Berry Hills Country Club

What Berry Hills Country Club does

Berry Hills Country Club is a private, member-governed country club located approximately eight miles southwest of Charleston, West Virginia, operating from a single campus at 1 Berry Hills Drive since 1952. The club's core asset is an 18-hole, par-72 William F. Gordon-designed championship golf course, supplemented by a 3D golf simulator, two Har-Tru tennis courts, four pickleball courts, a bocce ball court, a seasonal swimming pool, a Nautilus-affiliated fitness offering, and a newly-renovated clubhouse with formal dining, pub, Garden Lounge, Ballroom, and Wedding Garden facilities.

The business model is anchored on tiered monthly membership subscriptions — golfing ($203–$517/month by age), social ($129–$257/month), military/first-responder ($191/month), and non-resident ($180/month) — each with an upfront initiation fee ($500–$3,000), a $250 quarterly food minimum, and a recurring Capital Improvement Fee. Ancillary revenue streams include non-member green fees ($50–$60), cart fees ($16.50–$23.50), simulator rentals at $35/hour, pro shop retail, and event/wedding hosting for groups ranging from 16 to 450 guests.

Distribution is single-location and direct: the General Manager handles membership sales via phone, email, and downloadable PDF applications, while the event coordinator manages wedding and corporate bookings. Marketing is limited to the Wix-based website, Facebook, Instagram, and a monthly email newsletter. The club offers reciprocal privileges with four regional country clubs and two fitness-center locations, extending the perceived value of membership without expanding physical footprint. Governance is provided by an annually elected member Board of Directors led by President Ryan Donovan and General Manager Brandie Thomas.

Name

Berry Hills Country Club

Legal name

Berry Hills Country Club

Website

https://berryhillscc.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Berry Hills Country Club is a private, member-governed country club in Charleston, West Virginia, offering an 18-hole golf course, racquet sports, swimming, dining, and wedding/event services to dues-paying members and external event clients.

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Golf Balls Retail (CRAMAGAB), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• Private country club
• Golf course membership
• Wedding venue services
• Racquet sports facilities
• Club dining and events

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Recurring monthly membership dues from golfing, social, and non-resident members across various age-based tiers with initiation fees
2. Green Fees: Non-member green fees for golf access, with seasonal pricing (winter/spring-summer)
3. Golf Simulator: Hourly rental of 3D golf simulator at $35 per hour
4. Wedding and Event Services: Venue rental and catering services for weddings, graduation parties, and other celebrations with various package options
5. Food and Beverage: Fine dining in formal dining room and casual pub dining, with quarterly food minimum requirement for members
6. Pro Shop Sales: Equipment, apparel, and snacks sales at the Pro Shop

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Berry Hills Country Club is a private country club that sells tiered memberships (Golfing, Social, and Non-Resident) granting access to an 18-hole championship golf course, golf simulator, tennis courts, pickleball courts, swimming pool, dining facilities, and a Nautilus Fitness Center partnership. Beyond membership dues, the club sells à la carte offerings including non-member green fees and cart fees, golf simulator rentals, Pro Shop retail, and event/wedding venue rentals in the Wedding Garden, Garden Lounge, and Ballroom.

Product overview

Berry Hills Country Club is a private country club offering a diversified portfolio of recreational, dining, and event services. The club features an 18-hole championship golf course as its primary offering, supplemented by a golf simulator with swing analysis technology, tennis courts, four pickleball courts, bocce ball, and a seasonal swimming pool. Dining facilities include formal dining, a casual pub, and poolside service. Event services encompass wedding ceremonies and receptions in multiple venues (Wedding Garden, Garden Lounge, Ballroom). The club operates a tiered membership program including golfing, social, and non-resident memberships, with reciprocal privileges at partner fitness centers and other country clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole championship par-72 golf course designed by William F. Gordon, opened in 1952, with rolling layout, tree-lined fairways, and a full practice facility for members and non-member play.
• Golf Membership Program Tiered Golfing memberships (Family, Single, Intermediate, Junior-Intermediate, Junior, and Military/Law Enforcement/First Responders) granting access to the golf course, clubhouse, pool, tennis, golf, and Nautilus Fitness Center privileges, with initiation fees of $500–$3,000 and monthly dues of $191–$517.
• Social Membership Program Non-Golfing memberships (Social, Social Intermediate, Social Junior-Intermediate, Social Junior tiers) granting clubhouse, pool, tennis, and Nautilus Fitness access but excluding golf privileges, with $1,000 initiation and $129–$257 monthly dues.
• Non-Resident Membership Program Membership for individuals living 40+ air miles from the club, with $1,000 initiation fee, $180 monthly dues, and full clubhouse, pool, tennis, and golf privileges, exempt from the $250 quarterly food minimum.
• 3D Golf Simulator (JC Golf) Year-round indoor golf simulator using the JC Golf Video Motion Analysis system with Full HD 3D course graphics, swing assessment, practice applications, and rental at $35 per hour.
• Golf Pro Shop On-site retail shop offering golf equipment, apparel, snacks, and golf services, and home to Head Golf Pro Barry G. Evans.
• Golf Outings and Tournaments Corporate and private golf outing services accommodating groups of 16 to 120 players with shotgun starts, customizable catering from boxed lunches to formal sit-down dinners, and professional event coordination.
• Non-Member Green and Cart Fees Pay-as-you-play access for non-members with seasonal green fees (Winter $50, Spring/Summer $60) and cart fees (9 holes $16.50, 18 holes $23.50).
• Tennis Courts (Har-Tru) Two Har-Tru clay tennis courts available for member play, with professional instruction available.
• Pickleball Courts Four professional pickleball courts available for member use as part of the racquet sports facilities.
• Bocce Ball Court Regulation-size bocce ball court available for member use as part of the club's racquet and lawn sports offerings.
• Swimming Pool and Berry Patch Large swimming pool adjacent to the clubhouse with a separate baby pool, a poolside snack bar (Berry Patch), and Red Cross certified lifeguards during the Memorial Day to Labor Day season (with weekend lifeguard service continuing through September).
• Clubhouse Dining (Formal Dining, Pub, and Garden Lounge) Multiple clubhouse dining venues including a five-course formal dining room, a casual pub with five TVs and full bar, and a Garden Lounge with covered patio, operating under the Executive Chef and Maître D.
• Wedding and Event Venue Hosting Full-service wedding and event venue hosting in the Wedding Garden (up to 325 outdoor guests), Garden Lounge with covered patio, Ballroom (up to 250 seated / 220 with dance floor), and Formal Dining Room, supported by a professional event coordinator and executive chef catering.
• Locker Rooms (Men's and Ladies') Men's and Ladies' locker room facilities with showers, vanity areas, lockers, TVs, sitting areas, kitchenette (Ladies'), and a full bar and card table (Men's).

