The Salem News

What The Salem News does

The Salem News is a local daily newspaper and associated digital platform serving 13 communities on the North Shore of Massachusetts, including Salem, Peabody, Beverly and Danvers. The property publishes staff-written hyper-local reporting on city councils, schools, public safety, sports, obituaries and community events from a Danvers, MA newsroom, and extends that coverage through an E-Edition replica, native mobile apps, a Constant Contact-delivered email newsletter, a weekly sports podcast, and a community events calendar. The site is built on the BLOX Content Management System from BLOX Digital, with editorial flows shared across the CNHI LLC national newspaper network.

The business operates a multi-stream revenue model: recurring print and digital subscriptions (home delivery, digital access, E-Paper), display and programmatic advertising, self-serve classifieds and obituaries via the North of Boston Media Group ad portal, Massachusetts statutory public-notice filings through masspublicnotices.org, transactional photo and Keepsakes merchandise sales, and a Click-it Rewards subscriber loyalty program. Distribution reaches readers via carrier-route home delivery, the salemnews.com website, the Newsmemory E-Paper, mobile apps, and Constant Contact newsletters. Embedded third-party integrations — Trinity Audio for listenable articles, Cityspark for events, and the North of Boston marketplace for classifieds — extend the product surface without in-house build. The Salem News is wholly owned and operated by CNHI LLC, a privately held media company headquartered in Montgomery, Alabama, and shows no signs of independent fundraising, M&A activity, or public-market listing; the strategic posture is incremental digital repositioning around a mature print and classifieds core.

Name

The Salem News

Legal name

The Salem News

Website

https://salemnews.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salem News is a privately held local daily newspaper and digital platform covering 13 communities on the North Shore of Massachusetts, including Salem, Peabody, Beverly and Danvers, with subscriptions, advertising, classifieds and public notices as primary revenue streams.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news media
• Digital news subscription
• Classified advertising platform
• Public notice services

Headquarters

HQ city

Beverly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Newspaper subscriptions (print + digital): Recurring subscription revenue from home delivery, digital access and bundled print+digital plans; subscribers can also manage accounts via a subscriber services portal and access the E-Paper and apps.
2. Display and programmatic advertising: Banner and display ad inventory across salemnews.com (including the privacy policy disclosure that allows third-party targeted advertising via cookies), plus sponsored placements like the RTJ Golf campaign.
3. Classifieds, obituaries and public notices: Self-serve paid listings in categories such as jobs, autos, homes, newspaper ads, obituaries, memoriam notices, celebrations and local/Massachusetts public notices submitted via the nobmg ad portal.
4. Photo and keepsakes commerce: Photo purchase portal (photos.salemnews.com) and Keepsakes memorabilia shop on the site, providing transactional/retail-style revenue lines tied to newsroom imagery and branded merchandise.
5. Loyalty / rewards program: Click-it Rewards partnership (salemnews.clickitrewards.com) offering home delivery and digital access subscribers discounts at restaurants, hotels and attractions locally and nationally.
6. Sweepstakes and contests: Limited contest/sweepstakes programs disclosed in the California Notice of Financial Incentive — at most five contests per calendar year per newspaper with financial incentives up to $5,000, used primarily for community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Salem News is a daily local newspaper and accompanying digital news platform (salemnews.com) covering Salem, Peabody, Beverly, Danvers and surrounding North Shore communities in Massachusetts. It distributes news, sports, opinion, obituaries, classifieds and public notices across print home delivery, a digital E-Paper replica, mobile apps, email newsletters, and an online marketplace. It also monetizes through local display advertising, self-serve classifieds, obituary submissions, public-notice placement and subscriber loyalty rewards.

Product overview

The Salem News operates as a single integrated news product with a core daily newspaper plus a modular digital platform. The flagship product is the salemnews.com website, which bundles dedicated sub-products — Local News, State News, Sports, Opinion, Obituaries, Classifieds (Jobs/Autos/Homes), Public Notices, Puzzles/Comics/Games, Special Sections, Magazines, and the Celebrations announcements hub — into one unified reader experience. Layered on top are platform add-ons: the Newsmemory-powered E-Edition (digital replica of print), native mobile apps accessed through App Downloads, the Constant Contact-delivered email newsletter, the weekly Salem News Sports Podcast, the ClickItRewards subscriber loyalty program, the Cityspark-powered events calendar, and the Newspapers in Education "Real News in Schools" program. The whole product is built on BLOX Content Management System from BLOX Digital and embeds a Trinity Audio player for listenable versions of articles.

Differentiator

Problem solved

Functional benefit

Products and services

• The Salem News (salemnews.com) — Daily Local Newspaper Daily local newspaper and accompanying news website covering Salem, Danvers, Peabody, Beverly and the broader North Shore of Massachusetts across news, sports, opinion and community sections. Distributed via print home delivery and online at salemnews.com.
• E-Edition (Digital Replica)
• Salem News Mobile Apps
• Salem News Email Newsletter
• Classifieds (Jobs, Autos, Homes)
• Public Notices
• Photo Purchase Portal
• Celebrations Announcements Hub
• Obituaries and Memoriam Listings
• Home Delivery Newspaper Subscription
• Subscriber Services Portal

Quantifiable outcome

• Readers can access the full newspaper replica on demand via E-Paper on Tuesdays and Saturdays, plus digital-only news and entertainment content.
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship / parent-affiliate, core infrastructure, core marketing, core product, core commercial and minor.

