Name

Advanced Smart Mobility

Legal name

先進モビリティ株式会社

Website

https://as-mobi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Autonomous Driving Systems

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Support Activities for Transportation (488), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Miscellaneous Transportation Equipment (3790), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Autonomous Vehicles & Ground Mobility (HDAAAIAF)

akta.pro secondary industries

Autonomous Driving & ADAS Perception (HDAAAEAI), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

Keywords

• Autonomous driving technology
• Level 4 autonomous buses
• Truck platooning systems
• Vehicle retrofitting services
• Intelligent transportation systems

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Autonomous Bus Vehicle Rental: Rental services for Level 4 autonomous driving-capable bus vehicles, retrofitted from existing vehicles. Offered as part of a systematized service package.
2. Autonomous Bus Vehicle Sales: Sale of Level 4 autonomous driving-capable bus vehicles, retrofitted from existing vehicles. Part of the rental-sales-maintenance service series.
3. Maintenance/Support Services: Maintenance services for autonomous vehicles. Provided as part of the systematized rental-sales-maintenance package.
4. Autonomous Driving System Provision: Providing autonomous driving systems for demonstration experiments to municipal governments and transport operators. Revenue from technology provision and system integration for public and private sector pilots.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Advanced Smart Mobility develops and provides a proprietary Level 4 autonomous driving system that retrofits existing commercial buses and trucks into self-driving vehicles. The core offering is the Autonomous Driving Kit (ADK), integrating AI-based perception, magnetic marker + RTK-GPS centimeter-level positioning, multi-layer sensing (LiDAR, cameras, millimeter-wave radar), V2X communication, and fail-safe vehicle control. The company delivers these capabilities through systematized rental, sales, and maintenance service packages targeting municipal governments, transport operators, and logistics companies.

Product overview

Advanced Smart Mobility offers an integrated autonomous driving solution centered on the Autonomous Driving Kit (ADK), a retrofit system that converts existing buses and trucks — including vehicles already in commercial operation — into Level 4 autonomous driving-capable vehicles. The portfolio encompasses software (perception, decision-making, and control algorithms), hardware (LiDAR, cameras, radar, ECUs, magnetic marker positioning), and integrated subsystems (V2X communication, remote monitoring, platooning). The company packages its autonomous driving capabilities into two business lines: the Autonomous Driving Bus Business (covering Level 4 commercial buses, medium-sized vehicles, and urban/mixed-traffic operations) and the Autonomous Driving Truck Business (covering single-vehicle autonomous operation and platooning). As of 2026, the company has also launched a systematized service offering that bundles Level 4 autonomous bus vehicle rental, sales, and maintenance into a single package, moving beyond individually offered services.

Differentiator

Problem solved

Functional benefit

Products and services

• Autonomous Driving Kit (ADK) Hardware and software package for retrofitting existing commercial buses and trucks with Level 4 autonomous driving capability. Includes computers with autonomous driving software, LiDAR, cameras, radar sensors, GNSS receivers, and vehicle control ECUs. Sold to municipal governments, transport operators, and logistics companies.
• Level 4 Autonomous Bus Vehicle Rental, Sales & Maintenance Service Package Systematized service package providing rental, sales, and maintenance of Level 4 autonomous driving-capable bus vehicles to transport operators and facility managers. Vehicles are offered as new vehicles or through retrofit conversion of existing vehicles already in operation. Targets Japanese municipal governments, public transport authorities, and private facility operators seeking to automate fleets without purchasing new vehicles.
• Truck Platooning System Autonomous truck platooning technology enabling multiple trucks to travel in formation maintaining set distances using autonomous driving technology, supporting driverless following-vehicle operations. Developed for expressway logistics applications to address driver shortages and improve fuel efficiency.

