BNJ Publicité

What BNJ Publicité does

BNJ Publicité SA is a privately held Swiss advertising company, founded in 2007 and headquartered in Marin-Epagnier, that commercializes advertising inventory across four regional radio stations in French-speaking Switzerland: RJB (Radio Jura bernois), RTN (Radio Télévision Neuchâtel), RFJ (Radio Fréquence Jura), and GRRIF. The stations broadcast over FM, DAB+, web streaming, and mobile applications, covering the Arc Jurassien region spanning the Bernese Jura, Neuchâtel, and Jura cantons, with the affiliated BNJ Multimédia Sàrl handling digital and audiovisual advertising commercialization under the BNJ Group umbrella.

The company's product portfolio spans three integrated lines. Radio advertising includes per-second spots, sponsoring, forfaitaires (package) pricing, event packages, and special non-profit rates. Digital advertising covers standard IAB-style display units (leaderboard 728x90, billboard, skyscraper, pavé 300x250, full-site wallpaper) plus a Splashscreen mobile interstitial. Content and video formats include editorial-style Publireportages (seven-day native placements) and pre-roll video preceding regional news. Reach is monitored through Mediapulse Radio Data (Suisse Romande, 15+) and Google Analytics, though current audience figures are not displayed on the site.

BNJ Publicité operates a direct sales model — phone and email contact from four station offices in Tavannes, Marin, Delémont, and Rossemaison — targeting local and regional SMB advertisers in the Arc Jurassien seeking proximity communication for event announcements, product launches, and brand awareness campaigns. Pricing is not publicly disclosed; revenue is generated entirely through advertising across radio, digital, and audiovisual inventory, with no disclosed diversification into subscriptions, e-commerce, or data licensing.

Name

BNJ Publicité

Legal name

BNJ Publicité SA

Website

https://bnjpublicite.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BNJ Publicité SA is a Swiss private advertising company that monetizes regional radio and digital advertising inventory across four Arc Jurassien stations (RJB, RTN, RFJ, GRRIF), serving local and regional SMB advertisers in French-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Advertising

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Commercial Radio Networks (National/Regional) (MPABABAA)

Keywords

• Radio advertising
• Digital display ads
• Local broadcast media
• Regional ad sales
• Multi-platform advertising

Headquarters

HQ city

Marin

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Sale of radio advertising spots and sponsoring across multiple radio stations (RJB, RTN, RFJ, GRRIF) targeting the Arc Jurassien region of Switzerland
2. Digital Advertising: Sale of digital advertising formats including banners, billboards, skyscrapers, pavés, wallpaper, and splash screens on radio station websites and mobile applications
3. Video Advertising: Pre-roll video advertising preceding regional news video content

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BNJ Publicité sells advertising inventory on its four owned regional radio stations (RJB, RTN, RFJ, GRRIF) and on their associated digital platforms (websites and mobile apps) covering the Arc Jurassien in French-speaking Switzerland. Offerings include per-second radio spots, sponsoring, package/forfaitaire deals, event packages, non-profit rates, display banners (leaderboard, billboard, skyscraper, pavé, wallpaper, splashscreen), pre-roll video, digital audio ads, and publireportage editorial-style content.

Product overview

BNJ Publicité operates as a regional radio and digital advertising company managing a portfolio of four Swiss radio stations (RJB, RTN, RFJ, and GRRIF) broadcasting across the Jura and Neuchâtel cantons. The company offers three integrated advertising product lines: (1) Radio advertising with time-based, sponsorship, and package-based formats; (2) Digital advertising including display banners (leaderboard, billboard, skyscraper, pavé/square, wallpaper, splashscreen), digital audio, and pre-roll video ads; and (3) Content advertising such as publireportages. BNJ Publicité SA handles radio ad creation, production, and distribution, while BNJ Multimédia Sàrl manages internet advertising, social media commercialization, and audiovisual production.

Differentiator

Problem solved

Functional benefit

Brands

• RJB (Radio Jura bernois): LA radio du Jura bernois - emits in the Bernese Jura region from Bienne to the Vallée de Delémont.
• RTN (Radio Télévision Neuchâtel)
• RFJ (Radio Fréquence Jura)
• GRRIF

Products and services

• RJB (Radio Jura bernois)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Infomaniak Network SAminorOthersWebsite hosting provider for bnjpublicite.ch, located at 25 rue Eugène-Marziano, 1227 Genève, Switzerland
• BNJ Multimédia SàrlcoreStrategic or Co-development PartnerRelated entity handling advertising on websites and social networks, and commercialization of audiovisual productions. Both entities operate under the BNJ Group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rhône FM: Regional French-language Swiss radio station based in Valais, selling local radio advertising across a similar Swiss Romande footprint. Directly comparable as a regional radio advertising sales operation targeting SMB advertisers with similar proximity messaging value proposition.
• Rouge FM: Swiss Romande pop-rock radio brand with multi-platform distribution (FM, DAB+, web, app), selling integrated radio and digital advertising. Closely mirrors BNJ's format mix, audience positioning, and ad product portfolio across the same French-speaking Swiss market.
• LFM (Lausanne FM): Regional radio station serving the Lausanne area in Swiss Romande, offering local ad spots and digital display advertising. Comparable as another regional Romandie radio operator monetizing local audience proximity for SMB advertisers.
• Radio Lac: Geneva-area local radio station distributing via FM, DAB+, web, and mobile app with integrated digital ad sales. Comparable regional Swiss Romande peer with similar multi-platform ad product structure.

Broad incumbents

• Energy Switzerland: National youth-oriented radio group operating Energy stations across multiple Swiss regions including Romandie, with substantial radio and digital ad sales. Comparable as a much larger multi-market radio advertising competitor with overlapping but national-scale coverage.
• SRG SSR (Swiss public broadcasting): National Swiss public broadcaster operating radio networks across all language regions including Romandie. Comparable as a broader incumbent offering overlapping radio advertising inventory with vastly larger audience reach and public-service funding.
• 20 Minutes (20 Minuten): Switzerland's largest free newspaper with a major Romandie edition and substantial digital advertising business. Comparable as a much larger incumbent Swiss media outlet competing for the same SMB and national advertiser budgets via a different channel mix.

Regional players

• Arc Info: Regional newspaper covering the Jura and Neuchâtel cantons — the same Arc Jurassien geography as BNJ's stations. Comparable as a regional media outlet competing for the same local advertiser budgets in print/digital rather than radio.

Others

• Pooljpa: Swiss radio network referenced directly on BNJ Publicité's website as a related/linked radio offering. Functions as an adjacent radio advertising ecosystem participant within the same Swiss Romande market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNJ Publicité