American General Media

Name

American General Media

Legal name

American General Media

Website

https://americangeneralmedia.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Digital Advertising

NAICS

Radio and Television Broadcasting Stations (5161)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

Keywords

• Radio broadcasting
• Digital advertising
• Multi-platform marketing
• Event marketing services
• Political advertising sales

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio Advertising: Revenue generated from selling advertising airtime across the company's radio station portfolio in multiple formats including News/Talk, Top 40, Country, Rock, Regional Mexican, Sports, Adult Contemporary, and Classical.
2. Digital Advertising: Revenue from digital advertising services including targeted display ads, video advertising, OTT advertising, SEO, social media advertising, and reputation management.
3. Event Marketing: Revenue generated through community events including The Mac and Cheese Festival and Fiesta del Cinco, with vendor booths, sponsorships, and live entertainment.
4. Foundation Sponsorships: Corporate sponsorship sales and annual underwriting agreements for the AGM Foundation supporting classical music station KHFM.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

American General Media sells customized multi-platform marketing packages to small, medium, and large businesses across four Southwest US markets. Its core offering combines on-air advertising on 20+ owned AM/FM radio stations, digital advertising through its AGM Digital division (display, video, OTT, SEO, social), and event marketing through sponsored community events.

Product overview

American General Media is a family-owned media company providing marketing solutions across multiple platforms. The core offerings consist of radio station clusters in four markets (Bakersfield, San Luis Obispo, Santa Maria, and Albuquerque/Santa Fe) offering AM and FM broadcast radio, complemented by AGM Digital for digital advertising services. AGM Digital operates as a full-service digital advertising platform providing targeted display ads (behavioral, keyword, AI-powered, retargeting), custom audience matching with lookalike modeling, geo-targeting, OTT video advertising, social mirror ads, SEO, reputation management, and advertising across platforms including Facebook/Instagram, LinkedIn, YouTube, TikTok, Amazon, and Google. The company also produces community events including The Mac and Cheese Festival and Fiesta del Cinco. The radio stations serve as the foundational broadcast platform while AGM Digital and events expand the marketing ecosystem, enabling clients to reach audiences across broadcast, digital, and experiential channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Stations (Bakersfield Cluster) Cluster of AM and FM radio stations serving Bakersfield, California including KERN-AM/FM (News Talk), KISV-FM (Hot 94.1 - Top 40/Rhythmic), KEBT-FM (96.9 La Caliente - Regional Mexican), KKXX-FM (Hits 93.1 - Top 40), KGEO-AM/FM (SportsTalk), and KGFM-FM (101.5 BIG FM - Adult Hits); sells on-air advertising airtime to local and regional advertisers.
• Radio Stations (San Luis Obispo Cluster) Cluster of FM radio stations serving San Luis Obispo, California including KZOZ-FM (93.3 KZOZ - Rock), KKJG-FM (98.1 KJUG - Country), KSTT-FM (Coast 104.5 - Adult Contemporary Hits), KVEC-AM (News Talk 920), and KKAL-FM (The Krush 92.5 - Adult Hits); sells on-air advertising airtime to local and regional advertisers.
• Radio Stations (Santa Maria Cluster) Cluster of FM radio stations serving Santa Maria, California including KPAT-FM (95.7 The Beat - Top 40/Rhythmic CHR), KRQK-FM (100.3 La Ley - Regional Mexican), KBOX-FM (Pirate Radio 104.1 - Adult Hits), KSNI-FM (Sunny Country 102.5 - Country), and KSMA AM/FM (News Talk 1240 AM/99.5 FM); sells on-air advertising airtime to local and regional advertisers.
• Radio Stations (Albuquerque/Santa Fe Cluster) Cluster of FM radio stations serving Albuquerque and Santa Fe, New Mexico including KABG-FM (Big 98.5 - Greatest Hits), KLVO-FM (Radio LOBO 97.7 - Regional Mexican), KIOT-FM (Coyote 102.5 - Classic Rock), KKSS-FM (Kiss 97.3 - CHR), KKRG-FM (Mix 105.1 - Hot Adult Contemporary), KABG-HD2/KJFA-FM (102.9 Fuego - Spanish Contemporary), and KHFM-FM (Classical 95.5 FM, owned by The American General Media Foundation, a 501(c)(3) corporation); sells on-air advertising airtime to local and regional advertisers.
• AGM Digital Full-service digital advertising offering comprehensive multi-platform strategies including targeted display ads (behavioral, keyword, AI-powered, retargeting), custom audience matching with lookalike modeling, geo-targeting, and high-impact video advertising such as OTT with visit tracking; also includes SEO, reputation management, and Social Mirror ads. Sold to small, medium, and large businesses across AGM's regional markets and beyond.
