Little Day Out
Little Day Out is a Singapore-based digital media publisher delivering editorial content, event listings, and interactive guides about family-friendly activities, playgrounds, and attractions, serving parents and caregivers with children in Singapore.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Little Day Out does
Little Day Out is a Singapore-based digital media publisher focused on the family demographic. Founded in 2012, the company operates littledayout.com, a WordPress-based content platform that delivers editorial articles, event listings, and practical guides covering playgrounds, parks, attractions, holiday camps, parenting resources, and other family-friendly activities in Singapore. The platform is organized into content categories including Play, Lifestyle, Nature, and Arts, and is supported by interactive locator tools for playgrounds and parks, as well as topic-specific guides (e.g., Jewel Changi Airport, Bird Paradise, Changi Airport playgrounds).
The core technology stack is a standard WordPress CMS hosting editorial content, with distribution extended through a free weekly email newsletter and active social media channels (Facebook, Instagram, Pinterest, Telegram, TikTok, Twitter, and YouTube). The editorial team has produced 196+ posts covering events and activities, with archives dating back to the company's founding. The 2026 Calendar product, a printable subscriber-gated resource integrating Singapore public holidays and MOE school holidays, represents an incremental product extension.
Little Day Out operates a freemium model for readers (all editorial content and the newsletter are free) and monetizes through advertising and sponsored content partnerships with family-focused brands. Named advertisers include Camp Asia, Great Eastern, Pokémon Center Singapore, and Singapore Chinese Orchestra. The company serves a horizontal audience segment — families with children aged 0-12 in Singapore — and is privately held with no disclosed funding, acquisitions, or executive leadership information in the available data.
Little Day Out firmographics
Firmographics- Name
- Little Day Out
- Legal name
- Little Day Out
- Website
- https://littledayout.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Little Day Out is a Singapore-based digital media publisher delivering editorial content, event listings, and interactive guides about family-friendly activities, playgrounds, and attractions, serving parents and caregivers with children in Singapore.
- Ownership category
- akta.pro rank
Little Day Out industry classification
Industry- Product category
- Parenting and family-lifestyle digital media
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Children’s News & Current Affairs Programming (MPABAKAK)
- akta.pro secondary industry
- Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC)
Keywords
Where Little Day Out is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Little Day Out business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: Little Day Out generates revenue through advertising and sponsored content partnerships with brands targeting families in Singapore. Featured events and promotional content from companies like Camp Asia, Great Eastern, and other family-focused brands appear throughout the platform. The site features banner advertisements, sponsored event listings, and promotional articles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Little Day Out product offering
Product offeringCore offering
Little Day Out is a Singapore-based digital media publisher that produces original editorial content, event listings, and curated guides covering family-friendly activities, venues, and events for parents and caregivers with children. The company distributes this content through its main website, a weekly email newsletter, social media channels, and interactive directory tools (such as a playground locator, parks locator, and an annual family calendar).
Product overview
Little Day Out is a family-focused content platform centered around its website (littledayout.com) that provides editorial coverage of family-friendly activities, places, and events in Singapore. The core offering consists of the website with curated content organized by categories including Play, Lifestyle, Nature, and Arts. Supporting products include a free weekly eNewsletter and a printable 2026 Calendar (available to subscribers), which together provide ongoing value and subscriber engagement. The platform also features interactive locator tools for playgrounds and parks across Singapore. The content portfolio extends to detailed guides on specific attractions like Jewel Changi Airport play areas, Changi Airport terminals, and Bird Paradise. The platform monetizes through advertising partnerships and promotional content collaborations with organizations like Camp Asia and Great Eastern. The architecture is a single unified content platform with multiple content modules and subscriber-gated resources rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Little Day Out Website The flagship editorial platform publishing original articles, event listings, family-activity guides, and curated recommendations for parents and caregivers with children in Singapore.
- Weekly eNewsletter
Companies that use Little Day Out
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Little Day Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little Day Out partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Little Day Out competitors and assessment
Company assessmentDirect peers
- SingaporeMotherhood: Popular Singapore parenting forum and content platform with family activities coverage and brand partnerships targeting the same parent demographic with similar content-led approach.
- HoneyKids Asia: Regional digital media publisher focused on family, kids, and parenting content across Asia with significant Singapore coverage. Competes directly with Little Day Out for the same family demographic and family-focused brand sponsorships.
- The Smart Local: Singapore-based digital media publisher covering lifestyle, things to do, dining, and family content with the same content-led GTM motion and advertising-driven revenue model. Closest direct competitor for both audience and advertisers in Singapore.
- Honeycombers Singapore: Singapore lifestyle and family content publisher covering events, activities, dining, and things to do for a similar target audience, with overlapping brand partnership pipeline.
- Expat Living Singapore: Family and lifestyle digital publication for expatriates and locals in Singapore, covering similar topics including family activities, schools, and dining with comparable advertising-supported business model.
- Time Out Singapore: Major events and things-to-do publisher with Singapore-specific coverage including family content. Competes for similar advertising dollars from family-friendly venues, attractions, and brands.
- Sassy Mama Singapore: Singapore-focused parenting and family lifestyle digital publisher with editorial content and brand partnerships targeting the same family demographic in Singapore.
- The Yay List: Singapore family activities and events curation platform targeting parents, directly competing with Little Day Out for the same advertising partnerships and audience attention.
Broad incumbents
- AsiaOne: Major Singapore news and lifestyle portal with a family/parenting content section, representing a larger competitor with broader content portfolio, larger audience scale, and stronger advertiser leverage.
- Young Parents Singapore: Established parenting print and digital publication by SPH Media, operating across broader parenting topics but competing in the same family content vertical with greater legacy reach and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Little Day Out social profiles
Digital presenceLittle Day Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Day Out leadership team
Management profileNumber of profiles
Little Day Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Day Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Day Out
What does Little Day Out do?
Little Day Out is a Singapore-based digital media publisher that produces original editorial content, event listings, and curated guides covering family-friendly activities, venues, and events for parents and caregivers with children. The company distributes this content through its main website, a weekly email newsletter, social media channels, and interactive directory tools (such as a playground locator, parks locator, and an annual family calendar).
Is Little Day Out a public or private company?
Little Day Out is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Little Day Out founded?
Little Day Out was founded in 2012. It employs 11 to 50 people.
Where is Little Day Out based?
Little Day Out is headquartered in Singapore, Singapore, in the Asia region.
How does Little Day Out make money?
One revenue line is on record: advertising and Sponsorship.
Who are Little Day Out's main competitors?
Direct peers on record are SingaporeMotherhood, HoneyKids Asia, The Smart Local, Honeycombers Singapore, Expat Living Singapore, Time Out Singapore, Sassy Mama Singapore and The Yay List. Broad incumbents are AsiaOne and Young Parents Singapore.
Does Little Day Out have an API?
No public API is recorded for Little Day Out.
What industry is Little Day Out in?
Little Day Out's product category is Parenting and family-lifestyle digital media. Its primary akta.pro industry code is MPABAKAK, Children’s News & Current Affairs Programming, with a secondary code of EDAGALAC, Early Childhood Educational Media (Songs, Stories, Interactive). Its NAICS code is 516 and its SIC code is 2721.