SUEX
SUEX Srl designs and manufactures Diver Propulsion Vehicles and an integrated underwater navigation ecosystem (DRIVe) for recreational, technical, professional, and defense divers, distributing globally via direct e-commerce, certified dealers, and a U.S. subsidiary.
- Company typePrivate
- Founded2000
- HeadquartersVillorba, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SUEX does
SUEX Srl, founded in 2000 in Villorba near Venice, Italy, designs and manufactures Diver Propulsion Vehicles (DPVs) and a proprietary underwater navigation-and-telemetry ecosystem used by recreational, technical, professional, and defense divers. Its core hardware portfolio comprises the Goldfinder Series — XJ, XK, and XJ Voyager — targeting technical and cave diving at depths up to 200m with up to 360 minutes of cruise runtime, and the VR Series — Nemo, Quantum, and Voyager — spanning entry-level to high-end recreational use, with the Voyager variants built around UN38.3/IATA-compliant modular battery packs for airline transport. The proprietary DRIVe system integrates an AHRS inertial navigation unit, GNSS positioning, the ERON D-1 dashboard, the Sinapsi sensor front cone, the Seika surface marker buoy, and the Calypso mobile app into a single wireless telemetry ecosystem, anchored by the in-house Battery Management System and the patented PropLock and Smart Lock mechanical systems.
SUEX monetizes primarily through hardware sales of DPVs, batteries, accessories, and branded apparel, supplemented by the subscription-style 5 FOR YOU extended warranty program and professional maintenance and repair services delivered through a global network of certified dealers and SUEX GOLD service centers. The company sells directly via its own e-commerce storefront (shop.suex.it) and indirectly through channel partners and direct enterprise sales into defense and professional diving organizations; pricing is quote-based, with the VR Quantum Travel Pack observed at approximately €1,425. Since January 2025, SUEX has operated as an autonomous subsidiary within AION Group, a private holding company jointly formed with Blueprint Subsea and owned by the four founders of both firms; AION Group consolidates revenue from joint defense projects, while SUEX continues to manage its consumer and professional diving business independently.
SUEX holds ISO 9001, ISO 14001, and ISO/IEC 27001 certifications, and has three registered patents (PropLock, Smart Lock, Divelift) underpinning its product differentiation. Headcount sits in the 11–50 employee band, distribution spans four continents through certified dealers and diving schools, and in January 2026 the company established SUEX Sport USA as a wholly-owned subsidiary to serve the U.S. market directly, signaling an active expansion phase built around a refreshed product portfolio and a formalized defense-side revenue stream.
SUEX firmographics
Firmographics- Name
- SUEX
- Legal name
- Suex Srl
- Website
- https://suex.it
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SUEX Srl designs and manufactures Diver Propulsion Vehicles and an integrated underwater navigation ecosystem (DRIVe) for recreational, technical, professional, and defense divers, distributing globally via direct e-commerce, certified dealers, and a U.S. subsidiary.
- Ownership category
- akta.pro rank
SUEX industry classification
Industry- Product category
- Diver Propulsion Vehicles
- NAICS
- Ship and Boat Building (3366)
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)
Keywords
Where SUEX is headquartered
LocationHeadquarters
- HQ city
- Villorba
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
SUEX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- DPV Hardware Sales: Primary revenue from designing, manufacturing, and selling Diver Propulsion Vehicles (DPVs) including Goldfinder series (XJ, XK, XJ Voyager) and VR series (Nemo, Quantum, Voyager).
- Batteries and Power Systems: Sales of lithium-ion and NiMH battery packs for DPVs including Quantum battery pack, Voyager battery, XJ-S battery, and modular battery systems with UN38.3 certification for air transport.
- Accessories and Spare Parts: Sales of accessories including Smart Lock towing lines, camera mounts, handles, harnesses, travel cases, and replacement parts for all DPV models.
- Extended Warranty Program (5 FOR YOU): Paid warranty extension program from 2 to 5 years covering manufacturing faults on bodies, prop lock propeller, motor, and electronics. Requires scheduled maintenance at certified service centers.
- Professional Services: Maintenance, repairs, and certification services through a network of certified service centers. Replacement parts and professional technical support.
- Logowear/Apparel: Branded clothing line including t-shirts, hoodies, jackets, caps, and accessories for divers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VR Quantum bundle with travel case and Voyager battery pack |
| Subscription | Multi-year contract | 5 FOR YOU Extended Warranty Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SUEX product offering
Product offeringCore offering
SUEX designs, manufactures and sells Diver Propulsion Vehicles (DPVs) and related accessories for recreational, technical, professional and defense divers. The product portfolio spans two main DPV lines — the Goldfinder series for technical/professional use and the VR series for recreational to advanced use — supported by the integrated DRIVe wireless navigation system, modular batteries, tow lines and branded apparel.
