Drayton Foods
Drayton Foods LLC is a Fargo, North Dakota-based frozen dough manufacturer producing pizza crusts, dough balls, breadsticks, and dinner rolls for U.S. foodservice operators. The company sells B2B through a national direct sales team, leveraging proprietary self-rising live yeast technology for freezer-to-oven convenience.
- Company typePrivate
- Founded1948
- HeadquartersFargo, United States
- Headcount10,001+
- GTM typeB2B
- OfferingHardware or Manufacturing
What Drayton Foods does
Drayton Foods LLC is a privately held, Fargo, North Dakota-based manufacturer of frozen dough products serving the U.S. foodservice industry. Founded in 1995 and operating as a subsidiary of Wald Family Foods, the company produces five core product lines: self-rising pizza crusts, sheeted pizza crusts, dough balls and dough pucks, breadsticks, and dinner rolls. Its proprietary self-rising live yeast technology enables freezer-to-oven preparation with fresh baked products from raw dough in as little as 10 minutes, eliminating thawing and proofing steps for operators. The company self-describes as America's Number One Frozen Dough Supplier and emphasizes product consistency, customization, and labor savings for non-skilled food preparation staff.
The business operates a B2B direct sales model with a national team of trained sales personnel covering restaurants, convenience stores, and take-and-bake retailers. Products are customized to required weights and sizes for each business; pricing is not publicly disclosed and quotes are handled through the sales team. Dedicated Sales, Marketing, R&D, Manufacturing Operations and Logistics, and Quality Assurance departments manage the workflow from purchase order through final delivery. The company maintains HACCP, FDA Food Safety Modernization Act, FDA Employee First Alert Program, and Child Nutritional Certification compliance, and is working toward BRC Global Standard for Food Safety certification. No revenue, funding, M&A, or leadership change data is publicly disclosed.
Drayton Foods firmographics
Firmographics- Name
- Drayton Foods
- Legal name
- Drayton Foods LLC
- Website
- https://draytonfoods.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 10,001+ employees
- Short description
- Drayton Foods LLC is a Fargo, North Dakota-based frozen dough manufacturer producing pizza crusts, dough balls, breadsticks, and dinner rolls for U.S. foodservice operators. The company sells B2B through a national direct sales team, leveraging proprietary self-rising live yeast technology for freezer-to-oven convenience.
- Ownership category
- akta.pro rank
Drayton Foods industry classification
Industry- Product category
- Frozen Dough Products
- NAICS
- Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro industry
- Refrigerated & Frozen Doughs and Batters ManufacturingAgriculture & Food Production/Food Processing & Manufacturing/Canned, Frozen & Preserved Foods ManufacturingFrozen Bakery Products ManufacturingRefrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust)Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated FoodsFrozen Bakery & Dough Products Wholesale
Keywords
Where Drayton Foods is headquartered
LocationHeadquarters
- HQ city
- Fargo
- HQ country
- United States
- HQ region
- North America
Markets served
Drayton Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Frozen Dough Products B2B Sales: Drayton Foods generates revenue through B2B sales of frozen dough products including self-rising pizza crusts, sheeted pizza crusts, dough balls and pucks, breadsticks, and dinner rolls to foodservice businesses including restaurants, convenience stores, and other food service operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Drayton Foods product offering
Product offeringCore offering
Drayton Foods manufactures and sells frozen dough products including self-rising pizza crusts, sheeted pizza crusts, dough balls and dough pucks, breadsticks, and dinner rolls to foodservice businesses such as restaurants, convenience stores, and take-and-bake retailers. The company pioneered self-rising live yeast technology that enables freezer-to-oven baking of fresh products in as little as 10 minutes, eliminating thawing and proofing steps for foodservice operators.
Product overview
Drayton Foods LLC is America's Number One Frozen Dough Supplier, offering a portfolio of frozen dough and baked goods products. The company pioneered and perfected the self-rising live yeast technology, enabling fresh baked products from raw dough in as little as 10 minutes with freezer-to-oven convenience. The product portfolio consists of five core product lines: Self-Rising Pizza Crusts (known for consistency and customizable weights/sizes, with up to 5-day shelf life), Sheeted Pizza Crusts (natural non-proofed dough for hand-tossed appearance), Dough Balls & Dough Pucks (hand-made products with labor savings), Breadsticks (multiple menu options with freezer-to-oven convenience), and Dinner Rolls (variety of shapes and flavors in freezer-to-oven or proof-and-bake formulas).
