Hachi Hachi

What Hachi Hachi does

Hachi Hachi, operating legally as Công Ty TNHH Việt Hạ Chí, is a Vietnamese specialty retailer and e-commerce platform focused exclusively on authentic Japanese consumer goods. Founded in 2007 and headquartered at 173 Nguyen Van Troi Street, Phu Nhuan District, Ho Chi Minh City, the company pioneered the Japanese-goods retail category in Vietnam and has operated continuously for over 17 years, currently representing more than 800 Japanese brands.

The company's commercial offering spans a broad assortment of imported products across food and beverages (snacks, rice, miso, soy sauce, matcha, ramen, confectionery), health and nutritional supplements (collagen, fish oil, glucosamine, natto kinase, spirulina, chlorella), cosmetics and personal care (skincare, haircare, nail care, makeup, body care), kitchenware, home cleaning and laundry, home organization and decor, baby and mother care, and apparel or travel accessories. Distribution is omnichannel: a proprietary e-commerce website (hachihachi.com.vn), native iOS and Android mobile applications, and a chain of physical retail stores across Vietnam, supplemented by the Hachi3H same-day 3-hour delivery service across approximately 16 inner districts of Ho Chi Minh City. The underlying technology stack is not publicly disclosed; the platform supports standard retail functions including product catalog browsing, cart management, payment processing, order tracking, and a referral program (Hachi Giới Thiệu).

Revenue is generated through one-time retail product sales across both online and offline channels, priced via unit pricing with promotional pricing tiers ranging from ~25,000 VND fixed-price items to 2,000,000+ VND premium supplements, supported by tiered discount codes (5%–8% off order thresholds), a 15% welcome discount for new registrants, periodic promotional campaigns, and a loyalty program (Khách Hàng Thân Thiết – KHTT) offering up to 15% member discounts and birthday rewards. The customer base is segmented horizontally into general Vietnamese consumers seeking authentic Japanese household goods, health-conscious buyers of nutritional supplements, and beauty enthusiasts purchasing Japanese cosmetics, with a 7-day return policy differentiating the brand. The company operates with a small apparent corporate headcount (1-10 disclosed) and is independently owned, with legal representative Đào Thị Mai Phương and no disclosed institutional investors, parent company, or strategic backers.

Name

Hachi Hachi

Legal name

Công Ty TNHH Việt Hạ Chí

Website

https://hachihachi.com.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Hachi Hachi is a Vietnamese specialty retailer and e-commerce platform founded in 2007, distributing 800+ authentic Japanese brands across food, supplements, cosmetics, kitchenware, and household goods to Vietnamese consumers through its website, mobile apps, physical stores, and same-day delivery in Ho Chi Minh City.

Ownership category

akta.pro rank

Product category

Imported Japanese Consumer Goods Retail

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)

akta.pro secondary industry

Daiso-Style Japanese Variety Stores (CRAGAJAF)

Keywords

• Japanese imported goods
• Specialty retail
• E-commerce grocery
• Health supplements
• Consumer products

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Hachi Hachi generates revenue through direct retail sales of Japanese products including food, beverages, health supplements, cosmetics, household items, kitchenware, and baby care products. The company operates on a traditional retail model with both online (e-commerce website and mobile app) and offline (physical store) channels. Products are sold at fixed prices with periodic promotions and discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hachi Hachi is a Vietnam-based specialty importer and retailer of authentic Japanese consumer goods, offering 800+ Japanese brands across food and beverages, health and beauty supplements, cosmetics and personal care, kitchenware, home organization, cleaning, and baby/mother care products. The company sells through its own e-commerce website (hachihachi.com.vn), iOS and Android mobile applications, and a network of physical retail stores across Vietnam, with the proprietary Hachi3H same-day 3-hour delivery service in selected Ho Chi Minh City districts and a loyalty program (KHTT) that awards points and tiered discounts to registered members.

