Mayhew Marketing Group

What Mayhew Marketing Group does

Mayhew Marketing Group (MMG) is a Las Vegas, Nevada-based manufacturer representative firm that connects industrial product manufacturers with distributors and end-users across the Southwestern United States. The company maintains a secondary warehouse facility in Phoenix, Arizona, and provides field sales coverage across California, Arizona, Nevada, New Mexico, and El Paso, Texas. Its stated verticals include Construction, Industrial/MRO, Petrochemical, Renewable Energy, Mining, and Utilities, and named end-user references include Chevron, Shell, Honeywell, and PG&E.

MMG generates revenue on a commission basis from its factory principals, which include Southwire (Agent of the Year 2019), Fasteners Inc., ABATIX, ToolUp.com, and Wilton. The firm employs approximately 12 people based on website listings, led by President Robert Mayhew. The value proposition is relationship-based field sales coverage and channel access rather than proprietary technology or software products. Distribution is multi-channel: legacy direct sales through distributor networks, supplemented by an e-commerce relationship with ToolUp.com.

The business model is asset-light and principal-dependent: MMG does not take inventory title in most cases (the Phoenix warehouse suggests selective stocking) and is paid via commission on sales closed within its territory. There is no evidence of funding rounds, acquisitions, or external investment; the firm appears to be privately held and self-financed. Growth levers visible in the public material are incremental — geographic expansion (El Paso), vertical diversification (Renewable Energy), and channel extension (ToolUp.com e-commerce) — rather than transformational.

Name

Mayhew Marketing Group

Legal name

Mayhew Marketing Group

Website

https://mmglv.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mayhew Marketing Group is a Las Vegas-based manufacturer representative firm connecting industrial product manufacturers with distributors and end-users across the Southwestern United States in construction, industrial/MRO, petrochemical, renewable energy, mining, and utilities verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: MMG operates as a manufacturer representative firm earning commissions from factory partners for sales and marketing services. Works with distributors and end-users across construction, industrial, petrochem, renewable energy, mining, and utility markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Mayhew Marketing Group (MMG) is a manufacturer representative firm that provides modern sales representation and marketing services to factory/supplier partners across the Southwest US. The firm deploys outside and inside sales teams to cover assigned territories (Southern California, Northern California/Nevada, Las Vegas, Arizona, New Mexico, and El Paso, TX), executing joint sales calls with factory partners, distributor engagement, and end-user support across construction, industrial/MRO, petrochem, renewable energy, mining, and utility markets.

Product overview

Mayhew Marketing Group (MMG) is a modern representation and marketing services company operating in the Southwest region, covering California, Arizona, Nevada, New Mexico, and El Paso, TX. Rather than offering a software product or platform, MMG provides sales representation, strategic account management, and marketing services to connect factory/supplier partners with distribution networks and end-users across vertical markets including Construction, Industrial/MRO, PetroChem, Renewable Energy, Mining, and Utilities. The company does not offer named software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Representation Services Sales and marketing representation services provided to factory/supplier partners, connecting them with distributors and end-users across the Southwest US. Includes joint sales calls, territory coverage, and distributor engagement.
• Field Sales / Outside Sales Coverage Outside sales representatives conduct direct calls on distributors and end-users in assigned territories, including joint calls with factory partners. Covers Southern California, Northern California & Northern Nevada, Las Vegas, and Arizona.
• Inside Sales Support Inside sales support based in Las Vegas and Arizona warehouse locations providing customer service, order support, and purchasing department assistance.
• Strategic Account Management Strategic account management led by the President, focused on key customer relationships and major strategic accounts across the Southwest territory.
• Warehouse and Distribution Operations Warehouse operations based in Phoenix, Arizona providing operations support, inventory handling, and inside sales for the Arizona territory.

Quantifiable outcome

• Renewable Energy market in Southwest territory expected to reach $2 billion by 2025
• +1 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, standard and minor.

• SouthwirecoreChannel Partner/ Reseller/ DistributorSouthwire is a major manufacturer partner of MMG. MMG received Southwire's Agent of the Year Award in 2019, indicating a strong strategic partnership for representing Southwire products in the Southwest territory.
• Fasteners InccoreChannel Partner/ Reseller/ DistributorFactory partner for fasteners products. MMG conducts joint calls with Fasteners Inc including JPW Joint Calls and provides purchasing department support.
• ABATIXstandardChannel Partner/ Reseller/ DistributorFactory partner. MMG conducts sales calls on behalf of ABATIX in the Southwest territory.
• ToolUp.comstandardChannel Partner/ Reseller/ DistributorE-commerce support partner. MMG provides support for ToolUp.com's online distribution platform.
• WiltonstandardChannel Partner/ Reseller/ DistributorManufacturer partner. MMG conducts end-user calls with Wilton products, including joint calls with Harris Mechanical.
• STAFDAminorOthersTrade association for specialty distributors. MMG team attends STAFDA events (STAFDA 2021). Association provides networking and industry resources.
• Associated General Contractors (AGC)minorOthersConstruction industry trade association. MMG maintains membership supporting construction market segment relationships.
• National Safety Council (NSC)minorOthersSafety-focused industry association. MMG team attends NSC events (NSC 2019) for safety industry networking and education.
• Association of Distributors (AD)minorOthersDistribution industry association supporting independent distributors. MMG maintains membership.
• AIST (Association for Iron & Steel Technology)minorOthersTechnical association for iron and steel industry. MMG maintains membership supporting construction and industrial market segments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fastenal: Public industrial supply distributor with on-site vending and field sales to construction, manufacturing, and industrial end-users. Overlaps with MMG's MRO and Construction customer base, though Fastenal operates its own inventory and direct distribution rather than a commissioned rep model.
• Rexel: Global electrical distribution company serving contractors, industrial, and utility customers. Overlaps with MMG's Electrical trade contractor base (e.g., Rosendin Electric, Cupertino Electric) and utility customers, with a much larger multi-country footprint.
• Sonepar: World's largest privately-held electrical distribution group, with significant presence in the US Southwest through brands including Crescent Electric and Independent Electric Supply. Comparable as a multi-vertical industrial channel partner for electrical contractors and utility end-users in MMG's territory.
• W.W. Grainger: Large public industrial MRO distributor serving facilities, contractors, and industrial end-users with broad product lines. Comparable to MMG in supplying the same Construction, Industrial MRO, and Utilities buyer base — though primarily through catalog/e-commerce rather than rep-driven channels.
• Wajax Corporation: Canadian-based industrial equipment distributor and manufacturer representative serving multiple verticals including construction, mining, oil & gas, and utilities. Comparable to MMG in serving industrial MRO and capital-equipment buyers through field sales, though at substantially larger scale and broader geography.
• Distribution Solutions Group: Diversified industrial distribution holding company operating specialty distribution and supply-chain services across multiple end markets. Comparable as a roll-up consolidator and operator of multi-vertical industrial distribution businesses, including rep-firm-adjacent activities.
• Applied Industrial Technologies: Public industrial distributor of bearings, power transmission, fluid power, and MRO products across North America. Serves many of the same industrial MRO end-users (aerospace, food & beverage, fabrication, petrochem) as MMG, but with proprietary inventory and direct distribution.
• Ferguson Enterprises: Public distributor of plumbing, HVAC, and specialty industrial products serving contractors and industrial end-users. Comparable to MMG's Construction (Mechanical/HVAC/Plumbing) and Industrial MRO segments, though Ferguson holds inventory and operates branch distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayhew Marketing Group