What Aquacell does

Aquacell designs, manufactures, installs, and services water recycling systems for commercial, municipal, corporate campus, industrial, hospitality, and residential clients, operating across Australia, the United States (California), and the United Kingdom. Founded in 1995 and headquartered in Australia, the company is a licensed private water utility under the NSW Water Industry Competition Act (WICA Act) and runs its own manufacturing facility in North Rocks, NSW, with a wholly-owned US subsidiary, Aquacell Inc.

The company's product portfolio centers on membrane bioreactor (MBR) technology deployed across multiple system lines. The G Series applies aerobic digestion, membrane filtration, UV disinfection, and chlorination to greywater, recycling 30-50% of on-site water for non-potable reuse. The GX Series replaces aerobic digestion with chemical oxidation, delivering a smaller footprint, lower capital cost, and approximately 90% recovery. The S Series (S150) handles blackwater via a six-step filtration process, exemplified by the Salesforce Tower installation, which processes over 40,000 gallons of blackwater per day and reduces the building's water footprint by 76%. Supporting systems cover stormwater, rainwater, and filtration, and the company offers integrated solutions for in-building, off-grid, private water utility, industrial wastewater, and sewage treatment plant upgrade applications.

Aquacell operates a project-based enterprise sales model with no resellers or distributors, engaging clients from initial proposal through regulatory submission, system design, in-house manufacturing, installation supervision, commissioning, and ongoing operations and maintenance. Revenue streams comprise capital equipment sales (hardware), recurring managed services and remote monitoring contracts, and professional services for planning and regulatory representation. Pricing is not publicly disclosed; quotes are project-specific. Reference customers include Salesforce Tower, 181 Fremont, Facebook/Meta (MPK21), Pinterest, Stripe, Genentech, the Australian National University, Chase Center/San Francisco Giants, and the San Francisco Public Utilities Commission, and the company has accumulated more than 20 completed or in-design projects in California alone since 2014.

Name

Aquacell

Legal name

Aquacell Pty Ltd

Website

https://aquacell.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquacell designs, manufactures, and services membrane bioreactor water recycling systems (greywater, blackwater, stormwater, rainwater) for commercial, municipal, corporate, and industrial clients across Australia, the US, and the UK, delivering end-to-end project-based solutions with ongoing monitoring.

Ownership category

akta.pro rank

Product category

Water Recycling Equipment

NAICS

Water Supply and Irrigation Systems (22131), Sewage Treatment Facilities (221320)

SIC

Water Supply (4941)

akta.pro primary industry

Onsite/Decentralized Reuse Utilities (District/Building‑Scale Reuse as a Service) (EUANAGAH)

akta.pro secondary industries

Water Reclamation & Reuse Production (Tertiary/Advanced Treatment) (EUANADAD), Advanced Treatment & Purification Utilities (MF/UF, RO, AOP, UV) (EUANAGAD), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Water Reuse & Reclamation Infrastructure Construction (Recycled Water Systems) (IMAFAGAH), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water recycling systems
• Greywater treatment
• Blackwater treatment
• Membrane bioreactor systems
• Wastewater recycling

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Water Recycling System Sales and Installation: Design, manufacture, and installation of water recycling systems (greywater, blackwater, stormwater, rainwater, filtration) for commercial, municipal, and industrial clients. Turn-key solutions including system design, permitting, installation supervision, and commissioning.
2. Operations and Maintenance Services: Ongoing operational management for water recycling plants including regulatory compliance, asset replacement, remote monitoring, and servicing support throughout the life of the asset. Service contracts with clients post-installation.
3. Planning and Regulatory Support: Comprehensive planning and regulatory support services for clients worldwide, including regulatory requirements analysis, strategic responses, and professional representation to authorities during submission processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aquacell designs, manufactures, and installs water recycling systems (greywater, blackwater, stormwater, rainwater, filtration) for commercial, municipal, and industrial clients. The company delivers turn-key end-to-end solutions including planning and regulatory support, system design, in-house manufacturing, installation supervision, commissioning, and ongoing operations and maintenance. Its proprietary membrane bioreactor technology enables on-site non-potable water reuse, reducing building water footprints by up to 76% as demonstrated at Salesforce Tower.

