XT-Commerce
xt:Commerce is an Austrian e-commerce software company that develops and sells the PHP-based xt:Commerce 6 online shop platform, serving over 150,000 small and medium DACH-region merchants via perpetual licenses, support subscriptions, a plugin marketplace, and a freemium Klarna-powered tier.
- Company typePrivate
- Founded2002
- HeadquartersInnsbruck, Austria
- Headcount—
- GTM typeB2B
- OfferingSoftware
What XT-Commerce does
xt:Commerce is an Austrian e-commerce software company headquartered in Innsbruck, founded in 2002 and organized as a privately held GmbH under the leadership of Managing Director Mario Zanier. The company develops xt:Commerce 6, a PHP-based online shop platform ("Onlineshop Komplettlösung") with over 150,000 installations, processing more than €2.5 billion in annual customer order volume. The product is targeted primarily at small and medium e-commerce merchants in the DACH region (Germany, Austria, Switzerland), with a secondary segment of multi-shop operators. The platform provides product and order management, pre-integrated payment processing (PayPal, Klarna, Unzer, Zaver, Amazon Pay, easyCredit, Skrill), a free REST/SOAP/JSON API for ERP and PIM integration, multi-shop capability, SEO and mobile optimization, and accessibility/invoicing compliance features such as WCAG 2.2 AA, DATEV export, and X-Rechnung/ZUGFeRD.
The business model combines a one-time perpetual software license (starting at €499), annual support subscriptions (Premium Support PLUS at €759/year, Premium Support GOLD at €2,189/year, plus update extensions), a third-party plugin marketplace (addons.xt-commerce.com), and professional services (installation, programming at €80 per 30-minute unit, service tickets). Go-to-market is product-led via a freemium tier (xt:Commerce FREE powered by Klarna, reaching 50,000+ merchants) and direct website downloads, augmented by a partner network of certified agencies, technology integrators (Unzer, Klarna, PayPal, shipcloud, CleverReach, Trusted Shops), and solution partners. Revenue is not publicly disclosed; the company has no external investors, no disclosed headcount, and registered capital of €36,000, consistent with a small, bootstrapped niche software publisher whose primary competitive lever is jurisdiction-specific regulatory and accounting compliance for German-speaking SMB merchants.
XT-Commerce firmographics
Firmographics- Name
- XT-Commerce
- Legal name
- xt:Commerce GmbH
- Website
- https://xt-commerce.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Short description
- xt:Commerce is an Austrian e-commerce software company that develops and sells the PHP-based xt:Commerce 6 online shop platform, serving over 150,000 small and medium DACH-region merchants via perpetual licenses, support subscriptions, a plugin marketplace, and a freemium Klarna-powered tier.
- Ownership category
- akta.pro rank
XT-Commerce industry classification
Industry- Product category
- E-commerce Platform Software
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where XT-Commerce is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
XT-Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: One-time perpetual license fees for xt:Commerce 6 PRO versions. Starting at 499 EUR for single shop license with additional costs for multi-shop configurations.
- Support and Maintenance Subscriptions: Annual support contracts including Premium Support PLUS (759 EUR/year) and Premium Support GOLD (2,189 EUR/year) with varying SLA response times and service levels. Update extensions available for 249.50 EUR (single shop) to 499 EUR (multishop) per year.
- Plugin Marketplace: Third-party plugins and extensions sold through the xt:Commerce marketplace. Includes various categories such as marketing, shipping, payment, SEO, export tools, and professional services like programming services (80 EUR per 30-minute unit).
- Professional Services: Installation services, programming services (80 EUR per 30-minute unit), service tickets (240 EUR), and PayPal Checkout installation service (160 EUR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | xt:Commerce 6 PRO Single Shop License - Base platform |
| One time/ perpetual license | One time/ perpetual license | xt:Commerce 6 PRO Multishop - Multiple stores |
| Freemium | One time/ perpetual license | xt:Commerce FREE powered by Klarna |
| Subscription | Annual | Premium Support PLUS (annual) |
| Subscription | Annual | Premium Support GOLD (annual) |
| Subscription | Annual | Update Extension Single Shop |
| Subscription | Annual | Update Extension Multishop |
| One time/ perpetual license | One time/ perpetual license | Upgrade to xt:Commerce 6 PRO |
| Unit Pricing | Pay-as-you-go | Programming Services |
| Professional services/ project-based | One time/ perpetual license | Installation Service |
| Professional services/ project-based | Pay-as-you-go | Service Ticket |
| Professional services/ project-based | One time/ perpetual license | PayPal Checkout Installation |
| Transaction based/ take rate | Pay-as-you-go | Unzer Payment Integration |
| One time/ perpetual license | One time/ perpetual license | DATEV Interface Plugin |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
XT-Commerce product offering
Product offeringCore offering
XT-Commerce sells xt:Commerce 6, a complete online shop software solution (Onlineshop Komplettlösung) with over 150,000 installations, including multi-shop capability, built-in payment integrations, SEO, mobile responsiveness, and WCAG 2.2 AA accessibility. The company also operates a plugin marketplace (addons.xt-commerce.com) and offers paid support subscriptions (Premium Support PLUS/GOLD), professional installation, and programming services.
Product overview
XT-Commerce is an Austrian e-commerce software company offering the xt:Commerce 6 platform as a complete online shop solution (Onlineshop Komplettlösung) with over 150,000 installations. The core platform (xt:Commerce 6) serves as the primary product with a starting price of €499, supporting multi-store operations (Multishop), and is extensible through the App Shop marketplace. The product portfolio includes the xt:Commerce API for third-party system integration, the DATEV-Schnittstelle plugin for accounting export, and various payment integrations (PayPal, Klarna, Unzer, Zaver, Amazon Pay, ratenkauf by easyCredit). Marketing capabilities are extended via the CleverReach newsletter plugin, while logistics integration is handled through the shipcloud module enabling PARCEL.ONE fulfillment services. Multi-channel selling is supported through xt:MultiConnect for Amazon and eBay marketplaces. Paid support tiers (Premium Support PLUS at €759/year and Premium Support GOLD at €2,189/year) provide professional services alongside installation and programming services.
