What Vivion does

Vivion Inc. is a privately held US-based bulk ingredients distributor founded in 1957 by Edward Poleselli and headquartered in Fort Worth, Texas. The company sources and resells raw materials to manufacturers across four verticals: nutraceutical (tablets, capsules, softgels, powders, preblends, chelators, bars), food and beverage (baking, dairy, meat processing, beverages, flavors, spices), personal care cosmetics (hair, skin, color, body care), and industrial and agricultural (adhesives, coatings, fertilizer, water treatment). Its SKU portfolio spans amino acids, vitamins, minerals, proteins, excipients, antioxidants, botanicals, mushroom extracts, empty capsules, organic ingredients, sugars, and sweeteners, with a Ready to Ship inventory program on key items such as Microcrystalline Cellulose 102, Calcium Carbonate DC, and Ascorbic Acid DC.

The business model is direct B2B distribution with quote-based pricing, supported by a trained technical sales force and customer success content including Solid Dose University training, the Ingredient Insider Podcast, and free manufacturer tools (Bulk Density Calculator, Weights Calculator, Die Table, Capsule Size Guide). Vivion operates with 11-50 employees, serves customers in the USA, and has no disclosed external funding, parent company, or M&A activity. Customer testimonials reference relationships of 20+ years, cGMP documentation support for nutraceutical manufacturers, and outcomes including reduced inventory costs and improved turns, indicating a relationship-driven, mid-market specialty distributor rather than a scaled commodity broker.

Name

Vivion

Legal name

Vivion Inc.

Website

https://vivioninc.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivion Inc. is a privately held, 67-year-old US bulk ingredients distributor supplying amino acids, vitamins, excipients, botanicals, and specialty ingredients to nutraceutical, food and beverage, personal care, and industrial manufacturers via direct B2B sales and ready-to-ship inventory.

Ownership category

akta.pro rank

Product category

Bulk Ingredients Distribution

NAICS

Chemical and Allied Products Merchant Wholesalers (4246), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

akta.pro secondary industries

Chelators & Sequestrants (Calcium Disodium EDTA, Citrates as Preservation Aids) (AFAJAFAH), Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin) (CRADAOAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Vitamins (A, B-Complex, C, D, E, K; Premixes) (AFAJAKAA), Natural Antimicrobials & Clean-Label Preservatives (Plant Extracts, Essential Oils, Fermented Extracts) (AFAJAFAF)

Keywords

• Bulk ingredient distribution
• Nutraceutical raw materials
• Food beverage ingredients
• Cosmetic personal care ingredients
• Pharmaceutical excipients

Headquarters

HQ city

San Carlos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Ingredients Distribution: Vivion generates revenue through the distribution and sale of bulk raw materials and ingredients to manufacturing customers across nutraceutical, food & beverage, personal care cosmetics, and industrial/agricultural sectors. Products include amino acids, vitamins, minerals, proteins, excipients, antioxidants, sugars, sweeteners, organic ingredients, botanical extracts, mushroom extracts, and empty capsules. Sales are made directly to manufacturers with inventory ready to ship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vivion is a U.S. bulk ingredients distributor that supplies raw material inputs to manufacturers in the nutraceutical, food and beverage, personal care cosmetics, and industrial and agricultural sectors. Its product portfolio spans amino acids, vitamins, minerals, proteins, excipients, antioxidants, sugars and sweeteners, organic ingredients, botanical extracts, mushroom extracts, and empty capsules, sold as one-time bulk purchases with ready-to-ship inventory on key SKUs such as Microcrystalline Cellulose 101/102, Calcium Carbonate DC, Ascorbic Acid DC, Sodium Caseinate, Citric Acid, and Xylitol.

Product overview

Vivion is a single unified bulk ingredients distribution service, not a platform architecture. The company distributes ingredients across four key market segments: Nutraceutical (tablets, capsules, softgels, powders, preblends, chelators, bars), Food & Beverage (baking, dairy, meat, beverages, flavors, spices), Personal Care Cosmetics (hair care, skin care, color cosmetics, body care), and Industrial & Agricultural (adhesives, paint, coatings, fertilizer, water treatment). The portfolio includes specific branded products such as Amino Acids (L-Isoleucine, L-Theanine, L-Serine, L-Valine, Taurine, L-Tyrosine, L-Leucine, L-Arginine HCl, L-Threonine, L-Methionine), Microcrystalline Cellulose 101 and 102, Calcium Carbonate DC, Ascorbic Acid DC, Sodium Caseinate, Citric Acid, and Xylitol. The product range spans broad categories including Botanicals, Minerals, Protein Powders, Ready to Ship items, Empty Capsules, Mushroom Extract, Sugars & Sweeteners, Antioxidants, Excipients, Organic, and Vitamins. Supporting services include Solid Dose University training and tools such as Capsule Size Guide, Bulk Density Calculator, Weights Calculator, and Die Table.