Product overview

Aquacell is a water recycling technology company offering a portfolio of systems for treating and recycling different types of wastewater. The core product lines include the G Series and GX Series for greywater recycling (using membrane bioreactor technology with aerobic digestion or chemical oxidation), and the S Series for blackwater recycling (handling more contaminated wastewater from toilets and commercial kitchens). Supporting systems cover stormwater, rainwater, and filtration. The company also provides integrated solutions including In-Building systems for commercial developments, Off-Grid solutions for areas without centralized infrastructure, Private Water Utility Schemes, Industrial Wastewater Treatment, and Sewage Treatment Plant Upgrades. All systems incorporate multi-stage treatment including membrane filtration, UV disinfection, and chlorination, with remote monitoring capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquacell G Series Greywater Recycling System Multi-barrier greywater recycling system using aerobic digestion, self-cleaning membrane filtration, UV light exposure, and chlorination. Achieves 99.9% of captured greywater redirected for non-potable reuse including irrigation, washing machines, cooling towers, and toilet flushing, with remote adjustment capability and 24/7 monitoring without an onsite operator.
• Aquacell GX Series Greywater Recycling System Chemical oxidation-based greywater recycling system that eliminates the aerobic digestion step, using membrane filtration, UV, and chlorination. Offers a smaller footprint and lower capital cost than the G Series, with approximately 90% recovery of treated water from incoming wastewater.
• Aquacell S Series (S150) Blackwater Recycling System Six-step filtration blackwater recycling system designed for stringent treatment requirements, including toilet and commercial kitchen wastewater. At Salesforce Tower the S150 processes over 40,000 gallons of blackwater daily for non-potable reuse, achieving a 76% water footprint reduction for the building.
• Aquacell G20 Greywater Recycling System Compact greywater recycling system with 20,000L per day capacity based on membrane bioreactor technology, designed for commercial facilities with space constraints. Deployed at 181 Fremont for toilet flushing and irrigation, supporting LEED Platinum certification and conserving up to 1.3 million gallons of potable water annually.
• Blackwater Recycling Systems Water recycling systems that treat wastewater contaminated with water discharged from toilets, processing it for non-potable reuse applications.
• Stormwater Recycling Systems Systems designed to collect, treat, and recycle stormwater runoff for various non-potable applications.
• Rainwater Collection and Treatment Systems Rainwater collection and treatment systems for harvesting and recycling rainwater for non-potable uses.
• Water Filtration Systems Water filtration systems that remove particles, bacteria, and viruses from water as part of the treatment process.
• In-Building Water Recycling Solutions Integrated water recycling solutions designed for commercial and residential buildings to improve sustainability and climate change resilience.
• Off-Grid Water Recycling Solutions Water recycling systems for developments in areas without access to centralized water infrastructure, enabling water independence.
• Private Water Utility Schemes End-to-end water utility solutions for private developments and communities requiring independent water supply and recycling systems.
• Industrial Wastewater Treatment Solutions Customized water recycling solutions for industrial facilities to treat and reuse wastewater, reducing water consumption and environmental impact.
• Sewage Treatment Plant Upgrade Solutions Solutions for upgrading existing public sector sewage treatment systems to improve capacity, efficiency, and water recycling capabilities.

Quantifiable outcome

• Reduce water consumption by 30-50%
• +4 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sustainable Silicon Valley (SSV)coreStrategic or Co-development PartnerSSV (now acquired by Acterra) brought together leading tech companies, educational institutions, and governments to ensure future sustainability of water and energy in the Bay Area. Aquacell participated in SSV's Navigating Bay Area Water conference, presenting on blackwater and greywater recycling systems at Salesforce Tower and Facebook's MPK21 campus. Technical Manager Warren Johnson shared expertise on wastewater recycling at SSV panel discussions.
• City of San FranciscocoreStrategic or Co-development PartnerFirst partnership in the USA between a tenant (Salesforce), building owner (Boston Properties), and city government to support blackwater reuse in a commercial high-rise. City of San Francisco collaborated with Aquacell on Salesforce Tower's on-site blackwater recycling system.
• ActerraminorStrategic or Co-development PartnerActerra acquired Sustainable Silicon Valley (SSV). Aquacell continues to contribute to sustainability initiatives through water recycling expertise in the Bay Area.
• Boston PropertiescoreStrategic or Co-development PartnerBuilding owner and developer of Salesforce Tower partnered with Aquacell and the City of San Francisco to implement the United States' largest on-site water recycling system in a commercial high-rise.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fluence Corporation: Provides decentralized and packaged water and wastewater treatment plants globally. Comparable to Aquacell's private water utility schemes and sewage treatment plant upgrade solutions for mid-sized communities and industrial sites.
• Cambrian Innovation: Provider of on-site industrial wastewater treatment and water reuse solutions for food/beverage and industrial customers. Comparable to Aquacell's industrial wastewater and EcoVolt-style offerings with similar wastewater-to-reuse economics.
• BioMicrobics: Specialist in decentralized and packaged wastewater treatment systems for residential, commercial, and small municipal applications. Comparable to Aquacell's off-grid and community/residential water reuse solutions.
• Epic Cleantec: US-based developer of on-site blackwater and greywater reuse systems for buildings. Directly comparable to Aquacell's S Series and in-building solutions, targeting commercial high-rises and multifamily developments with similar decentralized reuse value propositions.
• Organica Water: Hungarian-headquartered provider of decentralized biological wastewater treatment plants using fixed-film activated sludge processes. Comparable to Aquacell's MBR-based greywater/blackwater treatment plants for urban and municipal projects.

Broad incumbents

• Pentair: Global water treatment and flow technology provider with residential, commercial, and industrial filtration and reuse products. Broad incumbent whose commercial water solutions overlap with Aquacell's filtration and greywater offerings.
• Xylem (incl. Evoqua): Global water technology company with extensive municipal and industrial water/wastewater treatment portfolio post-Evoqua merger. Broad incumbent offering membrane bioreactors and decentralized solutions that overlap with Aquacell's product set.
• Suez Water Technologies & Solutions: Major global water technology player serving municipal and industrial reuse and recycling markets. Broad incumbent that overlaps with Aquacell on industrial wastewater and large-scale reuse projects.
• Veolia Water Technologies & Solutions: Global water treatment major offering a broad portfolio including reuse, desalination, and industrial water solutions. Competes with Aquacell in larger municipal and industrial tenders but lacks the boutique on-site high-rise specialization.

Regional players

• Clean TeQ Water: Australian-listed water technology company providing desalination, wastewater reuse, and resource recovery solutions. Comparable regional peer offering competing decentralized and industrial water reuse technologies to Aquacell's Australian and Asian-Pacific markets.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/aquacell-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquacell