AT-Automation

What AT-Automation does

AT-Automation B.V. is a privately held industrial automation services firm headquartered in Weert, Netherlands, serving manufacturing customers across the Netherlands and wider Europe. The company delivers end-to-end production automation — from consulting and pre-engineering through implementation, commissioning, and ongoing maintenance — to mid-market and enterprise manufacturers in steel, food and beverage, automotive, aerospace, logistics, and recycling verticals. Named customers include Arcelor-Mittal, Fujifilm, ECCO, Cloetta, BMT Aerospace International, Jan de Rijk Logistics, Autoneum, Ebema, LDPE Recycling, and EKK Eagle Simrax, with disclosed customer outcomes of an average 9% production improvement and fault analysis time reduced from weeks to minutes in the LDPE Recycling deployment.

The technical foundation is Inductive Automation's Ignition platform — a Java-based industrial automation suite used for HMI/SCADA, MES, and IIoT — on which AT-Automation holds Premier Ignition Integrator certification (ranked top three in Europe). Adjacent capabilities include PLC programming across Siemens (including S7-1500 fail-safe), Allen Bradley, and PILZ controllers; EPLAN-based hardware engineering; in-house control panel construction; and custom industrial robot cell design and integration. The company emphasizes open delivery of source code without license restrictions, giving customers full ownership and avoiding vendor lock-in, supported by a multi-level Ignition Training program (Rookie, Pro, Master).

Revenue is generated primarily through project-based professional services engagements covering Ignition-based MES/SCADA, PLC engineering, panel building, and robotics, supplemented by recurring managed-service maintenance contracts with rapid fault response. Pricing is delivered as fixed-price quotes with no surprise overages, and go-to-market is enterprise field sales underpinned by free advisory consultations, on-site visits, and Ignition demos. Marketing channels include an extensive Dutch-language knowledge base, LinkedIn, YouTube, the MES Insights annual event, and the 'Masters at Automation' Spotify podcast. Following the September 1, 2025 acquisition of Van Daal Engineering B.V. (8 employees, ~€1.5M revenue), AT-Automation operates roughly 36 employees across two Weert locations.

Name

AT-Automation

Legal name

AT-Automation B.V.

Website

https://at-automation.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AT-Automation is a Dutch industrial automation services firm serving European manufacturers with end-to-end Ignition-based SCADA, MES, and IIoT deployments, PLC engineering, robotic cell integration, and panel construction. The company holds Premier Ignition Integrator Top 3 Europe status.

Ownership category

akta.pro rank

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Automation Services: Full-service industrial automation provider offering consulting, engineering, implementation, and maintenance. Revenue generated through project-based professional services including hardware engineering, panel building, PLC software programming, SCADA/MES system development, robot integration, and ongoing service contracts.
2. Service & Maintenance: Preventive maintenance services and rapid fault response for industrial automation systems. Includes troubleshooting, machine maintenance, and 24-hour response capability for production-critical systems.
3. Ignition Software Training: Certified Ignition training programs at multiple levels (Rookie, Pro, Master) plus custom training sessions. Classroom and potentially virtual training delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

AT-Automation designs, builds, and programs industrial production machines and robot cells, and implements Ignition-based SCADA, MES, and IIoT software for production process visibility. They deliver complete end-to-end automation solutions covering consulting, hardware engineering, panel building, PLC software, industrial robotics, and ongoing service & maintenance for manufacturing clients. As a Premier Ignition Integrator (Top 3 in Europe), they specialize in open-source code delivery without license restrictions.

Product overview

AT-Automation is an industrial automation company that operates as a Premier Ignition Integrator, providing comprehensive automation solutions built around the Ignition platform by Inductive Automation. The company offers a portfolio of services spanning the entire automation lifecycle: from consulting and design (pre-engineering) through to implementation and maintenance. Their core technology offering consists of Ignition HMI/SCADA, MES (Manufacturing Execution System), and IIoT (Industrial Internet of Things) modules, complemented by control engineering services (hardware engineering, panel construction, PLC software), industrial robotics, and professional Ignition training programs at Rookie, Pro, and Master levels. They specialize in providing complete solutions from a single source, emphasizing open-source code without license restrictions to prevent vendor lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Ignition SCADA/MES/IIoT Solutions Implementation and integration of Inductive Automation's Ignition platform to provide HMI/SCADA visualization, Manufacturing Execution Systems (MES), and Industrial Internet of Things (IIoT) capabilities including OEE measurement, downtime registration, ERP integration, and real-time production monitoring for manufacturing enterprises.
• Service & Maintenance Proactive maintenance, troubleshooting, and rapid fault response services for industrial automation systems. Includes machine maintenance and 24-hour response capability for production-critical environments, designed to maximize uptime and minimize downtime for manufacturing operations.
• Control Engineering (Besturingstechniek) Custom control engineering services for industrial automation systems, including hardware engineering with EPLAN schematic design, control cabinet and panel construction (Panelenbouw), electrical installation work, and PLC software development for Siemens, Allen Bradley, and PILZ platforms. Includes industrial networks and drive technologies.
• Industrial Robots Design, programming, and integration of custom robotic cells and complete industrial robot solutions for automated production processes. Delivers end-to-end robotics projects that increase production efficiency for manufacturing customers.
• Ignition Training Certified Ignition platform training programs delivered at three progressive levels: Rookie (beginner), Pro (intermediate), and Master (advanced), plus wrap-up sessions and custom (maatwerk) training. Aimed at upskilling customer engineering teams on the Ignition SCADA/MES/IIoT platform.