Differentiator
Problem solved
Functional benefit
Brands
- xt:Commerce 6: The flagship online shop complete solution software platform with over 150,000 installations, featuring SEO optimization, mobile optimization, WCAG 2.2 AA accessibility, and integrated payment solutions.
Quantifiable outcome
- Over 150,000 active shop installations
- +2 more outcomes
Companies that use XT-Commerce
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
XT-Commerce technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature7 records
XT-Commerce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UnzercoreUnzer provides comprehensive payment solutions integrated into xt:Commerce 6, offering credit card processing (Mastercard, Visa, JCB, Diners, Union Pay, Amex), SEPA direct debit, invoice purchase, installment options, Open Banking transfers, and Pay-by-Link. Special pricing for xt:Commerce customers starting at 1.39% transaction fees.
- KlarnacoreStrategic partnership with Klarna for integrated checkout solutions. xt:Commerce offers a free version (xt:Commerce FREE powered by Klarna) with pre-installed Klarna Checkout. Over 50,000 existing xt:Commerce merchants benefit from simplified Klarna integration.
- PayPalcorePayPal integration including PayPal Checkout plugin supporting Apple Pay, Google Pay, Express Checkout, and credit card Vaulting functionality for recurring payments. PCI-DSS compliant token storage.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
XT-Commerce competitors and assessment
Company assessmentDirect peers
- Shopware: Leading DACH-based e-commerce platform competing head-to-head with xt:Commerce in the German-speaking SMB and mid-market, with similar merchant segments and regulatory focus.
- Oxid eSales: German e-commerce platform focused on the DACH mid-market; directly comparable to xt:Commerce in target customers, regulatory focus, and on-premise/hybrid deployment model.
- Gambio: German e-commerce shop software targeting SMB merchants in DACH; competes in similar price tiers and use cases as xt:Commerce's PRO and FREE editions.
- WooCommerce: Open-source e-commerce plugin for WordPress with massive global SMB penetration; competes for the same price-sensitive merchant segment as xt:Commerce.
- JTL-Software: German e-commerce and ERP ecosystem provider, with overlapping SMB merchant base in DACH and adjacent commerce/Wawi integrations relevant to xt:Commerce merchants.
Broad incumbents
- Shopify: Global SaaS e-commerce platform with strong SMB positioning; competes with xt:Commerce for small merchants and brings vastly larger scale, R&D, and international reach.
- Adobe Commerce (Magento): Enterprise-grade e-commerce platform from Adobe, historically PHP-based like xt:Commerce, with overlapping mid-market and enterprise merchant base and broader feature portfolio.
- BigCommerce: Global SaaS e-commerce platform with headless and enterprise offerings; overlaps with xt:Commerce in mid-market and multi-channel selling use cases.
- Salesforce Commerce Cloud: Enterprise commerce suite within the Salesforce ecosystem; overlaps with xt:Commerce Multishop for large multi-brand merchants, though at the high end of the market.
Emerging players
- Spryker: German-origin enterprise e-commerce platform with headless/PaaS architecture; an emerging competitor pushing into the upper end of the DACH market where xt:Commerce's Multishop edition also plays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
XT-Commerce social profiles
Digital presenceXT-Commerce compliance and trust
Trust signalCompliance2 records
XT-Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
XT-Commerce leadership team
Management profileNumber of profiles
XT-Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XT-Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XT-Commerce
What does XT-Commerce do?
XT-Commerce sells xt:Commerce 6, a complete online shop software solution (Onlineshop Komplettlösung) with over 150,000 installations, including multi-shop capability, built-in payment integrations, SEO, mobile responsiveness, and WCAG 2.2 AA accessibility. The company also operates a plugin marketplace (addons.xt-commerce.com) and offers paid support subscriptions (Premium Support PLUS/GOLD), professional installation, and programming services.
Is XT-Commerce a public or private company?
XT-Commerce is a private company. It is classified as management employee owned and is currently operating.
When was XT-Commerce founded?
XT-Commerce was founded in 2002.
Where is XT-Commerce based?
XT-Commerce is headquartered in Innsbruck, Austria, in the Europe region.
How does XT-Commerce make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are support and Maintenance Subscriptions, plugin Marketplace and professional Services.
Who are XT-Commerce's main competitors?
Direct peers on record are Shopware, Oxid eSales, Gambio, WooCommerce and JTL-Software. Broad incumbents are Shopify, Adobe Commerce (Magento), BigCommerce and Salesforce Commerce Cloud. Spryker is listed as an emerging player.
Does XT-Commerce have an API?
Yes. xt:Commerce provides a REST/Webservice API that supports both SOAP (XML) and JSON formats. The API replaces the previously paid SOAP interface and is now free for versions 5.1 and 6.0. It provides approximately 50 different calls for exchanging article, customer, order, and category data between xt:Commerce and third-party systems or custom developments. The API is suitable for connecting inventory management systems (Warenwirtschaft), PIM systems, and custom developments. Starting from versions 5.1.5 and 6.0.2, the API is pre-installed in every new installation. Developer documentation is at xtcommerce.atlassian.net/wiki/spaces/XT41DUE/pages/8257626.
What industry is XT-Commerce in?
XT-Commerce's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its SIC code is 5734.