Adlatina
Adlatina is a Buenos Aires-based B2B media company operating the leading Iberoamerican digital portal for the advertising and marketing industry since 2000, combining daily editorial coverage, a 30,000+ campaign database, events (CMO Latam Summit, Effie Awards Latam, Leading Women), and the Crema agency ranking to serve agencies, brands, and CMOs across Latin America.
- Company typePrivate
- Founded2000
- HeadquartersTandil, Argentina
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Adlatina does
Adlatina is a privately held B2B media and events company serving the advertising and marketing industry across Iberoamerica, operating under the parent holding Adman SA. Founded in April 2000 and headquartered in Buenos Aires, Argentina, the company operates a portfolio anchored by the digital news portal adlatina.com, the digital Adlatina Magazine (120+ editions, #151 most recent), Adlatina TV video platform, and three podcast series (El Martínez, Data Desatada, Mujeres que inspiran). The platform publishes daily editorial content covering advertising, marketing, media, digital, management, and festivals, with a content archive exceeding 42,810+ articles and a campaigns database of 30,000+ advertisements — the largest such resource in the region.
The company's product architecture combines free-access editorial content with a supporting ecosystem including the Crema annual ranking of the top 30 most creative agencies in Iberoamerica, an agency directory, industry glossary, and job board. An Events Division operates the CMO Latam Summit, Leading Women events (Argentina, Ecuador, México), and the Latin American Effie Awards. A strategic content partnership with Ad Age provides international advertising content syndication, while the company maintains festival coverage across 30+ advertising awards including Cannes Lions, D&AD, Clio, The One Show, El Sol, and FIAP.
Adlatina's business model is primarily advertising-supported (banner placements managed in partnership with Cencomedia) supplemented by event sponsorship packages, registration fees, and premium content partnerships. The platform serves a horizontal customer base spanning creative agencies, brand marketers, CMOs, and industry suppliers across Latin America, Spain, Portugal, and select global markets. The company is family-managed, with Jorge Raúl Martínez Moschini as Chairman, Belén Martínez Cima as CEO, and Juani Martínez Cima as Director of Innovation & Contents, with no external institutional investment documented.
Adlatina firmographics
Firmographics- Name
- Adlatina
- Legal name
- Adlatina
- Website
- https://adlatina.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Adlatina is a Buenos Aires-based B2B media company operating the leading Iberoamerican digital portal for the advertising and marketing industry since 2000, combining daily editorial coverage, a 30,000+ campaign database, events (CMO Latam Summit, Effie Awards Latam, Leading Women), and the Crema agency ranking to serve agencies, brands, and CMOs across Latin America.
- Ownership category
- akta.pro rank
Adlatina industry classification
Industry- Product category
- Advertising Trade Media & Industry Events
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Creative, Content Production & Ad Ops Tools (BPAMALAK), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adlatina is headquartered
LocationHeadquarters
- HQ city
- Tandil
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Adlatina business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising/Banner Placements: The primary revenue model appears to be advertising, with banner placements throughout the website (Cencomedia banners, Effie Latam banners, client advertisements from McDonald's, VML, The Juju, Tombras, and others). The site displays sponsored content sections and maintains commercial relationships with advertisers.
- Event Organization and Sponsorships: Adlatina organizes industry events including CMO Latam Summit, Leading Women Argentina/Ecuador/México, and Latin American Effie Awards. These events generate revenue through sponsorship packages and attendee fees.
- Digital Magazine and Yearbook Sales: Adlatina Magazine is offered as free digital access (Acceso libre). Crema yearbook features agency rankings and top works. Additional revenue may come from special event sponsorships and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to core content and services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Adlatina product offering
Product offeringCore offering
Adlatina operates a regional digital media and content platform serving the Iberoamerican advertising and marketing industry. The company publishes daily editorial news, a digital magazine (Adlatina Magazine), video content (Adlatina TV), podcasts, and a 30,000+ campaign database, while also organizing industry events including the CMO Latam Summit, Leading Women, and the Latin American Effie Awards, and producing the annual Crema ranking of top creative agencies.
Product overview
Adlatina is a Latin American digital media and communications platform serving the advertising and marketing industry. The portfolio consists of the core news portal Adlatina.com (providing daily editorial coverage of global and regional industry news), complemented by Adlatina Magazine (digital publication), Adlatina TV (video platform), and the Crema annual agency ranking. The company operates podcast series including El Martínez, Data Desatada, and Mujeres que inspiran. Its Events division organizes the CMO Latam Summit, Leading Women events (Argentina, Ecuador, Mexico), and the Latin American Effie Awards. Additional services include a campaigns database (30,000+ ads), an agency directory, a glossary resource, and a job board. The company is operated by Adman SA and is headquartered in Buenos Aires, Argentina.
