POWERetc

What POWERetc does

POWERetc Corporation is a privately held Sunnyvale, California-based specialty distributor and technical services provider for power quality and energy monitoring instrumentation, founded in March 2019 by Bruce B. Lonie following his 30-year tenure as president and co-founder of the predecessor firm PowerCET Corporation. The company sells and rents industrial-grade instruments including the IEC 61000-4-30 Class A certified PQube 3 power analyzer (in POWERetc-exclusive Rugged and Pass-Thru cellular-modem configurations), the PROSyS METSyS Panel Capacity Analyzer for which it holds exclusive North American distribution rights, and resold Fluke and Dranetz power loggers and analyzers, supplemented by its own PRO-flex and Micro-flex Rogowski-coil current probes and the Fluke ii900 acoustic imager for compressed-gas leak detection.

The business operates a consultative B2B field-sales motion targeting industrial facilities (primary), commercial and institutional buildings, California healthcare facilities subject to HCAI/OSHPD regulation, electrical contractors performing NEC 220.87 connected load studies, electric utilities, and alternative-energy installations. Revenue is generated through four streams: outright hardware sales, equipment rental configured for client campaigns, professional services (installation, monitoring, data analysis, and report preparation), and instrument training delivered on-site or online. Pricing is uniformly quote-based with no public rates, and all sales occur via direct contact rather than e-commerce.

The company's competitive position rests on the founder's deep domain expertise, exclusive product configurations and distribution agreements that are not available through generic industrial distributors, and a workflow advantage in NEC 220.87 and California HCAI compliance work codified through proprietary Excel macros and a 72-hour-battery measurement methodology. Operating from a single Sunnyvale headquarters with a three-person leadership team and total headcount in the 1–10 range, POWERetc is a niche consultancy-distributor hybrid rather than a venture-backed scale business.

Name

POWERetc

Legal name

POWERetc Corporation

Website

https://poweretc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

POWERetc Corporation is a Sunnyvale, California-based specialty distributor and consulting services provider that sells, rents, and supports power quality and energy monitoring instruments — including exclusive PQube 3 configurations and the PROSyS METSyS Panel Capacity Analyzer — for industrial, commercial, medical, utility, and alternative-energy facilities across North America.

Ownership category

akta.pro rank

Product category

Power Quality Monitoring Equipment

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Power Quality, Metering & Monitoring (HDACAJAG)

Keywords

• Power quality monitoring
• Energy measurement instruments
• Electrical load studies
• Power quality analyzers
• Current probes

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Instrument Sales: Sale of power quality analyzers, energy monitors, panel capacity analyzers, and current probes from Fluke, Dranetz, Power Standards Lab, and PROSyS brands. Also includes proprietary METSyS products. Pricing requires contact for quote.
2. Equipment Rental: Rental of power quality monitoring equipment configured for client needs. Includes application support and data review as part of rental package.
3. Professional Services: Power quality monitoring and analysis services including installation, monitoring, data analysis, and report preparation. Also includes load study services (NEC 220.87, HCAI/OSHPD) for electrical inspection approval.
4. Training Services: Operational skills training programs for Dranetz, Fluke, and Power Standards Lab instruments. Available as in-house training at client facilities or online. Certificate of completion provided. Covers Models PX5/4400/HDPQ, DranView 7.0, Fluke 1750/430/173x, and PQube 3.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

POWERetc sells and rents power quality monitoring and energy measurement instruments, including its exclusive PQube 3 product family and the proprietary METSyS Panel Capacity Analyzer (PCA), while also acting as an authorized distributor for Fluke and Dranetz instruments. The company delivers professional services such as power quality monitoring and analysis, connected load studies compliant with NEC 220.87 and California HCAI/OSHPD requirements, and operational skills training for power quality instruments.

