What CRP Industries does

CRP Industries is a privately held, veteran-owned, third-generation family business headquartered in Cranbury, New Jersey, that operates as a solution-centric supplier of name-brand automotive replacement parts, industrial products, and remanufactured electromechanical components across North America. The company is organized into three business units: CRP Automotive (distribution of AAE steering components, Rein Automotive parts, Pentosin technical fluids, and AJUSA gaskets), CRP Industrial (Reinflex high-pressure thermoplastic/PTFE hoses with working pressures up to 10,000 psi, CRP Sanitary hose, and Perske high-speed precision motors with micron-level tolerances for woodworking and fabrication), and CRP Reman (turnkey remanufacturing of ABS modules, electronic power assist steering, transmission control modules, engine control modules, and instrument clusters for OES and Tier 1 suppliers). Underlying technology centers on electromechanical and mechatronic remanufacturing expertise, supported by an Ann Arbor R&D facility, a 2019 ReMaTec Remanufacturer of the Year award, and ISO 9001:2015 certification.

The business model combines long-tenured exclusive North American distribution agreements (Walter Perske since 1974, Pentosin since 1983, Continental AG legacy since 1954) with a multi-channel GTM that reaches end users through North American distribution partners, direct OEM and vehicle-manufacturer relationships (including a 70-year relationship with Volkswagen Group of America), the CRP Jumpstart technician community, the Innovation Council (established 2013), and a dedicated Mexico operation (CRP de México, since 1993). Revenue is generated through B2B transaction-based distribution fees on parts and fluids, plus professional-services revenue from turnkey remanufacturing programs. Pricing is quote-based across multi-year distribution and supply contracts, with no public price list. The company employs 150+ people across four facilities — Cranbury NJ (HQ), Conway SC (remanufacturing), Ann Arbor MI (R&D), and Puebla, Mexico (sales and distribution) — and is led by President and CEO Daniel Schildge, grandson of founder Dr. Adam Schildge.

Name

CRP Industries

Legal name

CRP Industries Inc.

Website

https://crpindustries.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

CRP Industries is a privately held, veteran-owned, third-generation family business that distributes name-brand automotive replacement parts, industrial hoses and motors, and remanufactured electromechanical components across North America under exclusive agreements with European manufacturers including Walter Perske and Pentosin.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts & Industrial Products Distribution

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics) (TLAKALAJ)

akta.pro secondary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Automotive replacement parts
• Industrial hose products
• Precision electric motors
• Electromechanical remanufacturing
• Automotive aftermarket distribution

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Replacement Parts Distribution: Distribution of high-quality automotive replacement parts through established brand names including AAE Steering Components, Rein Automotive parts, Pentosin Technical Fluids, and AJUSA gaskets throughout North America
2. Industrial Products Distribution: Distribution of high-pressure thermoplastic hoses, sanitary hoses, and precision motors for industrial applications. Products include Reinflex hose products and Perske high-speed motors
3. Remanufacturing Services: Turnkey remanufacturing solutions for OES and Tier 1 suppliers with specialized expertise in electromechanical components, R&D, and testing. CRP Reman supports reliable component programs designed to meet sustainability and service demands

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CRP Industries is a privately held, family-owned distributor and remanufacturer of name-brand automotive replacement parts and industrial products operating through three business units: CRP Automotive (steering components, replacement parts, technical fluids, gaskets), CRP Industrial (high-pressure thermoplastic/PTFE hoses, sanitary hoses, precision motors), and CRP Reman (turnkey remanufacturing of electromechanical components for OES and Tier 1 suppliers). The company sources, brands, distributes, and remanufactures physical products for the North American automotive aftermarket and industrial sectors, with remanufacturing expertise spanning ABS modules, electronic power assist steering, transmission control modules, and engine control modules.

Product overview

CRP Industries is a solution-centric supplier of automotive replacement parts and industrial products, operating under three main business units: CRP Automotive (automotive replacement parts and technical fluids), CRP Industrial (high-pressure hoses and precision motors), and CRP Reman (electromechanical and electronic component remanufacturing for OES and Tier 1 suppliers). The portfolio includes acquired and sub-branded products such as AAE Steering Components, Rein Automotive Replacement Parts, Pentosin Technical Fluids, AJUSA Gaskets, Reinflex high-pressure thermoplastic/PTFE hoses, CRP Sanitary ATC hose, and Perske Precision Motors. CRP Reman provides turnkey remanufacturing for steering, mechatronic, and electronic components including ABS modules, steering modules, transmission control modules, and engine control modules.

