What Probitas does

Probitas (legal entity Probitas Enterprise Solutions Limited) is a privately-held UK consulting firm headquartered in West Haddon, Northamptonshire, that operates as a Microsoft Dynamics 365 Business Central partner. The company delivers three core service lines: Dynamics 365 Business Central implementation and customization, upgrade and migration services from legacy Dynamics NAV/Navision systems, and systems integration through its proprietary Probitas Connect offering. Its named technologies—Microsoft Dynamics 365 Business Central, Microsoft Power BI, and Microsoft Power Platform—are all third-party Microsoft platforms that Probitas configures, implements, and supports rather than develops in-house; Probitas Connect and the Gold-Vision CRM integration are the only proprietary or co-engineered components in the portfolio.

Probitas employs between 11 and 50 staff (per firmographic data) and positions itself around certified Dynamics professionals with 20+ years of implementation experience. Its go-to-market is consultative and relationship-led—explicitly branded "No salesman will call"—targeting UK-based small to multinational businesses via content marketing (a long-running technical blog) and LinkedIn rather than outbound sales. Service delivery is direct via certified consultants; pricing is not publicly disclosed and is handled on a project-by-project basis under professional services engagements.

The company has no disclosed funding history, no acquisitions or leadership changes on record, and no public revenue figures. Its partner ecosystem centers on Microsoft (core), with ancillary relationships with Gold-Vision (mutual CRM integration), and channel/technology ties to QBS Group, Jet Global, and Netronic. One named customer reference is publicly available (First Scottish Searching Services), alongside broader marketing claims of successful implementations and accessible customer references. Ownership is described in source material as founder/management-controlled with a hint of a "Probitas group" structure referenced in the privacy policy, but no detailed ownership or investor composition is disclosed.

Name

Probitas

Legal name

Probitas Enterprise Solutions Limited

Website

https://probitas.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Probitas is a UK-based Microsoft Dynamics 365 Business Central partner delivering implementation, upgrade, and integration consulting services to small and mid-sized businesses across the United Kingdom via certified Dynamics professionals.

Ownership category

akta.pro rank

Product category

ERP Implementation and Integration Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)

Keywords

• ERP implementation services
• Business Central consulting
• Dynamics integration solutions
• Power BI business intelligence
• NAV migration services

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Dynamics Implementation & Consulting Services: Probitas generates revenue through consulting and professional services for Microsoft Dynamics 365 Business Central implementations, upgrades, and system integrations. Services are delivered by certified Dynamics consultants with 20+ years of experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Probitas is a Microsoft Dynamics 365 Business Central partner delivering end-to-end ERP consulting services including new implementations, version upgrades, and system integrations (via Probitas Connect) for businesses of all sizes. The firm's certified Dynamics consultants also deploy Power BI for reporting and the Microsoft Power Platform for workflow automation and process optimization across finance, supply chain, inventory, manufacturing, warehousing, HR, and CRM functions.

