A Rosie Place for Children

What A Rosie Place for Children does

A Rosie Place for Children operates Indiana's only licensed, not-for-profit specialty hospital dedicated exclusively to serving medically fragile children and their families. Founded in 2011 as a DBA of O'Hana Heritage Foundation, Inc. (a 501(c)(3) public charity, EIN 37-1523448), the organization is headquartered on a five-acre campus at 53131 Quince Road in South Bend, Indiana, and serves families from all 92 Indiana counties. Its core service is free respite care: children requiring skilled pediatric nursing — including G-tube feeding, ventilator support, apnea monitoring, and suction equipment — can stay for up to 10 nights at a time while caregivers receive rest. The facility combines clinical care with therapeutic programming, including Snoezelen multi-sensory environments, themed nature-inspired interiors with custom murals, H.A.V.E.N. family events, and (launching in 2026) the 2,158-square-foot HeARTworks Studio, which integrates AI art generation, Sky Screens ceiling projections, and adjustable surfaces to enable creative self-expression for children with physical limitations. Leadership is provided by CEO Tieal Bishop, with a team of 101-250 employees including specialized pediatric nurses and program staff.

The organization operates a diversified nonprofit revenue model. All services are provided at no cost to families; funding flows from individual donations (including a monthly 'Extended Family' program with tiers from $10 to $721+ per month), annual signature fundraising events (Rosie Golf Classic in its 22nd year, Rosie Ride in its 9th, Sweethearts Ball in its 14th, plus quarterly H.A.V.E.N. family gatherings), corporate sponsorships (tiers from $100 to $10,000), merchandise sales through an online store, vehicle donations via CARS, stock gifts through Fidelity, and cryptocurrency donations via Engiven. Distribution is direct through the South Bend facility and self-serve via the website; marketing emphasizes community storytelling, social media (218K+ Facebook followers), the 'Fragile, Not Broken' podcast, and earned media including the 2024 Emmy Award-winning documentary 'She's All Set.' Geographic expansion is planned with 'Our Indy Place,' a second Indianapolis respite facility announced for 2026.

Name

A Rosie Place for Children

Legal name

O'Hana Heritage Foundation, Inc.

Website

https://arosieplace.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

A Rosie Place for Children operates Indiana's only licensed specialty hospital providing free pediatric respite care to medically fragile children and their families across all 92 Indiana counties, headquartered in South Bend, Indiana.

Ownership category

akta.pro rank

Product category

Pediatric Respite Care / Specialty Hospital Services

NAICS

Other Residential Care Facilities (6239)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSAAAIAL

Respite Care for Families of Children with Disabilities

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

SECONDARYHSAAAIAI

Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

Keywords

• Pediatric respite care
• Specialty hospital services
• Medically fragile children
• Nonprofit family support
• Skilled pediatric nursing

Headquarters

HQ city

South Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations: One-time and monthly donations from individual supporters. Monthly giving program called 'Extended Family' with tiers starting at $10/month (Forever Friends) up to $721+/month (Sweet Dreams Society). No cost to families for services.
2. Fundraising Events: Annual signature events including Rosie Golf Classic, Rosie Ride, and Sweethearts Ball generate significant contributions from participants and corporate sponsors. 100% of proceeds benefit medically fragile children and families.
3. Corporate Sponsorships: Corporate partners sponsor events, rooms, and facility improvements. Sponsorship tiers range from $100 (Candy Cane) to $10,000 (Hole-in-One/North Pole Presenting) for various events.
4. Merchandise Sales: Online store selling branded merchandise including hoodies ($45-63), crewnecks ($43-50), and t-shirts ($28-33). 100% of profit supports operations.
5. Vehicle Donations: Partnership with CARS (Charitable Adult Rides & Services) enables donors to contribute vehicles, with all proceeds supporting operations.
6. Stock Donations: Accepts gifts of stocks through Fidelity Investments account held by parent organization O'HANA Heritage Foundation Inc.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

A Rosie Place for Children provides free respite care stays (up to 10 nights) and skilled pediatric nursing services for medically fragile children at Indiana's only licensed, not-for-profit specialty hospital. Services include G-tube feeding, ventilator support, apnea monitoring, suction machine operation, Snoezelen multi-sensory therapy, therapeutic recreation, and family support programs such as H.A.V.E.N. family events. The upcoming HeARTworks Studio will offer AI-powered adaptive art creation for children with physical limitations.

