IMAC Group
IMAC Group is a privately-held Italian footwear manufacturer operating five owned brands (IMAC, Primigi, IGI&CO, Enval Soft, EXTR4) sold through 404 monobrand stores, a B2B wholesale portal, and international trade shows, with production in Italy, Tunisia, and Bulgaria.
- Company typePrivate
- Founded1975
- HeadquartersMontefiore Dell'aso, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What IMAC Group does
IMAC Group (La Imac S.p.A.) is a privately-held Italian footwear manufacturer founded in 1975 in Montefiore dell'Aso by brothers David and Renato Mazzocconi, initially as an upper-edge-stitching workshop. By 1980 the company converted to a full footwear factory and became a pioneer of direct polyurethane (PU) injection technology in Italy, an approach that bonds the sole to the upper in a single molding step on rotary machines ('giostre'), eliminating adhesives and producing lightweight, flexible, shock-absorbing soles. The manufacturing footprint now spans six owned plants: Italian headquarters and R&D, plus wholly-owned subsidiaries TUNIMA Sarl (Tunisia, est. 1997) and BULIMA Srlu (Bulgaria, est. 1997), with the broader group employing 9,159 people across eight countries (1,200 direct Italian staff).
The commercial offering is structured around five owned brands — IMAC (the core men's, women's and children's line), PRIMIGI (children's footwear ages 0–14, acquired 2001), IGI&CO (premium men's/women's launched 2002), ENVAL SOFT (comfort-focused launched 2013), and EXTR4 (athletic/urban sneaker launched 2023) — sold through three channels: an owned retail network of 404 Primigi Store and IGI&CO Store monobrand points across Italy and Europe, a dedicated B2B wholesale portal, and seasonal trade-show presence (MICAM Milano, Expo Riva Schuh). Reported 2024 volumes are 6.112 million pairs of footwear and 5.5 million clothing items, generating €190 million in turnover. Proprietary product features include an IMACTEX waterproof/breathable membrane, an anti-shock heel capsule, a recycled-fabric upper (approximately 7 plastic bottles per pair), and an EasyFIT easy-entry construction; production is supplemented by a licensed GORE-TEX partnership.
The business model is straightforward wholesale-plus-retail footwear: revenue is generated by unit sales of branded footwear (and, in Primigi stores, children's apparel) with no subscription, licensing royalty, or platform-fee component. The group holds UNI EN ISO 9001:2015, UNI PdR 125:2022 gender equality, and Authorized Economic Operator (AEO, the first footwear firm to obtain it) certifications. Following co-founder David Mazzocconi's death in 2012, the company has remained family-controlled and is currently led by Renato Mazzocconi with daughters Daniela and Paola and nephew Francesco, marking a generational transition in 2026.
IMAC Group firmographics
Firmographics- Name
- IMAC Group
- Legal name
- La Imac S.P.A.
- Website
- https://imac-italia.it
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- IMAC Group is a privately-held Italian footwear manufacturer operating five owned brands (IMAC, Primigi, IGI&CO, Enval Soft, EXTR4) sold through 404 monobrand stores, a B2B wholesale portal, and international trade shows, with production in Italy, Tunisia, and Bulgaria.
- Ownership category
- akta.pro rank
Where IMAC Group is headquartered
LocationHeadquarters
- HQ city
- Montefiore Dell'aso
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
IMAC Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Footwear Sales: Sale of branded footwear across men's, women's, and children's categories. Products sold through owned retail stores (Primigi Store, IGI&CO Store), wholesale distribution, and B2B platform.
- Clothing Sales: Sale of clothing items, particularly through Primigi Store concept which offers footwear, clothing, and accessories for children from 0 to 14 years.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
IMAC Group product offering
Product offeringCore offering
IMAC Group designs, manufactures, and distributes branded men's, women's, and children's footwear under five owned brands (IMAC, PRIMIGI, IGI&CO, ENVAL SOFT, EXTR4). Production combines direct polyurethane injection technology with traditional mounted construction across six owned plants in Italy, Tunisia, and Bulgaria, selling through 404 owned retail stores, a B2B wholesale platform, and traditional wholesale channels.
Product overview
IMAC Group is an Italian footwear manufacturer founded in 1975, operating five owned brands across men's, women's, children's, comfort, and athletic footwear segments. The product portfolio spans PRIMIGI (children's), IGI&CO (premium men's/women's), ENVAL SOFT (comfort), and EXTR4 (athletic/urban sneakers), alongside the IMAC master brand. The group distinguishes itself through two primary manufacturing technologies: polyurethane direct injection (the company's pioneering method producing lightweight, flexible, shock-absorbing soles) and traditional mounted construction. IMAC also offers proprietary features including IMACTEX waterproof/breathable membrane technology, an Anti-Shock System, and EasyFIT easy-entry designs. A B2B portal enables wholesale ordering of seasonal collections.
Differentiator
Problem solved
Functional benefit
Brands
- Primigi: Children's footwear brand for ages 0-14, with stores offering footwear, clothing and accessories. Acquired in 2001 and revived by IMAC.
- IGI&CO
- ENVAL SOFT
- EXTR4
Products and services
- IMAC Footwear Brand The historical core brand of IMAC Group, producing men's, women's, and children's footwear for over 40 years, positioned on versatility, comfort, lightweight construction, breathability, and Italian manufacturing tradition.
- PRIMIGI Children's Footwear Brand Premium children's footwear brand for ages 0-14 years revived by IMAC in 2001, with sustainability sub-lines (Primigi for Change) and a 2007 PRIMIGI STORE retail format offering footwear, clothing, and accessories.
