Cleanwater Group

What Cleanwater Group does

Cleanwater Group is a privately-held Australian environmental services company headquartered on the Sunshine Coast, Queensland, focused on preventing plastic pollution and marine debris from entering waterways and oceans. Its core offering centres on stormwater gross pollutant trap (GPT) servicing and source-capture prevention products designed to intercept waste before it reaches water systems, complemented by circular waste management solutions that transform captured material into reusable resources. The company operates through a Preventative, Integrated, and Circular framework, partnering with government/municipal organisations and community/environmental groups in regional Australia. Revenue is generated through service contracts for stormwater infrastructure maintenance, with go-to-market executed via direct government sales and community partnerships in a B2G and community-led motion.

The business was founded by Doug (Douglas Yardley), Managing Director, who left a corporate career motivated by concerns about ocean pollution. As of the latest available data, Cleanwater Group has officially joined Pipe Management Australia (PMA) and now operates under the PMA brand, consolidating its water infrastructure capabilities within a larger platform. The company employs 1-10 people, serves a single regional geography (Sunshine Coast, Australia), and discloses no funding, revenue, or AI/ML capabilities. Contact channels are limited to a toll-free number and a shared email ([email protected]) routed through PMA.

Name

Cleanwater Group

Legal name

Clean Water Group

Website

https://cleanwatergroup.com.au

Company type

Private

Operating status

Acquired

Headcount range

1–10 employees

Short description

Cleanwater Group is an Australian environmental services company on the Sunshine Coast that provides stormwater gross pollutant trap servicing, source-capture prevention products, and circular waste management solutions to government and community clients to stop waterway pollution.

Ownership category

akta.pro rank

Product category

Environmental Services (Water Pollution Prevention)

NAICS

Remediation Services (562910), Remediation and Other Waste Management Services (5629)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Water Supply & Wastewater Utilities Administration (BPAIACAG), Water & Wastewater Compliance (NPDES/Stormwater, Pretreatment, Drinking Water/SDWA) (EUAHABAB)

Keywords

• Stormwater management services
• Water pollution prevention
• Gross pollutant traps
• Circular waste management
• Waterway cleaning solutions

Headquarters

HQ city

Coolum Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Stormwater GPT Servicing: Services include the servicing of stormwater gross pollutant traps, providing ongoing maintenance and support for pollution prevention infrastructure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cleanwater Group provides water pollution prevention and environmental solutions focused on stormwater infrastructure, including specialised servicing and maintenance of stormwater gross pollutant traps, cost-effective source-capture prevention products, and circular waste management solutions that transform captured waste into reusable resources. The company partners with government organisations, community groups, and ecologically responsible businesses to stop plastic pollution and marine debris from entering waterways and oceans, and has since joined Pipe Management Australia (PMA), operating as PMA.

Product overview

Cleanwater Group offers a unified portfolio of water pollution prevention and environmental solutions, comprising stormwater gross pollutant trap services, source-capture prevention products, and circular waste management solutions. The company has since joined Pipe Management Australia (PMA), operating as PMA for water infrastructure and environmental solutions. The three pillars—Prevention, Integrated, and Circular—work together to capture waste at source, partner with community and government organizations, and implement sustainable circular economy approaches for captured materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Stormwater Gross Pollutant Trap Services Specialised servicing and maintenance of stormwater gross pollutant traps designed to capture waste at the source before it enters waterways and ocean systems. Targeted at government and municipal organisations responsible for stormwater infrastructure.
• Prevention Products Cost-effective products designed to capture waste at the source, preventing plastic pollution and marine debris from entering waterways.
• Circular Waste Management Solutions Viable and tangible circular waste management solutions that enable an environmentally responsible culture by transforming captured waste into reusable resources.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pipe Management Australia (PMA)coreStrategic or Co-development PartnerClean Water Group has officially joined Pipe Management Australia (PMA) and is operating as PMA moving forward. This merger creates a stronger alliance for water infrastructure and environmental solutions in Australia.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Emerging players

• Clean Up Australia: Australian community-led environmental organization focused on waste cleanup and pollution prevention, partnering with government and community groups. Comparable in community-led GTM motion and mission targeting marine and waterway debris, though operating as a non-profit.
• Ocean Conservancy: International marine environmental organization running community-driven pollution prevention and cleanup programs. Comparable in the integrated government-and-community approach to marine debris prevention, though non-commercial in nature.
• The Ocean Cleanup: Non-profit focused on developing technologies to remove plastic from oceans and prevent further pollution entering waterways. Comparable in mission (preventing marine debris) and in developing source-capture and cleanup technology, though operating at global rather than municipal scale.

Broad incumbents

• Veolia Australia & New Zealand: A large global environmental services and water utility operator with a meaningful Australian presence in water and wastewater treatment. Comparable as a broad incumbent offering overlapping capabilities in stormwater management, water infrastructure servicing, and circular resource recovery.
• Cleanaway Waste Management: Australia's largest waste management company, providing collection, treatment, and disposal services including for industrial and municipal waste streams. Comparable in targeting government and community customers around waste/pollution reduction, though at much larger scale and broader scope.
• Suez Water Australia: Major water and waste services provider operating across municipal and industrial water management in Australia. Comparable as a broad incumbent with overlapping water infrastructure, treatment, and environmental services offerings for government and industrial customers.

Direct peers

• Hydro International: A specialist in stormwater treatment and source-capture technology, including hydrodynamic separation and GPT-style systems used to remove pollutants before they reach waterways. Directly comparable in product category (stormwater GPTs) and target customers (municipalities and water utilities).
• StormTrap: US-based manufacturer of stormwater management systems including pretreatment and pollutant capture devices for municipal infrastructure projects. Comparable as a specialist in source-capture stormwater products sold to government and engineering customers.
• Pipe Management Australia (PMA): Now the parent operator of Cleanwater Group, PMA provides broader water infrastructure and environmental solutions across Australia. It is directly comparable as it owns and continues the GPT servicing, prevention products, and circular waste management offerings that previously sat with Cleanwater Group.

Regional players

• Enware Australia: Australian provider of water infrastructure and environmental safety products, including stormwater and water management solutions for commercial and government customers. Comparable in product category and Australian geographic focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanwater Group