Serbeco
Serbeco SA is a family-owned Swiss environmental services group in Geneva providing end-to-end waste collection, sorting, and recycling (76% recovery rate, 80,000 tonnes/year), equipment rental, cleaning, reusable tableware, and wood heating to the 45 communes, construction firms, enterprises, and events of the canton.
- Company typePrivate
- Founded1993
- HeadquartersSatigny, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Serbeco does
Serbeco SA is a Swiss environmental services company headquartered in Satigny, Geneva, operating as the parent of Groupe Serbeco alongside two wholly-owned subsidiaries: ProP SA (cleaning, road sweeping, and reusable tableware) and Energie Durable SA (wood heating solutions including ENplus A1 pellets, wood chips, and ash vacuuming). The company provides end-to-end waste management services to the 45 municipalities of the canton of Geneva, construction firms, enterprises across healthcare, financial, tobacco, hospitality, and public sectors, event organizers, and individual households. Service offerings span equipment rental and sale (dumpsters, buried Containers Terriers, industrial containers, City Solar compactors), waste collection and transport, sorting and material recovery at its Satigny centre de tri, special/hazardous waste handling, road sweeping and facility cleaning, and reusable tableware rental and industrial washing.
The company's technical backbone centers on a mechanized sorting line at its Satigny facility, processing 60,000+ tonnes annually with a 76% material recovery rate, supported by 80,000 tonnes of annual transport volume. Proprietary and partner technologies include Villiger-manufactured underground Containers Terriers (3,000+ units installed across Geneva canton, some in service over 30 years), Fin-Bin's City Solar solar-powered compacting smartbins with cloud-based fill-level monitoring and patented compaction, and HACCP-certified industrial washing lines at the ProP laundry in Meyrin capable of processing 5,000+ reusable cups per hour. Serbeco holds ISO 45001, ISO 14001, ENplus A1, SIG-éco21, and Certified B Corporation credentials.
Commercially, the company operates a hybrid sales-led and event-driven go-to-market: dedicated account managers and inside-sales phone lines serve enterprises and municipalities, a client portal (clients.serbeco.ch) supports account management, and participation in approximately 180 events per year drives recurring demand for temporary waste services and reusable tableware. Revenue streams are predominantly transactional, including per-tonne waste treatment, per-collection transport, per-item tableware rental and washing (CHF 0.14–0.70/item), and per-cubic-meter debris removal, supplemented by equipment sale/rental, a subscription-based reusable food container program for restaurants and food trucks, and annual pellet and ash vacuuming contracts. Pricing is largely quote-based across the 40+ services.
Serbeco firmographics
Firmographics- Name
- Serbeco
- Legal name
- Serbeco SA
- Website
- https://groupe-serbeco.ch
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Serbeco SA is a family-owned Swiss environmental services group in Geneva providing end-to-end waste collection, sorting, and recycling (76% recovery rate, 80,000 tonnes/year), equipment rental, cleaning, reusable tableware, and wood heating to the 45 communes, construction firms, enterprises, and events of the canton.
- Ownership category
- akta.pro rank
Serbeco industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Administrative and Support and Waste Management and Remediation Services (56), Remediation and Other Waste Management Services (5629), Waste Treatment and Disposal (5622), Waste Management and Remediation Services (562)
- SIC
- Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Industrial Vacuum & Tank Cleaning Services (Non-hazardous) (EUAIAGAL)
- akta.pro secondary industries
- Industrial & Warehouse Cleaning (Degreasing, Machine/Plant Cleaning) (BPABABAG), Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)
Keywords
Where Serbeco is headquartered
LocationHeadquarters
- HQ city
- Satigny
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Serbeco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Equipment rental (bennes, containers, compactors): Bins and containers of sizes from 2m³ to 36m³ are generally provided free of charge with customers paying only for transport and waste disposal. Containers Industrie (3–6m³), compactors, buried containers, and wheeled containers are available for rental or purchase.
- Waste collection and transport: Collection and transport services for construction sites, communes, and businesses. Pricing based on volume, frequency, and waste type. IZI BAG big bags for construction sites. Pickup from 3+ full bags within 24 hours for IZITRI office recycling service.
- Waste sorting and recycling: Sorting, recovery, and valorization of waste at the Satigny facility. 76% material recovery rate. 80,000 tonnes transported annually, over 60,000 tonnes processed. Revenue from waste treatment fees.
- Special waste handling: Management of special/hazardous waste including lithium batteries, chemical products, pressurized containers, with separate handling procedures and non-compliance fees.
- Clearing and cleaning services: Debris removal for residential and commercial customers (1 to 1,000 cubic meters), construction site cleaning, graffiti removal, road and parking sweeping. Includes dismantling, transport, and sorting of bulky items.