Product overview

POWERetc offers a portfolio of power quality and energy monitoring solutions comprising its own PQube 3 product line (Power Analyzer, Rugged, Pass-Thru, and Portable variants) and the METSyS Panel Capacity Analyzer for load studies. The company also resells Fluke power quality instruments (1730/34, 1736/38, 1777, ii900), Dranetz analyzers, and manufactures PRO-flex and Micro-flex flexible current probes as accessories. Services include power quality monitoring, connected load studies per NEC 220.87 and HCAI requirements, and operational skills training. The company operates as both a product provider and value-added reseller for industrial, commercial, institutional, medical, and utility facilities.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-flex: PRO-flex Probes - Flexible AC current probes for power monitoring and analysis instruments
• PROSyS
• PQube 3
• Fluke ii900

Products and services

• PQube 3 Power Analyzer IEC 61000-4-30 Edition 3 Class A certified power analyzer and revenue-grade energy meter that monitors up to two three-phase loads, detects 4 MHz impulse sampling, and measures 2 kHz to 150 kHz emissions while recording environmental data and process parameters. Designed for industrial, commercial, and utility power quality monitoring.
• PQube 3 Rugged POWERetc-exclusive cellular modem-equipped power, energy, and power quality monitoring system optimized for remote indoor/outdoor locations. Features automatic email reporting with trend graphs and disturbance alerts, eliminating the need for repeat site visits.
• PQube 3 Pass-Thru POWERetc-exclusive plug-through power quality assessment tool that connects between equipment and wall outlet. Cellular modem-equipped for remote setup, data gathering, and automatic report generation via email without requiring site visits; designed to be mailed to troubled sites for field service diagnostics.
• PQube 3 Portable Compact, lightweight, self-powered portable power analyzer for temporary on-the-go measurement campaigns. Supplied in a rugged case with all components needed for quick deployment.
• METSyS Panel Capacity Analyzer (PCA) 3- or 4-phase current measurement instrument for conducting connected load studies per NEC 220.87 and California Electrical Code. Features true RMS measurement, calibrated Rogowski coils, 72-hour battery life, Bluetooth connectivity, and 8-cycle window sampling with selectable averaging periods. Bundled with proprietary macro-based Excel spreadsheet for load study reporting.
• PRO-flex Current Probes Flexible AC current probes with 3 VDC full-scale output and selectable rotary-switch amperage ranges (30A/300A/3000A up to 60A/600A/6000A), available in 24, 36, and 48 inch cable lengths in both single-phase and 3-phase configurations. Compatible with power monitoring and analysis instruments from Fluke, Dranetz, and Power Standards Lab.
• Micro-flex Current Probes AC current clamps utilizing Rogowski principle that measure up to 3000A from very low frequencies to 10 kHz. Flexible and lightweight measuring head for installation in hard-to-reach or confined spaces; available in single-phase and 3-phase configurations.
• METSyS Cabinet Current Probe Kit (CCPK-6) Enables 480V panel connected load studies without opening or powering down the panel. Includes a 4-phase 6-inch diameter MicroFlex current probe assembly rated at 4000A and a thru-panel cabinet adapter.
• Fluke 1730/34 Power Logger Versatile three-phase Fluke power logger designed for load studies, panel capacity, and energy consumption studies. Includes iFlex 1500 current probes with wireless Fluke Connect capability.
• Fluke 1736/38 Power Logger Versatile three-phase Fluke power loggers with wireless Fluke Connect. Supports load studies, panel capacity, and energy/power consumption analysis.
• Fluke 1777 Three-Phase Power Quality Analyzer Fluke flagship three-phase power quality analyzer and energy monitor with time- and labor-saving features. Supports multiple topologies and includes voltage cables, current probes, and PC software.
• Fluke ii900 Industrial Acoustic Imager Handheld acoustic imager with microphone array and SoundSight technology for locating air, gas, and vacuum leaks in compressed air systems. Features 7-inch LCD touchscreen with SoundMap overlay.
• Power Quality Monitoring and Analysis Services Professional services including installation, monitoring, data analysis, and report preparation for power quality and energy monitoring campaigns. Includes equipment rental with configuration and application support.
• Connected Load Studies (NEC 220.87) Electrical panel load studies required by NEC for adding new loads and breakers. Uses the METSyS Current Datalogger to measure average current over extended periods per NEC 220.87 requirements, with reporting for electrical inspection approval.
• HCAI (OSHPD) Load Studies California medical facility load studies per HCAI requirements (formerly OSHPD). Uses the METSyS Panel Capacity Analyzer for 72-hour load studies to confirm feeder capacity before and after equipment installation, supporting regulatory approval.
• Operational Skills Training In-house and online training for power quality analysis instruments from Dranetz, Fluke, and Power Standards Lab. Covers operational skills for Models PX5/4400/HDPQ, DranView 7.0, Fluke 1750/430/173x, and PQube 3; a certificate of completion is provided.

