Crisis Shield
Crisis Shield is an Australian crisis management consultancy that delivers assessment, planning, training, simulation, and on-call response services to enterprise and government clients, supported by its proprietary Crisis Intelligence SaaS platform.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Crisis Shield does
Crisis Shield (legal entity: Briggs Communications Pty Ltd, ABN 73 143 754 401) is an Australian crisis management consultancy headquartered in Port Melbourne, founded in 2010 by Allan Briggs. The firm delivers crisis preparation, planning, training, simulation, and on-call response services to enterprise and government clients across education, transport, healthcare, utilities, manufacturing, tourism, and the public sector, organized around a proprietary 5-Step Methodology (Assessment, Planning, Training, Testing, Learning & Adaptation) mapped to ISO 9001:2015, BS 11200:2014, and Australian Emergency Management guidelines. Core delivery assets include bespoke Crisis Management and Communication Plans, Crisis Management Team Training, Crisis Media Training, Crisis Simulation Exercises, Situational Awareness Training, and On-Call Crisis Support, with marquee clients such as Melbourne Airport, Victoria State Government, RMIT University, Mercedes Benz, CitiPower, CFA, and Tourism Victoria.
The company's product surface extends beyond consulting into a proprietary SaaS platform branded Crisis Intelligence Communications Software, which hosts a Crisis Plan Generator (AUD $489 one-off), a free Crisis-Fit Test assessment tool across 10 preparedness dimensions, and a Live Incident Mode portal for active incident management. Revenue is generated primarily through quote-based professional services engagements on multi-year terms, supplemented by one-off plan generation fees and a SaaS subscription model with annual billing plus an upfront commencement fee and a freemium entry module. Go-to-market is consultative enterprise field sales via the website's 'Request a call' / 'Get a quote' CTAs, reinforced by thought-leadership content (monthly blog, Mailchimp newsletter, LinkedIn/Facebook/Instagram), conference speaking, and university lectures at RMIT, Deakin, and Victoria University. The firm operates a small core team (~10) supported by a contractor network, is privately held and bootstrapped without external investment, and is currently expanding into the UK and European markets.
Crisis Shield firmographics
Firmographics- Name
- Crisis Shield
- Legal name
- Briggs Communications Pty Ltd
- Website
- https://crisisshield.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crisis Shield is an Australian crisis management consultancy that delivers assessment, planning, training, simulation, and on-call response services to enterprise and government clients, supported by its proprietary Crisis Intelligence SaaS platform.
- Ownership category
- akta.pro rank
Crisis Shield industry classification
Industry- Product category
- Crisis Management Consulting
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Crisis Communications & Issues Management (MPAAADAF)
- akta.pro secondary industries
- Crisis Communications & Issues Management (BPAFADAE), Crisis Communications Planning & Response (MPAAAOAD), Business Continuity, Crisis Management & Resilience Planning (BPAKADAI)
Keywords
Where Crisis Shield is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Crisis Shield business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Crisis Management Consulting Services: Core revenue stream from providing bespoke crisis assessment, planning, training, testing, and on-call support services to organizations across Australia.
- Crisis Plan Generator: One-off plan generation fee of $489 for generating a basic crisis management plan. Additional customization available through consultants.
- Crisis Intelligence Software Subscription: SaaS platform with commencement fee and annual subscription. Free first module allows diagnosis report generation; additional modules require paid subscription. Uses PayPal payment gateway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Crisis Plan Generator - One-off plan generation |
| Freemium | Pay-as-you-go | Crisis Intelligence Software - First Module |
| Subscription | Annual | Crisis Intelligence Software - Full Access |
| Other | Multi-year contract | Consulting Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Crisis Shield product offering
Product offeringCore offering
Crisis Shield provides bespoke crisis management consulting services and a proprietary Crisis Intelligence SaaS platform to organizations across Australia. Its consulting services span crisis communication plans, media training, simulation exercises, situational awareness training, on-call crisis support, and desktop crisis preparedness assessments. The Crisis Intelligence platform complements these services with a Crisis Plan Generator, Crisis-Fit Test, and Live Incident Mode for digital plan generation, readiness assessment, and live incident logging.
Product overview
Crisis Shield offers a combination of consulting services and online software products. The consulting services follow a 5-Step Methodology: Assessment, Planning, Training, Testing (with Evaluation), and Learning & Adaptation. The primary consulting products include Crisis Management Plans, Crisis Management Team Training, Crisis Media Training, Crisis Simulation Exercises, Situational Awareness Training, On-Call Crisis Support, and Crisis Assessment. Complementing these services is the Crisis Intelligence Communications Software (also called Crisis Intelligence Kit), an online platform that includes sub-products such as the Crisis Plan Generator, Crisis-Fit Test, and Live Incident Mode for organisations to manage preparedness and active incidents digitally.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Assessment Bespoke desktop assessment of an organisation's existing crisis management capability, benchmarked against best-practice standards and guidelines, with recommendations for improvement. Aimed at organisations seeking an objective view of gaps in their crisis preparedness.
- Crisis Management and Communication Plans Bespoke crisis management plans and systems that provide teams with pre-approved, step-by-step crisis response guides, including online cloud collaboration for crisis management teams. Delivered to organisations that need tailored, actionable response playbooks.
- Crisis Management Team Training Bespoke training workshops that upskill and empower crisis management teams, based on international best practice. Designed for organisational crisis teams that need to operate cohesively during incidents.