- IGI&CO Premium Adult Footwear Brand Men's and women's premium footwear brand launched in 2002, oriented toward stylistic research and technological innovation, with a sustainability line called Igi&co Green and a 2013 IGI&CO STORE retail format.
- ENVAL SOFT Comfort Footwear Brand Comfort-focused footwear brand launched in 2013, targeting customers who prioritize foot comfort and ease above all else.
- EXTR4 Athletic/Urban Sneaker Brand Athletic/urban sneaker brand launched in 2023, designed for consumers combining athletic performance needs with city lifestyle, with the brand tagline 'Ad Astra' (toward the stars).
- B2B Wholesale Ordering Platform Online B2B portal enabling wholesale customers and resellers to browse seasonal collections, place orders for ready-to-ship footwear, and manage orders with sales office customer service support.
Companies that use IMAC Group
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
IMAC Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
IMAC Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- W.L. GORE & Associates (GORE-TEX)coreCollaboration with W.L.GORE, owner of the prestigious GORE-TEX brand, for the production of waterproof and breathable shoes. The partnership enables IMAC to offer footwear with GORE-TEX membrane technology, providing total waterproof protection while maintaining breathability.
- TUNIMA Sarl (Tunisia)coreProduction facility established in 1997 as part of company's delocalization process. Tunisia operation provides manufacturing capacity with workforce of over 750 people in Tunisia and Bulgaria combined.
- BULIMA Srlu (Bulgaria)coreProduction facility established in 1997 as part of company's delocalization process. Bulgaria operation provides manufacturing capacity with workforce of over 750 people in Tunisia and Bulgaria combined.
- IGI Calzature e TecnologiecoreAcquired in 2001, bringing the prestigious PRIMIGI children's footwear brand under IMAC Group. The brand was revived and has since become a major segment of the group's business.
Scale indicators7 records
Recent moves12 records
Expansion highlights5 records
IMAC Group competitors and assessment
Company assessmentDirect peers
- Geox: Italian footwear company with a similar comfort/breathability technology focus and mid-market positioning. Geox competes directly with IMAC across men's, women's, and children's categories in Europe, with comparable revenue scale and an owned retail footprint.
- ECCO Sko A/S: Danish family-owned footwear manufacturer with vertical integration (own tanneries and factories) and a comfort/quality positioning. Comparable business model combining manufacturing, technology, and global retail/wholesale distribution.
- C. & J. Clark International (Clarks): British heritage footwear brand with similar comfort and casual positioning. Competes with IMAC in the comfort segment across Europe, with comparable product categories and broad retail/wholesale distribution.
- Artsana (Chicco): Italian children's products company with a comparable Primigi-style children's footwear brand. Directly competes in the 0-14 footwear and apparel segment and represents the most direct head-to-head competition for IMAC's Primigi brand.
- Dolomite (Tecnica Group): Italian heritage footwear brand focused on comfort, outdoor, and walking categories. Comparable mid-market positioning, Italian craftsmanship heritage, and overlap with IMAC's comfort-focused product lines.
- Camper (Grupo Ferrer): Spanish family-owned footwear company with comfort/casual positioning. Comparable business model as a vertically integrated European footwear brand serving similar mid-market consumers across men's, women's, and children's categories.
Broad incumbents
- Deichmann SE: Europe's largest footwear retailer with thousands of stores across the continent. Acts as a major wholesale buyer and retail competitor to IMAC across multiple price tiers and brand portfolios.
- Skechers USA: Global comfort and casual footwear leader with extensive European presence. Competes in the same comfort/casual segment where IMAC's ENVAL SOFT and IMAC brands operate, with substantially larger marketing and distribution scale.
- Bata Corporation: Global footwear manufacturer and retailer with vertically integrated operations across Europe and emerging markets. Comparable manufacturing-plus-retail model with mass-market positioning that overlaps with IMAC's broader portfolio.
Regional players
- Scarpe & Scarpe: Italian multi-brand footwear retailer operating chain stores across Italy and select European markets. Comparable regional distribution model that overlaps with IMAC's wholesale footprint and competes with IMAC's owned retail chains in the Italian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IMAC Group social profiles
Digital presenceIMAC Group compliance and trust
Trust signalCompliance5 records
IMAC Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMAC Group leadership team
Management profileNumber of profiles
Profiles4 records
IMAC Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
IMAC Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMAC Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMAC Group
What does IMAC Group do?
IMAC Group designs, manufactures, and distributes branded men's, women's, and children's footwear under five owned brands (IMAC, PRIMIGI, IGI&CO, ENVAL SOFT, EXTR4). Production combines direct polyurethane injection technology with traditional mounted construction across six owned plants in Italy, Tunisia, and Bulgaria, selling through 404 owned retail stores, a B2B wholesale platform, and traditional wholesale channels.
Is IMAC Group a public or private company?
IMAC Group is a private company. It is classified as family owned and is currently operating.
When was IMAC Group founded?
IMAC Group was founded in 1975. It employs 1,001 to 5,000 people.
Where is IMAC Group based?
IMAC Group is headquartered in Montefiore Dell'aso, Italy, in the Europe region.
How does IMAC Group make money?
Two revenue lines are on record. Footwear Sales are the primary driver. The others are clothing Sales.
Who are IMAC Group's main competitors?
Direct peers on record are Geox, ECCO Sko A/S, C. & J. Clark International (Clarks), Artsana (Chicco), Dolomite (Tecnica Group) and Camper (Grupo Ferrer). Broad incumbents are Deichmann SE, Skechers USA and Bata Corporation. Scarpe & Scarpe is listed as a regional player.
Does IMAC Group have an API?
No public API is recorded for IMAC Group.