Pocket Hercules

What Pocket Hercules does

Pocket Hercules is an independent, privately held full-service advertising agency headquartered in Minnetonka, Minnesota (Minneapolis suburb), founded October 31, 2005 by Jason Smith and Tom Camp. The firm provides branding, print and broadcast advertising, design and identity, public relations, social media content and management, digital advertising, web design and development, media planning and buying, programmatic and search engine advertising, and full-service video production. Its client base is concentrated in mid-to-large U.S. enterprise accounts across motorcycles, fishing, lawn and construction equipment, banking, healthcare, footwear, heavy equipment, and consumer goods, with named marquee relationships including Harley-Davidson, Rapala, Toro, Delta Dental, and Red Wing Shoes.

The business model is project-based professional services — clients are billed agency fees and media commissions on multi-channel campaigns executed by a deliberately lean 11-50 person senior creative team that works directly with clients without intermediate account management layers. Long-tenured partnerships (Rapala at nearly 20 years) and recurring work for Harley-Davidson, Northern Tool, and Case Construction via lead-agency partner Wolfes provide revenue stability. A secondary, sub-scale revenue stream comes from agency-owned brands: Lakemaid Beer (launched 2015), Tiny Footprint Coffee, and Awesimals phone cases. The agency also markets direct via a blog (Newzenblog), social channels, and PR-driven earned media, including the 2015 Lakemaid drone-delivery stunt that generated coverage on Fox News, the Today Show, and the Wall Street Journal.

In June 2025, Pocket Hercules extended beyond pure services with Dead Click Revival, an AI-augmented digital lead generation tool developed with Megan Gaffney that identifies website visitors, ranks lead quality, and produces summaries of prospect intent. The agency does not operate a proprietary technology platform for its core services, relying instead on standard martech (Hootsuite, HubSpot, Sprout Social, Google Analytics, Tailwind). Tom Camp and Jack Supple have retired, leaving Jason Smith as the remaining active co-founder and CCO; the firm has remained independent throughout its 20-year history with no disclosed institutional investment, M&A activity, or restructuring.

Name

Pocket Hercules

Legal name

Pocket Hercules, Inc.

Website

https://pockethercules.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Minneapolis (Minnetonka)-based full-service advertising agency founded in 2005, serving mid-to-large U.S. enterprise B2B clients with branding, advertising, PR, social media, video, and media buying across consumer goods, equipment, and financial services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Advertising agency services
• Creative brand campaigns
• Media buying planning
• Video production services
• Digital lead generation

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative Agency Services: Project-based creative and advertising services including branding, campaign development, media buying, video production, and digital marketing. Revenue derived from agency fees for creative work, media buying commissions, and potentially retainer arrangements with long-term clients.
2. Own Brand Products: Pocket Hercules has launched agency-owned brands including Lakemaid Beer (created and owned by Pocket Hercules), Tiny Footprint coffee brand, and Awesimals phone case brand. This represents a secondary revenue stream from product sales.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Pocket Hercules is an independent Minneapolis-based advertising agency that delivers comprehensive creative services including branding and brand creation, print and broadcast advertising, design and identity, public relations, social media content and management, digital advertising, media planning and buying, web design and development, and full-service video production. The agency primarily serves enterprise B2B clients with multi-media channel campaigns that drive measurable brand outcomes, and also operates agency-owned consumer brands (Lakemaid Beer, Tiny Footprint Coffee, Awesimals) and a digital lead generation tool (Dead Click Revival).

Product overview

Pocket Hercules is a Minneapolis-based independent advertising agency founded in 2005 that offers a comprehensive suite of marketing services. The agency's core offerings include branding and brand creation, print and broadcast advertising, design and identity, research and planning, public relations, social media content and management, digital advertising, web design and development, media planning and buying, programmatic advertising, search engine advertising, and video production. In addition to client services, Pocket Hercules has also launched several agency-owned brands including Lakemaid Beer (a craft beer launched via drone delivery campaign in 2015), Tiny Footprint Coffee (carbon neutral coffee), and Awesimals (kids phone cases). The agency most recently introduced Dead Click Revival in June 2025, a digital lead generation tool using AI to identify website visitors and deliver qualified leads with contact information and AI-generated quality assessments.

