Boghossian
Boghossian is a designer, manufacturer, and seller of jewels.
- Company typePrivate
- Founded2007
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boghossian does
Boghossian is a family-owned high jewellery maison operating under the legal entity Boghossian SA, registered in Geneva, Switzerland. Established in 1868 by Ovaness Boghossian at the centre of the Silk Road, the maison is now run by the fifth and sixth generations of the Boghossian family, with CEO Albert Boghossian joined by nephews Roberto and Ralph and children Dalia and Nicolas. The company designs, manufactures and sells one-of-a-kind high jewellery and signature collections built around three patented or proprietary techniques: Merveilles (rendering precious metal nearly invisible to maximise light flow), Kissing (two gemstones meeting in a graceful embrace with minimal gold between them), and Art of Inlay (gemstones carved and set within one another). High-jewellery collections — Queens of Time, Palace Voyages, Silk, Lirya and Unique Pieces — feature documented exceptional gemstones, including Colombian emeralds, Burmese rubies and coloured diamonds, and have produced world-record auction prices for Burmese ruby price-per-carat, a coloured diamond bracelet, and a no-oil emerald necklace.
The commercial model is a high-touch, mostly appointment- and exhibition-driven luxury retail operation. The maison operates eight owned boutiques in Geneva (Rue du Rhône flagship), London (Old Bond Street and Harrods), Hong Kong (Prince's Building), Gstaad, Monaco (Hôtel de Paris), New York (Bergdorf Goodman) and Macau (Wynn Palace), supplemented by participation in prestigious exhibitions (PAD London, TEFAF New York, Doha Jewellery & Watches, Jewellery Arabia, Jewellery Salon Riyadh, Qerat Kuwait) and limited shop-in-shop and pop-up activations. Ready-to-wear collections (Inlay, Merveilles, Kissing, Desert Rose, Titanium, Bridal) are sold at publicly listed prices via boghossianjewels.com, while high-jewellery pieces are quote-based through private appointments. The primary customer segment is high-net-worth individuals and collectors seeking one-of-a-kind pieces with verified provenance; secondary segments include bridal customers and luxury gift purchasers. With 11–50 employees, no external equity, and a separately constituted Boghossian Foundation (founded 1992, headquartered in the Villa Empain in Brussels), the operating company is a boutique-scale, family-controlled luxury maison pursuing RJC certification across its sourcing and supply chain.
Boghossian firmographics
Firmographics- Name
- Boghossian
- Legal name
- Boghossian SA.
- Website
- https://www.boghossianjewels.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boghossian is a designer, manufacturer, and seller of jewels.
- Ownership category
- akta.pro rank
Boghossian industry classification
Industry- Product category
- High Jewellery
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
- akta.pro secondary industry
- Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)
Keywords
Where Boghossian is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Boghossian business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- High Jewellery Sales: One-of-a-kind high jewellery pieces featuring exceptional gemstones including Colombian emeralds, Burmese rubies, and coloured diamonds. These singular creations command premium prices and regularly achieve world-record sales at auction.
- Merveilles Collection: The patented Merveilles collection featuring diamond and coloured gemstone pieces with the signature invisible metal design, available across earrings, pendants, rings, and bracelets.
- Kissing Collection: The Kissing collection featuring the signature two-stone embrace technique across Earth, Water, Air, and Fire themes, available in earrings, rings, pendants, and necklaces.
- Inlay Collection: The Inlay collection featuring the Art of Inlay technique with various lines including Shine, Reveal, Arches, Wrapped, and Crush, spanning earrings, rings, and pendants.
- Silk Collection: High jewellery sets inspired by the Silk Road, each paying homage to key cities along this ancient trade route, interpreting ancient silk weaving art into jewellery.
- Palace Voyages Collection: High jewellery collection inspired by 14 distinct palaces across Asia, Middle East, and Europe, mapping a unique route through time and space.
- Unique Pieces: One-of-a-kind creations featuring rare gems including rubies, emeralds, sapphires, diamonds, and natural pearls in designs that defy expectation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | High Jewellery - Unique Pieces |
| Unit Pricing | Pay-as-you-go | Ready-to-Wear Collections |
| Unit Pricing | Pay-as-you-go | Bridal Jewellery |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Boghossian product offering
Product offeringCore offering
Boghossian designs, manufactures and sells one-of-a-kind high jewellery and fine jewellery pieces — including signature collections built around patented techniques (Merveilles, Kissing, Art of Inlay) using exceptional gemstones such as Colombian emeralds, Burmese rubies and coloured diamonds. The maison offers named high jewellery collections (Queens of Time, Palace Voyages, Silk, Lirya, Unique Pieces), core jewellery collections, bridal pieces, and earrings, pendants, necklaces, rings and bracelets through owned boutiques, shop-in-shops, e-commerce and international exhibitions.
