Oliveira
Oliveira is a Portuguese manufacturer of industrial steel wire rope and synthetic rope, founded in 1825 and operating as a wholly-owned subsidiary of WireCo WorldGroup. It serves construction crane, harbor port, commercial fishing, marine, and oil & gas markets worldwide with rotation-resistant, compacted, and coated rope constructions.
- Company typePrivate
- Founded1825
- HeadquartersMaia, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oliveira does
Oliveira (legal entity Manuel Rodrigues de Oliveira Sá & Filhos, S.A.) is a Portuguese manufacturer of industrial wire rope and synthetic rope, headquartered in Maia, Portugal, and operating as a wholly-owned subsidiary of WireCo WorldGroup since 2010. Founded in 1825, the company produces rotation-resistant and non-rotation-resistant steel wire ropes for construction cranes, harbor container cranes, and factory cranes, alongside steel and synthetic ropes for commercial fishing (purse seine, trawling, shrimp, beam) and marine/offshore applications. Its product engineering relies on 6xK compacted wire constructions with Warrington Seale (WS) designs, rotation-resistant rope architectures (NR Maxipact, NR15 Maxilift, Durascend), zinc-aluminum alloy coatings branded as Zincal for corrosion resistance, and plastic-impregnated (PPI) cores; the synthetic portfolio spans Delphin Line, Libra Line (PA/PET), Orion Line, Taurus, and a 12-strand X-Trema braid. The brand portfolio includes registered trademarks Super Atlantic, Super Yellow Fin, Zincal Compact, and Green Strand for fishing/marine, and the lifting brands listed above for crane applications.
The business model is a direct enterprise hardware sale: Oliveira sells customized, specification-driven wire and synthetic rope to industrial buyers under quote-based pricing tied to diameter, construction, length, and coating options, with multi-year contract cadences typical of B2B industrial supply. Distribution is delivered through WireCo WorldGroup's global network, providing international reach that an independent single-plant operator could not replicate. Customer segments are organized vertically across construction (primary), harbor and port operations (primary), commercial fishing (primary), industrial manufacturing, and marine/offshore; certifications including ISO 9001:2015, Lloyds Register, API-9A-0090 (oil & gas), DNV-GL (marine), and Chinese MA mining rope certifications gate entry into regulated end-markets. GTM is enterprise field sales complemented by technical content (product catalogs, brochures, technical sheets) and a website contact form; the company does not disclose revenue or headcount, and issued share capital is EUR 5,500,000.
Oliveira firmographics
Firmographics- Name
- Oliveira
- Legal name
- Manuel Rodrigues de Oliveira Sá & Filhos, S.A.
- Website
- https://oliveirasa.com
- Company type
- Private
- Founded year
- 1825
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oliveira is a Portuguese manufacturer of industrial steel wire rope and synthetic rope, founded in 1825 and operating as a wholly-owned subsidiary of WireCo WorldGroup. It serves construction crane, harbor port, commercial fishing, marine, and oil & gas markets worldwide with rotation-resistant, compacted, and coated rope constructions.
- Ownership category
- akta.pro rank
Oliveira industry classification
Industry- Product category
- Industrial Wire Rope
- NAICS
- Rope, Cordage, Twine, Tire Cord, and Tire Fabric Mills (314994)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
- akta.pro secondary industries
- Hazardous-Location, Marine & Harsh-Environment Cable (IMADAMAO), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Oliveira is headquartered
LocationHeadquarters
- HQ city
- Maia
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Oliveira business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Wire Rope Products: Manufacturing and sale of industrial wire rope for construction cranes, harbor cranes, factory cranes, and marine/fishing applications. Revenue generated from product sales with technical support services included.
- Synthetic Rope Products: Manufacturing and sale of synthetic ropes including fishing lines, winch lines, and specialty marine ropes for fishing and marine operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Industrial wire rope products with customization options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Oliveira product offering
Product offeringCore offering
Oliveira manufactures industrial steel wire ropes and synthetic ropes for demanding lifting, marine, and fishing applications. The product portfolio spans rotation-resistant and non-rotation-resistant wire ropes for tower, mobile, crawler, and deck cranes, plus specialized steel and synthetic ropes for commercial fishing fleets, harbor container cranes, and offshore operations. Oliveira has been part of WireCo WorldGroup since 2010 and serves worldwide markets including construction, mining, oil and gas, and maritime operations.
Product overview
Oliveira is a synthetic and wire rope manufacturer offering a comprehensive portfolio of industrial steel wire ropes and synthetic ropes for demanding applications. The product line is organized into three main categories: Lifting products (rotation-resistant ropes including NR Maxipact, NR15 Maxilift, Durascend; non-rotation resistant ropes including HD 8 K, SC 6 K, DP 8 K, LP 5), Fishing & Marine products (steel wire ropes such as Super Atlantic®, Super Yellow Fin®, Zincal Compact®, Green Strand®; and synthetic ropes including Delphin Line®, Libra Line®, Orion Line®, Taurus, X-Trema Line®). Oliveira has been part of WireCo WorldGroup since 2010 and serves worldwide markets including construction, mining, oil and gas, and maritime operations.
