Elders Insurance

What Elders Insurance does

Elders Insurance is an Australian insurance underwriting agency and distribution company that operates under its own Australian Financial Services Licence (AFSL 340965) as Elders Insurance (Underwriting Agency) Pty Limited. The company distributes insurance products on behalf of QBE Insurance (Australia) Limited, which serves as the product issuer and underwriter, while Elders Insurance owns the customer relationship through its agent network. It serves four primary customer segments — Business/SME, Farm/Agricultural, Personal/Individual, and Commercial Motor and Fleet — with policy acquisition and servicing delivered through more than 198 authorized local agent locations across Australia rather than direct digital channels.

The product portfolio spans four core lines: Business Insurance (property, liability, interruption, theft, glass, and vehicle coverage), Farm Insurance (property, liability, vehicle, and broadacre crop), Personal Insurance (home and contents, car, boat, and landlord), and Commercial Motor and Fleet Insurance (including a downtime income-loss sub-product). Supporting services include Certificate of Currency issuance and an online home and contents calculator. No proprietary technology platform is disclosed; AI/ML capabilities are limited to QBE-level usage for customer interaction transcription, summarisation, fraud detection, and security operations. The company is privately held, headquartered in Adelaide, and reports 251–500 employees.

The business model is commission-based, with authorized representative agents earning commission on insurance premiums collected from policyholders. Pricing is quote-based on individual risk assessment with annual billing, and there is no publicly disclosed pricing tier structure. Marketing relies on local community presence, agent-led referrals, content marketing via a news and resources blog, and organic social channels. There are no disclosed funding rounds, acquisitions, leadership changes, or major restructuring events in the available material.

Name

Elders Insurance

Legal name

Elders Insurance (Underwriting Agency) Pty Limited

Website

https://eldersinsurance.com.au

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

251–500 employees

Short description

Elders Insurance is an Australian insurance underwriting agency that distributes business, farm, personal, and commercial motor insurance through a network of more than 198 local authorized agents across Australia, underwritten by QBE Insurance (Australia) Limited.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices41 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Elders Insurance distributes insurance products underwritten by QBE Insurance (Australia) Limited. Revenue is generated through insurance premiums collected from policyholders. Agents operate as authorized representatives earning commission on policies sold and serviced.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Elders Insurance is an Australian insurance underwriting agency (Elders Insurance (Underwriting Agency) Pty Limited, AFSL 340965) that distributes business, farm, personal, and commercial motor & fleet insurance products on behalf of QBE Insurance (Australia) Limited, the product issuer. Sales, servicing, and claims support are delivered face-to-face through a network of more than 200 local authorised agent locations across Australia, with revenue generated through commissions on insurance premiums collected from policyholders.

Product overview

Elders Insurance is an Australian insurance underwriting agency and distribution network offering a comprehensive portfolio of insurance products through a network of over 200 local agent locations across Australia. The company operates as a platform of four core product lines: Business Insurance (covering property, liability, interruption, theft, glass, and vehicle coverage), Farm Insurance (covering property, liability, vehicles, and crops for agricultural operations), Personal Insurance (covering homes, contents, cars, boats, and landlord properties), and Commercial Motor & Fleet Insurance (covering commercial vehicles with optional downtime coverage). Products are distributed locally through authorised representatives on behalf of QBE Insurance (Australia) Limited as the product issuer. Additional services include certificate of currency issuance and a home insurance calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance A packaged insurance offering for Australian businesses of all sizes, combining property, liability, interruption, theft, glass, vehicle, and specialist cover options. Distributed through local Elders Insurance agents underwritten by QBE Insurance (Australia) Limited.
• Farm Insurance Specialised insurance for Australian farming operations covering farm buildings, structures, contents, liability, farm vehicles and machinery, and broadacre crops. Distributed through local agents who understand regional agricultural risks.
• Personal Insurance Insurance for individual Australians and families covering home and contents, car, boat, and landlord properties. Distributed through local Elders Insurance agents underwritten by QBE Insurance (Australia) Limited, with an online calculator to estimate home cover amounts.
• Commercial Motor and Fleet Insurance Insurance for Australian businesses with commercial vehicles and fleets, covering individual commercial vehicles and fleet policies with an optional downtime insurance add-on to protect against income loss when vehicles are off the road from covered events.
• Certificate of Currency A document issued by Elders Insurance on behalf of QBE Insurance (Australia) Limited confirming that an insurance policy is current, showing the amount and conditions of coverage held by the policyholder.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• QBE Insurance (Australia) LimitedcoreChannel Partner/ Reseller/ DistributorElders Insurance (Underwriting Agency) Pty Limited (ABN 56 138 879 026, AFSL 340965) acts as a distribution partner under its own AFSL, distributing insurance products on behalf of QBE Insurance (Australia) Limited (ABN 78 003 191035 AFSL 239545), the product issuer. QBE underwrites the insurance products while Elders Insurance provides the distribution network through its local agent franchise system.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• AUB Group: ASX-listed Australian insurance broker and underwriting agency group that owns and operates a network of brokerage businesses and underwriting agencies distributing insurance on behalf of multiple carriers. Highly comparable distribution model to Elders Insurance's agent network.
• Steadfast Group: Australia's largest general insurance broker network, providing brokerages with underwriting, distribution, and back-office support. Comparable as an aggregator/distributor of third-party underwritten insurance products through a fragmented local-office model.
• Hollard Insurance: Australian insurer that both underwrites and distributes through partner networks and underwriting agencies. Directly comparable as a multi-channel insurance distributor operating in the same Australian general insurance market.
• PSC Insurance Group: ASX-listed Australian insurance broker group with specialty and network brokerage operations. Comparable as a diversified insurance intermediary serving SME, personal, and specialty lines across Australia.

Broad incumbents

• QBE Insurance: Elders Insurance's exclusive underwriting partner and one of Australia's largest general insurers. Comparable as the carrier behind Elders' products; relevant as a strategic counterparty but also a potential substitute or acquirer depending on the partnership direction.
• Suncorp Insurance: Major Australian general insurer offering personal, commercial, and farm lines through direct and broker channels. Comparable product portfolio and customer overlap (especially in regional Australia), but operates as a vertically integrated carrier rather than underwriting agency.
• Allianz Australia: Major global insurer's Australian arm, offering personal and commercial lines including farm and motor. Overlaps materially with Elders' product set and customer base; competes for the same SME and rural customers but with broader global scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant Australian operations. Comparable as a large-scale insurance intermediary, though operates more as a commercial broker than a personal-lines-focused agent network.
• Aon plc: Global insurance and reinsurance brokerage with Australian operations. Comparable as a major commercial insurance intermediary, but serves larger enterprise clients and lacks Elders' regional personal-lines agent depth.
• Insurance Australia Group (IAG): Largest general insurer in Australia (NRMA, CGU, AAMI, Swann). Comparable as a major P&C carrier but operates at scale as an underwriter and direct distributor — a broader, vertically integrated competitor to Elders' agency-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjqz0VCgL15PZc7XqXH5zAg/featured
• Facebookfacebook.com/EldersInsurance
• Xx.com/elders_mildura
• LinkedInlinkedin.com/company/elders-insurance

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elders Insurance