Product overview

Hachi Hachi is a Japanese import goods retail chain operating in Vietnam, offering a comprehensive portfolio of authentic Japanese products across multiple categories. The business model combines physical retail stores with an e-commerce platform, featuring over 800 Japanese brands. The product portfolio includes food products (snacks, confectionery, rice, seasonings, beverages), health supplements (vitamins, collagen, algae-based products), cosmetics and body care, kitchenware and cooking utensils, home cleaning and laundry products, home organization and decor, electrical tools, outdoor/travel items, clothing accessories, stationery, and baby/mother care products. The company provides services including HACHI3H express delivery in Ho Chi Minh City and a loyalty customer program (KHTT) with point accumulation and exclusive member benefits. The store operates under Công Ty TNHH Việt Hạ Chí and has been pioneering Japanese goods retail in Vietnam since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Imported Japanese Food & Beverages Full category of imported Japanese food and beverage products, including sweet foods (cakes, candy, chocolate, snacks, cereal, jam, honey), frozen foods (ice cream, cheese, processed frozen meals), drinks (coffee, matcha and loose-leaf tea, carbonated drinks, mineral water, juices, milk and still beverages), and savoury foods (spices, cooking oils, raw ingredients, instant foods). For Vietnamese consumers seeking authentic Japanese pantry staples and snacks.
• Imported Japanese Health & Beauty Supplements Japanese nutritional supplements and functional foods spanning beauty-oriented supplements (collagen, skin-whitening, anti-aging, sun-care, hair-loss, body-sculpting/detox) and health-oriented supplements (Japanese algae, vitamins and minerals, nutritional powders and fibre, brain/cardiovascular/respiratory supplements, digestive, metabolism/immunity, bone and joint, kidney/liver, general health and growth). For health-conscious Vietnamese consumers.
• Japanese Cosmetics & Personal Care Range of Japanese cosmetics and personal-care items covering oral care, hair care, nail care, facial care (cotton pads, oil-blotting paper, cleansers, moisturisers, masks, exfoliators, eye and lip care, acne and treatment), body care (tissues, cotton buds, sanitary and incontinence products, razors and trimmers, bath sponges, shower gel/hand wash/bath additives, body lotion, deodorants, fragrance, sun care), makeup (mirrors and tools, foundation and blush, eye and lip makeup), and health accessories (massage and exercise tools, health-improvement accessories, masks and protective equipment). For Vietnamese consumers seeking Japanese cosmetics and grooming.
• Japanese Kitchen & Home Goods Japanese kitchenware and home products including cookware (pots, pans, baking trays), utensils (turners, ladles, cooking helpers, gloves, paper towels, film), knives/cutting boards/scissors/sharpening tools, baking and bento tools, lunch boxes/bottles/bags, tableware (bowls, plates, trays, baskets, glasses, cups, knives/spoons/forks, chopsticks/toothpick holders), home organization (bathroom items, rugs, curtains, interior décor), and home cleaning/laundry products (detergents, fabric softeners, air fresheners, cleaning tools, pest-control items). For Vietnamese households seeking Japanese household and organizational goods.
• Japanese Baby & Mother Care Products Imported Japanese products for babies and mothers, including baby food, milk, diapers, hygiene products, strollers, and nursing accessories. For parents and expectant mothers in Vietnam.
• Hachi3H Same-Day Delivery Service Same-day express delivery service delivering orders within 3 hours for customers in inner Ho Chi Minh City districts who order before 4 PM. Differentiates Hachi Hachi from generic e-commerce by offering near-instant fulfilment of everyday Japanese goods.
• KHTT Loyalty Customer Program Customer loyalty program where members earn points on purchases, receive a 5% discount as new loyal members, 3% discount on orders, access to dedicated promotional codes, and birthday rewards. Designed to drive repeat purchase among Vietnamese consumers.

Quantifiable outcome

• 800+ authentic Japanese brands available
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Shopee Vietnam: Leading Vietnamese e-commerce marketplace that lists thousands of Japanese-imported SKUs from third-party sellers; competes for the same online Japanese-goods shopper but with vastly larger traffic and seller base.
• Lazada Vietnam: Alibaba-backed e-commerce marketplace in Vietnam carrying Japanese food, beauty, and household products; a broad incumbent competing on price, assortment breadth, and logistics rather than curation.
• AEON Vietnam: Vietnamese arm of the Japanese AEON Group operating hypermarkets and shopping centers with large Japanese-goods assortments; broad incumbent with overlapping categories (food, household, beauty) and stronger scale.
• Takashimaya Vietnam: Japanese-origin department store in HCMC selling premium Japanese food, cosmetics, and lifestyle goods; overlaps in target customer and premium Japanese assortment but operates as a broader department-store format.

Direct peers

• Don Don Donki: Pan-Asian Japanese discount store chain offering imported Japanese food, cosmetics, and household goods; it targets the same "authentic Japanese" shopper demographic that Hachi Hachi cultivates in Vietnam.
• Daiso Vietnam: Daiso's Vietnamese arm operates Japanese variety/value retail stores nationwide, directly competing for the same value-conscious Vietnamese shoppers seeking affordable Japanese goods across household, kitchen, and personal care categories.
• Tokyo Shop Vietnam: Vietnamese retailer specializing in imported Japanese goods across food, household, and cosmetics; a direct niche competitor to Hachi Hachi with a similar authentic-Japanese positioning.

Emerging players

• Guardian Vietnam: Health and beauty chain in Vietnam overlapping with Hachi Hachi's skincare, supplement, and personal-care assortment, though Guardian's assortment is broader than Japanese-only.
• Watsons Vietnam: Health and beauty retailer operating a large Vietnamese store network; directly comparable to Hachi Hachi's cosmetics and personal-care categories and competing for the same female, brand-conscious Japanese-beauty shopper.

Regional players

• VinMart / WinMart: Major Vietnamese grocery chain that has expanded its imported Japanese assortment; competes with Hachi Hachi on convenience and imported food/beverage categories, though its core is general grocery rather than Japanese specialty.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hachihachi.japanshop
• Facebookfacebook.com/hachihachi.japanshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hachi Hachi