What Baú da Eletrônica does

Baú da Eletrônica is the trade name of KORA COMERCIO E IMPORTACAO LTDA, a privately held Brazilian e-commerce retailer headquartered in São Paulo state (CNPJ 65.999.169/0001-42, phone prefix 11). It sells electronic components and maker/prototyping supplies through a single online storefront at baudaeletronica.com.br, hosted on the SaaS platform Loja Integrada, with no physical retail, no public API, and no disclosed third-party integrations. The catalog spans Arduino-compatible development boards and modules, passive and active electronic components (resistors, capacitors, transistors, diodes, LEDs, integrated circuits, oscillators), environmental and motion sensors, prototyping equipment (breadboards, displays, power supplies), IoT platforms (ESP32, ESP8266, Raspberry Pi variants), DC/servo/stepper motors and drivers, hand tools and test/measurement instruments (multimeters, oscilloscopes, soldering stations), 3D printing consumables and accessories, and didactic/robotics kits aligned to the Brazilian "Volta às aulas" back-to-school cycle.

The business model is product-led and primarily retail: any customer can purchase individual units with no minimum order, paying via PIX (with a 10% discount), credit card with up to 6x interest-free installments (minimum R$20/installment), or standard retail unit pricing that ranges from R$0.07 (passive components) to R$500+ (professional test equipment). A parallel B2B corporate sales channel — reachable via [email protected] and a dedicated phone line — provides custom quotes, volume pricing, and flexible payment terms for institutional buyers. Customer segments are organized horizontally across individual makers/hobbyists (primary), educational institutions, and professional engineers/companies, with stated use cases spanning Arduino projects, robotics, IoT, automation, prototyping, and electronic manufacturing. The company is privately held with no disclosed external investors, no disclosed parent or subsidiary structure, no patents or trademarks on record, and no disclosed revenue, headcount, or founding date in the input data.

Name

Baú da Eletrônica

Legal name

KORA COMERCIO E IMPORTACAO LTDA

Website

https://baudaeletronica.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Baú da Eletrônica (KORA COMERCIO E IMPORTACAO LTDA) is a privately held Brazilian e-commerce retailer, headquartered in São Paulo, selling electronic components, Arduino boards, sensors, motors, tools, 3D printing supplies, and didactic kits to individual makers, educational institutions, and professional engineers across Brazil.

Ownership category

akta.pro rank

Product category

Electronic Components Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC)

Keywords

• Electronic components retail
• Arduino boards supplies
• Maker hardware store
• Prototyping equipment
• 3D printing supplies

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Electronics Sales: Direct sales of electronic components, Arduino boards, sensors, modules, motors, tools, 3D printing supplies, and kits through online storefront. Revenue generated through individual unit sales with no minimum order requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Baú da Eletrônica is an online retailer that sells electronic components, Arduino-compatible development boards, sensors, modules, motors, drivers, prototyping equipment, tools and test/measurement instruments, 3D printing supplies, and educational robotics kits to individual makers, students, and corporate customers in Brazil. Products are sold through a self-serve e-commerce storefront at baudaeletronica.com.br with no minimum order, alongside a dedicated B2B corporate sales channel that provides custom quotes and volume pricing.

Product overview

Baú da Eletrônica is a Brazilian e-commerce retailer specializing in electronic components and maker/prototyping supplies. The company operates as a multi-category electronics store built on the Loja Integrada platform, offering a comprehensive portfolio of Arduino-compatible development boards and modules, passive and active electronic components (resistors, capacitors, transistors, integrated circuits, LEDs, sensors), prototyping equipment (breadboards, displays, power supplies), IoT development platforms (ESP32, ESP8266, Raspberry Pi), motors and motor drivers, tools and test/measurement instruments, 3D printing consumables and accessories, and educational robotics kits. The core offering centers on Arduino and maker ecosystem products, complemented by traditional electronic components for hobbyists, students, and professionals. The business model targets individual buyers without minimum order requirements, offering installment payment options and Pix discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Arduino Boards and Modules Arduino-compatible development boards (Uno, Mega, Nano, Leonardo, Due) and associated modules including Bluetooth, WiFi, and relay modules for embedded electronics projects, targeted at makers, students, and embedded systems developers.
• Electronic Components Passive and active electronic components including resistors, capacitors (ceramic, electrolytic, tantalum, polyester, adjustable/trimmer), transistors (NPN, PNP series: BC, BD, BF, BU, IRF, MOSFET, IGBT, TIP), diodes (signal, rectifier, Zener, SMD), LEDs (high brightness, diffuse, multicolor), integrated circuits (74HC, 74LS, LM, TDA, TL series), oscillators/crystals, fuses, LDRs, buzzers, and piezo elements for hobbyists and professional engineers.
• Sensors Environmental and motion sensors including temperature sensors (NTC 10K), humidity sensors, PIR motion sensors, ultrasonic distance sensors (HC-SR04), optical sensors, and LDR light sensors for IoT, automation, and Arduino-based projects.
• Prototyping Equipment Breadboards (protoboards), LCD and OLED displays, 7-segment displays, graphic displays, power supplies, jumper wires, IC sockets, pin headers, and standard/perforated circuit boards for electronics prototyping and circuit development.
• IoT Devices Internet of Things development boards including ESP32, ESP8266 (NodeMCU), PHPoC, and Raspberry Pi variants (Pi 4, Pi 5, Pi Pico) with accessories such as cases and RTC modules, targeted at IoT developers and connected-device makers.
• Motors and Drivers DC motors, micro-motors (with and without reduction gearboxes), micro servos, stepper motors (NEMA 17, 23, 34), motor drivers including H-bridge modules and stepper motor drivers for robotics and automation projects.
• Tools and Test Equipment Hand tools (pliers, screwdrivers, tweezers, magnifying lamps), measurement instruments (digital and analog multimeters, clamp meters, LCR meters, oscilloscopes, function generators, decibelimeters), soldering equipment (soldering stations, soldering irons, desoldering braid, solder paste, flux), and precision tools for electronics work.
• Accessories and Cables Cables (USB, HDMI, flat cables, flexible, parallel, rigid), connectors (DB, HDMI, KK, latch, USB, Mike, RJ45/RJ11), terminals (crimp, fork, ring, blade), plugs (banana, P1, P2, P4, P10, RCA), batteries and battery holders, insulating materials, heat shrink tubing, and transformers.
• 3D Printing Supplies 3D printer filaments (PLA, PETG), extruders and hotends (nozzles), linear guides, trapezoidal lead screws, belts/pulleys, bearings, and 3D printer accessories for maker and prototyping applications.
• Educational and Robotics Kits Didactic kits including Arduino starter kits, robotics kits, electronics learning kits, solar energy kits, CNC router kits, and robot chassis for two-wheel drive projects, targeted at students, educators, and hobbyists.
• Microcontrollers Microcontroller ICs including AVR-ATmega, 8051 family, and PIC microcontrollers for embedded applications and custom embedded system designs.
• B2B Corporate Sales Channel Dedicated B2B sales channel ("Para Empresas") for corporate customers offering personalized service, custom quotes, volume pricing, and flexible payment terms for businesses, educational institutions, and professional engineering teams.

Quantifiable outcome

• Fast shipping within 48 hours
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baudaeletronica
• Facebookfacebook.com/baudaeletronicaoficial
• LinkedInlinkedin.com/company/bau-da-eletronica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baú da Eletrônica