What Golf Pipeline does

Golf Pipeline, operating as Supreme Golf, is a private golf technology company founded in 2012 and headquartered in Menomonee Falls, Wisconsin. It operates a tee time search and booking platform that aggregates millions of tee times from golf courses across the United States, allowing individual golfers to compare rates, book discounted rounds, and access exclusive offers through the Supreme Golf Club membership program. Named course examples on the platform — Chimera Golf Club (NV), Whitefish Lake Golf Club (MI), and Steele Canyon Golf Course (CA) — reflect a horizontal SMB supply base with listed tee time prices ranging from approximately $17 to $157.49.

The product surface comprises a consumer-facing website, native iOS and Android applications, a paid SG Club membership tier (starting at $9.99), a rewards program, digital gift cards, and the SG For Courses supplier portal. Golfers self-serve tee time discovery and bookings online or via mobile, while course owners and operators can list inventory through a dedicated B2B channel. Tee time inventory is also extended via an affiliate relationship with GolfNow.

The company earns revenue through three streams: transaction commissions on bookings, recurring SG Club membership fees, and one-time gift card purchases. Distribution is product-led and self-serve across web and mobile. The team is small (1-10 employees), only one seed funding round of $250,000 in December 2012 is documented, and operating geography is limited to the United States. The leadership team consists of Brian Wroblewski (President & CEO), Andy Meier (Design Director), Phil Terranova (Operations Director), and Scott Merchant (Sales Director).

Name

Golf Pipeline

Website

https://golfpipeline.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf Pipeline (DBA Supreme Golf) operates a U.S. tee time search and booking platform aggregating millions of listings, serving individual golfers with discounts and serving golf courses with distribution via its SG For Courses portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction commissions: Takes a commission on tee time bookings made through the platform
2. Membership fees: Supreme Golf Club membership providing exclusive discounts and perks to members for a fee
3. Gift cards: Digital gift cards sold to customers for golf tee time bookings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Golf Pipeline operates the Supreme Golf marketplace, an online platform that aggregates millions of tee times from golf courses across the United States and lets individual golfers search, compare, and book discounted tee times directly through its website and mobile apps. The platform monetizes bookings through transaction commissions, an SG Club membership that provides exclusive discounts, a My Rewards loyalty program, digital gift cards, and an SG For Courses portal through which golf course owners list and distribute tee time inventory.

Product overview

Supreme Golf operates as a unified golf tee time marketplace platform that connects golfers with courses worldwide. The core product enables users to search and book tee times across millions of golf courses. The platform is augmented by the SG Club membership program offering exclusive discounts and perks, a rewards system, mobile apps for iOS and Android, and a B2B offering called SG For Courses that allows course operators to list and distribute their tee times. Gift cards provide an additional revenue channel. The platform primarily serves recreational golfers seeking deals and convenience, while also serving course operators seeking distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Golf Tee Time Marketplace

Quantifiable outcome

• Search millions of tee times at once

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GolfNowminorOthersAffiliated partner listed under 'Our affiliates' section. Logo displayed as part of golf course search network. Provides tee time inventory and distribution partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• 18Birdies: Consumer golf app combining GPS rangefinder, score tracking, and tee-time booking offers. Overlaps with Golf Pipeline's mobile booking proposition and golfer-side value proposition around on-course utility plus deal access.
• Arccos Golf: Shot-tracking and golf analytics platform used by individual golfers. Compares on the analytics/rewards side, since Golf Pipeline's My Rewards program overlaps with engagement-focused golf apps for serious recreational players.
• Golfshot (by Shot Scope): Golf GPS, score-tracking, and performance-analytics platform. Comparable on the golfer-engagement layer where Golf Pipeline's reward and tracking features compete for on-course mindshare, though Golfshot does not primarily compete on booking.

Direct peers

• ForeUP: Golf course management platform with built-in online booking, tee sheet, and payment tools. Targets the same course-operator buyer as Golf Pipeline's SG For Courses portal while also enabling consumer-facing tee-time search.
• TeeSnap: Golf course management software with integrated online tee sheet and booking engine. Competes with the B2B side of Golf Pipeline's 'SG For Courses' offering by giving course operators direct booking tools alongside marketplace-style inventory distribution.
• GolfNow: The leading US tee-time search and booking marketplace, owned by NBC/Comcast. Golf Pipeline explicitly lists GolfNow as an affiliate, indicating overlapping tee-time aggregation and booking functionality for the same US golfer and course-operator audience.

Others

• GHIN (Golf Handicap and Information Network): USGA-operated handicap tracking network explicitly mentioned in Golf Pipeline's short description ('establish handicaps, track their scores'). Overlaps on the golfer utility layer but does not compete on tee-time booking.
• ClubReady: Golf club management software covering tee sheet, member billing, and online booking. Addresses the same course-operator buyer but focused on club membership workflows rather than aggregator-driven tee-time distribution.
• Lightspeed Golf (Lightspeed Restaurant / Tee Sheet): POS and tee-sheet management suite for golf course operators. Comparable to Golf Pipeline's SG For Courses on the course-operator tooling side, although Lightspeed is a broader commerce software suite rather than a consumer marketplace.

Regional players

• Chronogolf / GolfNow International: Tee-time booking marketplace primarily serving Canada and other non-US international markets, integrated with the GolfNow network. Adjacent to Golf Pipeline's US-only footprint and indicative of how the booking category expands geographically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/golfpipeline
• Facebookfacebook.com/GolfPipeline
• LinkedInlinkedin.com/company/golf-pipeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf Pipeline