That Thing

What That Thing does

That Thing is a London-based brand studio that delivers branding, design, writing, visual identity, and creative strategy services for what it describes as 'industry-shifting' businesses. The firm operates from a single studio headquarters at 170 Bermondsey St, London SE1 3TQ, and serves a portfolio of more than 30 clients spanning music and entertainment (Abbey Road, Lone Wolves Club), health and wellness (Virgin Active, Leva, Happy Fruit), financial services (Gravis, Celsius Industries), transportation and clean tech (Arrival, Fully Charged, HVS), retail (Beyond Nine), and regulated verticals including medical cannabis (Arx for Tilray in Germany) and fundraising technology (Easyfundraising).

The agency's offering is built around an integrated creative duo model that pairs strategists and writers with designers, supported by in-house motion, film, and production capabilities. Service scope spans positioning, tone of voice, visual identity systems, copywriting, campaign development, digital experience design, photography, and film. Notable deliverables include the Abbey Road centenary repositioning, the Gravis 'Radically Steady' fund-manager identity built around the Galápagos tortoise, the Kearney 'Regenerate' campaign, and a brand refresh for Easyfundraising reported to deliver a 35% uplift in conversion on key landing pages. The team comprises 14 full-time creatives including a Managing Director (Katy), two Creative Directors (Mark, Joe), two Design Directors (Lizzie, Dan), a Client Director (Claire), a Head of Production (Henry), strategists, designers, a writer, and a motion designer.

That Thing generates revenue on a project-based professional services model with direct client engagement and no disclosed retainers, pricing transparency, or third-party distribution. GTM is sales-led via direct outreach, email enquiries ([email protected]), organic social presence on LinkedIn and Instagram, and a case-study portfolio on its website. The company is a privately held UK entity with no disclosed parent, funding rounds, M&A activity, patents, regulatory actions, or institutional investment. Geographic footprint is operationally London-based but the practice has delivered internationally, including multi-market Virgin Active campaigns across UK, Australia, South Africa, and SEA, and on-site production in Germany for Tilray's Arx brand.

Name

That Thing

Legal name

That Thing

Website

https://www.thatthing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

That Thing is a brand studio that specializes in branding, design, writing, visual identity, and creative strategy services.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand strategy services
• Visual identity design
• Creative agency
• Copywriting services
• Brand repositioning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brand Strategy and Identity Services: Project-based professional services engagement delivering brand strategy, visual identity, copywriting, positioning, digital design, and campaign work for clients across various industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

That Thing is a London-based brand studio that delivers brand strategy, positioning, visual identity, copywriting, verbal identity, and campaign design for businesses it describes as "industry-shifting." The studio operates with a 14-person creative team and serves clients ranging from established names (Abbey Road, Virgin Active, Kearney, Arrival) to emerging ventures (Leva, bemyfriends, HVS, Gravis). It sells creative engagements rather than products, working as an embedded partner rather than a transactional supplier.

Product overview

That Thing is a branding and design agency that writes stories and designs brands for industry-shifting clients. Their core service offering consists of strategic and creative capabilities across identity design, positioning, copywriting/storytelling, campaign development, digital design, photography, and film production. Rather than offering a software product or platform, they work with clients on project-based engagements to develop brand identities, campaigns, and visual systems. Their client portfolio spans diverse sectors including music/entertainment (Abbey Road, Lone Wolves Club), health and wellness (Leva, Weed.de, Happy Fruit), financial services (Gravis, Celsius Industries), transportation (Fully Charged, Arrival, HVS, Hoptek), retail/lifestyle (Beyond Nine, Surface Matter), technology (Intropic, bemyfriends), and professional services (Kearney, Virgin Active campaigns, Professional Writing Academy, Batch.Works, Designyatra). The agency is structured around creative teams of two (duos) consisting of strategists, writers, designers, directors, and client partners, operating from their London studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic positioning, brand architecture, and strategic foundations for businesses described as industry-shifting, delivered as a standalone consulting-led engagement.
• Brand Identity Design
• Copywriting & Verbal Identity
• Campaign & Digital Design
• Film & Photography Production

Quantifiable outcome

• 35% uplift in conversion rate on key landing pages
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TilraycoreStrategic or Co-development PartnerLong-term partnership where That Thing worked with Tilray to build the Arx brand from the ground up. That Thing delivered strategy, positioning, story, visual identity, and messaging for Arx, a medical cannabis brand focused on raising standards in Germany. The partnership involved building the brand completely including a full photoshoot at the Neumünster facility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentagram: Pentagram is the world's largest independently owned design consultancy, offering brand identity, strategy, and creative services across global markets. It serves a similar enterprise client base as That Thing but at vastly greater scale and partner count, making it a broad incumbent reference point.
• Mother Design: Mother Design is the design arm of the global Mother creative network, offering brand identity and creative services from a London base. It competes for similar challenger-brand briefs but with the backing of a larger agency network.
• Saffron Brand Consultants: Saffron is a global brand consultancy delivering strategy, identity, and innovation services to enterprise clients. It competes for similar large-scale brand transformation engagements but at materially greater scale and geographic reach than That Thing.

Direct peers

• Koto: Koto is a London-rooted brand studio offering strategy, identity, and creative services for ambitious startups and challenger brands. Its small integrated team model and similar positioning around 'industry-shifting' clients makes it a close comparable to That Thing.
• Ragged Edge: Ragged Edge is a London-based brand design consultancy specializing in strategy, identity, and naming for ambitious brands. It shares That Thing's focus on integrated strategy-plus-design delivery for challenger and enterprise clients.
• Manual: Manual is a London brand design studio focused on identity, strategy, and digital design for category-defining companies. Its small team size and integrated brand-building approach are highly comparable to That Thing's operating model.
• SomeOne: SomeOne is a London brand strategy and design consultancy known for identity work for ambitious clients. It shares That Thing's profile of integrated strategy and creative work delivered by a compact senior team.
• DixonBaxi: DixonBaxi is a London brand design consultancy with a strong identity and digital design practice serving ambitious brands across sectors. Its scale, London base, and strategic-creative integration parallel That Thing's positioning.
• Carter Wong Design: Carter Wong is a long-established London brand design agency delivering identity and brand strategy for corporate and institutional clients. It competes in the same mid-size London brand studio segment as That Thing.
• Studio Output: Studio Output is a London brand and design studio creating identity and digital experiences for ambitious brands. Its integrated small-team approach and focus on challenger and enterprise clients make it a direct comparable to That Thing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/that-thing?originalSubdomain=uk
• Instagraminstagram.com/thatthingram

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about That Thing