Differentiator
Problem solved
Functional benefit
Brands
- Adlatina Magazine: Digital magazine publication covering advertising and marketing industry news and analysis
- Adlatina TV
- Marketers by Adlatina
- Crema
- El Martínez
- Data Desatada
- Mujeres que inspiran
Products and services
- Adlatina.com News Portal The main digital news portal covering advertising, marketing, media, business, digital, management, and industry events across Latin America and globally. Provides daily editorial coverage, campaign database, agency directory, and industry rankings for advertising and marketing professionals.
- Adlatina Magazine Digital magazine publication offering in-depth coverage of the advertising and marketing industry, featuring interviews, industry analysis, and special reports. 120+ editions published, with #151 as the latest edition.
- Adlatina TV Video content platform featuring event coverage, interviews, and multimedia content related to advertising festivals and industry news, including Cannes Lions 2026 daily recaps. Powered by Primo video technology.
- Crema (Annual Agency Ranking) Annual yearbook ranking the top 30 most creative agencies in Iberoamerica based on cross-referenced festival performance data from Cannes Lions, The One Show, D&AD, Clio, El Sol, and FIAP. The first regional ranking of its kind.
- Latin American Effie Awards Regional advertising effectiveness awards program organized by Adlatina's Events division, recognizing effective marketing communications across Latin America in partnership with Effie Worldwide.
- CMO Latam Summit Annual executive summit for Chief Marketing Officers in Latin America, organized by Adlatina's Events division for senior brand marketing leaders.
- Leading Women Events Leadership development and recognition events for women in marketing and communications, held in Argentina, Ecuador, and Mexico.
- Campaigns Database Extensive searchable database of over 30,000 advertisements showcasing creative work from agencies across Latin America, accessible through adlatina.com.
- Festival Coverage Service Comprehensive editorial coverage of 30+ major advertising festivals including Cannes Lions, Diente, El Sol, FIAP, Effie Global, Clio, D&AD, The One Show, and regional festivals across Latin America.
- El Martínez Podcast Conversations in a Cannes bar featuring industry professionals and entertainers, hosted by creative entrepreneur El Pana (Arrechedera). Episode recorded at Cannes Lions 2026 with Sean Summers.
- Data Desatada Podcast Podcast exploring data analytics, forecasting, and industry trends in uncertain times for advertising and marketing professionals.
- Mujeres que inspiran Podcast Interview series featuring women leaders in communications and marketing across Latin America.
- Industry Job Board (Empleos) Career opportunities section connecting advertising and marketing professionals with jobs in the industry.
Quantifiable outcome
- Adlatina provides coverage of over 30 major advertising festivals and awards
- +1 more outcomes
Companies that use Adlatina
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Adlatina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adlatina partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, flagship and minor.
- Ad AgecoreAdlatina operates 'en asociación con Adage' (in partnership with Ad Age). The partnership provides Adlatina with access to Ad Age content, which is translated and published on the platform. Ad Age authors receive bylines and attribution. This partnership extends Ad Age's reach into the Latin American market while providing Adlatina with premium international content.
- Effie WorldwideflagshipAdlatina organizes the Latin American Effie Awards through its events division. The Effie Awards are the global standard for marketing effectiveness, and the Latin American edition is a prestigious regional competition. Adlatina's role includes event organization, promotion, and regional administration of the awards.
- CencomediaminorCencomedia provides banner advertising placement services on the Adlatina platform, managing advertising inventory and placements throughout the website.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Adlatina competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adlatina social profiles
Digital presenceAdlatina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adlatina leadership team
Management profileNumber of profiles
Profiles1 record
Adlatina subsidiaries and ownership
Company hierarchySubsidiaries4 records
Adlatina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adlatina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adlatina
What does Adlatina do?
Adlatina operates a regional digital media and content platform serving the Iberoamerican advertising and marketing industry. The company publishes daily editorial news, a digital magazine (Adlatina Magazine), video content (Adlatina TV), podcasts, and a 30,000+ campaign database, while also organizing industry events including the CMO Latam Summit, Leading Women, and the Latin American Effie Awards, and producing the annual Crema ranking of top creative agencies.
Is Adlatina a public or private company?
Adlatina is a private company. It is classified as family owned and is currently operating.
When was Adlatina founded?
Adlatina was founded in 2000. It employs 51 to 100 people.
Where is Adlatina based?
Adlatina is headquartered in Tandil, Argentina, in the Latin America region.
How does Adlatina make money?
Three revenue lines are on record. Advertising/Banner Placements are the primary driver. The others are event Organization and Sponsorships and digital Magazine and Yearbook Sales.
Does Adlatina have an API?
No public API is recorded for Adlatina.
What industry is Adlatina in?
Adlatina's product category is Advertising Trade Media & Industry Events. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPAAADAM, Event & Experiential PR (Launches, Stunts, Press Events). Its NAICS code is 5418 and its SIC code is 7310.