H.H Cosmetics

What H.H Cosmetics does

H.H Cosmetics is a Netherlands-based, bootstrapped direct-to-consumer beauty brand that formulates, manufactures, and sells natural hair care and hair growth products targeting women with curly, coily, and textured hair — particularly those experiencing hair loss, thinning, or alopecia. Founded in 2018 by Hilda (a bio-science and business professional), the company operates from Gorredijk, Netherlands, where all products are manufactured in-house using certified natural ingredients free from parabens, sulfates, silicones, and artificial fragrances. The core technology is a proprietary ingredient blend centered on H.H Africana Root Extract combined with Shea Butter, Castor Oil, Capsicum Annuum L., and Menthol, formulated into a Hair Follicle Stimulant topical cream and FDA-approved liquid Hair Growth Vitamins marketed at up to 98% absorption versus conventional pills or gummies.

The product portfolio spans three pillars: (1) Hair Growth (Hair Follicle Stimulant $33–$140, Hair Growth Vitamins $33–$90, and the Hair Growth Bundle $58–$100), (2) Hair Care (African Black Soap Shampoo $20–$50, Multi-Use Conditioner $20, Pure Oil Blend $20, Curling Butter $20–$51, Thickening Gel $14–$36, and the Hair Care Bundle $35–$85), and (3) a nascent Skin Care line. Revenue mechanics are entirely unit-pricing based on a Shopify storefront with global shipping; the company offers a 180-day money-back guarantee, a Grow Tokens loyalty program, and a creator collaboration program for community-led acquisition. The company is bootstrapped with 1–10 employees, no outside investors or debt, and reports 20,000+ newsletter subscribers and 2,048+ verified Judge.me reviews. Distribution is direct-to-consumer only; social impact partnerships with Kvinna till Kvinna, Usikimye, and POWA tie a percentage of sales to gender-based violence organizations.

Name

H.H Cosmetics

Legal name

H.H Cosmetics

Website

https://hh-cosmetics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

H.H Cosmetics is a Netherlands-based, bootstrapped DTC brand that formulates and manufactures natural hair growth and hair care products for women with curly, coily, and textured hair, sold exclusively online through its Shopify storefront with global shipping.

Ownership category

akta.pro rank

Product category

Natural Hair Care & Hair Growth Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Natural hair care products
• Hair growth treatments
• Curly hair products
• Vegan hair cosmetics
• Hair follicle stimulant

Headquarters

HQ city

Gorredijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Hair Growth Products: Core revenue stream from hair growth products including Hair Follicle Stimulant ($33-$53), Hair Growth Bundle ($58-$100), and Hair Growth Vitamins ($33). Best-selling flagship products driving primary revenue.
2. Hair Care Products: Hair care product sales including Shampoo ($20), Conditioner ($20), Oil Blend ($20), Curling Butter ($20), and Thickening Gel ($14). Complement hair growth offerings with daily care regimen products.
3. Skin Care Products: Skin care product line with natural ingredients free from parabens, sulfates, and artificial fragrances.
4. Gift Cards: Digital gift cards available in denominations of $25, $50, $100, and $200.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

H.H Cosmetics formulates, manufactures, and sells clean, natural hair growth and care products for curly and coily hair types. Its core offerings include a topical Hair Follicle Stimulant cream, FDA-approved liquid Hair Growth Vitamins, and a complete hair care system (shampoo, conditioner, oil blend, curling butter, thickening gel), sold primarily as standalone products and bundles directly to consumers.

Product overview

H.H Cosmetics is a Dutch-made hair growth and care brand offering a unified product ecosystem centered on hair regrowth. The core offering consists of two main pillars: (1) Hair Growth Bundle combining the Hair Follicle Stimulant (topical cream) with Hair Growth Vitamins (liquid supplement), and (2) Hair Care Bundle providing a complete wash and styling system including African Black Soap Shampoo, Multi-Use Leave-In Conditioner, Pure Oil Blend, Curling Butter, and Thickening Gel. All products are 100% natural, certified, vegan, cruelty-free, and free from parabens, sulfates, silicones, and artificial fragrances. The company offers a 180-day money-back guarantee and ships internationally from the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Follicle Stimulant Topical hair growth cream with certified natural ingredients (Shea Butter, Capsicum Annuum L., Castor Oil, H.H Africana Root Extract) that reactivates dormant hair follicles, improves scalp health, and strengthens hair. Available in 50ml and 100ml sizes.
• Hair Growth Vitamins (Liquid Hair Vitamins) FDA-approved liquid dietary supplement delivering up to 98% absorption (vs. ~20% for pills/gummies), with Biotin, Folic Acid, Collagen, Vitamin D, B complex, Aloe Vera, Green Tea, and DHT blockers. 500ml bottle, 33-day supply.
• Hair Growth Bundle Combined bundle of Hair Follicle Stimulant (topical) and Hair Growth Vitamins (oral) for comprehensive hair regrowth treatment. Available in Small, Medium, and Large configurations.
• African Black Soap Shampoo Sulfate-free shampoo formulated with African Black Soap, Turmeric, Cocoa Seed Butter, Kokum Butter, and Potash. Deeply cleanses while moisturizing, balances hair pH, and promotes hair growth. 250ml bottle.
• Multi-Use Leave-In Conditioner Leave-in deep conditioning treatment with Shea Butter, Turnip, Aloe Vera, and Marshmallow Root Extract. Detangles knots, softens, smoothens, and repairs hair. 250ml bottle.
• Hair & Body Oil Blend Lightweight, non-greasy oil blend with Turmeric, Sweet Almond, Jojoba, Sage, Argan, Baobab Oils, and Tocopherol. Penetrates hair shaft to restore, nourish, and lock in moisture; suitable for hot oil treatments and body massage. 200ml bottle.
• Moisturizing Curl-Defining Butter Lightweight moisturizing butter with Shea Butter, Cocoa Seed Butter, Kokum Butter, Aloe Vera, and Sweet Almond Oil. Defines curls, prevents breakage, and is suited for twist-outs, braid-outs, and bantu knots.
• Moisturizing Thickening Gel Styling gel with Bamboo Extract, Marshmallow Root Extract, Turnip Extract, and Baobab Oil that reduces shedding and thickens hair without crunchiness or white flakes. Available in Medium and Strong hold.
• Hair Care Bundle Complete wash-and-style hair care system bundling African Black Soap Shampoo, Multi-Use Leave-In Conditioner, Pure Oil Blend, Curling Butter, and Thickening Gel. Available in Small, Medium, Large, Complete, and Complete+ configurations.
• Gift Card Digital gift cards available in $25, $50, $100, and $200 denominations, delivered via email with a unique checkout redemption code.

