Madhvi Dairy

What Madhvi Dairy does

Madhvi Dairy Private Limited is an organic dairy and agricultural company headquartered in Palanpur, Gujarat, India, founded in 2004 by Mr. Manubhai Kuniya. The company produces and sells a portfolio of organic dairy products, traditional Indian sweets, beverages, and snacks — including four lassi varieties (Rajwadi, Strawberry, Punjabi, Maramari), three penda/sweet varieties (Thabdi, Rajwadi, Badam Kesar), four milkshake flavors (Mango, Gulabi, Anjeer, Rajwadi), whole milk with naturally maintained 3.7-4.2% fat content, Gau-Ghrut (ghee), Matho, Namkeen, Kalajam, and organic vegetables and grains. Its supply is anchored by the affiliated Gajeku Farm, operated by Mrs. Galbiben Jethabhai Kuniya, which produces milk from Deshi cows (Bos indicus) and follows a proprietary 'Sajeev' organic farming philosophy using natural fertilizers, drip irrigation, biological pest control, and a closed biological cycle from farm to finished product.

The company distributes through 25+ company-owned retail locations across Gujarat (Ahmedabad, Surat, Vadodara, Gandhinagar, Mehsana, Palanpur, and additional tier-2/3 cities), supplemented by iOS and Android mobile applications for customer engagement. Adjacent wholly-owned subsidiaries — Madhvi Restro (restaurant at madhvirestro.in) and Madhvi Hotels (hospitality at madhvihotels.in) — extend the umbrella brand into food service and hospitality verticals, and a franchise program (currently not accepting new applications) provides a future asset-light replication lever.

Revenue is generated primarily through direct-to-consumer sales at owned retail outlets, with a secondary bulk-purchase segment serving traditional sweet shops, restaurants, weddings, and celebrations. Pricing is not publicly disclosed. The customer base is heavily skewed toward health-conscious individual consumers in Gujarat seeking chemical-free dairy, with no disclosed enterprise anchors. The company is founder-controlled by the Kuniya family, bootstrapped with no institutional investment, and operates with 51–100 employees.

Name

Madhvi Dairy

Legal name

Madhvi Dairy Private Limited

Website

https://madhvi.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Madhvi Dairy Private Limited is a Gujarat-based organic dairy company producing traditional Indian sweets, lassi, ghee, milkshakes, and organic produce from Deshi-cow milk via its affiliated Gajeku Farm, distributed primarily through 25+ company-owned retail stores across the state.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151), Dairy Product Manufacturing (3115), Dairy Cattle and Milk Production (112120)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Dairy Cattle Farming (AFAEACAJ)

akta.pro secondary industries

Organic Dairy Cattle Production (AFAEAMAB), Pasture-Based & Grazing Dairy Systems (AFAEACAI)

Keywords

• Organic dairy products
• Traditional Indian sweets
• Dairy beverages
• Organic cow milk
• Organic farming

Headquarters

HQ city

Palanpur

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Dairy Product Sales: Revenue generated from selling dairy products including milk, ghee, lassi, sweets (penda), shakes, and namkeen through company-owned and franchise retail stores across Gujarat.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Madhvi Dairy produces and sells organic cow milk, gau-ghrut ghee, traditional Indian sweets (thabdi penda, rajwadi penda, badam-kesar penda, kalajam, matho), lassi and milkshakes, namkeen, and organic fruits, vegetables, and grains. All dairy and produce inputs are sourced from the company's own Gajeku organic farm, which uses Sajeev organic farming, drip irrigation, and biological pest control.

