What nib New Zealand does

nib New Zealand is a private health and life insurance provider operating as the New Zealand subsidiary of nib Group (ASX:NHF), an Australian publicly-listed health insurer. Founded in 2012 and headquartered in Auckland with 101–250 employees, the company serves New Zealand residents across hospital and surgical cover (Standard and Premium tiers up to NZ$300,000 surgical / NZ$200,000 non-surgical), everyday health plans reimbursing GP, dental, optical, and physiotherapy costs, life and living insurance (life cover, serious illness trauma up to NZ$1M, and income protection at 55% of income up to NZ$6,000/month), travel insurance, and corporate products — Premier Health Business and Group Life & Trauma Insurance — for employers with 15+ employees. The Toi Ora programme, co-developed with Ngāti Whātua Ōrākei, delivers a culturally responsive Māori health framework with kaiārahi (navigators) and wellness coaches for iwi, hapū, and Māori organisations, and the OrbitProtect brand (acquired November 2022) covers international students, workers, and travellers.

The company runs a digital-first platform centred on the my nib mobile app (iOS/Android) for photo-based claims, policy management, and quote origination, alongside an adviser portal (adviser.nib.co.nz / nibAPPLY), the Find a Provider directory, and a 0800 contact centre. The proprietary First Choice provider network offers members 100% coverage of eligible costs at participating healthcare providers and processes claims on behalf of patients, reducing administrative friction. The nib Balance wellbeing tracking tool aggregates physical, mental, sleep, nutrition, rest, and activity data, and Health Management Programmes target members at risk of chronic conditions. Distribution operates through three primary channels — direct-to-consumer digital, independent licensed financial advisers for comprehensive plans including Ultimate Health Max and Easy Health, and direct employer engagement — supplemented by the OrbitProtect brand for inbound visitors.

Revenue is generated through subscription-based recurring premiums, risk-adjusted by age, gender, smoking status, excess, and cover tier, with a 2% direct-debit pricing discount codified into online quotes. Target segments are individual/family consumers (primary), employers with 15+ employees (primary), Māori rōpū via Toi Ora, and licensed financial advisers as a channel. nib Group collectively protects over 1.4 million customers across Australia and New Zealand. Operating geographies are confined to New Zealand, with no disclosed parent-group diversification signal outside the established AU/NZ footprint and the OrbitProtect inbound-traveller niche.

Name

nib New Zealand

Legal name

nib nz limited

Website

https://nib.co.nz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

nib New Zealand is a private health and life insurance provider, subsidiary of Australia-listed nib Group, offering hospital and everyday cover, life and living insurance, corporate plans, and travel insurance to New Zealand consumers, employers, and Māori organisations via digital, adviser, and direct-employer channels.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)

SIC

Accident & Health Insurance (6321), Insurance Carriers, Nec (6399)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Private health insurance
• Life and living insurance
• Travel insurance
• Group health insurance
• Corporate wellbeing programmes

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Health Insurance Premiums: Recurring premiums collected from individual, family, and employer group health insurance policyholders. Premiums are calculated based on age, gender, smoking status, cover level, and excess options. Direct debit payments receive a 2% discount.
2. Life & Living Insurance Premiums: Life insurance provides lump sum payments on death or terminal illness. Living insurance includes Serious Illness Trauma Cover and Income Protection Illness Cover. Premiums increase annually based on age and CPI indexation.
3. Travel Insurance: Travel insurance products through nibTravel.co.nz covering international travelers and visitors, including the acquired OrbitProtect business for international students, workers, and travelers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

nib New Zealand is a private health and life insurer that underwrites and sells Hospital Plans, Everyday Plans, Life & Living Insurance, Travel Insurance, employer group cover (Premier Health Business, Group Life & Trauma), adviser-sold premium plans (Ultimate Health, Ultimate Health Max, Easy Health), and overseas visitor cover via OrbitProtect. Coverage is delivered through recurring premium subscriptions, supported by a First Choice healthcare provider network, the my nib mobile app, and Health Management Programmes.

Product overview

nib New Zealand operates as a health and life insurance provider offering a comprehensive portfolio of insurance and wellness products. The core offerings consist of Hospital Plans and Everyday Plans for individual health coverage, with complementary Life & Living Insurance products including life cover, serious illness trauma cover, and income protection. For employers, nib provides Premier Health Business corporate health insurance and Group Life & Trauma Insurance. The product suite includes adviser-sold premium plans (Ultimate Health Max, Ultimate Health, Easy Health) alongside direct-to-consumer options. Additional products include Travel Insurance via nibtravel.co.nz and OrbitProtect (acquired 2022) for overseas visitors. Supporting services encompass the First Choice Network of healthcare providers, my nib digital app for claims and policy management, nib Balance wellness tracking platform, Health Management Programmes, and the Toi Ora Māori health initiative developed with Ngāti Whātua Ōrākei. Optional add-ons such as Non-PHARMAC Plus, Specialist Option, and Serious Condition Financial Support extend coverage flexibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Insurance (Hospital Plans)

Quantifiable outcome

• 220% social return on investment for Toi Ora programme
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• OrbitProtectcoreStrategic or Co-development Partner · 17 November 2022nib Group acquired OrbitProtect, a New Zealand-based company providing insurance for international students, workers, and travelers. The acquisition leverages OrbitProtect's existing relationships and anticipated growth in inbound travelers and students post-pandemic, expanding nib's travel insurance offerings through orbitprotect.com.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Southern Cross Health Society: New Zealand's largest not-for-profit health insurer, serving roughly 1M+ members with hospital/surgical and everyday plans plus an owned provider network. Most directly comparable competitor to nib NZ across both individual and group health insurance.
• Accuro Health Insurance: NZ mutual health insurer offering individual, family, and group health plans with a focus on younger members and lower premiums. Directly comparable mid-tier competitor to nib NZ in the D2C and adviser channels.
• Partners Life: NZ life and health insurer specializing in adviser-distributed individual and group products, including trauma and income protection. Comparable to nib NZ in adviser-led distribution of life & living products alongside health.
• AA Health Insurance: AA New Zealand's health insurance arm offering individual and family plans via direct and adviser channels. Comparable mid-market competitor with similar product tiers and distribution mix.
• Health Insurance NZ: Smaller NZ direct-to-consumer health insurer competing on price for individual and family plans. Comparable product offering to nib's Everyday/Hospital tiers in the digital direct channel.

Broad incumbents

• AIA New Zealand: Subsidiary of AIA Group, offering life, health, and wealth products through advisers and group schemes. Broad incumbent competitor with overlapping life and trauma products comparable to nib's Life & Living portfolio.
• Bupa New Zealand: NZ arm of global Bupa, providing health insurance alongside aged care and dental clinics. Broad incumbent with overlapping health insurance products and a vertically integrated care model relevant to nib's First Choice provider strategy.
• nib Group (parent): ASX-listed Australian parent of nib NZ, offering health insurance to ~1M+ Australians. Relevant for understanding group-level valuation, product roadmap, and capital backing that flows down to the NZ subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBm3fuwAOqunJWBVtkfTvXA/about
• Facebookfacebook.com/nibNewZealand
• Xx.com/nibNewZealand
• LinkedInlinkedin.com/company/nib-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nib New Zealand