Quantifiable outcome

• Eliminate multiple site visits for power monitoring - remote configuration and automated email reporting via cellular modem
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PROSyScoreChannel Partner/ Reseller/ DistributorPOWERetc serves as the primary distributor for PROSyS products in North America, including the proprietary METSyS Panel Capacity Analyzer (PCA) for connected load studies. Products feature Rogowski coil technology for current measurement.
• Power Standards Lab (PSL/POWERSIDE)coreChannel Partner/ Reseller/ DistributorDistributor of Power Standards Lab PQube 3 power quality analyzers. POWERetc offers exclusive configurations including Rugged with Cellular Modem and Pass-Thru Touchless Troubleshooting variants.
• FlukecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Fluke power quality instruments including 173x series, 1777, 430 series II, 1750, and ii900 Industrial Acoustic Imager. Also provides training services for Fluke instruments.
• DranetzminorChannel Partner/ Reseller/ DistributorDistributor of Dranetz power monitoring instruments including HDPQ Visa, PX5 PowerXplorer, and PG4400 PowerGuide. Note: Some models listed as discontinued on website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dranetz: Long-established manufacturer of power quality and energy monitoring instruments (HDPQ, PX5, PG4400 — the same families POWERetc distributes). Directly comparable as a dedicated power quality instrument specialist serving utilities, industrial, and commercial customers.
• Hioki: Japanese manufacturer of power quality analyzers, power meters, and current sensors with a U.S. presence serving similar industrial, utility, and field-service customers. Directly comparable in product category (PQ analyzers, current probes) and target end markets.
• Megger: Global manufacturer of electrical test and measurement equipment including power quality analyzers and portable instrumentation. Comparable as a competing instrument OEM and as an alternative supplier that industrial and utility buyers evaluate alongside POWERetc's catalog.
• AEMC Instruments: U.S. manufacturer of electrical test and measurement instruments including power quality analyzers, power loggers, and current probes. Closely comparable in product mix (PQ analyzers, flexible probes) and customer base of electrical contractors, facilities engineers, and utilities.
• Yokogawa Electric: Industrial automation and test/measurement company offering power meters and power quality monitoring solutions to utilities and process industries. Comparable in delivering measurement-grade instrumentation into similar industrial and utility applications.
• Chauvin Arnoux: French-headquartered manufacturer of portable electrical test and measurement instruments including power quality analyzers and current clamps. Directly comparable product portfolio (PQ analyzers, flexible probes) and similar field-service customer use cases.
• Powerside (Power Standards Lab): Manufacturer of the PQube 3 power quality analyzer family that POWERetc distributes under exclusive configurations. Comparable as a peer OEM whose products compete head-to-head with other PQ instruments in POWERetc's own catalog, and whose distribution strategy shapes POWERetc's go-to-market.

Broad incumbents

• Fluke Corporation: Dominant global test-and-measurement brand whose power quality and energy monitoring portfolio (173x, 1777, 430 II, ii900) POWERetc resells. Comparable as the broader incumbent whose direct sales, brand strength, and pricing set the competitive frame for specialty distributors.
• Eaton: Large diversified electrical equipment manufacturer with a power quality and monitoring portfolio (e.g., IQ Metering, power quality meters) sold into the same industrial, commercial, and utility accounts. Comparable as a broader incumbent offering overlapping capabilities as part of a much wider portfolio.
• Schneider Electric: Global electrical equipment, power distribution, and energy management major with power quality monitoring products and services integrated into its broader EcoStruxure platform. Comparable as a broad incumbent touching the same customer conversations on power monitoring, energy efficiency, and electrical code compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i2retc
• LinkedInlinkedin.com/company/poweretc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POWERetc