Legend Plus, Element), the LITEceiver wireless flagging system with Race Control track-light integration, Westhold transponders, custom-molded driver earpieces, and track-side LED Race Control light systems sold to racing venues and sanctioning bodies.
Product overview
RACEceiver is a racing communication and safety technology company offering a comprehensive product ecosystem centered on two main product lines: RACEceiver (voice communication radios) and LITEceiver (wireless visual flagging systems). The core RACEceiver line includes Hybrid (top-tier with dual-audio and E-Ink display), Classic Fusion+, Legend Plus (with 2-way radio pass-through), and Element (water/dust resistant). The LITEceiver line provides wireless in-car flagging with LED displays showing racing flags (Green, Yellow, Red, White, Checkered), with the Impact model adding G-force detection for incident severity assessment. Supporting products include Westhold transponders for timing/scoring, 3-Color Track Lights for race control, and comprehensive accessories including earbuds (Custom Professional, Semi-Pro, Rookie tiers), mounts, cables, and replacement parts. The LITEceiver Race Control system enables complete track management with wireless control of lights and in-car devices. All products serve the motorsports industry including circle track, drifting, monster trucks, boat racing, and more.
Differentiator
Problem solved
Functional benefit
Brands
- RACEceiver: Communication solutions for circle track and road racing, including radio receivers and accessories for race communication
- LITEceiver
- Westhold Timing Solutions
Products and services
- RACEceiver Hybrid
Quantifiable outcome
- Pre programmed channels eliminate setup complexity - just dial up the channel and go racing
- +4 more outcomes
Companies that use RACEceiver
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles3 records
RACEceiver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
RACEceiver partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Westhold CorporationcoreJoint marketing agreement entered in 2007 with Westhold Corporation of California for electronic timing and scoring solutions. This partnership allowed RACEceiver to offer a more diverse product offering including Westhold transponders (rechargeable and hardwire options), charging units, and mounting accessories. The transponders are light, compact devices attached to vehicles with unique identification numbers that work with loop antennas and decoders for race timing. Westhold transponders feature LED indicators for operational status and low battery conditions, compatible with Westhold and MyLaps systems.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
RACEceiver competitors and assessment
Company assessmentDirect peers
- MyLaps: MyLaps is the dominant motorsport timing and scoring platform (transponders, loop systems, timing software) used across professional and amateur racing. It directly overlaps with RACEceiver's transponder and timing/scoring offerings, and is increasingly expanding into integrated race-control and flagging ecosystems.
- Westhold Corporation: Westhold manufactures electronic timing and scoring transponders and decoders for motorsports. RACEceiver has a joint marketing agreement with Westhold (since 2007), and Westhold transponders are resold through RACEceiver's dealer channel — making it both partner and direct competitor in timing hardware.
- RACELOGIC: RACELOGIC (VBOX) makes GPS-based data logging, video, and timing systems widely used in motorsports. It overlaps with RACEceiver on the timing/performance telemetry side and competes for the same professional racer and series-organizer budgets.
- AiM Sports (AiM Tech): AiM Tech produces motorsport data acquisition systems, dashes, lap timers, and smartycam video. It competes with RACEceiver for driver and team electronics spend, with deeper instrumentation and data analytics functionality.
- MoTeC: MoTeC designs and manufactures professional motorsport engine management, data acquisition, and display systems. It serves a similar professional/club-racing customer base as RACEceiver and overlaps on in-car displays and race-control electronics.
Emerging players
- Longacre Racing Products: Longacre produces pit equipment, scales, alignment tools, and basic racing electronics for short-track racers. It overlaps with RACEceiver at the entry-level/grassroots racer segment on hardware sold through dealer networks.
- Intercomp Racing: Intercomp is a leading manufacturer of racing scales, timing systems, and weighing/measurement equipment for motorsports. It overlaps with RACEceiver's timing and track infrastructure product lines and serves a similar customer base of tracks and professional teams.
- Race Technology Ltd: Race Technology makes GPS-based data loggers, lap timers, and performance meters for club and professional motorsport. It competes with RACEceiver on the telemetry and timing side for the same driver customer base.
- Stack (B&B Engineering): Stack manufactures racing instruments, dashes, and data acquisition for professional motorsport. It serves professional and semi-professional racing teams with overlapping in-car instrumentation.
Broad incumbents
- Garmin (motorsport segment): Garmin's GPS and timing products extend into motorsport lap-timing (e.g., Garmin Catalyst). As a broad incumbent in consumer GPS, it represents a larger-platform competitive risk to niche motorsport electronics players like RACEceiver if it deepens connected-racing features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
RACEceiver social profiles
Digital presenceRACEceiver financial estimates
Financial estimateRevenue estimate
Valuation estimate
RACEceiver leadership team
Management profileNumber of profiles
Profiles3 records
RACEceiver funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RACEceiver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RACEceiver
What does RACEceiver do?
RACEceiver (legal entity Innovative Spectator Products) designs, manufactures, and sells compact radio communication devices and wireless in-car flagging systems that let racing drivers and corner workers receive track-flag alerts audibly inside the vehicle. Its product line includes the RACEceiver personal receivers (Hybrid, Classic Fusion+, Legend Plus, Element), the LITEceiver wireless flagging system with Race Control track-light integration, Westhold transponders, custom-molded driver earpieces, and track-side LED Race Control light systems sold to racing venues and sanctioning bodies.
Is RACEceiver a public or private company?
RACEceiver is a private company. It is classified as family owned and is currently operating.
When was RACEceiver founded?
RACEceiver was founded in 2001. It employs 11 to 50 people.
Where is RACEceiver based?
RACEceiver is headquartered in Gainesville, United States, in the North America region.
How does RACEceiver make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Consumables and transponders (Westhold).
Who are RACEceiver's main competitors?
Direct peers on record are MyLaps, Westhold Corporation, RACELOGIC, AiM Sports (AiM Tech) and MoTeC. Emerging players are Longacre Racing Products, Intercomp Racing, Race Technology Ltd and Stack (B&B Engineering). Garmin (motorsport segment) is listed as a broad incumbent.
Does RACEceiver have an API?
No public API is recorded for RACEceiver.
What industry is RACEceiver in?
RACEceiver's product category is Racing Communications Equipment. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711219 and its SIC code is 3949.