Freja
- Company typePublic
- Founded2002
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Freja firmographics
Firmographics- Name
- Freja
- Legal name
- Freja eID Group AB
- Website
- https://frejaeid.com
- Company type
- Public
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Freja industry classification
Industry- Product category
- Digital Identity Verification
- NAICS
- Investigation and Personal Background Check Services (561611), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
- akta.pro secondary industries
- Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
Keywords
Where Freja is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Freja business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Transaction-based Identification: Customers are charged per user identification event (login, electronic signature, identity verification). Pay-per-use model where organisations pay based on actual usage volume.
- Subscription Model: Fixed monthly price for unlimited use. Recommended for organisations using Freja for service identification or Organisation eID. Enables predictable budgeting for high-volume usage scenarios.
- Free for End Users: Freja eID mobile application is free for individual users. Revenue is generated exclusively from B2B customers (relying parties) who pay for integration and usage of the service.
- White Label / Fulfilment Services: Additional revenue from secure fulfilment services and white label solutions for organisations requiring custom branded digital identity solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Per-transaction (tick-based) pricing |
| Subscription | Monthly | Unlimited subscription |
| Freemium | Pay-as-you-go | Free for users |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels7 records
Freja product offering
Product offeringCore offering
Freja provides a government-approved mobile electronic identity platform (Freja eID) that enables secure login, identity verification (KYC), legally-binding electronic signatures, and physical in-person ID verification via smartphone. The platform supports three trust levels (Basic, Added ID document, and Plus/LOA3) and includes Organisation eID (OrgID) for workforce identity management with lifecycle, shared device, and digital employee ID capabilities. Revenue is generated exclusively from B2B customers (relying parties) while the mobile app is free for end users.
Product overview
Freja eID is a digital identity platform providing electronic identification services via a mobile application. The product portfolio consists of the core Freja eID app offering user identity verification (Private eID) at multiple trust levels (Basic, Added ID document, and Plus/LOA3), complemented by Organisation eID (OrgID) for workforce identity management including lifecycle management, shared device authentication, and digital employee ID cards. Additional modules include Physical ID for in-person verification, Electronic Signatures for legally-binding digital signatures, and White Label solutions for organizations seeking custom-branded e-ID services. The platform integrates via REST API and OpenID Connect for developer access.
Differentiator
Problem solved
Functional benefit
Brands
- Freja eID Plus: Highest trust level requiring physical ID verification at designated Freja agents
- Freja eID Basic
- Organisation eID
- OrgID
Products and services
- Freja eID Freja eID is the core mobile application that serves as the electronic equivalent of a physical proof of identity for individuals. It enables secure login to e-services, identity verification, electronic signatures, and physical identification via a digital ID card on screen. The app is free for end users and operates at multiple trust levels (Basic, Added ID document, Plus/LOA3).
- Freja eID Plus Freja eID Plus is the highest trust level (LOA3) of the Freja eID platform, requiring physical ID verification at designated Freja agents such as ATG. Only available for users registered in the Swedish national registry or EU/EEA citizens with a verified coordination number. Approved under DIGG's Svensk e-legitimation quality mark.
- Freja eID Basic Freja eID Basic is the entry-level trust level of the Freja eID platform, designed for access to services that do not require a verified identity. Requires only an email address for two-factor authentication and has no minimum age requirement. Available to users across 170+ countries.
- Organisation eID (OrgID) Organisation eID (OrgID) is a role-based workplace digital identity solution that separates professional roles from personal identity. It enables organisations to issue and revoke employee attributes without handling personal data, supports shared device authentication, and provides cross-organisational identity management with full audit trails.
- Electronic Signatures Electronic Signatures is a legally-binding e-signature service that uses Freja eID for authentication during the signing process. Transaction evidence is stored for 10 years for compliance and audit purposes.
- White Label e-ID Solution White Label is a customisable e-ID solution that allows organisations to deploy their own branded digital identity service without building the infrastructure from scratch. Includes customisation options for brand and style, with full integration and technology architecture support, plus secure fulfilment services.
- Physical ID (Freja ID Card) Physical ID (Freja ID Card) is a digital ID card displayed on the user's smartphone screen that enables physical in-person identification. Users show the digital ID card at PostNord and Schenker agents, government offices (1177, Skatteverket), and other relying parties. QR code-based verification system. Also available via Samsung Wallet.
Quantifiable outcome
- 10-year transaction evidence storage for compliance and audit purposes
- +3 more outcomes
Companies that use Freja
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Freja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature7 records
Freja partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CGIcoreMajor Nordic system integrator providing professional services for Freja eID integration implementations. One of the primary integration partners for enterprise customers requiring system integration.
- TietoevrycoreLeading Nordic IT services company and system integrator offering Freja eID integration as part of their digital identity service offerings.
- SignicatcoreSpecialist in digital identity management providing integration with Freja eID. Focus on identity management solutions for regulated industries.
