Sabras Radio
- Company typePrivate
- Founded1995
- HeadquartersLeicester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sabras Radio does
Sabras Radio, operated by Sabras Sound Ltd., is a commercial radio station founded in 1995 and headquartered at 63 Melton Road, Leicester, that broadcasts Asian music programming — including Bollywood, Bhangra, Punjabi, and Gujarati content — to the British Asian diaspora in the UK. The station's core product is a live linear broadcast carried on DAB Radio, supported by a portfolio of genre-specific podcast series (Bollywood Star Interviews, Bhangra Vibes, Gujarati Star Interviews, Urban music interviews, TV Star Interviews, and health content with Dr Wadhwa) and an annual community event called the Diwali Roadshow. Technology infrastructure is lightweight: the website and streaming are powered by the third-party Aiir radio website CMS, with weather widgets integrated via AccuWeather, and there are no proprietary AI, data, or ML components disclosed. Distribution spans native iOS and Android apps, TuneIn, Radioplayer, and Amazon Alexa, providing both UK DAB and global online streaming reach.
The business model is advertising-led and consists of two revenue streams: radio airtime advertising slots sold to businesses targeting the Asian music listener demographic, and website/digital banner advertising on the Sabras Radio platform. Pricing is quote-based and not publicly disclosed, with multi-year contract cadence and sales routed through Operations Manager Kash Kumar. The customer base is exclusively advertisers (B2B) rather than listeners (who are free), with go-to-market driven by community engagement, the Diwali Roadshow event, and partnerships with local community organizations. There are no disclosed funding rounds, institutional investors, parent company, or M&A activity; the company is independently operated with a small staff of 11-50 employees and shows no proprietary technology, patents, or AI capabilities beyond standard CMS tooling.
Sabras Radio firmographics
Firmographics- Name
- Sabras Radio
- Legal name
- Sabras Sound Ltd.
- Website
- https://sabrasradio.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sabras Radio industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
- akta.pro secondary industry
- Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where Sabras Radio is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sabras Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising - Airtime: Radio airtime advertising slots sold to businesses wanting to reach the Asian music listener demographic. Contact Kash Kumar - Operations Manager for advertising inquiries.
- Advertising - Website: Website banner advertising and event promotion services offered to businesses on the Sabras Radio website and digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Airtime and website advertising packages |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Sabras Radio product offering
Product offeringCore offering
Sabras Radio is a commercial radio station that broadcasts Asian music (Bollywood, Bhangra, Punjabi, Gujarati) along with news, entertainment, health, and community content 24/7. It distributes programming via DAB radio, online streaming, mobile apps (iOS/Android), Radioplayer, TuneIn, and Amazon Alexa. Revenue is generated primarily through selling airtime advertising slots and website banner advertising to businesses targeting the British Asian listener demographic.
Product overview
Sabras Radio is a unified radio broadcasting and digital media platform offering Asian music and entertainment content. The core product is the live radio broadcast service available via DAB Radio, online streaming, and mobile apps. Supporting the broadcast is a portfolio of podcast series covering Bollywood interviews, Punjabi music (Bhangra Vibes), Gujarati entertainment, TV star interviews, health content, and urban music artist features. The station also organizes community events such as the annual Diwali Roadshow. All content is accessible through the Sabras App for iOS and Android, as well as distribution platforms including TuneIn, Radioplayer, and Alexa.
Differentiator
Problem solved
Functional benefit
Products and services
- Sabras Radio Broadcast The primary radio broadcasting service featuring Asian music, news, entertainment, and community content broadcast on DAB Radio and online streaming, targeting the British Asian community in the UK.
- Sabras Mobile App Free mobile application for iOS and Android enabling listeners to access live radio streams, listen back to shows, and receive updates about Sabras Radio programming.
- Sabras Radio Podcasts Portfolio of podcast series covering interviews with Bollywood stars, Punjabi singers, Gujarati entertainment personalities, TV stars, urban music artists, plus health and best-of compilations, hosted by Sabras Radio presenters.
