HydroHoist Boat Lifts

What HydroHoist Boat Lifts does

HydroHoist Boat Lifts is a US-based manufacturer of hydro-pneumatic boat lifts founded in 1964 and headquartered in Claremore, Oklahoma. The company designs and produces boat lifts and drive-on ports for pontoons, wake boats, fishing boats, cruisers, and personal watercraft, with lift capacities ranging from 4,400 lbs (HarborHoist entry) to 32,000+ lbs for heavy-duty and commercial applications, plus a specialized Shallow Water UltraLift that operates in as little as 22 inches of water. Core technology centers on rotomolded polyethylene flotation tanks combined with above-water steel construction to resist corrosion — a design the company has continuously refined since the 1960s. The product line also includes HydroMate push-button control systems, HydroLocker dock storage, dock protection accessories, and HyPower marine-grade power pedestals.

HydroHoist operates as a wholly-owned brand within Waterfront Brands, LLC, a privately held diversified waterfront equipment portfolio formed through the 2019 merger with ShoreMaster and the 2020 acquisition of Neptune Boat Lifts. The portfolio now spans docks, lifts, electrical distribution, fabrics, and rotomolding services, and is led by CEO Don Hurley with Invision Capital as equity partner. Distribution is executed exclusively through a nationwide authorized dealer network supplemented by the TotalMarina.com e-commerce storefront for accessories; pricing is quote-based through dealers rather than published. Customer segments include individual boat owners (primary), commercial and municipal marina operators, and government/military buyers including the U.S. Navy.

Revenue derives from hardware sales of lifts and ports, complementary marine accessories, and wholesale shipments to the dealer network. Marketing relies on the boatlift.com website with a product finder tool, an educational blog, dealer locator, and seasonal promotional campaigns such as the Stars & Stripes Summer Giveaway; channel partners and direct government sales round out the go-to-market. HydroHoist holds ISO 9001 certification and an NMMA Global Star Award, supports more than 55,000 lifts in service across the United States, and markets itself as "America's #1 Boat Lift & Jet Ski Dock" brand.

Name

HydroHoist Boat Lifts

Legal name

Waterfront Brands, LLC

Website

https://boatlift.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

HydroHoist Boat Lifts, founded 1964 and based in Claremore, Oklahoma, manufactures hydro-pneumatic boat lifts, drive-on ports, and marine accessories sold through a nationwide dealer network to individual boat owners, marina operators, and government buyers as part of the Waterfront Brands portfolio.

Ownership category

akta.pro rank

Product category

Marine Boat Lifts

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Shiplifts & Transfer Systems (Rail/Platform Transfer, Slipways) (IMAJALAB)

Keywords

• Boat lift manufacturing
• Marine accessories
• Hydro-pneumatic lifts
• Drive-on ports
• Boat storage equipment

Headquarters

HQ city

Claremore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Boat Lift Hardware Sales: Primary revenue from manufacturing and selling hydro-pneumatic boat lifts and drive-on ports for pontoons, wake boats, fishing boats, and PWCs. Products sold through authorized dealer network.
2. Marine Accessories: Sales of complementary products including HydroLockers dock storage, dock protection bumpers, lift controls, HyPower pedestals, and other accessories. Available through dealer network and TotalMarina.com e-commerce.
3. Dealer Network Revenue: Authorized dealers purchase products wholesale and resell/install to end customers. Company provides sales support, training, and marketing materials to dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HydroHoist Boat Lifts manufactures and sells hydro-pneumatic boat lifts and drive-on ports for boats and personal watercraft (pontoons, wake boats, fishing boats, cruisers, PWCs). The company produces the UltraLift Series (5,000–9,000 lbs capacity), Shallow Water UltraLift (operates in as little as 22 inches of water), Front Mount UltraLift, HarborHoist saltwater/free-floating lifts (4,400–25,000 lbs), HydroPort and ShorePort drive-on PWC ports, and complementary marine accessories. Products are sold through a nationwide authorized dealer network that handles sales, installation, and service.

Product overview

HydroHoist Boat Lifts is a comprehensive waterfront equipment company offering hydro-pneumatic boat lifts, drive-on ports for personal watercraft, and marine accessories. The product portfolio centers on the UltraLift Series (including Shallow Water and Front Mount variants), HarborHoist floating lifts, HydroMate controls, and HydroPort/ShorePort drive-on ports. Accessories include HydroLockers dock storage, dock protection products, and HyPower power pedestals. The company operates under Waterfront Brands alongside ShoreMaster, Neptune Boat Lifts, PolyDock Products, and Tide Tamer.