- Pellet and wood chip sales: Sale of ENplus A1 certified wood pellets and wood chips (plaquettes) produced from local Swiss wood. Delivery by specially equipped trucks with trained drivers.
- Ash and pellet vacuuming: Preventive and emergency vacuuming of pellets and ash from heating systems. Contract options include annual flat rate, fixed price per vacuum, or variable price based on time and weight.
- Reusable tableware rental and washing: Rental of reusable plastic tableware for events (15 to 350+ people), corporate coffee corners, and restaurants. Washing services for customer-owned reusable items. Revenue from rental fees, washing fees (CHF 0.30–0.38 per item), and consignment charges.
- Reusable food containers for takeaway: Sale of reusable containers to restaurants and food trucks with industrial washing service included. Subscription model with annual washing credits. Collected up to 5x per week.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | IZIPARTY private event kits (15-30 people) |
| Unit Pricing | Pay-as-you-go | Reusable tableware for events - individual item rental |
| Subscription | Annual | Reusable food containers for restaurants/food trucks |
| Unit Pricing | Pay-as-you-go | IZITRI office recycling package |
| Other | Pay-as-you-go | Debris removal for residential and commercial |
| Other | Pay-as-you-go | Office and commercial premises cleaning |
| Other | Pay-as-you-go | Road and parking sweeping |
| Subscription | Annual | Ash vacuuming contracts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Serbeco product offering
Product offeringCore offering
Serbeco is an integrated environmental services company providing waste collection, transport, sorting and recycling (76% material recovery, 80,000+ tonnes/year), professional cleaning and road sweeping, reusable tableware rental and industrial washing (subsidiary ProP), and wood pellet/chip heating solutions with ash vacuuming (subsidiary Energie Durable). It serves Geneva's 45 municipalities, construction sites, businesses, event organizers, and individual customers across the canton. Equipment provision (dumpsters, buried and industrial containers, solar compacting bins) complements the service portfolio.
Product overview
Serbeco (Groupe Serbeco) operates as a comprehensive waste management and environmental services company comprising three entities: Serbeco SA (core waste management), ProP SA (cleaning and event services), and Energie Durable SA (renewable energy). The portfolio spans waste collection and transport, high-tech recycling with 76% recovery rates, equipment provision (dumpsters, underground/buried containers, industrial containers, solar compacting bins), cleaning services (road sweeping, graffiti removal, end-of-construction cleaning, facility disinfection), reusable dishware for events and businesses (rental, washing, sales), and wood heating solutions (pellets, wood chips, ash vacuuming). Key branded offerings include IZIPARTY (private party kits), IZITRI (office sorting), IZIMANIFS (event sorting towers), City Solar (solar compacting bins), and SADEC subsidies for reusable dishware adoption.
Differentiator
Problem solved
Functional benefit
Brands
- Serbeco: Core waste management and recycling services including container provision, waste collection, sorting, and special waste handling.
- ProP
- Energie Durable
Products and services
- Bennes (Dumpsters)
- Container Enterré (Buried Containers)
- Container Industrie (Industrial Containers)
- City Solar Solar Compacting Bin
- IZI BAG — Big Bag for Construction Sites
- IZITRI Office Waste Sorting
- IZIMANIFS Event Sorting Towers
- Waste Sorting and Recovery (Tri et Valorisation des Déchets)
- Special Waste Collection and Disposal
- Cleaning and Disinfection of Premises
- MOBILITRI Mobile Waste Sorting Site
- Clearance Services (Débarras)
- Road and Parking Sweeping
- Construction Site Waste Yard Surveillance
- Reusable Tableware Rental for Events
- IZIPARTY Home Party Kits
- Reusable Containers for Restaurants and Food Trucks
- Reusable Dishware for Enterprises (Coffee Corners and Cafeterias)
- Wood Pellet Sales
- Wood Chip Sales (Plaquettes)
- Ash and Pellet Vacuuming Service
Quantifiable outcome
- 76% material recovery rate (waste valorization rate)
- +6 more outcomes
Companies that use Serbeco
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Serbeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Serbeco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- VilligercoreVilliger is a Swiss manufacturer of underground waste containers (Containers Terriers®). Serbeco distributes and installs Villiger containers across the canton of Geneva, with over 3,000 units installed. Villiger containers are recognized for quality and durability, with some units lasting over 30 years. This is a core, long-standing partnership for Serbeco's buried container business line.
- Fin-BincoreFin-Bin is the manufacturer of City Solar solar-powered compacting trash bins. Serbeco distributes and installs City Solar smartbins in Switzerland. The City Solar features patented compaction technology, solar power, cloud-based fill monitoring, and up to 95% recyclable materials. This is a strategic partnership for Serbeco's smart waste management solutions.
