Balloon One

What Balloon One does

Balloon One Limited is a privately held UK-headquartered IT services and software company founded in 2003, operating from Brentford (West London) with delivery capacity in Thailand, India, and Australia and more than 40 employees. The company has been the exclusive UK partner of Infios (formerly Körber) WMS since 2005 and is an SAP Gold Partner, building its business around the resale, implementation, and support of WMS (Infios/K.Motion), ERP (SAP Business One), TMS, and adjacent warehouse automation, robotics, and iPaaS middleware solutions. Its proprietary additions — the Springboard Delivery mobile app (proof of delivery, vendor-managed inventory) and Springboard Server middleware — sit on top of these third-party platforms to differentiate ERP-WMS integration and last-mile delivery capture.

The company sells directly to UK enterprise customers — primarily in food and beverage logistics, e-commerce, wholesale distribution, and omni-channel retail — through an enterprise field sales motion and a free-consultation/demand-gen funnel. Revenue derives from software sales and implementation (largely subscription/recurring) together with professional services including consulting, training, and 24/7 support. The pricing model is quote-based and not publicly disclosed. Documented enterprise customers include Huel, Moonpig, Healthcare 21, Virgin Wines, Classic Fine Foods, and Jellycat, with case studies reporting material outcomes such as a ~£2.6M (24%) YOY inventory reduction at Virgin Wines and full cost recovery within one year at Jellycat.

Balloon One holds ISO 27001 and ISO 9001 certifications (Certificate Number 23625) and an Investors in People Gold award, alongside a senior leadership team led by Managing Director Craig Powell with directors covering sales, technical, and project delivery functions. The business is independently owned, with no disclosed external funding, acquisitions, or parent company, and operates as a focused UK distribution-and-services specialist for the Körber/Infios and SAP Business One ecosystem.

Name

Balloon One

Legal name

Balloon One Limited

Website

https://balloonone.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Balloon One is a UK-based IT services company, founded in 2003, that implements and supports Infios (Körber) WMS, SAP Business One ERP, TMS, automation, and iPaaS solutions for enterprise customers in food and beverage logistics, e-commerce, wholesale distribution, and omni-channel retail.

Ownership category

akta.pro rank

Product category

Supply Chain Technology Software (WMS & ERP)

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

WMS for Manufacturing & Production Warehousing (TLAEABAD)

akta.pro secondary industries

Fulfillment Execution & Task Management (Pick/Pack/Ship) (TLAEACAD), Warehousing & Distribution / Fulfillment Operations (BPAHAHAF)

Keywords

• Warehouse management software
• ERP implementation services
• Supply chain technology
• Transport management systems
• Warehouse automation

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Sales and Implementation: Sale and implementation of supply chain software including WMS (Infios/Körber), ERP (SAP Business One), TMS, and related solutions. Includes configuration, customisation, and deployment services tailored to customer requirements.
2. Professional Services: Implementation consulting, project delivery, end-user training, and ongoing technical support. Balloon offers flexible support packages with worldwide coverage and 24/7 support desk.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Balloon One implements, integrates, and supports supply chain technology solutions for wholesale distribution, e-commerce, and retail customers. Its portfolio centers on Infios (formerly Körber) warehouse management system (WMS) — exclusive UK partnership since 2005 — combined with SAP Business One ERP, a transport management system (TMS), warehouse automation/AMR, and an iPaaS integration layer. The company additionally provides proprietary Springboard Delivery and Springboard Server middleware tools, end-user training, and 24/7 support.