Differentiator

Problem solved

Functional benefit

Products and services

• Amino Acids Bulk amino acid ingredients for nutraceutical, food and beverage, and personal care manufacturers, including L-Isoleucine, L-Theanine, L-Serine, L-Valine, Taurine, L-Tyrosine, L-Leucine, L-Arginine HCl, L-Threonine, and L-Methionine, offered as ready-to-ship inventory.
• Microcrystalline Cellulose 102 Wholesale grade Microcrystalline Cellulose 102 excipient for solid-dose tablet and capsule manufacturing, marketed as ready-to-ship.
• Microcrystalline Cellulose 101 Wholesale grade Microcrystalline Cellulose 101 excipient for solid-dose tablet and capsule manufacturing.
• Calcium Carbonate DC Direct compression grade calcium carbonate excipient for tablet and supplement manufacturing, marketed as ready-to-ship.
• Ascorbic Acid DC Direct compression grade ascorbic acid (vitamin C) for nutraceutical and supplement manufacturing, recognized by manufacturers as Vivion's top product of 2024.
• Sodium Caseinate Wholesale sodium caseinate protein ingredient for food and beverage manufacturing.
• Citric Acid Wholesale citric acid ingredient for food and beverage, nutraceutical, and industrial applications.
• Xylitol Wholesale xylitol sweetener ingredient for food, beverage, and confectionery manufacturers.
• Vitamins Bulk vitamin ingredient category for nutraceutical and supplement manufacturers, including direct-compression grades.
• Minerals Bulk mineral ingredient category for nutraceutical, supplement, and industrial applications.
• Protein Powders Bulk protein powder ingredients, including sodium caseinate, for food, beverage, and supplement manufacturers.
• Botanicals Bulk botanical ingredient category for nutraceutical, food and beverage, and personal care manufacturers.
• Empty Capsules Empty capsule products for nutraceutical and supplement encapsulation.
• Mushroom Extract Bulk mushroom extract ingredients for nutraceutical and supplement manufacturers.
• Sugars and Sweeteners Bulk sugar and sweetener ingredients (including xylitol) for food and beverage manufacturers.
• Antioxidants Bulk antioxidant ingredients (including ascorbic acid) for nutraceutical and food manufacturers.
• Excipients Bulk pharmaceutical and supplement excipients, including microcrystalline cellulose and calcium carbonate DC grades.
• Organic Ingredients Bulk organic certified ingredients for food, nutraceutical, and personal care manufacturers.
• Ready to Ship Subset of bulk ingredients maintained in stock for immediate shipment, including amino acids, vitamins, minerals, and select excipients.
• Solid Dose University Training service for nutraceutical and supplement industry professionals on solid dose manufacturing topics, delivered as continuing-education content for manufacturers.

Quantifiable outcome

• Ascorbic Acid voted as top product of 2024 by thousands of manufacturers

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingredion: Major ingredient manufacturer/distributor of sweeteners, proteins, and food ingredients into F&B and nutrition manufacturers. While primarily a producer, its ingredient distribution overlay competes with Vivion on food and nutraceutical RFQs.
• Brenntag: World's largest chemical and ingredients distributor covering food, nutrition, personal care, and industrial customers globally. Comparable business model (distribute-and-serve) and customer overlap, though at substantially larger scale and international footprint.
• Univar Solutions: Large publicly-traded North American specialty chemical and ingredient distributor with significant food and personal care ingredients exposure. Comparable to Vivion in distribution-only model across food, personal care, and industrial end-markets, but at materially larger scale with broader geographic reach.

Emerging players

• ChemPoint: Digital-first specialty chemical and ingredient distributor (a Univar company) leveraging e-commerce to disintermediate traditional distributors. Represents the channel-disruption risk facing Vivion's incumbent sales-led distribution model.

Direct peers

• Prinova Group: Specialty distributor focused on nutritional and functional ingredients to nutraceutical, food, and beverage manufacturers — a tight functional overlap with Vivion's nutraceutical and food verticals, including premix and vitamin offerings.
• IMCD Group: Global specialty ingredients distributor with direct sales to manufacturers across food, nutrition, personal care, and industrial markets — a near-identical go-to-market model to Vivion's, operating at much larger scale across multiple geographies.
• Azelis: Specialty ingredients distributor with strong focus on personal care, food, and health segments served via technical sales teams and digital platforms. Mirrors Vivion's technical-sales-led model and ingredient categories.
• Hawkins, Inc. Mid-market specialty chemical and ingredient distributor serving food, water treatment, and industrial customers across the U.S. Similar size-class, distribution model, and customer overlay with Vivion, including water treatment and industrial end-uses.
• Barentz: Specialty ingredients distributor serving food, nutrition, personal care, and animal nutrition markets with technical sales reps and ready-to-ship warehouse model. Closely mirrors Vivion's vertical structure and customer-type focus.
• Connell Bros (Wilmar): US-headquartered specialty ingredients distributor (a Wilmar company) focused on food, personal care, and pharma applications with deep technical support. Direct channel and segment overlap with Vivion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivion