Easybar

What Easybar does

Easybar Beverage Management Systems, Inc. is a privately held U.S. manufacturer founded in 1968 and headquartered in Tualatin, Oregon, that designs, builds, and installs automated liquor accountability equipment and draft beer systems for high-volume hospitality operators. Its product portfolio spans two integrated platforms: a Centralized Liquor Control System (CLCS) — comprising Easypour Touch bottle-control units, single/dual liquor guns, and the Easymix Cocktail Station — that dispenses up to 128 brands from a single unified system to within 1/32 ounce accuracy, and a draft beer line that includes custom towers, glycol chillers, flow-meter-based accountability, self-contained dispensing units, and draft wine. Underlying technology relies on positive displacement pumps (which separate propellant from product and have been validated at line runs of 1,100 feet at the Bellagio), solenoid rails, brand-ID pour spouts with on-board memory, and Windows-based reporting software (Easybar Software, Easytrack, Minibar, Tower Loader) that integrates with point-of-sale systems for real-time inventory reconciliation.

The company sells through direct enterprise field sales supported by a domestic corporate-representative network and a worldwide dealer program, with quote-based pricing customized per venue. Revenue is generated from one-time hardware and software licenses plus installation and training services, with no disclosed recurring software or SaaS component. Customer concentration is heaviest in casinos and gaming venues (Caesars, Bellagio, MGM, Wynn, Penn National, Hard Rock, Harrah's, South Point, Snoqualmie, Muckleshoot, Pala, Hollywood Slots), with secondary penetration into resorts, sports stadiums and arenas (Mercedes-Benz Stadium, Augusta National), restaurants (Gordon Ramsay Steak, Four Seasons), and craft breweries. Easybar is led by CEO James Nicol, is privately held with no disclosed outside investors or M&A activity, and holds NSF International certification on its CLCSII-T Liquor Systems.

Name

Easybar

Legal name

Easybar Beverage Management Systems, Inc.

Website

https://easybar.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Easybar, founded in 1968 and based in Tualatin, Oregon, manufactures automated liquor accountability and draft beer dispensing systems for high-volume hospitality operators, primarily casinos, resorts, stadiums, and restaurants, sold via direct enterprise sales and a worldwide dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Systems Sales: Sale of liquor control equipment including liquor gun systems, bottle control systems, Easymix cocktail stations, and draft beer systems. Includes the pump room equipment (manifolds, pumps, solenoids) and station electronics.
2. Software Licenses and Updates: Proprietary software including Easybar Software, Easypour Touch Software, Tower Loader, Easytrack, and Minibar applications are provided with systems.
3. Installation Services: Full-service installation including system design, installation, training, and maintenance support for new construction and renovation projects.
4. Dealer/Representative Network: Independent distributors and service providers located throughout the United States and worldwide sell and service Easybar products in designated territories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Easybar manufactures and supplies automated liquor accountability systems and draft beer dispensing equipment for high-volume hospitality venues. The product portfolio includes Easypour Touch bottle control units, Single and Dual Liquor Gun dispensers, the Easymix Cocktail Station, draft beer accountability systems, custom draft beer towers, glycol chillers, and draft wine systems. All systems integrate with point-of-sale (POS) platforms to provide real-time inventory tracking, precise portion control (to 1/32 ounce), and pour cost reduction.

Product overview

Easybar is a manufacturer and supplier of liquor accountability equipment and draft beer systems founded in 1968, based in Tualatin, Oregon. The product portfolio consists of two main system categories: Liquor Control Systems (including Easypour Touch bottle control units, Single and Dual Liquor Gun dispensers, and Easymix/Cocktail Service Stations) and Draft Beer Systems (including draft beer accountability systems, custom draft beer towers, glycol chillers, self-contained dispensing units, and draft wine systems). These systems are supported by a suite of Windows-based software applications (Easybar Software, Easypour Touch Software, Tower Loader, Report Fix, Easytrack, and Minibar) and core electronics components (CLCS-V, POD Electronics, POP Electronics, solenoids, and positive displacement pumps). All liquor and draft systems integrate with Point of Sale (POS) platforms to synchronize dispensing data with sales records, providing real-time inventory tracking and pour cost analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Easypour Touch Bottle Control System Touch screen bottle control unit with a cord that attaches to a ring activator (bottle spout). The spring-loaded stopper controls pour duration for precise portion control, with brand ID-enabled pour spouts and on-board memory that time-stamps and saves all pours. Designed for venues seeking per-bottle accountability and inventory tracking.
• Single Liquor Gun System High-volume liquor gun dispenser that serves up to 16 brands in up to 3 pour sizes, capable of pouring 28 one-ounce drinks per minute. Targeted at entertainment venues, casinos, and high-volume bars requiring automated inventory control.
• Dual Liquor Gun System Higher-capacity liquor gun dispenser that serves up to 36 brands per station in up to 3 pour sizes. Designed for higher-volume bar operations requiring expanded brand capacity and the same precision and accountability as the Single Liquor Gun.
• Easymix Cocktail Station Touch screen cocktail mixing station that walks users through cocktail construction from glass selection to garnish. Dispenses up to 64 brands of liquor from the tower, or 48 brands plus mixers. Newer model features a 10.1-inch touch screen with graphics and swiping/scrolling capabilities. Built for service bars and venues seeking cocktail automation with reduced bartender dependency.
• Draft Beer Accountability System Inline flow meter-based draft beer dispensing system that tracks every ounce of beer dispensed and reconciles it automatically against POS sales data in real time. Provides inventory automation and pour cost visibility for high-volume draft beer operations.
• Custom Draft Beer Towers Custom and stock draft beer towers designed to meet venue design requirements and budgets. Available in multiple configurations to support high-volume venues, breweries, brewpubs, and craft taprooms.
• Self-Contained Draft Dispensing Unit Compact, self-contained draft beer dispensing system designed for venues that require a portable or space-efficient draft solution without a full cellar build-out.
• Draft Wine System Premium draft wine dispensing system that serves wine on tap with the same precision and temperature control as Easybar's draft beer equipment. Targets restaurants, hotels, and resorts expanding into wine-on-tap programs.
• Glycol Chillers Commercial-grade glycol chillers engineered for the longest line runs and most demanding service conditions, ensuring draft beer is delivered at the correct temperature from cooler to tap.
• Liquor Dispensing System One- and two-station liquor room configuration that integrates pump room equipment (manifolds, pumps, solenoids, electronics) with the Easybar CLCS platform to deliver an end-to-end liquor dispensing infrastructure.