Quantifiable outcome

• Wedding Garden accommodates up to 325 guests
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor.

• Sleepy Hollow Country ClubminorOthersReciprocal country club privileges. Members of Berry Hills can enjoy access to Sleepy Hollow Country Club located at 3780 Sleepy Hollow Drive (304-757-9416).
• Guyan Country ClubminorOthersReciprocal country club privileges. Members of Berry Hills can enjoy access to Guyan Country Club located at 5450 US Route 60 East (304-736-5233).
• Parkersburg Country ClubminorOthersReciprocal country club privileges. Members of Berry Hills can enjoy access to Parkersburg Country Club located at 4910 1st Avenue (304-295-8551).
• Bellefonte Country ClubminorOthersReciprocal country club privileges. Members of Berry Hills can enjoy access to Bellefonte Country Club located at 208 Country Club Dr (606-324-2107).
• Nautilus Fitness Center - Cross Lanes GymminorOthersNautilus Fitness Center membership included in Berry Hills membership. Cross Lanes Gym located at 917 Cross Lanes Drive (304-776-5115). Members must call to set up appointment and state they are Berry Hills members.
• Nautilus Fitness Center - Kanawha City GymminorOthersNautilus Fitness Center membership included in Berry Hills membership. Kanawha City Gym located at 3200 Chesterfield Ave (304-346-2801). Members must call to set up appointment and state they are Berry Hills members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sleepy Hollow Country Club: Reciprocal partner private country club located minutes from Berry Hills in Hurricane/Poca, WV. Operates as a competing membership-based country club offering golf, pool, dining, and event services to overlapping Charleston-area households.
• Guyan Country Club: Reciprocal partner private country club in Huntington, WV, offering 18-hole golf, dining, pool, and event hosting — a directly comparable member-owned club structure serving the broader West Virginia/Kentucky market.
• Parkersburg Country Club: Reciprocal partner private country club in Parkersburg, WV, providing 18-hole golf, swimming, dining, and banquet/event services to members in a comparable mid-tier West Virginia metro market.
• Bellefonte Country Club: Reciprocal partner private country club in Ashland, KY, offering golf, tennis, dining, and event hosting to members from the tri-state WV/KY/OH region — directly comparable in scale, offerings, and membership model.
• Edgewood Country Club (Charleston, WV): Historic private country club in Charleston, WV offering golf, tennis, swimming, dining, and event services — direct competitor for members and event bookings in the same Kanawha Valley market.

Broad incumbents

• The Greenbrier: Iconic luxury resort in White Sulphur Springs, WV offering championship golf (Old White TPC), multiple dining venues, spa, casino, and extensive event space. Same West Virginia geography and golf/leisure focus but operates at significantly larger scale and broader hospitality scope than Berry Hills.

Regional players

• Canaan Valley Resort: West Virginia state-owned resort in Davis, WV offering golf, skiing, dining, and event facilities — competes for regional leisure and event share within West Virginia though differentiated by public resort model versus private membership.
• Glade Springs Resort: Private resort community in Daniels, WV offering golf (three courses), dining, conference space, and event hosting — comparable regional golf/leisure operator competing for WV event bookings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/berryhillscc
• Instagraminstagram.com/berryhillscc
• Xx.com/berryhillscc
• LinkedInlinkedin.com/company/berry-hills-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry Hills Country Club