Product overview
Boghossian is a family-run high jewellery Maison with over 150 years of heritage, offering a portfolio of fine jewellery products organized across multiple tiers. At the premium end, the High Jewellery Collections include named signature collections (Queens of Time, Palace Voyages, Silk, Lirya, and Unique Pieces) featuring one-of-a-kind creations with exceptional gemstones. The main jewellery portfolio spans six core collections—Inlay, Merveilles, Kissing, Desert Rose, Titanium, and Merveilles Bridal—each with distinctive signature techniques and craftsmanship styles. Within the Inlay collection, sub-lines include Shine, Reveal, Arches, Wrapped, and Crush. Products are organized by jewellery type (Rings, Earrings, Pendants & Necklaces, Bracelets & Bangles) and themes (Icons, Bridal, Latest Creations). Materials include rose gold, white gold, and yellow gold across the collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Queens of Time High Jewellery Collection High jewellery collection celebrating eleven historical queens with pieces inspired by their strength, courage and style, designed for discerning collectors and luxury jewellery buyers.
- Palace Voyages High Jewellery Collection A journey through time and space mapping fourteen distinct palaces from Beijing's Qianlong Palace to Brighton Pavilion, with pieces inspired by architectural and historical details for high jewellery collectors.
- Silk High Jewellery Collection A collection paying tribute to the Silk Road, with each high jewellery set inspired by masterpieces of silk weaving or art from key cities along the ancient trade routes.
- Lirya High Jewellery Collection A collection inspired by the beauty of harmony, bringing together vibrant gemstones in a graceful dance of colour and form, where difference becomes unity.
- Unique Pieces High Jewellery One-of-a-kind creations celebrating the meeting of exceptional stones and visionary craftsmanship, where rare gems including rubies, emeralds, sapphires, diamonds and natural pearls are brought together in designs that defy expectation.
- Merveilles Jewellery Collection A collection celebrating the magic and wonder of light with a patented technique rendering precious metal almost invisible, creating an endless flow of light that magnifies each gemstone's beauty across earrings, pendants, rings and bracelets.
- Kissing Jewellery Collection An ode to the four elements interpreted through a signature Boghossian technique where two gemstones meet in a graceful embrace with minimal gold between them, available across earrings, rings, pendants and necklaces.
- Inlay Jewellery Collection A technique where one gemstone is meticulously set within another, creating a seamless dialogue of colour, texture and light that defies traditional craftsmanship, spanning earrings, rings and pendants.
- Titanium Jewellery Collection Iconic Titanium Fibre collection featuring thin strands of titanium meticulously placed to create an enchanting play of light, crafted in white or rose gold and diamonds.
- Desert Rose Jewellery Collection Inspired by extraordinary crystal formations discovered along the Silk Road, with golden petals embellished with breathtaking diamonds radiating like crystallized sand.
- Bridal Jewellery Collection Bridal creations celebrating eternal love with timeless diamonds meeting exceptional high jewellery craftsmanship, including diamond eternity bands, earrings and necklaces for weddings, engagements and anniversaries.
- Icons Jewellery Collection Timeless creations that have become true icons of the Boghossian legacy, featuring innovative designs, rare gemstones, and masterful craftsmanship.
Quantifiable outcome
- World-record auction prices achieved for Burmese ruby (highest price-per-carat), coloured diamond bracelet (most expensive ever), and no-oil emerald necklace (most valuable)
Companies that use Boghossian
Customer profileSegments3 records
Ideal customer profiles2 records
Boghossian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Boghossian partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Villa EmpainminorThe Boghossian Foundation acquired and renovated Villa Empain in Brussels in 2006. The villa now serves as the headquarters of the Boghossian Foundation, a dedicated Centre of Art and Dialogue between Eastern and Western cultures, welcoming 100,000 visitors annually.