Quantifiable outcome

• 9% average production improvement for customers
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

Three partnerships are on record, tiered major and core.

• Van Daal Engineering B.V.majorStrategic or Co-development Partner · 1 September 2025AT-Automation acquired Van Daal Engineering effective September 1, 2025. Van Daal Engineering is an engineering firm specializing in industrial automation solutions for the manufacturing industry, with 8 employees. Founder Hans van Daal will remain involved for knowledge transfer continuity. This acquisition strengthens AT-Automation's regional position as a qualitative and progressive partner in industrial automation.
• Inductive AutomationcoreTechnology or IntegrationInductive Automation is the creator of the Ignition platform - AT-Automation's primary software platform for SCADA, MES, and IIoT solutions. AT-Automation holds Premier Ignition Integrator status (Top 3 in Europe), indicating deep technical certification and expertise. This partnership provides access to Ignition's industrial automation software ecosystem including OPC UA, MQTT, and Sparkplug support.
• Cirrus Link SolutionscoreTechnology or IntegrationCirrus Link Solutions is a strategic partner of Inductive Automation and developed Ignition MQTT modules. Co-inventor Arlen Nipper is President of Cirrus Link. These modules enable powerful MQTT integration in Ignition SCADA systems, providing bidirectional communication between Ignition systems and MQTT devices/sensors. Cirrus Link has helped accelerate MQTT adoption in industrial automation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rockwell Automation: US-headquartered industrial automation incumbent competing through Allen-Bradley PLCs and FactoryTalk SCADA/MES, directly overlapping AT-Automation's Allen Bradley programming and SCADA integration capabilities.
• ABB: Global industrial automation and robotics supplier whose Ability MES/SCADA platform and robotics portfolio overlap with AT-Automation's robotic cell design and factory automation services.
• Capgemini Engineering: Large systems integrator delivering industrial automation and digital manufacturing services to enterprise customers across Europe, competing for the same large MES/SCADA programs as AT-Automation.
• Inductive Automation: Creator of the Ignition platform and AT-Automation's core technology partner; indirectly comparable as the upstream software vendor whose partner economics and roadmap shape AT-Automation's service delivery model.
• Siemens Digital Industries: Largest European industrial automation vendor whose SIMATIC PLCs, WinCC SCADA, and Opcenter MES compete with AT-Automation's Siemens S7-1500 PLC and Ignition-based MES/SCADA stack for the same factory automation budgets.
• AVEVA (Schneider Electric): Global SCADA/MES/industrial software incumbent whose AVEVA Plant SCADA, MES, and Historian products compete head-to-head with the Ignition-based solutions AT-Automation deploys for European manufacturers.
• Tata Consultancy Services (TCS): Global IT services and engineering SI with significant manufacturing automation and Industry 4.0 practices; competes for the same multinational MES/SCADA modernization RFPs that AT-Automation addresses for enterprise customers like Arcelor-Mittal.

Regional players

• Pepperl+Fuchs: German industrial sensor and interface specialist with strong European presence in factory automation; comparable as a hardware-anchored automation partner whose I/O and interface products overlap with AT-Automation's signal conditioning and panel integration work.
• Beckhoff Automation: German PC-based control and automation vendor whose TwinCAT PLCs and EtherCAT ecosystem compete with the Siemens/Allen-Bradley PLC programming and integrated control solutions AT-Automation delivers to European manufacturers.

Direct peers

• ATS Global: Dutch-headquartered industrial automation and digital transformation specialist with deep Ignition SCADA/MES/IIoT integration expertise; the most directly comparable Premier-level Ignition integrator competing for the same Benelux manufacturing clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDO7RMNTPJUhw9YztyvShLQ
• Facebookfacebook.com/ATAutomationBV
• LinkedInlinkedin.com/company/at-automation-b-v-
• Instagraminstagram.com/mastersatautomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT-Automation