Product overview

Probitas is a Microsoft Dynamics Business Central partner based in Northamptonshire, UK, offering a portfolio of consulting and implementation services centered around Microsoft Dynamics 365 Business Central. The core product offering consists of Business Central implementation and customization services, complemented by Microsoft Power BI for business intelligence and reporting, and Microsoft Power Platform for building solutions and process automation. Probitas Connect provides flexible systems integration capabilities, including connections to CRM systems like Gold-Vision CRM. The company also offers specialized services for Dynamics NAV/Navision upgrades and migration, making them a full-service partner for organizations ranging from small businesses to multinational corporations seeking to implement or optimize their Microsoft Dynamics ERP solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Dynamics 365 Business Central Implementation End-to-end consulting and implementation service for Microsoft Dynamics 365 Business Central ERP, covering business management capabilities including finance, supply chain, inventory, manufacturing, warehousing, HR, and CRM for organizations ranging from small firms to multinational corporations.
• Microsoft Power BI Consulting Business intelligence and data visualization consulting delivering Power BI report and dashboard implementations that help clients understand, visualize, and share data insights across organizational platforms and with trusted partners.
• Microsoft Power Platform Consulting Consulting services that help clients connect Dynamics 365, Office 365, and hundreds of third-party applications, build bespoke solutions and apps, automate workflows, and optimize business processes using the Microsoft Power Platform suite.
• Probitas Connect A flexible systems integration service that connects Microsoft Dynamics 365 Business Central to internal and external systems, including integrations with CRM platforms such as Gold-Vision, delivered as a distinct consulting offering under the Probitas brand.
• Dynamics NAV/Navision Consulting Consulting services for organizations using Microsoft Dynamics NAV (Navision), including system upgrades, migrations to Business Central, and ongoing support, leveraging over 20 years of NAV/Navision implementation experience.
• Dynamics 365 Business Central Upgrade Services Migration and upgrade consulting services that help organizations transition to newer versions of Microsoft Dynamics 365 Business Central or migrate from legacy Dynamics NAV/Navision systems.
• Dynamics Partner Switching Services Transition support services for organizations looking to change their existing Microsoft Dynamics partner, assisting with partner switchovers and new implementation relationships.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationProbitas is a Microsoft Dynamics Business Central partner, specialising in Business Central and NAV implementations, upgrades, and integrations. The partnership involves delivering Microsoft's ERP solution to end clients.
• Gold-VisioncoreTechnology or IntegrationProbitas Connect enables connection between Dynamics 365 Business Central and Gold-Vision CRM, providing flexible systems integration for clients.
• QBS GroupminorChannel Partner/ Reseller/ DistributorQBS Group logo appears on the Probitas website as part of their partner ecosystem for Dynamics reselling and distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Perfect Image: Perfect Image is a UK-based Microsoft Dynamics 365 Business Central and CRM partner providing implementation, support, and development services. It is a direct competitor to Probitas in the same UK mid-market Dynamics services niche.
• AlfaPeople: AlfaPeople is a global Microsoft Dynamics 365 partner with a UK presence, delivering Business Central implementations, upgrades, and industry-specific solutions. It competes head-to-head with Probitas for mid-market Dynamics engagements across multiple sectors.
• Mazik Global: Mazik Global is a Microsoft Dynamics partner offering implementation, consulting, and integration services for Business Central and Finance & Supply Chain. It targets similar mid-market customers with comparable consulting-led delivery, making it a direct peer to Probitas.
• Dynamics Square: Dynamics Square is a Microsoft Dynamics 365 partner offering Business Central and Finance & Supply Chain implementation, migration, and support services. It addresses the same customer base with a similar consulting-led delivery model as Probitas.
• K3 Business Technologies: K3 Business Technologies is a UK-headquartered Microsoft Dynamics partner delivering Business Central and AX/Finance & Supply Chain implementations. It overlaps directly with Probitas on UK mid-market Business Central services and integration work.

Broad incumbents

• Sage Group: Sage is a UK-founded accounting and ERP software provider serving SMBs with cloud products that overlap with Microsoft Dynamics 365 Business Central. It is a broad incumbent competitor for SMB ERP wallet share, including implementation and partner-led services.
• HSO (Hitachi Solutions): HSO is a large global Microsoft Dynamics 365 partner with deep Business Central and Finance & Supply Chain practices, competing for the same enterprise and mid-market Dynamics implementation work as Probitas but at significantly greater scale and geographic reach.
• RSM UK: RSM UK operates a Microsoft Dynamics 365 Business Central practice alongside its broader consulting, tax, and audit services, targeting the same UK mid-market as Probitas but as part of a multi-service firm.
• KPMG Microsoft Business Solutions: KPMG's Microsoft Business Solutions practice delivers Dynamics 365 Business Central and Finance & Supply Chain implementations globally, including in the UK, competing with Probitas for larger, enterprise-grade transformation programmes.

Others

• QBS Group: QBS Group is a UK-headquartered Microsoft Dynamics software distributor and channel partner that supplies Dynamics ISVs and partners — including Probitas. It is an ecosystem participant rather than a direct competitor, but shapes the partner economics and tooling available to Dynamics partners like Probitas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/probitas-enterprise-solutions
• Xx.com/Probitas_uk
• Facebookfacebook.com/ProbitasEnterpriseSolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probitas