Product overview
SUEX is a Diver Propulsion Vehicle (DPV) manufacturer offering two main product series: the Goldfinder Series (for technical and professional use) including Goldfinder XJ, XJ Voyager, and XK models; and the VR Series (for recreational to professional use) including VR Nemo, VR Quantum, and VR Voyager. The ecosystem is supported by the DRIVe integrated navigation system with components including ERON D-1 dashboard, Calypso mobile app, Sinapsi front cone, and Seika SMB buoy. Accessories include the Gemini frame for dual-DPV configuration, Smart Lock tow lines, and Divelift buoyancy aids. The company, founded in 2000 near Venice, Italy, is now part of AION Group and maintains UNI EN ISO 9001, UNI EN ISO 14001, and ISO/IEC 27001:2022 certifications.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 200m depth capability (Goldfinder series)
- +2 more outcomes
Companies that use SUEX
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SUEX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
SUEX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AION GroupcoreSUEX became part of AION Group, a new private holding company, along with Blueprint Subsea. AION Group is entirely owned by the four founders of SUEX and Blueprint Subsea. Both companies continue to operate as distinct and autonomous businesses managed by their founders and management teams, with no interruption to daily activities.
- Blueprint SubseacoreLong-term strategic partner in the defense sector. SUEX has collaborated closely with Blueprint Subsea, with a large percentage of both companies' revenue now coming from joint defense projects. This partnership led to the creation of AION Group holding company. Within the new group, both companies continue to operate autonomously.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SUEX competitors and assessment
Company assessmentDirect peers
- Sublue: Sublue is a leading Chinese underwater scooter/DPV manufacturer competing head-to-head with SUEX in the consumer and recreational DPV market. It sells a comparable range of personal water propulsion devices globally and is the most direct head-to-head competitor.
- Halcyon Dive Systems: Halcyon is a US-based technical and cave diving equipment maker that produces DPVs and accessories for serious divers. Its product focus on technical/cave diving directly mirrors SUEX's Goldfinder Series positioning.
- Poseidon Diving Systems: Poseidon is a Swedish technical diving brand known for rebreathers and high-end dive equipment, with relevance to SUEX's technical/professional segment. It targets an overlapping high-end, technical-diving customer base.
- Aquatec DPV: Aquatec is an established DPV manufacturer specializing in underwater propulsion vehicles for technical divers and military applications. Its product range and target customer (technical/professional divers) closely parallels SUEX's Goldfinder Series.
- SeaBob: SeaBob is a premium German underwater watercraft maker in the same recreational/consumer DPV category as SUEX's VR Series. Both sell electric, jet-driven underwater scooters to affluent divers and water-sports users with comparable price points.
Regional players
- Mares: Mares is an Italian dive equipment brand with a broad diving product portfolio, including DPVs and dive computers. It is a regional peer sharing the Italian manufacturing base and overlapping in recreational and technical diving markets.
- Cressi: Cressi is an Italian diving equipment manufacturer (masks, fins, regulators) and a fellow 'Made in Italy' dive brand. While Cressi is broader than DPVs, it overlaps as an Italian regional peer serving the same recreational diving customer base as SUEX.
Broad incumbents
- Scubapro: Scubapro is a major global dive equipment manufacturer (regulators, BCDs, dive computers) and also markets DPVs, making it a broad incumbent that overlaps with SUEX in technical and professional diving.
- Yamaha (Underwater Scooters / Seascooter line): Yamaha produces a well-known line of recreational seascooters/underwater scooters targeting the entry-level consumer segment. As a much larger marine and powersports conglomerate, it competes with SUEX's VR Nemo-tier products.
Emerging players
- TUSA (Tabata): TUSA is a Japanese-origin dive equipment maker offering masks, regulators, and underwater scooters aimed at recreational divers. It overlaps with SUEX in the recreational DPV category and competes in similar dealer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SUEX social profiles
Digital presenceSUEX compliance and trust
Trust signalCompliance3 records
SUEX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUEX leadership team
Management profileNumber of profiles
SUEX subsidiaries and ownership
Company hierarchySubsidiaries1 record
SUEX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUEX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUEX
What does SUEX do?
SUEX designs, manufactures and sells Diver Propulsion Vehicles (DPVs) and related accessories for recreational, technical, professional and defense divers. The product portfolio spans two main DPV lines — the Goldfinder series for technical/professional use and the VR series for recreational to advanced use — supported by the integrated DRIVe wireless navigation system, modular batteries, tow lines and branded apparel.
Is SUEX a public or private company?
SUEX is a private company. It is classified as corporate owned and is currently operating.
When was SUEX founded?
SUEX was founded in 2000. It employs 11 to 50 people.
Where is SUEX based?
SUEX is headquartered in Villorba, Italy, in the Europe region.
How does SUEX make money?
Six revenue lines are on record. DPV Hardware Sales are the primary driver. The others are batteries and Power Systems, accessories and Spare Parts, extended Warranty Program (5 FOR YOU), professional Services and logowear/Apparel.
Who are SUEX's main competitors?
Direct peers on record are Sublue, Halcyon Dive Systems, Poseidon Diving Systems, Aquatec DPV and SeaBob. Regional players are Mares and Cressi. Broad incumbents are Scubapro and Yamaha (Underwater Scooters / Seascooter line). TUSA (Tabata) is listed as an emerging player.
Does SUEX have an API?
No public API is recorded for SUEX.
What industry is SUEX in?
SUEX's product category is Diver Propulsion Vehicles. Its primary akta.pro industry code is IMAJAEAK, Electric & Hybrid Leisure Craft Manufacturing. Its NAICS code is 3366 and its SIC code is 3790.