Differentiator

Problem solved

Functional benefit

Products and services

• Respite Care Stays Free overnight respite stays of up to 10 nights for medically fragile children, delivered at the South Bend specialty hospital with skilled pediatric nursing care (G-tube feeding, ventilator support, apnea monitoring, suction machine operation) and therapeutic programming. Provided at no cost to families.
• HeARTworks Studio A 2,158 square foot adaptive art studio for medically fragile and special needs children, integrating AI art generation technology with Sky Screens ceiling projection systems, adjustable mobile surfaces, and multi-sensory environments to enable creative expression for children with physical limitations.
• H.A.V.E.N. Family Events Quarterly community gatherings including H.A.V.E.N. Annual Birthday Party, H.A.V.E.N. Summer Picnic, H.A.V.E.N. Rosie Games, and H.A.V.E.N. It's a Wonderful Life, providing peer connection and family respite experiences for medically fragile children and their families.
• Snoezelen Multi-Sensory Therapy Multi-sensory therapy rooms with engaging lights, sounds, and textures designed to spark joy, calm, and connection for medically fragile children during respite stays and family events.
• Branded Merchandise Online store selling branded apparel including hoodies ($45-$63), crewnecks ($43-$50), and t-shirts ($28-$33), with 100% of profit supporting operations.

Quantifiable outcome

• Children can stay for up to 10 nights at a time, providing substantial respite for caregivers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Grotto Network (University of Notre Dame)coreStrategic or Co-development PartnerProduced the Emmy Award-winning documentary 'She's All Set' about A Rosie Place for Children and the families they serve. The documentary won an Emmy at the 66th Annual Chicago/Midwest Emmy Awards for Outstanding Achievement for Diversity/Equity/Inclusion – Short Form Content.
• CARS (Charitable Adult Rides & Services)minorOthersVehicle donation partner that handles pick-up, sale, and tax documentation for donors contributing vehicles to A Rosie Place. Donors can call 855-500-RIDE to arrange vehicle donations.
• Beyond the Veil MarketminorGTM or Marketing PartnerLocal business that uses its events and programs to raise funds for A Rosie Place, demonstrating community partnership approach.
• Annie Monger (Wallscapes Painting)minorStrategic or Co-development PartnerArtist who created themed murals at A Rosie Place including underwater sea and tropical beach scenes, enhancing the nature-inspired interior design.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Others

• Make-A-Wish Foundation: A large nonprofit providing transformative experiences for children with critical illnesses. Operates a comparable donor- and event-driven model with an overlapping beneficiary population, though with a different service offering.
• Children's Miracle Network Hospitals: A fundraising coalition supporting children's hospitals with a similar community/donor-driven operating model and pediatric mission focus, though it does not directly deliver respite care.

Broad incumbents

• Cincinnati Children's Hospital Medical Center: A major regional pediatric hospital serving families from across the Midwest, including Indiana. Comparable in serving medically complex pediatric populations, though at much larger scale and academic scope.
• St. Jude Children's Research Hospital: A leading pediatric specialty hospital providing treatment and research for children with serious illnesses. Far larger in scope but operates as a nonprofit specialty pediatric institution with a comparable donor-supported mission model.
• Shriners Children's: A network of nonprofit specialty pediatric hospitals providing complex care regardless of families' ability to pay — overlapping specialty-hospital and no-cost-to-families model with A Rosie Place.

Direct peers

• SeriousFun Children's Network: Global network of camps and programs serving children with serious medical conditions, founded by Paul Newman. Shares the mission of providing joy, respite, and therapeutic experiences for medically complex children.
• Ronald McDonald House Charities: RMHC provides lodging and family support services for families with sick children — highly parallel mission of wraparound care and respite for families navigating pediatric medical complexity.
• Bryan's House: A Dallas-based nonprofit providing respite care and support services specifically for children with special needs and medically fragile conditions — the closest direct operating peer to A Rosie Place's respite model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzXmz8ltFBqJOW0lnkwSw9Q
• Facebookfacebook.com/arosieplace
• LinkedInlinkedin.com/company/a-rosie-place
• Instagraminstagram.com/arosieplaceforchildren

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Rosie Place for Children