• CNHI LLCflagship / parent-affiliateStrategic or Co-development PartnerCNHI LLC is the parent/affiliate network of The Salem News, operating the shared privacy policy, billing, subscription infrastructure and editorial/legal framework that the local newspaper operates within. CNHI is the data controller and disclosed business operator referenced at "CNHI LLC, Attn: General Counsel, 201 Monroe Street, Suite 450, Montgomery, AL 36104."
• BLOX Digital (BLOX CMS)core infrastructureTechnology or IntegrationBLOX Content Management System from BLOX Digital powers the salemnews.com publishing platform, including article authoring, e-edition rendering, photo galleries, video, obituaries, events and user account management. Footer credits "Powered by BLOX Content Management System from BLOX Digital."
• Constant Contactcore marketingGTM or Marketing PartnerConstant Contact powers Salem News's email newsletter signup, breaking-news alerts and editorial newsletter delivery, linked from the site header and after each article.
• Newsmemory (cnhi.newsmemory.com)core productTechnology or IntegrationNewsmemory hosts the Salem News E-Paper (full replica of the daily newspaper) and is the underlying e-edition reader linked from the Subscribe menu.
• Nobmg / North of Boston Media Group (adportal.nobmg.com)core commercialChannel Partner/ Reseller/ DistributorNorth of Boston Media Group operates the shared ad portal that powers Salem News self-serve ad placement, obituary memoriam submissions, celebration submissions and public-notice submissions.
• Click-it Rewards (salemnews.clickitrewards.com)minorGTM or Marketing PartnerClick-it Rewards is a subscriber loyalty program that gives home delivery and digital access Salem News customers deals at restaurants, hotels, attractions and other businesses locally and nationally.
• masspublicnotices.org / Massachusetts Public NoticesminorChannel Partner/ Reseller/ DistributorSalem News links to the Massachusetts Public Notices platform (masspublicnotices.org) and a Local Public Notices search powered by the North of Boston marketplace to surface and accept legal public notices.
• Comics Kingdom / Puzzles Palace / CNHI GamesminorOEM/ Whitelabel/ Licensing PartnerSalem News embeds licensed comics (comics-kingdom), puzzles (puzzles-palace) and casual games from CNHI's network to drive engagement alongside the news product.
• FacebookminorGTM or Marketing PartnerSalem News operates a Facebook page (facebook.com/salemMAnews) linked from the site navigation to share stories, build audience and drive subscriptions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Boston Globe: Dominant regional newspaper and Boston.com digital property; sets the competitive ceiling on North Shore news coverage and digital subscription pricing in the market.
• Wicked Local (Gannett): Gannett-owned network of hyperlocal Massachusetts community news sites including several North Shore towns; directly competes for local news, sports and community-event readership in Salem's backyard.
• Boston Herald: Larger regional daily covering Greater Boston; competes with Salem News for North Shore news consumers and local display advertising budgets while operating a much broader metro footprint.

Direct peers

• The Daily Item (Lynn, MA): Daily community newspaper covering Lynn and surrounding North Shore communities; operates within the same CNHI / North of Boston media group and uses the same classifieds, public-notice and subscription infrastructure, making it the closest comparable peer to Salem News in both geography and operating model.
• The Eagle-Tribune: Daily newspaper covering the Merrimack Valley / North of Boston region with comparable hyperlocal coverage, classifieds and public-notice offerings; a structurally similar legacy community daily competing for overlapping North Shore advertisers.
• The Gloucester Daily Times: CNHI-affiliated community daily serving Cape Ann / Gloucester, also on the Massachusetts North Shore; shares BLOX CMS, Newsmemory E-Paper and North of Boston marketplace, competing for the same regional advertising dollars and reader attention.
• Telegram & Gazette (Worcester): Gannett-owned Massachusetts daily serving Worcester County with a similar mix of print, digital subscription and classifieds; a useful comparable for subscription pricing, ad CPMs and digital transition metrics in the state.

Regional players

• The Cape Cod Times: Gannett-owned Massachusetts community daily covering Cape Cod; comparable in product mix (print + digital + classifieds + public notices) but geographically distinct, illustrating peer economics for regional dailies in the same state.

Emerging players

• Boston.com: Digital-first Boston regional outlet owned by Boston Globe Media; competes for North Shore digital readership and programmatic ad inventory with a national-scale technology platform.
• Patch.com: National network of hyperlocal digital-only community news sites, with active coverage of many North Shore towns; competes for digital audience share and local advertiser spend without the legacy print cost base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salemMAnews
• Xx.com/salemnews
• LinkedInlinkedin.com/company/salem-news

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salem News