Product overview

Balloon One offers a portfolio of integrated supply chain technology solutions centered on its partnership as the exclusive UK partner since 2005 of Infios (formerly Körber) WMS, complemented by SAP Business One ERP. The offering spans a core WMS platform (Infios WMS / K.Motion WMS), an ERP layer (SAP Business One), a Transport Management System (TMS), warehouse automation/AMR, and an iPaaS integration layer. Additional proprietary tools include the Springboard Delivery mobile app for proof-of-delivery and vendor-managed inventory, and the Springboard Server middleware for ERP-WMS integration. The Valogix Inventory Planner adds automated forecasting and replenishment planning on top of SAP Business One. Together, these products provide end-to-end coverage from warehouse execution through transport, inventory optimization, and enterprise resource planning for wholesale distributors, e-commerce, and retail clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Infios WMS (formerly Körber WMS / K.Motion WMS) Market-leading, flexible and scalable cloud-ready warehouse management system that optimises receiving, putaway, storage, replenishment, picking, packing, shipping, and reporting, with real-time analytics and ERP integration. Delivered to wholesale distributors, e-commerce businesses, and retailers as the exclusive UK partner since 2005.
• SAP Business One Industry-leading, multi-functional ERP business management software connecting finance, operations, and supply chain functions. Implemented by Balloon One as an SAP Gold Partner and integrated with its WMS for end-to-end supply chain management.
• Transport Management System (TMS) Systems for managing outbound orders through 3PL providers or in-house service, including planning, decision-making, execution, measurement, and reporting functionality.
• Warehouse Automation / AMR Flexible and scalable warehouse automation (including AMRs) that grow alongside business operations to address labour market challenges, improve efficiency, and realise productivity gains.
• iPaaS Box (Integration Platform as a Service) Integration Platform as a Service providing seamless connectivity and data exchange between Balloon One's supply chain solutions and third-party systems.
• Springboard Delivery App Proprietary Balloon One mobile application incorporating proof of delivery (POD) that captures signatures, picture files, delivery information and locations via device GPS, integrating with SAP Business One to automate direct-to-customer supply chain and vendor managed inventory processes.
• Valogix Inventory Planner Inventory planning and forecasting tool for SAP Business One providing automated forecasting, replenishment planning, and inventory optimisation that eliminates the need to manually maintain Min/Max/Safety Stock values.
• Springboard Server Proprietary Balloon One middleware enabling seamless, real-time integration between Infios (formerly Körber) WMS and customer enterprise systems such as SAP ByDesign.

Quantifiable outcome

• Virgin Wines reduced inventory levels by 24% YOY (approximately £2.6 million reduction)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Infios (formerly Körber)coreTechnology or Integration · 1 January 2005Balloon One is the exclusive UK partner for Infios (formerly Körber) WMS since 2005. The partnership provides market-leading warehouse management system solutions to optimise warehouse operations. Balloon implements and supports K.Motion WMS (now Infios WMS) for customers across wholesale, e-commerce, and retail sectors.
• SAPcoreTechnology or IntegrationSAP Gold Partner providing SAP Business One implementation services. SAP Business One serves as the ERP backbone for many Balloon customers, integrating with K.Motion WMS for end-to-end supply chain management.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Logiwa: Cloud-native WMS for high-volume e-commerce and 3PL fulfillment. Comparable to Balloon One on the e-commerce fulfillment segment and represents the SaaS-native competitive benchmark against Balloon's reseller-led model.
• Deposco: Cloud-native WMS/OMS for DTC, e-commerce, and omnichannel retailers. Overlaps with Balloon One on the e-commerce and omnichannel-retail customer profile, and represents the cloud-native competitive threat.
• Peoplevox (Shopify-era e-commerce WMS): Cloud WMS focused on e-commerce and DTC brands, often sold into mid-market retailers and 3PLs. Comparable to Balloon One's e-commerce segment (Moonpig, Jellycat), particularly on peak-scalability messaging.

Broad incumbents

• Manhattan Associates: Global WMS/OMS/supply-chain platform incumbent. Comparable as an established WMS vendor whose products compete head-to-head with Körber/Infios WMS in Balloon One's enterprise deal pipeline.
• Blue Yonder (formerly JDA): Global supply-chain software incumbent with WMS, TMS, and planning products. Competes with the Körber/Infios WMS platform Balloon One resells, especially in the same enterprise wholesale, retail, and 3PL segments.
• Körber Supply Chain / Infios: Parent of the Infios WMS platform and Balloon One's most important technology partner. Comparable as the WMS technology incumbent whose product roadmap, channel decisions, and rebrand cycles directly determine Balloon One's strategic options.

Direct peers

• Indigo Software Group: UK-based supplier of WMS, ERP, and transport management software for wholesale, distribution, and 3PL. Closely comparable to Balloon One on geography, vertical focus (wholesale/distribution), and bundled WMS+ERP+ TMS offering.
• Generix Group: European vendor of WMS, OMS, and supply-chain execution software with strong presence in FMCG, retail, and 3PL. Comparable to Balloon One on WMS-centric product portfolio and focus on distribution/retail verticals across Europe.
• SnapFulfil (Körber WMS): Cloud WMS solution owned by Körber, also sold via UK channel partners. Highly comparable to Balloon One: both deliver Körber/Infios WMS into UK distribution and e-commerce, with similar enterprise implementation and integration playbooks.

Regional players

• Microlistics (WMS): WMS provider focused on Australia/New Zealand and APAC 3PL/retail. Relevant geographic peer to Balloon One's APAC delivery footprint (Thailand, India, Australia) and a comparable mid-market WMS implementation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/balloon-one-limited
• Xx.com/balloononeltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balloon One