Quantifiable outcome

• Liquid vitamins achieve up to 98% absorption rate compared to maximum 20% from conventional pills or gummies
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Kvinna till Kvinna FoundationcoreOthersThe Kvinna till Kvinna Foundation supports women's rights in over 20 conflict-affected countries across MENA region, sub-Saharan Africa, Europe, and South Caucasus by supporting 140 local partner organizations. H.H Cosmetics dedicates a percentage of customer purchases to fund these organizations working to combat gender-based violence.
• UsikimyecoreOthersUsikimye is an organization working towards ending the prevalence of sexual and gender-based violence in Kenya. The name means 'do not be silent' in Swahili. The organization ensures women have safe access to high-quality comprehensive responses to GBV. H.H Cosmetics contributes funding to support their mission.
• POWA (People Opposing Women Abuse)coreOthersPOWA is a feminist organization providing professional services including advocacy, training, psycho-social support, legal aid, and sheltering to survivors of violence. They are committed to enhancing the quality of life of all women and girls. H.H Cosmetics supports POWA through percentage donations from customer purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cantu Beauty: Cantu, now under Henkel, is a leading mass-market haircare brand for curly, coily, and textured hair with shea-based formulations. Comparable on ingredient philosophy (shea butter, natural butters), target customer, and category breadth, but at significantly larger distribution and lower price points.
• SheaMoisture: SheaMoisture, owned by Unilever, is a mass-market natural haircare brand serving textured, curly, and coily hair. Broadly comparable on natural-ingredient story, curly/textured customer base, and full-system product range, but it operates at far greater scale and price points.
• Carol's Daughter: Carol's Daughter, owned by L'Oréal, is a natural beauty brand with deep roots in textured hair care and a wide product portfolio. Comparable on natural-ingredient positioning, Black/curly-hair consumer focus, and scalp-to-style regimen structure, but operates as a broad mass CPG brand.
• Briogeo: Briogeo is a clean, natural haircare brand offering treatments, shampoos, and stylers across multiple hair types. Comparable on natural/clean positioning, premium DTC pricing, and treatment-led hero products, but serves a broader (not specifically curly/coily) customer base.

Direct peers

• Pattern Beauty: Pattern Beauty by Tracee Ellis Ross is a curly/coily hair care line with stylers, treatments, and wash-day bundles. Comparable on curly-textured target customer, bundle-led merchandising, and community/celebrity-led brand building.
• Camille Rose Naturals: Camille Rose makes natural hair and skin products (oils, butters, gels, cleansers) with an emphasis on botanical ingredients for textured hair. Comparable to H.H Cosmetics on natural formulation philosophy, curly-hair customer, and DTC-plus-specialty-retail distribution.
• The Mane Choice: The Mane Choice sells hair growth vitamins, scalp treatments, and styling products for textured hair, with a strong "growth from within" narrative. Directly comparable to H.H Cosmetics on the internal-vitamin-plus-topical-stimulant regimen proposition and natural ingredient positioning.
• Eden Bodyworks: Eden Bodyworks sells natural haircare products (shampoos, conditioners, oils, stylers) targeted at textured and curly hair. Directly comparable on product mix, target customer, and natural-ingredient-led brand positioning.
• As I Am: As I Am is a curly/coily hair care brand offering cleansers, conditioners, styling products, and scalp treatments. Comparable on category overlap (full wash-and-style system for textured hair), natural-ingredient positioning, and global DTC shipping.
• Mielle Organics: Mielle Organics is a US-based natural haircare brand targeting textured hair with growth, moisturizing, and scalp lines. It is the most direct comparable to H.H Cosmetics in terms of target customer (Black women with curly/coily hair), product mix (vitamins, oils, butters, stimulants), and DTC-first distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HH.Cosm
• Instagraminstagram.com/h.h_cosmetics
• LinkedInlinkedin.com/company/h-h-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H.H Cosmetics