- Diwali Roadshow Event Annual community event organized by Sabras Radio featuring lights, music, and community engagement aimed at the Asian diaspora in the UK.
- Radio Airtime Advertising Airtime advertising slots on the Sabras Radio broadcast sold to businesses wanting to reach the British Asian music listener demographic across the UK.
- Website and Digital Advertising Website banner advertising and event promotion services offered to businesses on the Sabras Radio website and digital platforms.
Companies that use Sabras Radio
Customer profileSegments1 record
Ideal customer profiles2 records
Sabras Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Sabras Radio partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Sabras Radio competitors and assessment
Company assessmentDirect peers
- Colourful Radio: UK multicultural and Asian-focused online radio station offering music and talk content to diaspora audiences. Comparable to Sabras in serving British Asian listeners with curated music and community-oriented programming.
- Desi Radio: UK digital radio station broadcasting Asian (Desi) music, Bollywood hits, and Bhangra to the British South Asian audience. Directly comparable to Sabras in target listener, music format, and digital/DAB distribution model.
- Radio XL: UK-based Asian community radio station broadcasting to South Asian listeners in the Midlands. Comparable to Sabras in community-led Asian music format, regional UK footprint, and airtime-advertising model.
- Lyca Radio: UK commercial radio station focused on Asian music and entertainment targeting the British Asian diaspora. Directly comparable to Sabras in format (Bollywood/Asian music), audience, advertising model, and DAB distribution.
- Sunrise Radio: UK-based commercial radio station broadcasting Asian music and programming to the British Asian community. Directly comparable to Sabras in format, target audience, advertising model, and DAB+ online distribution, and is referenced in Sabras' own presenter hiring history.
- Panjab Radio: UK Punjabi-language community radio station focused on Punjabi music, culture, and community programming. Comparable to Sabras in niche Asian-music focus, community-event engagement, and advertiser-supported model.
Broad incumbents
- Bauer Media (UK Radio): Large UK commercial radio group operating national and regional stations including digital brands. Comparable as a broad incumbent that competes for the same UK audio advertising budgets and shares digital radio distribution infrastructure with Sabras.
- BBC Asian Network: The BBC's national digital radio service dedicated to British Asian listeners, offering music, news, and entertainment across the UK. It is a much larger public-service incumbent competing for the same Asian-diaspora audience and advertising/attention pool as Sabras.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sabras Radio social profiles
Digital presenceSabras Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sabras Radio leadership team
Management profileNumber of profiles
Profiles2 records
Sabras Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sabras Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sabras Radio
What does Sabras Radio do?
Sabras Radio is a commercial radio station that broadcasts Asian music (Bollywood, Bhangra, Punjabi, Gujarati) along with news, entertainment, health, and community content 24/7. It distributes programming via DAB radio, online streaming, mobile apps (iOS/Android), Radioplayer, TuneIn, and Amazon Alexa. Revenue is generated primarily through selling airtime advertising slots and website banner advertising to businesses targeting the British Asian listener demographic.
Is Sabras Radio a public or private company?
Sabras Radio is a private company. It is classified as unknown and is currently operating.
When was Sabras Radio founded?
Sabras Radio was founded in 1995. It employs 11 to 50 people.
Where is Sabras Radio based?
Sabras Radio is headquartered in Leicester, United Kingdom, in the Europe region.
How does Sabras Radio make money?
Two revenue lines are on record. Advertising - Airtime is the primary driver. The others are advertising - Website.
Who are Sabras Radio's main competitors?
Direct peers on record are Colourful Radio, Desi Radio, Radio XL, Lyca Radio, Sunrise Radio and Panjab Radio. Broad incumbents are Bauer Media (UK Radio) and BBC Asian Network.
Does Sabras Radio have an API?
No public API is recorded for Sabras Radio.
What industry is Sabras Radio in?
Sabras Radio's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAD, Digital Radio Broadcasting (DAB/DAB+, HD Radio), with a secondary code of MPAIACAB, Non-Interactive Digital Radio (Lean-Back Streaming). Its NAICS code is 51611 and its SIC code is 4832.