- Svensk e-identitetcoreSwedish specialist in electronic identity providing integration services for Freja eID solutions.
- KnowITminorNordic IT consultancy offering Freja eID integration as part of their digital services portfolio.
- TeliaminorMajor Nordic telecom provider offering Freja eID integration to their business customers as part of enterprise solutions.
- VismacoreLeading Nordic enterprise software provider with integration capabilities for Freja eID in their ERP and business solutions.
- DIGG (Swedish Agency for Digital Government)coreGovernment agency managing the Valfrihetssystem 2017 E-identification procurement framework. Provides authorisation system and Sweden Connect connection point for eIDAS integration.
- PostNordcoreNordic logistics company accepting Freja digital ID card as physical identification for parcel collection. PostNord agents verify customer identity using Freja's QR code-based ID card system.
- TwodayminorNordic IT services company offering Freja eID integration services to enterprise customers.
- ATG (Aktiebolaget Trav och Galopp)minorSwedish company handling physical ID verification for Freja eID Plus registrations using driver's license or Swedish Tax Agency ID card. Acts as agent for identity verification process.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Freja competitors and assessment
Company assessmentBroad incumbents
- Auth0: Identity platform for application builders, providing authentication and authorisation APIs. Comparable API-first, developer-centric approach to digital identity integration.
- Okta: Major identity and access management platform providing SSO, MFA, and adaptive authentication. Overlaps with Freja's enterprise authentication use cases at a much broader scale and product portfolio.
Direct peers
- Jumio: Global ID verification and biometric authentication provider serving fintechs, banks, and sharing economy platforms. Comparable KYC/AML onboarding and authentication product suite.
- Signicat: Norway-headquartered digital identity platform covering KYC, e-signing, and authentication across the Nordics. Operates in the same regulatory and customer environment as Freja and is also a partner/integrator.
- iDenfy: Lithuania-based identity verification and AML/KYC compliance provider. Comparable biometric document verification, liveness detection, and fraud-prevention offering for regulated enterprises.
- Onfido: Global identity verification provider offering document and biometric verification with liveness detection. Directly comparable KYC/IDV technology stack and enterprise customer base.
- Veriff: Identity verification platform with strong presence in Europe. Comparable AI-driven document verification, biometric matching, and regulated-industry KYC use cases.
- BankID: Dominant Swedish eID issued by Swedish banks. Directly comparable consumer identity-verification product competing for the same relying-party integrations in Sweden.
Regional players
- Digidentity: European digital identity provider with strong UK and Netherlands government eID heritage (including GOV.UK Verify). Comparable regulated, high-trust digital identity focus relevant to Freja's eIDAS roadmap.
- Svensk e-identitet: Swedish specialist in electronic identity services. Comparable domestic eID focus and partner/integrator relationship with Freja - alternative supplier to the same Swedish relying-party ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Freja social profiles
Digital presenceFreja compliance and trust
Trust signalCompliance5 records
Freja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freja leadership team
Management profileNumber of profiles
Profiles7 records
Freja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freja
What does Freja do?
Freja provides a government-approved mobile electronic identity platform (Freja eID) that enables secure login, identity verification (KYC), legally-binding electronic signatures, and physical in-person ID verification via smartphone. The platform supports three trust levels (Basic, Added ID document, and Plus/LOA3) and includes Organisation eID (OrgID) for workforce identity management with lifecycle, shared device, and digital employee ID capabilities. Revenue is generated exclusively from B2B customers (relying parties) while the mobile app is free for end users.
Is Freja a public or private company?
Freja is a public company. It is classified as public and is currently operating.
When was Freja founded?
Freja was founded in 2002. It employs 51 to 100 people.
Where is Freja based?
Freja is headquartered in Stockholm, Sweden, in the Europe region.
How does Freja make money?
Four revenue lines are on record. Transaction-based Identification is the primary driver. The others are subscription Model, free for End Users and white Label / Fulfilment Services.
Who are Freja's main competitors?
Broad incumbents on record are Auth0 and Okta. Direct peers are Jumio, Signicat, iDenfy, Onfido, Veriff and BankID. Regional players are Digidentity and Svensk e-identitet.
Does Freja have an API?
Yes. Freja eID offers a REST API for integration with Freja eID services, including personal e-identification and Organisation eID. There are two separate APIs: one for personal use by users and another for service identification with Organisation eID. Additionally, OpenID Connect integration is available for authentication and authorization based on the OAuth2 protocol, with specific guides for WordPress and Okta integration. Developer documentation is at frejaeid.atlassian.net/wiki/spaces/DOC/overview.
What industry is Freja in?
Freja's product category is Digital Identity Verification. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics), with a secondary code of FSAGAFAA, Identity Verification & Digital ID (IDV, eIDAS, biometrics). Its NAICS code is 561611.