• Marketing Solutions Services Customized marketing solutions for small, medium, and large businesses combining on-air radio advertising, online/digital marketing through AGM Digital, and event marketing. Services help clients increase sales, raise awareness, educate consumers, promote events, or introduce new products or services.
• Political Advertising Political advertising services across AGM's radio stations and digital platforms for candidates, issues, and party-affiliated advertising, supported by a dedicated Political Advertising Inquiry channel.
• The Mac and Cheese Festival Annual gourmet macaroni and cheese festival event featuring local wine and beer, vendor booths, live entertainment, and community voting for favorite mac and cheese recipes with prizes for top 3 chefs. Locations include Bakersfield, CA, Santa Maria, CA, and San Luis Obispo, CA. Sells vendor booths, sponsorships, and on-site advertising.
• Fiesta del Cinco Annual Cinco de Mayo celebration event described as New Mexico's largest, featuring performances by national and international musical superstars, diverse food vendors, kids play area, and thousands of attendees. Locations include Albuquerque, NM, Bakersfield, CA, Santa Maria, CA, and San Luis Obispo, CA. Sells vendor booths, sponsorships, and on-site advertising.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Nuvei Technologies Inc.coreTechnology or IntegrationNuvei serves as AGM's eCommerce partner for payment processing services. When customers place orders for services through AGM's website, payment processing is handled by Nuvei. Personal information including billing, shipping, and financial information is shared with Nuvei for order fulfillment purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lotus Communications: Lotus Communications is a privately-held radio broadcasting company headquartered in Los Angeles with stations across the Western US, including California and Southwestern markets overlapping AGM's footprint. Closest geographic and scale comparable as a Western US multi-market regional radio operator.
• Townsquare Media: Townsquare Media is a publicly-traded US radio broadcasting and digital media company operating approximately 300 radio stations in small and mid-sized markets across the country. Highly comparable to AGM as a regional/local radio group with diversified digital advertising (Townsquare Interactive) and event assets, though at much larger scale.
• Alpha Media: Alpha Media is a privately-held US radio broadcasting company operating over 200 stations across multiple markets. Comparable as a multi-market, multi-format radio operator with similar SMB-focused advertising sales model.
• Entravision Communications: Entravision Communications is a US Spanish-language media company operating radio and TV stations serving Hispanic audiences, with significant presence in California and the Southwest. Directly comparable in geography and overlapping formats (Regional Mexican, Spanish Contemporary) that AGM operates.
• Beasley Media Group: Beasley Media Group is a publicly-traded radio broadcasting company operating stations in multiple US markets with diversified format portfolio. Comparable business model and audience targeting approach, though concentrated in different geographies.
• Salem Communications: Salem Communications (now Salem Media Group) operates a portfolio of radio stations nationally with strong News/Talk and Christian format presence. Comparable as a multi-market radio group with similar format mix, though operating at a different scale and national footprint.

Broad incumbents

• Cox Media Group: Cox Media Group is a privately-held multi-platform media company operating radio and TV stations across US markets. Comparable as a broad incumbent offering radio plus digital advertising solutions to local and regional advertisers.
• iHeartMedia: iHeartMedia is the largest US radio operator with 860+ stations and the leading digital audio platform. A broad incumbent in the same industry offering radio advertising plus iHeartRadio digital streaming, audio programmatic, and podcasting — competing against AGM for national advertiser budgets.
• Audacy (formerly Entercom/CBS Radio): Audacy is a major US audio entertainment company operating 220+ radio stations plus the Audacy digital platform (formerly Radio.com). Broad incumbent offering radio, digital streaming, and podcasting solutions competing for the same advertiser segments as AGM.
• Cumulus Media: Cumulus Media is one of the largest US radio broadcasters with 400+ stations across dozens of markets. Broad incumbent competitor for both local and national advertising dollars, with substantially larger scale and broader format coverage than AGM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/american-general-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American General Media