OROKO Travel

What OROKO Travel does

OROKO Travel (legally OROKO Ireland Limited, CRO 595228) is a Dublin-headquartered, privately-held luxury travel agency that designs and sells tailor-made international holidays to affluent Irish outbound travellers. Its core product is a human-led Bespoke Travel Design Service in which each client is assigned a dedicated named Travel Designer from first enquiry through on-trip 24/7 support, and each itinerary is built from scratch around the client's pace, preferences and purpose under a 'travel that flows' philosophy. The company's portfolio is organised around four themed Holiday Collections (Time Together, Milestones & Moments, Adventures in Nature, Cultural & Connection) and a worldwide destination catalogue spanning 14 regions and 60+ countries, with named itinerary products such as the Croatia Sailing Journey, Sailing Greece's Saronic Islands/Cyclades, Amalfi Coast Sailing Journey, Timeless Japan, Morocco: Marrakech Atlas & Desert, The Balearics and Santa Margherita Ligure, alongside supporting modules including the OROKO client itinerary app, an OROKO Travel Gift Card (5-year validity, Euro) and seasonal brochures.

The technology stack is a content-managed marketing and booking workflow rather than a software product: a Next.js front-end with Prismic CMS, Cloudflare edge and bot management, Cookiebot consent, Google Analytics plus Google Ads/Meta Pixel/LinkedIn Insight tracking, and a client-facing itinerary app. The commercial model is direct-to-consumer only, with no third-party reseller or OTA presence. Distribution is owned end-to-end: a 'Talk to a Travel Designer' enquiry funnel captures destination, party type, holiday interest, budget per person and referral source, and routes each prospect to a dedicated designer who issues a custom quote. Pricing is per-traveller, quote-based, with published 'from' entry points of €2,499–€8,999 across itineraries; bookings carry a non-refundable 25% deposit with the balance due 10 weeks pre-departure, and the company levies amendment/transfer/cancellation fees. The business is regulated as an Irish travel agent under Irish Aviation Authority licence TA 0782 and Commission for Aviation Regulation licensing with a secured bond, and its senior team of named Travel Designers (including a Founder and a Managing Director) carries decades of first-hand destination experience as the primary source of differentiation.

Name

OROKO Travel

Legal name

OROKO Ireland Limited

Website

https://orokotravel.ie

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

OROKO Travel is a Dublin-based, privately-held luxury travel agency that designs and sells tailor-made international holidays to affluent Irish outbound travellers through a dedicated team of named Travel Designers and a curated catalogue of bespoke itineraries spanning 60+ countries.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

Keywords

• Bespoke luxury travel
• Private yacht charters
• Tailor-made itineraries
• Luxury holiday packages
• Travel design services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bespoke package holiday sales: Revenue from tailor-made package holidays combining flights, accommodation, private transfers, guided experiences and yacht charters, sold at per-person pricing in Euro with a non-refundable deposit (typically 25% of total cost) and balance due 10 weeks before departure.
2. OROKO Travel Gift Cards: Gift cards (physical, delivered by registered post or office collection) redeemable in full or partial payment against any tailor-made booking, valid for five years from purchase.
3. Amendment, transfer and cancellation fees: Consumer-driven change/transfer fees (€75 per individual amendment, €50 per additional passenger; €100 per person transfer/cruise amendment) and tiered cancellation charges on package holidays.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

OROKO Travel is an Irish luxury travel agency that designs and delivers tailor-made international holidays for affluent travellers. Each itinerary is built from scratch by a dedicated expert Travel Designer, combining flights, accommodation, private transfers, guided experiences and, in many cases, private crewed yacht charters. The company operates a high-touch, consultative model anchored in 24/7 emergency support and a signature "travel that flows" pacing philosophy.

Product overview

OROKO Travel operates a single integrated offering centred on its human-led Bespoke Travel Design Service, around which a portfolio of themed product modules is organised. The core platform is the tailor-made itinerary design workflow delivered by expert Travel Designers, which is then expressed through four themed Holiday Collections (Milestones & Moments, Adventures in Nature, Cultural & Connection, and Time Together), a worldwide Regions destination catalogue spanning 13 regions and 60+ countries, and a catalogue of named itinerary products such as Croatia Sailing Journey, Sailing Greece's Saronic Islands, Sailing Greece's Cyclades, Amalfi Coast Sailing Journey, Timeless Japan, Morocco: Marrakech Atlas & Desert, The Balearics: Two Island Journey and Santa Margherita Ligure. Supporting modules include the OROKO client itinerary app, the OROKO Travel Gift Card, downloadable print/FlippingBook Travel Brochures (e.g. Summer Journeys), and a curated Newsletter. The Organiser of record is OROKO Ireland Limited (CRO 595228), licensed by the Irish Aviation Authority (TA 0782) and the Commission for Aviation Regulation, with a secured bond in place.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Travel Design Service Human-led, tailor-made luxury journey design delivered by expert Travel Designers. Each itinerary is built from scratch around the client's pace, preferences and purpose, with on-the-ground guides, vetted accommodation and 24/7 emergency support. Aimed at affluent individual travellers, couples, families and small leisure groups.
• Croatia Sailing Journey 10-night tailor-made sailing journey through Central Dalmatia with private crewed 4-cabin catamaran charter, return flights, private transfers and a half-day private walking tour of Split. From €2,499 per person.
• Sailing Greece's Saronic Islands 9-night first-time sailing holiday combining 2 nights in Athens with a 7-night private 5-cabin crewed yacht charter through Poros, Spetses, Porto Heli, Hydra, Epidaurus and Agistri. From €2,999 per person.
• Amalfi Coast Sailing Journey 8-night tailor-made sailing itinerary combining 1 night in Naples with 7 nights on a private crewed 5-cabin catamaran along the Amalfi Coast and Bay of Naples. From €2,599 per person.
• Sailing Greece's Cyclades 9-night sailing holiday combining 2 nights in Athens with a 7-night private 5-cabin crewed yacht charter through Kythnos, Mykonos, Naxos & Paros, Milos, Serifos and Vouliagmeni. From €2,999 per person.
• Morocco: Marrakech, Atlas & Desert 7-night experiential journey through Morocco's contrasts — Marrakech medinas, the Atlas Mountains and the Agafay Desert — with luxury experiential accommodation, private-guided experiences and international flights. From €2,799 per person.
• Timeless Japan