Differentiator

Problem solved

Functional benefit

Brands

• UltraLift Series: Premium hydro-pneumatic boat lifts with capacities from 5,000 to 9,000 lbs featuring polyethylene tanks and above-water steel construction.
• HarborHoist
• Shallow Water UltraLift
• Front Mount UltraLift
• HydroMate
• HydroPort Epic
• HydroPort Extreme
• ShorePort
• HydroLocker
• HyPower Pedestals

Products and services

• UltraLift Series Hydro-pneumatic boat lifts with capacities from 5,000 to 9,000 lbs featuring custom-molded polyethylene tanks, above-water steel construction, customizable bunks, hull supports, and fast lifting/lowering cycles. Designed for pontoons, wake boats, fishing boats, and cruisers.
• Shallow Water UltraLift Low-profile UltraLift variant capable of operating in as little as 22 inches of water (plus boat draft), designed for shallow lakefronts and soft or uneven substrates.
• Front Mount UltraLift UltraLift configured with controls and mechanisms at the bow end of the lift for convenient dock access; secured with two brackets and suitable for irregularly shaped slips and rough water conditions. Capacities 5,000 to 6,500 lbs.
• HarborHoist Free-floating drive-on boat lift with capacities from 4,400 to 25,000 lbs. Marine-grade aluminum and stainless steel construction designed for fresh, brackish, and saltwater environments, operating in waters as shallow as 48 inches.
• HydroMate Control System Push-button control system upgrade for boat lifts, offering automated operation with electronic solenoid valves and high-flow blowers for one-touch lifting and remote control capabilities.
• HydroPort Epic Drive-on port designed for personal watercraft (jet skis/PWCs) with award-winning design and durable construction.
• HydroPort Extreme Heavy-duty drive-on port for PWCs and watercraft, engineered for durability in demanding marine environments.
• ShorePort Drive-on port system for jet skis and personal watercraft, providing secure storage and easy drive-on access.
• HydroLockers Rotomolded, UV-stabilized polyethylene dock storage lockers available in rectangular (78-inch, 25 cu ft) and triangle (corner, 14 cu ft) models. Weatherproof, lockable storage for life jackets, fishing gear, tools, and dock essentials.
• Dock Protection Accessories Heavy-duty bumpers, fenders, corner bumpers, safety rails, and dock protection products that guard boats and docks against impact damage.
• HyPower Power Pedestals Shoreline power pedestals including PowerPort (400-amp capacity) and EnergyMate (120-amp capacity) units for reliable dock electrical supply and lighting.

Quantifiable outcome

• Lift-equipped marina slips command 20-40% higher rental premiums and typically pay for themselves within three years
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Waterfront Brands (Parent Company)coreOthers · 19 January 2021ShoreMaster and HydroHoist merged in 2019, rebranded under Waterfront Brands umbrella. Neptune Boat Lifts acquired in 2020. Together they form the most comprehensive suite of waterfront products in North America.
• Neptune Boat LiftscoreStrategic or Co-development Partner · 1 December 2020Acquired Neptune Boat Lifts in 2020, adding saltwater lift expertise and expanding product portfolio. Neptune founded 2007 in Fort Lauderdale, Florida with 100+ dealers in Florida and Caribbean.
• U.S. NavyflagshipChannel Partner/ Reseller/ DistributorHydroHoist secured U.S. Navy contract for heavy-duty boat lifts at military bases and Coast Guard facilities.
• ICOMIA Marinas GroupminorOthersHydroHoist/Waterfront Brands listed as new member of ICOMIA (International Council of Marine Industry Associations) Marinas Group, connecting with global marina industry network.
• YETI, JBL, Bogg (Prize Package Sponsors)minorGTM or Marketing PartnerPremium gear brands contributing to HydroHoist Stars & Stripes Summer Giveaway. YETI provides coolers and drinkware, JBL provides speakers, Bogg provides beach bags.
• HyPower PedestalscoreOEM/ Whitelabel/ Licensing PartnerHyPower (Waterfront Brands subsidiary) provides integrated electrical solutions for marina infrastructure including PowerPort (400-amp) and EnergyMate (120-amp) power pedestals, integrated with HydroHoist's marina solutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ShoreMaster: Sister brand under Waterfront Brands; premier manufacturer of modular dock systems and waterfront equipment. Directly comparable as a boat lift and waterfront product manufacturer serving the same marinas, dealers, and consumer base.
• Sunstream Boat Lifts: Independent manufacturer of floating and solar-powered boat lifts. Competes head-to-head with HydroHoist's floating drive-on and hydro-pneumatic lifts for freshwater consumers and marinas.
• Patriot Boat Lifts: U.S. boat lift manufacturer offering aluminum and galvanized lifts across a wide capacity range. Direct competitor in the same consumer and marina lift category.
• Hi-Tek Boat Lifts: Manufacturer of aluminum boat lifts for fresh and saltwater; competes directly on durability, capacity, and customization for recreational vessels.
• Golden Boat Lifts: Independent boat lift manufacturer competing on capacity, drive-on convenience, and saltwater suitability—parallel product set to HydroHoist's UltraLift and HarborHoist lines.
• DECO Boat Lifts: Manufacturer of aluminum, cradle-style boat lifts; competes directly with HydroHoist in the mid-capacity recreational lift segment.
• Neptune Boat Lifts: Sister brand under Waterfront Brands post-2020 acquisition; Fort Lauderdale-based saltwater boat lift specialist with 4-post and elevator lifts up to 300,000 lbs. Same end customer base, segmented freshwater/saltwater positioning.
• Wave Armor: Manufacturer of floating PWC docks and jet ski ports that overlap directly with HydroHoist's HydroPort Epic, HydroPort Extreme, and ShorePort drive-on products.

Broad incumbents

• EZ Dock: Large established manufacturer of modular floating docks and PWC ports with broader product breadth than HydroHoist. Adjacent waterfront category, overlapping marina and consumer channels.

Emerging players

• Candock: Manufacturer of modular floating dock cubes and PWC ports; emerging competitor in the broader waterfront infrastructure category where HydroHoist and ShoreMaster also compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HydroHoist Boat Lifts