Quantifiable outcome

• Level 4 commercial autonomous bus operation maintained accident-free since 2020 on Hitachi BRT route (6.1 km — Japan's longest Level 4 commercial autonomous bus route)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Tier IV Inc. (株式会社ティアフォー)coreTechnology or Integration · 21 June 2023Joint development with Tier IV on electrification modules for small buses, toward social implementation of autonomous driving in Japan. Leveraging Tier IV's autonomous driving software expertise alongside Advanced Smart Mobility's vehicle integration and operational experience. Also partners with Tier IV in the SBIR Phase 3 consortium.
• NTT DOCOMO (株式会社NTTドコモ)coreTechnology or IntegrationAdvanced Smart Mobility participates as a partner company in Aichi Prefecture's autonomous driving social implementation model construction project led by NTT DOCOMO. Provides autonomous driving systems for demonstrations at Chubu Centrair Airport and public roads in Tokoname City.
• Aichi Prefecture (愛知県)coreStrategic or Co-development PartnerAichi Prefecture conducts autonomous driving demonstration experiments, with Advanced Smart Mobility providing vehicles and driving technology. Multiple demonstrations including Chubu Centrair Airport expressway driving (Japan's first large autonomous sightseeing bus on expressway) and public road long-term demonstrations.
• NTT DOCOMO Business (NTTpdocomoビジネス)coreTechnology or IntegrationLead organization in an 8-company consortium with Advanced Smart Mobility, Touhoku University, and Sendai City, conducting autonomous bus demonstrations in two different environments — coastal area with tsunami evacuation considerations and mountain area with unstable communications.
• RoAD to the L4 Theme 4 Consortium (CooL4)coreStrategic or Co-development PartnerConsortium under the joint METI-MLIT 'RoAD to the L4' initiative focused on achieving Level 4 autonomous driving in mixed-traffic urban environments using infrastructure coordination. Led by Tokyo University. Advanced Smart Mobility achieved Japan's first Level 4 certification for medium-sized buses on public roads (mixed-traffic) in the Tokyo metropolitan area (Kashiwa-no-ha) through this consortium.
• RoAD to the L4 Theme 3 ConsortiumcoreStrategic or Co-development PartnerMETI-MLIT joint project for Level 4 autonomous trucks on expressways. Advanced Smart Mobility is developing and demonstrating Level 4 autonomous truck technology on the Shin-Tomei Expressway as part of this consortium, entering the final year of comprehensive driving demonstrations in 2024.
• Tochigi Prefecture (栃木県)coreStrategic or Co-development PartnerTochigi Prefecture's ABC Project aims for autonomous system-equipped bus commercial operation on prefectural routes by FY2025. Advanced Smart Mobility developed the autonomous driving system for the demonstration that won the Infrastructure DX Award Excellence Prize.
• East Japan Railway Company (JR East / 東日本旅客鉄道株式会社)coreStrategic or Co-development PartnerJR East and Advanced Smart Mobility conduct autonomous bus demonstrations on the Kesennuma Line BRT and Hitachi BRT. The Hitachi BRT has achieved Japan's longest Level 4 commercial autonomous bus operation (6.1 km, accident-free since 2020). Kesennuma demonstrations include large autonomous buses at 60km/h in tunnels, obstacle detection, and bidirectional bus passage.
• All Nippon Airways (ANA / 全日本空輸株式会社)minorStrategic or Co-development PartnerANA collaborated with Advanced Smart Mobility for a large autonomous electric bus demonstration at Haneda Airport restricted area in January 2020. ANA provided operational coordination and driver dispatch; Advanced Smart Mobility provided autonomous driving technology.
• Sompo Japan (損保ジャパン株式会社)minorOthersSompo Japan and Advanced Smart Mobility co-developed a new automobile insurance plan specifically covering risks unique to truck platooning, including driverless-following vehicle operations. This was Japan's first such insurance product, provided for the February 2021 Shin-Tomei Expressway demonstration.
• Mitsui Auto Lease (三菱オートリース株式会社)minorOthersMitsui Auto Lease developed an autonomous vehicle lease product in collaboration with Advanced Smart Mobility and Sompo Japan, offering maintenance lease services including autonomous system maintenance and dedicated insurance.
• Osaka Metro (大阪市高速電気軌道株式会社)minorStrategic or Co-development PartnerAdvanced Smart Mobility provides its autonomous driving system for Osaka Metro's autonomous Level 2 bus route on the 'Morinomiya-Kyobashi Circulation Route,' contributing to a limited-term theme park access and future Level 4 considerations.
• Yokohama City (横浜市)minorStrategic or Co-development PartnerAdvanced Smart Mobility participates in Yokohama City's autonomous driving support demonstration using local 5G and roadside infrastructure, as part of a consortium led by NTT DOCOMO Business. Focuses on urban traffic congestion and narrow road challenges.
• Chiba City (千葉市)minorStrategic or Co-development PartnerAdvanced Smart Mobility participates in Chiba City's initiative using digital twin technology for safety verification in autonomous driving service social implementation. Virtual space construction and simulation for high-quality safety verification complementing real-world public road demonstrations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tier IV: Tier IV is Japan's leading open-source autonomous driving software company (Autoware). Direct peer and active collaboration partner of ASMobi on electrification modules and SBIR Phase 3, competing for the same Japanese municipal AV bus deployments.
• SB Drive: SoftBank-backed autonomous bus operator in Japan providing fixed-route autonomous transit solutions. Competes directly with ASMobi for municipal bus deployment contracts and has participated in joint demonstrations (e.g., Kesennuma BRT).
• May Mobility: US-based autonomous shuttle company deploying Level 4 fixed-route transit in mid-size cities. Directly comparable business model (managed autonomous shuttle service for municipalities and transit agencies) and target use cases (urban/rural fixed-route mobility).
• EasyMile: French autonomous shuttle company providing driverless mobility solutions for airports, campuses, and urban transit routes. Comparable product category (autonomous shuttles for public/private transit) with global deployment footprint.
• NAVYA: French autonomous mobility company manufacturing and operating driverless shuttles for first/last-mile transit. Directly comparable technology (LiDAR/camera-based perception, autonomous electric shuttles) and customer base (transit authorities, airports, private sites).

Emerging players

• Sensible 4: Finnish autonomous driving software company specializing in all-weather autonomous shuttles. Comparable product focus (L4 autonomous driving for fixed-route shuttles) and similar positioning in adverse-weather positioning technology.
• 2getthere: Dutch autonomous transit vehicle company providing driverless group transit systems for airports, business parks, and urban routes. Comparable customer segments (transit authorities, airport operators) and autonomous shuttle deployments.

Broad incumbents

• Baidu Apollo: Chinese autonomous driving platform with broad robotaxi and autonomous bus deployments. Overlapping in autonomous driving technology stack (perception, V2X, HD maps) and bus deployments, though operating at significantly larger scale.
• Mobileye: Intel-owned ADAS and autonomous driving technology provider offering perception, mapping, and driving policy solutions. Comparable in autonomous perception stack and partnership model with transit OEMs, though serves a much broader automotive market.
• Bosch: Global automotive supplier with autonomous driving, sensor (radar/LiDAR/camera), and V2X product lines. Comparable in multi-layer sensing and V2X subsystems and broader AV ecosystem participation, though not a dedicated transit-focused AV pure-play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Smart Mobility