Scale indicators5 records
Recent moves11 records
Expansion highlights6 records
Boghossian competitors and assessment
Company assessmentDirect peers
- Boucheron: Parisian haute joaillerie maison with similar heritage (founded 1858), flagship boutiques on Place Vendôme and in luxury capitals, and signature high-jewellery collections. Comparable in scale, positioning, and target UHNW collector segment to Boghossian.
- Van Cleef & Arpels: French high-jewellery maison with proprietary stone-setting techniques (Mystery Setting), global boutique network, and signature high-jewellery collections. Closely comparable in haute joaillerie positioning and family/heritage narrative.
- Chaumet: Parisian high-jewellery house founded 1780, owned by LVMH, with Place Vendôme flagship and high-jewellery collections emphasising heritage craftsmanship and exceptional gemstones — a close comparable in heritage and haute joaillerie positioning.
- Graff: London-based family-owned high-jewellery house famous for exceptional diamonds and coloured stones, with boutiques on Old Bond Street and globally. Highly comparable in family ownership, exceptional-gemstone focus, and high-jewellery-only positioning.
- Harry Winston: New York-based high-jewellery house historically known as the "King of Diamonds," with boutiques on Fifth Avenue and globally, focusing on exceptional stones — directly comparable in exceptional-gemstone positioning and high-jewellery sales model.
- Chopard: Swiss family-owned luxury maison with high-jewellery collections and global boutique presence (Place Vendôme, Old Bond Street). Comparable as a family-controlled Swiss jeweller with high-jewellery and haute horlogerie crossover.
Broad incumbents
- Piaget: Geneva-based Richemont-owned maison known for high jewellery and haute horlogerie, with global boutiques. Comparable in Geneva heritage, Swiss craftsmanship positioning, and high-jewellery collection launches.
- Bulgari: LVMH-owned Roman high-jewellery house with global flagship boutiques, signature high-jewellery collections, and exceptional coloured-gemstone focus. Broader scale but directly comparable in haute joaillerie positioning and coloured-stone heritage.
Emerging players
- Messika: Paris-based contemporary high-jewellery and fine-jewellery house built around proprietary diamond-setting designs, with expanding global boutique presence. Comparable as a family-led maison competing in high jewellery with differentiated signature techniques.
- Mikimoto: Japanese heritage jeweller renowned for cultured pearls and high jewellery, with boutiques in luxury capitals. Comparable as a family-founded maison with heritage positioning, distinct material expertise, and high-jewellery collections.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Boghossian social profiles
Digital presenceBoghossian compliance and trust
Trust signalCompliance1 record
Boghossian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boghossian leadership team
Management profileNumber of profiles
Profiles7 records
Boghossian subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boghossian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boghossian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boghossian
What does Boghossian do?
Boghossian designs, manufactures and sells one-of-a-kind high jewellery and fine jewellery pieces — including signature collections built around patented techniques (Merveilles, Kissing, Art of Inlay) using exceptional gemstones such as Colombian emeralds, Burmese rubies and coloured diamonds. The maison offers named high jewellery collections (Queens of Time, Palace Voyages, Silk, Lirya, Unique Pieces), core jewellery collections, bridal pieces, and earrings, pendants, necklaces, rings and bracelets through owned boutiques, shop-in-shops, e-commerce and international exhibitions.
Is Boghossian a public or private company?
Boghossian is a private company. It is classified as family owned and is currently operating.
When was Boghossian founded?
Boghossian was founded in 2007. It employs 11 to 50 people.
Where is Boghossian based?
Boghossian is headquartered in Geneva, Switzerland, in the Europe region.
How does Boghossian make money?
Seven revenue lines are on record. High Jewellery Sales are the primary driver. The others are merveilles Collection, kissing Collection, inlay Collection, silk Collection, palace Voyages Collection and unique Pieces.
Who are Boghossian's main competitors?
Direct peers on record are Boucheron, Van Cleef & Arpels, Chaumet, Graff, Harry Winston and Chopard. Broad incumbents are Piaget and Bulgari. Emerging players are Messika and Mikimoto.
Does Boghossian have an API?
No public API is recorded for Boghossian.
What industry is Boghossian in?
Boghossian's product category is High Jewellery. Its primary akta.pro industry code is CRAKAAAE, High Jewelry & Haute Joaillerie, with a secondary code of CRAKAHAI, Artisan/Hand-Fabricated One-of-a-Kind Jewelry. Its NAICS code is 33991 and its SIC code is 3911.