Quantifiable outcome

• Stress-free, fully arranged luxury travel — 'we didn't have to worry about anything as you had everything covered' (Miriam & family, Tanzania 2024)
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Irish Aviation Authority (IAA)coreOthersOROKO Ireland Limited holds Travel Agent licence TA 0782 issued by the Irish Aviation Authority, displayed in the website footer with the IAA logo. The licence authorises OROKO to sell package holidays and is a statutory requirement to trade as a travel agent in Ireland.
• Commission for Aviation Regulation Ireland (CAR)coreOthersOROKO is licensed to trade as a Travel Agent by the Commission for Aviation Regulation Ireland and, as a licensing requirement, has arranged a secured bond to protect consumer payments.
• Grand Hotel Miramare (Santa Margherita Ligure)minorChannel Partner/ Reseller/ DistributorFeatured accommodation partner for OROKO's Santa Margherita Ligure itinerary — a 7-night B&B stay at this family-run hotel with sea-facing terraces above the Ligurian coast.
• Belmond Hotel Splendido (Portofino)minorChannel Partner/ Reseller/ DistributorRecommended dining partner on the Santa Margherita Ligure itinerary — La Terrazza restaurant, where Chef Corrado Corti's menu stays rooted in Ligurian cooking.
• Hakone Gora Byakudan (Hakone)minorChannel Partner/ Reseller/ DistributorFeatured ryokan accommodation on the Timeless Japan itinerary — an elegant property nestled in forested hills offering private onsen, tatami suites and traditional Kaiseki dining in a private room.
• Park Hotel TokyominorChannel Partner/ Reseller/ DistributorFeatured luxury stay in Tokyo on the Timeless Japan itinerary, with corner rooms specifically recommended for Mount Fuji sunset views.
• Inara Camp (Agafay Desert, Morocco)minorChannel Partner/ Reseller/ DistributorFeatured luxury desert camp partner on the Morocco: Marrakech, Atlas & Desert itinerary — canvas tents with vast horizon views, camel rides and candlelit dinners.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Belmond (LVMH): Owner-operator of luxury hotels, trains and river cruises that supplies high-end inventory to operators like OROKO. Not a direct competitor, but a strategic supplier and adjacent luxury travel brand whose owned inventory overlaps with OROKO's featured accommodation partners.

Direct peers

• Black Tomato: Bespoke luxury travel agency known for high-touch experiential itineraries and a curated, designer-led approach. Overlaps directly with OROKO's boutique, experience-led positioning and affluent traveller target customer.
• Audley Travel: UK-headquartered bespoke tailor-made travel operator with country-specialist travel designers serving affluent outbound travellers. Highly comparable to OROKO's dedicated-designer, enquiry-led, quote-based model.
• Carrier: UK-based luxury tour operator offering tailor-made holidays to long-haul destinations with a strong reputation for premium service. Directly comparable to OROKO in customer profile, bespoke design model and high-AOV product set.
• Scott Dunn: Luxury tour operator specialising in tailor-made family and ski holidays with dedicated travel specialists. Closely comparable to OROKO's family / multigenerational 'Time Together' and bespoke ski offerings.
• Elegant Resorts: Luxury travel specialist offering tailor-made Caribbean, Indian Ocean and worldwide holidays with personal concierge service. Comparable customer segment, supplier relationships and luxury product positioning.
• ITC Luxury Travel: UK-based luxury tailor-made travel operator with personal travel specialists and high-end worldwide product. Comparable bespoke-service model, AOV range and affluent leisure customer profile.
• Cazenove + Loyd: High-end bespoke travel company designing individually crafted international journeys for affluent clients. Directly comparable in bespoke methodology, premium pricing and curated supplier network.

Broad incumbents

• Abercrombie & Kent: Established global luxury travel company offering high-end escorted, tailor-made and private journeys worldwide. Overlaps with OROKO's bespoke international product, but at significantly greater scale and brand recognition.
• Trailfinders: Large UK and Ireland-based travel company with dedicated travel consultants selling premium tailor-made and package holidays. Comparable Irish/UK market presence and consultant-led bespoke model, though at much greater scale and broader price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OROKO_Travel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OROKO Travel