- Crisis Media Training Workshop that teaches tips, tools, and formulas for interacting with the media during a crisis, with practical role-play application. Targeted at organisational spokespersons and senior leaders likely to face media scrutiny during incidents.
- Crisis Simulation Exercises Realistic and practical crisis simulation exercises that test and prepare teams for any incident type. Used by organisations to identify gaps in their crisis response before live incidents occur.
- Situational Awareness Training Training workshop preparing staff to recognise and respond to real threats and emergencies in and out of the workplace. Aimed at building frontline vigilance across an organisation's workforce.
- On-Call Crisis Support On-call service providing critical incident managers and communicators with strategic response and crisis communications advice during active crises. Designed as ongoing support retainer for organisations facing or anticipating live incidents.
- First Hour Response Drills Quick 1.5-hour drills focusing on different stages of best-practice crisis response, offered as an annual package of three drills to supplement major exercises. Targeted at organisations wanting ongoing practice between full simulations.
- Crisis Intelligence Communications Software Online crisis management software platform (also referred to as Crisis Intelligence Kit) providing tools for crisis assessment, plan generation, live incident management, and crisis-fit testing. Built for organisations wanting to digitise and maintain crisis preparedness processes.
Quantifiable outcome
- Clients gain ability to respond effectively to crises with well-practiced plans and trained teams
- +1 more outcomes
Companies that use Crisis Shield
Customer profileNamed customers33 records
Segments6 records
Ideal customer profiles6 records
Crisis Shield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Crisis Shield partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Crisis Shield competitors and assessment
Company assessmentDirect peers
- Brunswick Group: Global advisory firm specializing in critical issues and crisis communications. Brunswick is the most direct comparator to Crisis Shield's crisis communications and corporate advisory offering, though at a much larger scale and global reach.
- Sloane & Company: Strategic communications firm specializing in critical situations, special situations advisory, and media relations. Mirrors Crisis Shield's emphasis on crisis preparedness, response, and stakeholder communications.
- Prosek Partners: Global strategic communications and public relations firm with a strong crisis and special situations practice. Similar mid-sized specialty model addressing crisis, media, and reputational challenges for enterprises.
- Abernathy MacGregor: US-based specialist in strategic communications with deep crisis and corporate crisis focus. Comparable to Crisis Shield in narrow specialization on crisis communications and special situations advisory.
- Kekst CNC: Global strategic communications firm focused on critical issues, M&A, and crisis situations. Closely aligned with Crisis Shield's core communications and crisis management offering across corporate and investor audiences.
- FTI Consulting: Global consulting firm with a Strategic Communications segment offering crisis communications, issues management, and public affairs. FTI competes for the same enterprise crisis mandates and has similar multi-vertical coverage.
Broad incumbents
- APCO Worldwide: Global public affairs and strategic communications firm with a broader service portfolio that includes crisis management. Larger incumbent with broader capabilities but overlapping crisis communications practice.
- Hill+Knowlton Strategies: Global communications consultancy with a long-standing crisis and issues management practice. Larger incumbent offering Crisis Shield adjacent services across many more geographies and industries.
- Edelman: World's largest public relations firm with a dedicated crisis and risk practice. Competes with Crisis Shield on enterprise crisis mandates but operates at much larger global scale across multiple communications disciplines.
Regional players
- Pivotal PR: Australian strategic communications consultancy serving consumer, corporate, and crisis communications clients. Comparable regional peer in the Australian market with similar mid-sized positioning to Crisis Shield.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Crisis Shield social profiles
Digital presenceCrisis Shield compliance and trust
Trust signalCompliance2 records
Crisis Shield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crisis Shield leadership team
Management profileNumber of profiles
Profiles6 records
Crisis Shield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crisis Shield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crisis Shield
What does Crisis Shield do?
Crisis Shield provides bespoke crisis management consulting services and a proprietary Crisis Intelligence SaaS platform to organizations across Australia. Its consulting services span crisis communication plans, media training, simulation exercises, situational awareness training, on-call crisis support, and desktop crisis preparedness assessments. The Crisis Intelligence platform complements these services with a Crisis Plan Generator, Crisis-Fit Test, and Live Incident Mode for digital plan generation, readiness assessment, and live incident logging.
Is Crisis Shield a public or private company?
Crisis Shield is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crisis Shield founded?
Crisis Shield was founded in 2010. It employs 1 to 10 people.
Where is Crisis Shield based?
Crisis Shield is headquartered in Melbourne, Australia, in the Oceania region.
How does Crisis Shield make money?
Three revenue lines are on record. Crisis Management Consulting Services are the primary driver. The others are crisis Plan Generator and crisis Intelligence Software Subscription.
Who are Crisis Shield's main competitors?
Direct peers on record are Brunswick Group, Sloane & Company, Prosek Partners, Abernathy MacGregor, Kekst CNC and FTI Consulting. Broad incumbents are APCO Worldwide, Hill+Knowlton Strategies and Edelman. Pivotal PR is listed as a regional player.
Does Crisis Shield have an API?
No public API is recorded for Crisis Shield.
What industry is Crisis Shield in?
Crisis Shield's product category is Crisis Management Consulting. Its primary akta.pro industry code is MPAAADAF, Crisis Communications & Issues Management, with a secondary code of BPAFADAE, Crisis Communications & Issues Management. Its SIC code is 7372.