Quantifiable outcome

• Pour cost reduction from 18-19% to 11-13% within 4 months of installation
• +8 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MODERNFABminorStrategic or Co-development PartnerMODERNFAB (fabricated towers) collaborated with Easybar on the Riff Cold Brewed Coffee custom 30-tap draft system installation in Bend, Oregon. MODERNFAB fabricated the custom towers for the project.
• Green Sports AllianceminorStrategic or Co-development PartnerEasybar participated in the 2018 Green Sports Alliance Summit at Mercedes-Benz Stadium, showcasing their environmentally friendly beverage dispensing products. The company highlighted their green manufacturing practices including domestic production and bulk dispensing that reduces bottle waste.
• NAFEM (North American Association of Food Equipment Manufacturers)minorStrategic or Co-development PartnerEasybar demonstrated their Cocktail Service Station at the NAFEM Show, where a large casino client first saw the product and subsequently became a customer. NAFEM is a trade association for food equipment manufacturers.
• Mercedes-Benz StadiumcoreStrategic or Co-development PartnerEasybar installed liquor dispensing systems throughout Mercedes-Benz Stadium in 2017. The stadium, recognized as the world's most sustainable sports venue, hosted the 2018 Green Sports Alliance Summit where Easybar showcased their products in operation.
• Cleveland Beer Line CleaningminorChannel Partner/ Reseller/ DistributorCleveland Beer Line Cleaning is an Easybar dealer specializing in draft beer line cleaning services. Easybar partners with dealers across the country to provide installation, service, and maintenance support for their systems.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• KegWorks: KegWorks is a US-focused specialty retailer and distributor of draft beer equipment, kegerators, and bar supplies, often overlapping with Easybar on draft towers and dispensing components for breweries, restaurants, and home/commercial crossover accounts.

Broad incumbents

• Follett: Follett manufactures ice and beverage equipment for foodservice, healthcare, and education, including ice/water dispensers and chillers. It competes with Easybar on the chilled-beverage and dispensing infrastructure side of high-volume venues.
• Perlick Corporation: Perlick manufactures commercial bar and beverage equipment, including draft beer towers, underbar refrigeration, and dispensers. It is a comparable source of high-end bar equipment for resorts, casinos, and restaurants, overlapping with Easybar's draft and custom-tower business.
• True Manufacturing: True Manufacturing is a major manufacturer of commercial refrigeration and bar equipment used in restaurants, bars, and convenience stores. It is a relevant adjacent competitor for underbar and beverage service infrastructure in the same hospitality and gaming accounts as Easybar.
• Middleby Corporation: Middleby is a large publicly-traded commercial food service equipment conglomerate whose brands (including Cornelius, Lancer, and many bar/brewing equipment makers) overlap with Easybar's full product portfolio. It represents the broad-incumbent competitive backdrop against which Easybar's specialty offering competes.
• Ali Group: Ali Group is a privately-held global leader in commercial food service equipment, with a broad portfolio of beverage, bar, and refrigeration brands. It competes with Easybar indirectly through dealer channels and directly on specific beverage-dispensing product lines.
• Cornelius (Middleby): Cornelius, a Middleby brand, is a global supplier of beverage dispensing and cooling solutions for foodservice and retail. It overlaps Easybar on draft systems and integrated beverage control, with a much broader portfolio across soda, beer, and food service.

Direct peers

• Lancer Corporation: Lancer is a long-established manufacturer of beverage dispensing equipment, including post-mix and liquor control systems used in foodservice and convenience. It competes with Easybar on centralized liquor dispensing and large-venue beverage control, often integrated with major POS platforms.
• Micro Matic: Micro Matic is one of the largest global manufacturers and distributors of draft beer dispensing equipment, kegerators, and bar systems. It directly overlaps Easybar on the draft beer accountability and dispensing side of the portfolio, serving many of the same hospitality and gaming accounts.

Emerging players

• BevSpot (Cut+Dry): BevSpot (now part of Cut+Dry) is a SaaS-based restaurant and bar inventory and operations platform that targets some of the same pour-cost and shrinkage problems Easybar solves, but with a software-first rather than hardware-first approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/easybarbeverage
• Facebookfacebook.com/easybarbeverage
• LinkedInlinkedin.com/company/easybar-beverage-management-systems-inc.
• Instagraminstagram.com/easybar_beverage

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easybar