Eagle Distributing

What Eagle Distributing does

Eagle Distributing Company, Inc. is a Tennessee-based wholesale beverage distributor operating from two regional hubs in Knoxville and Memphis. The Knoxville office at 310 Radford Place serves 16 East Tennessee counties (Anderson, Blount, Campbell, Claiborne, Cocke, Grainger, Hamblen, Hancock, Jefferson, Knox, Loudon, Morgan, Roane, Scott, Sevier, Union), while the Memphis office at 45 W E.H. Crump Blvd covers Shelby County in West Tennessee. The company distributes alcoholic and non-alcoholic beverages — craft beers, domestic beers, import beers, flavored malt beverages, seltzers, spirits, wine, and non-alcoholic options — to on-premise retailers (bars, restaurants) and off-premise beer stores. It also offers retailer-facing tools including a B2B online ordering portal at orders.eagledistributing.com, a Beer Profit Calculator, and a Draft Beer Troubleshooting Guide.

The business traces its wholesale lineage to Budweiser's introduction in Eastern Tennessee in the mid-1880s and continuity through Smokey Mountain Beverage (1946) and Tipton Distributing (1958) before Raymond D. Hand acquired the operation in 1983 and rechristened it Eagle Distributing. It operates as a privately held, single-owner enterprise under Hand as Owner and President, with no disclosed institutional investors, parent company, or external funding. The go-to-market is sales-led: direct relationships with retailer accounts supported by dedicated Knoxville and Memphis sales teams, an appointment-based in-person visit policy, and an e-commerce ordering portal. Pricing is not publicly disclosed and is negotiated account-by-account in line with standard B2B wholesaler practice.

The operating model is asset-heavy but narrowly defined: regional warehousing, refrigerated distribution, draft-system servicing for on-premise accounts, and a multi-category beverage book that has expanded beyond beer into spirits, wine, and non-alcoholic categories. Headcount is reported in the 251-500 range, with no app, no public API, no AI/ML features disclosed, and no patents, awards, or regulatory actions on record. Revenue, growth rate, and customer counts are not publicly disclosed.

Name

Eagle Distributing

Legal name

Eagle Distributing Company

Website

https://eagledistributing.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Eagle Distributing is a Tennessee-based wholesale beverage distributor with operations in Knoxville and Memphis that distributes craft, domestic, and import beers, seltzers, spirits, wine, and non-alcoholic beverages to bars, restaurants, and beer stores across 17 Tennessee counties.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer and Ale Merchant Wholesalers (42481)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Bulk Beverage & Keg Distribution (AFAIAGAK), Beverage (Non-Alcoholic) Foodservice Distribution (CRAOABAJ)

Keywords

• Beverage distribution
• Wholesale beer distribution
• Alcoholic beverage wholesale
• Craft beer distribution
• Spirits and wine distribution

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Distribution: Revenue generated from distributing alcoholic and non-alcoholic beverages including craft beers, domestic beers, import beers, flavored malt beverages, seltzers, spirits, wine, and non-alcoholic products to retail establishments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eagle Distributing Company is a Tennessee-based wholesale beverage distributor that sells and delivers alcoholic and non-alcoholic beverages—including craft beers, domestic beers, import beers, flavored malt beverages, seltzers, spirits, and wine—to retail establishments such as bars, restaurants, and beer stores. The company operates from two warehouse/office locations in Knoxville and Memphis, serving 16 East Tennessee counties plus Shelby County in West Tennessee.

Product overview

Eagle Distributing Company is a Tennessee-based beverage distribution company that distributes a portfolio of alcoholic and non-alcoholic beverages including craft beers, domestic beers, import beers, flavored malt beverages, non-alcoholic options, seltzers, spirits, and wine. The company operates through two locations (Knoxville and Memphis) serving 17 counties in Tennessee. They also provide retailer tools including a Beer Profit Calculator and Draft Beer Troubleshooting Guide to support their retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beers Distribution of specialty and locally-brewed craft beers to retail establishments including bars, restaurants, and beer stores in Tennessee.
• Domestic Beers Distribution of major domestic beer brands to bars, restaurants, and off-premise retailers in Tennessee.
• Import Beers Wholesale distribution of internationally brewed import beer brands to Tennessee retail establishments.
• Flavored Malt Beverages Distribution of flavored malt beverage products to on-premise and off-premise retailers in the Tennessee market.
• Non-Alcoholic Beverages Distribution of non-alcoholic beverage options, including non-alcoholic beer, to Tennessee retailers.
• Seltzers Distribution of hard seltzer and sparkling water alcoholic beverages to retail accounts across Tennessee.
• Spirits Wholesale distribution of spirits and liquor products to licensed retail establishments in Tennessee.
• Wine Distribution of wine varieties to Tennessee retail accounts including restaurants and off-premise retailers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cherokee Distributing Company: Regional Anheuser-Busch beer and beverage wholesaler operating in similar mid-sized U.S. markets. Closely comparable to Eagle in size, supplier mix (A-B system), and B2B distributor model serving bars, restaurants, and package retailers.
• Sheehan Family Companies: Family-owned network of beverage distribution houses across multiple states distributing beer and other beverages. Comparable to Eagle in private family ownership, regional wholesaler model, and supplier-aligned distribution rights.
• Glazer's Distributors: Family-owned beverage distributor (predecessor entity to part of Southern Glazer's) historically focused on spirits and wine. Comparable to Eagle in that it operates as a private wholesale distributor with on-premise retail relationships, though Glazer's historically emphasized wine and spirits over beer.
• Grey Eagle Distributors: Anheuser-Busch's exclusive wholesaler in the St. Louis metro area, with parallel product mix and on-premise account model. Directly comparable to Eagle as a regional A-B heritage beer and beverage wholesaler serving a defined metro territory through direct sales.

Broad incumbents

• Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the U.S., also a major beer wholesaler. Comparable to Eagle as a multi-category alcoholic beverage wholesaler with direct sales to bars, restaurants, and retail accounts, though at a national scale spanning all 50 states.
• Breakthru Beverage Group: A leading North American beverage wholesaler distributing beer, wine, and spirits. Directly comparable to Eagle in product mix, three-tier model, and on-premise account focus, but with multi-state footprint and significantly larger scale.
• Republic National Distributing Company: A top-tier national beverage alcohol distributor with operations across the U.S. Comparable to Eagle in that it distributes beer, wine, and spirits to on- and off-premise retailers through a route-based direct sales model, but operates at significantly larger geographic and revenue scale.
• Johnson Brothers: Family-owned multi-state beverage distributor handling wine, spirits, and beer. Comparable to Eagle in that it operates as a private, family-controlled wholesaler with route-based retail service, though Johnson Brothers operates across many more states.
• Reyes Beverage Group: One of the largest beer and beverage distributors in the U.S., holding Anheuser-Busch and other major supplier rights across multiple regions. Directly comparable to Eagle as a multi-supplier beverage wholesaler serving on- and off-premise retailers, but at vastly greater national scale.

Regional players

• Standard Beverage: Regional beverage wholesaler based in the Midwest. Comparable to Eagle in B2B distribution model and route-based service to retailers, though operating in different geography (Kansas/Missouri) and not a direct Tennessee competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eagledistributingknoxville
• Xx.com/eaglebrews_buzz
• Facebookfacebook.com/eagledistributing
• LinkedInlinkedin.com/company/eagle-distributing-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Distributing