Differentiator

Problem solved

Functional benefit

Brands

• Lakemaid Beer: An agency-owned beer brand launched in 2015, featuring a drone delivery campaign that gained international media attention during the Super Bowl.
• Tiny Footprint
• Awesimals
• Dead Click Revival

Products and services

• Branding & Brand Creation Core advertising service focused on building and creating brand identities for B2B clients across industries including consumer goods, industrial equipment, and financial services.
• Print & Broadcast Advertising Traditional and broadcast advertising services including television, print, and out-of-home advertising campaigns for enterprise clients.
• Design & Identity Brand design and identity services including logo development, visual identity systems, and creative design for client brands.
• Research & Planning Market research and strategic planning services to inform campaign development for client brands.
• Public Relations & Branded Content PR services and branded content creation including media relations, press coverage, and editorial content for client brands.
• Social Media Content & Management Social media content creation and account management across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, Pinterest, and YouTube.
• Digital Advertising Digital advertising services including display ads, social media promotions, video ads, search engine advertising, and programmatic advertising for client brands.
• Web Design & Development Website design and development services for client brands across industries.
• Media Planning Strategic media planning services analyzing geographic scope, demographics, psychographics, and consumer behavior to create effective media plans.
• Media Buying Media buying services securing ad placements at competitive rates through vendor partnerships for display ads, social media promotions, and video ads.
• Programmatic Advertising Automated media buying using programmatic advertising with precise targeting and real-time bidding capabilities.
• Search Engine Advertising Pay-per-click campaign management on Google and Bing with keyword research and ad optimization.
• Video Production Full-service video production including shooting, editing, and post-production for brand videos and television spots for enterprise clients.
• Dead Click Revival A digital lead generation sales tool that identifies website visitors using IP addresses and delivers quality leads with contact information and AI-generated lead quality assessments.
• Lakemaid Beer An agency-owned beer brand created and launched by Pocket Hercules in 2015, featuring a drone delivery campaign that generated millions in earned media value during the Super Bowl.

Quantifiable outcome

• Delta Dental 'Smilie' campaign: 3x website traffic increase and 100% sales increase
• +6 more outcomes

Named customers21 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Partnerships

One partnership is on record.

• Wolfes (Lead Agency)coreChannel Partner/ Reseller/ DistributorOngoing partnership with Wolfes as lead agency on major accounts including Harley-Davidson, CASE Construction, Northern Tool + Equipment, and CCP (Construction Careers Foundation). Pocket Hercules serves as creative execution partner on campaigns while Wolfes leads overall brand strategy and client relationships.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Periscope: Minneapolis-based independent full-service creative agency of comparable size serving enterprise B2B and consumer clients. Direct geographic and service-line peer.
• Martin Williams: Minneapolis-based independent creative agency of similar mid-size, serving enterprise clients with advertising, branding, and digital work. Geographic and service-line peer.
• Wolfes: Independent creative agency and Pocket Hercules's primary channel partner/lead agency on flagship accounts (Harley-Davidson, CASE Construction, Northern Tool). Comparable in offering (full-service creative) and client profile (American enterprise brands), and the most direct peer in terms of shared client work.
• Colle+McVoy: Minneapolis-based independent creative and media agency of similar mid-size scale, serving enterprise clients with branding, advertising, and digital services. Direct geographic and capability peer.
• Red Tettemer O'Connell + Partners: Philadelphia-based independent creative agency of similar boutique scale, with a craft-led, senior-creative-led model analogous to Pocket Hercules. Comparable offering and target enterprise client profile.
• Carmichael Lynch: Minneapolis-based independent creative agency where Pocket Hercules's three founders (Jason Smith, Tom Camp, Jack Supple) previously worked. Same geography, similar full-service creative offerings, and the talent lineage that seeded Pocket Hercules.
• SS+K: New York-based independent creative agency of comparable mid-size with a focus on brand strategy, advertising, and social impact work. Similar boutique scale and craft-driven, idea-led positioning.
• Mono: Minneapolis-based independent creative and branding agency. Similar boutique scale, craft-led positioning, and enterprise B2B/B2C client mix. Geographic and service-line peer.

Regional players

• Shine United: Madison, WI-based independent creative agency of comparable mid-size, with similar craft-driven positioning and enterprise client roster. Midwest geographic peer.
• BVK: Milwaukee-based independent full-service creative agency serving enterprise clients across categories. Comparable service model and mid-market scale, operating in a neighboring Midwest market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pckt_hercules
• YouTubevimeo.com/pockethercules
• LinkedInlinkedin.com/company/pocket-hercules
• Instagraminstagram.com/pockethercules
• Facebookfacebook.com/pocket-hercules-132244963456581

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pocket Hercules