Product overview

Madhvi Dairy is an organic dairy and agricultural company operating a diversified product portfolio centered around dairy-based beverages and sweets. The core offerings include four lassi varieties (Rajwadi, Strawberry, Punjabi, Maramari), three penda/sweet varieties (Thabdi, Rajwadi, Badam Kesar), four milkshake flavors (Mango, Gulabi, Anjeer, Rajwadi), along with whole milk, Gau-Ghrut (ghee), organic vegetables, grains, Matho, Namkeen, and Kalajam. The company maintains a 100% organic approach through its affiliated Gajeku Farm, using milk from Deshi Gaay (Indian cows) with naturally maintained ideal fat content (3.7-4.2%). Distribution is handled through company-owned retail stores across Gujarat (Ahmedabad, Surat, Vadodara, Mehsana, Palanpur, and other cities) and mobile applications on iOS and Android. The brand extends into hospitality with sub-brands Madhvi Restro (restaurant) and Madhvi Hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Madhvi Restro: Restaurant brand operated by Madhvi Dairy offering food services.
• Madhvi Hotels

Products and services

• Organic Cow Milk
• Gau-Ghrut (Cow Ghee)
• Lassi
• Milkshakes
• Penda (Indian Sweets)
• Matho
• Kalajam
• Namkeen
• Organic Fruits, Vegetables and Grains

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gajeku FarmcoreStrategic or Co-development PartnerGajeku Farm is the agricultural and cattle farming arm of the Madhvi ecosystem. Managed by Mrs. Galbiben Jethabhai Kuniya, the farm produces whole milk from Deshi cows (Bos indicus) with ideal fat content of 3.7-4.2%. The farm practices 100% organic farming using natural fertilizers, drip irrigation, and biological pest control. The complete organic cycle from farm to dairy products is core to Madhvi's value proposition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amul (GCMMF): India's largest dairy cooperative with nationwide distribution of milk, ghee, lassi, sweets and organic variants; the dominant incumbent whose product breadth and pricing power define competitive context for any Indian dairy brand including Madhvi.
• Hatsun Agro Product: India's largest private-sector dairy company with branded milk, curd, ghee, paneer and ice cream distributed via a large retail network; comparable to Madhvi on branded dairy product breadth and store-led distribution, though at much larger scale.
• Haldiram's: National Indian sweets, snacks and namkeen brand with extensive retail and distribution; comparable to Madhvi on the traditional Indian sweets and namkeen product categories, though at pan-India scale versus Madhvi's regional Gujarat footprint.

Direct peers

• Akshayakalpa Organic: Bengaluru-based organic dairy startup with farm-to-home delivery of milk and dairy products from indigenous/desi cow herds; directly comparable to Madhvi on organic positioning, desi-cow sourcing, and premium Indian dairy focus.
• Country Delight: D2C subscription-based fresh dairy brand delivering milk, paneer, ghee and other items to urban Indian households; comparable to Madhvi's app-driven, direct-to-consumer premium dairy model targeting health-conscious consumers.
• Govardhan Dairy: Organic/natural Indian dairy and ghee brand emphasizing desi-cow milk and traditional processing; directly comparable to Madhvi on organic philosophy, desi-cow sourcing, and traditional ghee positioning.
• Bikanervala: North-Indian sweets, namkeen, and dairy-restaurant chain with retail stores serving traditional Indian sweets and snacks; directly comparable to Madhvi on traditional Indian sweet (penda, ladoo, barfi) and namkeen product lines via a multi-store retail model.
• Milky Mist Dairy: South-India-based branded dairy products company producing paneer, ghee, curd, cheese and traditional Indian sweets via retail and foodservice channels; comparable to Madhvi on traditional Indian dairy sweets and value-added dairy processing.

Regional players

• Heritage Foods: Large South-Indian dairy and dairy-products company operating across milk, curd, ghee, sweets and value-added dairy; comparable on branded dairy processing and retail distribution model, though it focuses on Southern rather than Western India.

Emerging players

• Organic India: India-focused organic food and wellness brand selling organic dairy, grains, and Ayurvedic products; comparable to Madhvi on the organic positioning and farm-sourced narrative, though broader in product scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madhvidairy
• LinkedInlinkedin.com/company/madhvi-dairy-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madhvi Dairy