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Rising Pizza Crusts
Quantifiable outcome
- Fresh baked products from raw dough in as little as 10 minutes
- +1 more outcomes
Companies that use Drayton Foods
Customer profileSegments3 records
Ideal customer profiles3 records
Drayton Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Drayton Foods partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Drayton Foods competitors and assessment
Company assessmentDirect peers
- Maplehurst Bakeries: Private-label frozen bakery manufacturer producing cakes, donuts, and baked goods for retail and foodservice. Comparable as a private-label frozen dough/bakery peer serving similar channels.
- Rastelli Foods Group: Family-owned foodservice protein and prepared foods supplier with pizza and dough offerings for restaurants and c-stores. Comparable B2B foodservice GTM and overlap on pizza/dough supply to similar customer segments.
- Bridgford Foods Corporation: Public frozen dough and baked goods manufacturer supplying foodservice and retail with pizza dough, breadsticks, biscuits, and dinner rolls. Closest direct competitor given overlapping product categories, B2B foodservice GTM, and similar size profile.
- Chef's Quality Foods: Frozen dough and specialty foods manufacturer serving foodservice with pizza dough, breads, and ethnic dough products. Closely comparable mid-sized competitor focused on B2B frozen dough.
Broad incumbents
- Bimbo Bakeries USA: Largest U.S. bakery company producing fresh and frozen breads, buns, and dough products for retail and foodservice. Competes indirectly via frozen dough and breadstick/dinner roll categories.
- Schwan's Company: Frozen foods company serving foodservice and retail with pizza, dough, and prepared meals. Comparable on frozen pizza and dough supply to foodservice, though it also operates a direct-to-consumer frozen food business.
- General Mills Foodservice: Foodservice arm of major CPG manufacturer offering pizza crusts, biscuits, dough, and baked goods to restaurants and institutions. Comparable in foodservice channel but vastly larger scale and broader portfolio.
- Rich Products Corporation: Large private frozen foods manufacturer serving foodservice and in-store bakery with dough, bakery, and prepared food products. Comparable in foodservice channel and bakery product overlap, but much broader portfolio and global scale.
- Aryzta: Global frozen bakery manufacturer supplying retail, foodservice, and QSR with breads, buns, pizza crusts, and pastry products. Direct overlap on pizza crusts and doughs, but operates at significantly larger scale with European footprint.
- Tyson Prepared Foods: Large-scale prepared foods manufacturer including pizza, crusts, and dough-adjacent products serving major QSR and foodservice chains. Competes indirectly in the broader prepared-dough space but operates at a fundamentally different scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Drayton Foods social profiles
Digital presenceDrayton Foods compliance and trust
Trust signalCompliance4 records
Drayton Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drayton Foods leadership team
Management profileNumber of profiles
Drayton Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drayton Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drayton Foods
What does Drayton Foods do?
Drayton Foods manufactures and sells frozen dough products including self-rising pizza crusts, sheeted pizza crusts, dough balls and dough pucks, breadsticks, and dinner rolls to foodservice businesses such as restaurants, convenience stores, and take-and-bake retailers. The company pioneered self-rising live yeast technology that enables freezer-to-oven baking of fresh products in as little as 10 minutes, eliminating thawing and proofing steps for foodservice operators.
Is Drayton Foods a public or private company?
Drayton Foods is a private company. It is classified as corporate owned and is currently operating.
When was Drayton Foods founded?
Drayton Foods was founded in 1948. It employs 10,001+ people.
Where is Drayton Foods based?
Drayton Foods is headquartered in Fargo, United States, in the North America region.
How does Drayton Foods make money?
One revenue line is on record: frozen Dough Products B2B Sales.
Who are Drayton Foods's main competitors?
Direct peers on record are Maplehurst Bakeries, Rastelli Foods Group, Bridgford Foods Corporation and Chef's Quality Foods. Broad incumbents are Bimbo Bakeries USA, Schwan's Company, General Mills Foodservice, Rich Products Corporation, Aryzta and Tyson Prepared Foods.
Does Drayton Foods have an API?
No public API is recorded for Drayton Foods.
What industry is Drayton Foods in?
Drayton Foods's product category is Frozen Dough Products. Its primary akta.pro industry code is AFAKACAM, Refrigerated & Frozen Doughs and Batters Manufacturing, with a secondary code of AFAKAAAF, Frozen Bakery Products Manufacturing. Its NAICS code is 31181 and its SIC code is 2050.