- SADEC (Société Anonyme pour le Traitement des Déchets de la Côte)minorSADEC supports communes, event organizers, and residents within 59 municipalities of La Côte (Vaud) in reducing plastic waste through reusable tableware. SADEC reimburses 50% of the invoice up to CHF 3,000 for reusable tableware purchases through approved providers including ProP. This is a subsidy program that helps drive demand for ProP's reusable tableware services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Serbeco competitors and assessment
Company assessmentBroad incumbents
- Veolia: Global waste management, recycling, and environmental services incumbent with a Swiss presence. Comparable as a broad-based competitor offering collection, sorting, and circular-economy services that could compete for Geneva municipal contracts.
- Stericycle: Specialized waste services company focused on regulated waste streams (medical, hazardous, document destruction). Comparable as a broad incumbent in special/regulated waste handling, the niche Serbeco cites as a fire-risk growth area.
- PreZero: Schwarz Group's environmental services arm operating across Europe in waste collection, sorting, and recycling. Comparable to Serbeco's core sorting/valorization business at a larger, multinational scale.
- Clean Harbors: North American provider of hazardous waste management, environmental cleanup, and industrial services. Comparable in the special waste handling and industrial services segments Serbeco serves with lithium batteries and chemicals.
- SUEZ: International water and waste management major with Swiss operations. Comparable in the same end markets (municipal waste, recycling, special waste) though with a much broader portfolio than Serbeco.
Direct peers
- reCIRCLE: Swiss provider of reusable food container systems with industrial washing, serving restaurants and takeaways. Directly comparable to Serbeco's ProP reusable tableware and food container subscription offering.
- Bigbelly: Manufacturer of solar-powered smart compacting waste bins with cloud fill-level monitoring. Directly comparable to Serbeco's City Solar (Fin-Bin) product line, which is also aimed at municipal and campus customers.
- Repaq: Swiss reusable take-away packaging network with deposit, collection, and industrial washing. Closely comparable to ProP's reusable container subscription model for restaurants and food trucks.
- SAIDEF: Swiss waste-to-energy operator serving the La Côte region of Vaud, providing incineration and waste treatment for municipalities. Comparable to Serbeco's sorting/recovery operations as a regional Swiss waste processing peer.
Regional players
- Mehrweg: German reusable tableware pooling network for events and gastronomy. Comparable to ProP's reusable dishware rental/washing model, though operating primarily in the DACH market rather than Switzerland.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Serbeco social profiles
Digital presenceSerbeco compliance and trust
Trust signalCompliance4 records
Serbeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serbeco leadership team
Management profileNumber of profiles
Serbeco subsidiaries and ownership
Company hierarchySubsidiaries2 records
Serbeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serbeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serbeco
What does Serbeco do?
Serbeco is an integrated environmental services company providing waste collection, transport, sorting and recycling (76% material recovery, 80,000+ tonnes/year), professional cleaning and road sweeping, reusable tableware rental and industrial washing (subsidiary ProP), and wood pellet/chip heating solutions with ash vacuuming (subsidiary Energie Durable). It serves Geneva's 45 municipalities, construction sites, businesses, event organizers, and individual customers across the canton. Equipment provision (dumpsters, buried and industrial containers, solar compacting bins) complements the service portfolio.
Is Serbeco a public or private company?
Serbeco is a private company. It is classified as family owned and is currently operating.
When was Serbeco founded?
Serbeco was founded in 1993. It employs 51 to 100 people.
Where is Serbeco based?
Serbeco is headquartered in Satigny, Switzerland, in the Europe region.
How does Serbeco make money?
Nine revenue lines are on record. Equipment rental (bennes, containers, compactors) is the primary driver. The others are waste collection and transport, waste sorting and recycling, special waste handling, clearing and cleaning services, pellet and wood chip sales, ash and pellet vacuuming, reusable tableware rental and washing and reusable food containers for takeaway.
Who are Serbeco's main competitors?
Broad incumbents on record are Veolia, Stericycle, PreZero, Clean Harbors and SUEZ. Direct peers are reCIRCLE, Bigbelly, Repaq and SAIDEF. Mehrweg is listed as a regional player.
Does Serbeco have an API?
No public API is recorded for Serbeco.
What industry is Serbeco in?
Serbeco's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAGAL, Industrial Vacuum & Tank Cleaning Services (Non-hazardous), with a secondary code of BPABABAG, Industrial & Warehouse Cleaning (Degreasing, Machine/Plant Cleaning). Its NAICS code is 56 and its SIC code is 4950.