Differentiator
Problem solved
Functional benefit
Products and services
- NR Maxipact (Option PPI)
- NR15 Maxilift (Option PPI)
- Durascend
- HD 8 K (Option PPI)
- SC 6 K
- DP 8 K (Option PPI)
- LP 5
- Super Atlantic®
- Super Yellow Fin®
- Zincal Compact®
- Green Strand®
- Seine 22
- 6x7 Steel Wire Rope
- 6-Strand Combination Wire Rope
- Delphin Line® 3-Strand Rope
- Delphin Line® 8-Strand Rope
- Libra Line® PA
- Libra Line® PET
- Ocean Winchline
- Orion® Line Premium 3-Strand Rope
- Taurus 3-Strand Rope
- Taurus 8-Strand Rope
- X-Trema Line 12-Strand Braid Rope
Quantifiable outcome
- Ropes designed to extend service life through proper maintenance practices including inspection, lubrication, and timely replacement before safety margins narrow.
- +1 more outcomes
Companies that use Oliveira
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Oliveira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Oliveira partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WireCo WorldGroupcoreWireCo WorldGroup is the parent company that acquired Oliveira in 2010. As part of WireCo WorldGroup, Oliveira benefits from global manufacturing and distribution expertise, access to the company's full range of wire, wire rope, wire rope assemblies, high strength synthetic rope, steel cable, industrial wire, and electromechanical cable products. WireCo WorldGroup employs nearly 4,000 people worldwide.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Oliveira competitors and assessment
Company assessmentDirect peers
- Bridon-Bekaert Ropes Group: Global leader in steel wire rope and synthetic rope for crane, mining, oil & gas, and marine applications. Direct competitor to Oliveira across virtually all customer segments and product categories, with overlapping technology in rotation-resistant and compacted ropes.
- Teufelberger: Austrian manufacturer of steel wire rope and synthetic rope serving crane, elevator, and marine markets. Comparable to Oliveira in product breadth and end-market diversification, with strong technology in rotation-resistant constructions.
- WireCo WorldGroup (Casar): Oliveira's parent company and a global conglomerate in wire rope manufacturing. Casar is a WireCo-owned brand specializing in high-performance crane ropes, directly comparable to Oliveira's lifting product line and serving the same crane OEM customers.
- Lankhorst Ropes & Braids (WireCo brand): Sister brand under WireCo WorldGroup specializing in synthetic and wire ropes for maritime and offshore applications. Direct comparable to Oliveira's fishing and marine product lines, including purse seine and trawler rope offerings.
- Samson Rope Technologies: US-based manufacturer of high-performance synthetic ropes for marine, industrial, and safety applications. Competes with Oliveira's synthetic rope line (Delphin, Libra, Orion) in commercial fishing and marine segments.
- Marlow Ropes: UK-based manufacturer of synthetic and wire ropes for marine, defense, and industrial applications. Comparable to Oliveira in commercial fishing and marine deck machinery rope offerings.
- Yale Cordage: US manufacturer of specialty synthetic ropes for marine, industrial, and arborist applications. Overlaps with Oliveira's synthetic rope portfolio, particularly in fishing and offshore marine applications.
- Kiswire Ltd. South Korean manufacturer of steel wire rope, including specialty ropes for crane, mining, fishing, and oil & gas applications. Directly comparable to Oliveira in steel wire rope technology and global end-market reach.
- Gustav Wolf GmbH: German manufacturer of steel wire rope for elevator, crane, and industrial applications. Comparable to Oliveira in rotation-resistant wire rope engineering and European manufacturing footprint.
Emerging players
- Cousin Trestec: French manufacturer of technical ropes and cables for marine, industry, and safety applications. Overlaps with Oliveira in marine rope and complements its specialty synthetic offering with broader technical textile expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Oliveira social profiles
Digital presenceOliveira compliance and trust
Trust signalCompliance6 records
Oliveira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oliveira leadership team
Management profileNumber of profiles
Oliveira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oliveira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oliveira
What does Oliveira do?
Oliveira manufactures industrial steel wire ropes and synthetic ropes for demanding lifting, marine, and fishing applications. The product portfolio spans rotation-resistant and non-rotation-resistant wire ropes for tower, mobile, crawler, and deck cranes, plus specialized steel and synthetic ropes for commercial fishing fleets, harbor container cranes, and offshore operations. Oliveira has been part of WireCo WorldGroup since 2010 and serves worldwide markets including construction, mining, oil and gas, and maritime operations.
Is Oliveira a public or private company?
Oliveira is a private company. It is classified as corporate owned and is currently operating.
When was Oliveira founded?
Oliveira was founded in 1825. It employs 51 to 100 people.
Where is Oliveira based?
Oliveira is headquartered in Maia, Portugal, in the Europe region.
How does Oliveira make money?
Two revenue lines are on record. Wire Rope Products are the primary driver. The others are synthetic Rope Products.
Who are Oliveira's main competitors?
Direct peers on record are Bridon-Bekaert Ropes Group, Teufelberger, WireCo WorldGroup (Casar), Lankhorst Ropes & Braids (WireCo brand), Samson Rope Technologies, Marlow Ropes, Yale Cordage, Kiswire Ltd. and Gustav Wolf GmbH. Cousin Trestec is listed as an emerging player.
Does Oliveira have an API?
No public API is recorded for Oliveira.
What industry is Oliveira in?
Oliveira's product category is Industrial Wire Rope. Its primary akta.pro industry code is IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders), with a secondary code of IMADAMAO, Hazardous-Location, Marine & Harsh-Environment Cable. Its NAICS code is 314994 and its SIC code is 3530.