Differentiator

Problem solved

Functional benefit

Products and services

• AAE Steering Components AAE is a leader in new and remanufactured steering components, including racks, pumps, gearboxes, and related parts for hydraulic, electric, and electro-hydraulic power steering systems. For OES, Tier 1 suppliers, and the North American automotive aftermarket.
• Rein Automotive Replacement Parts Rein Automotive offers an extensive range of high-quality dealer-alternative automotive replacement parts across several categories, including many parts rated as better than OE. For the North American automotive aftermarket.
• Pentosin Technical Fluids The Pentosin brand is known worldwide for innovative high-tech automotive fluids manufactured to meet or exceed the highest standards of leading Asian and European OEMs. Includes power steering fluid and other technical fluids. For professional technicians and distributors.
• AJUSA Gaskets and Head Bolts AJUSA is an OE-quality brand of gaskets, head bolts, hydraulic lifters, and silicone sealant, including head gaskets, valve cover gaskets, and intake and exhaust gaskets. For automotive aftermarket distributors and repair shops.
• Reinflex High-Pressure Thermoplastic and PTFE Hose Reinflex thermoplastic and PTFE hose products with working pressures as high as 10,000 psi, serving industrial and hydraulic applications. For industrial OEMs and hydraulic system integrators.
• CRP Sanitary Armored Thermoplastic Cover (ATC) Hose Specialty hose products for food, beverage, and other high-purity industries where durability is critical. For sanitary fluid transfer applications.
• Perske Precision Motors High-speed electric motors with micron-level run-out tolerances, including high-frequency routing motors, shaping motors, saw arbor motors, and automatic tool changer motors. For woodworking, metal, and plastic fabrication.
• CRP Reman Electromechanical and E-Part Remanufacturing Services Turnkey remanufacturing solutions for OES and Tier 1 suppliers, with specialized expertise in electromechanical components, R&D, and testing, covering steering, mechatronic, and electronic parts including ABS modules, electronic power assist steering modules, transmission control modules, instrument clusters, and engine control modules. For OES and Tier 1 automotive suppliers.
• CRP Automotive (Business Unit) A leading name in high-quality automotive replacement parts throughout North America, covering a wide range of product categories and vehicle applications through brands including AAE, Rein Automotive, Pentosin, and AJUSA.
• CRP Industrial (Business Unit) A trusted North American supplier of sanitary fluid transfer hose, high-pressure hose, and high-precision motors under brands including Reinflex, CRP Sanitary ATC hose, and Perske precision motors.

Quantifiable outcome

• Named Remanufacturer of the Year by ReMaTec in 2019
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pentosin GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 1983CRP Industries introduced Pentosin power steering fluid to North America in 1983 and has since grown the brand significantly under Mark Malone's leadership. CRP Automotive manages the Pentosin brand in North America through Christian Eichstaedt as Director of Innovation and Alex Aller as Pentosin Product Manager.
• Walter Perske GmbHcoreStrategic or Co-development Partner · 1 January 1974CRP Industries is the exclusive North American representative and sales/service partner of Walter Perske GmbH of Mannheim, Germany since 1974. CRP offers a wide range of stock and special-order motors including high-frequency routing motors, shaping motors, saw arbor motors, and automatic tool changer motors, supported by four factory-authorized service centers for repair.
• Continental AGcoreStrategic or Co-development Partner · 1 January 1954CRP Industries was originally founded in 1954 as Conti Rubber Products Inc. to represent Continental AG in the US marketplace. The partnership initially focused on tire sales to Volkswagen of America. CRP later sold its ContiTech belt business to Continental North America in 2019.
• Volkswagen Group of AmericacoreChannel Partner/ Reseller/ Distributor · 1 January 1954CRP Industries initially focused on the sale of tires to VW of America in partnership with Continental. The long-standing relationship with Volkswagen has evolved over 70 years of business.
• Auto Care AssociationminorOthersCRP is a member of the Auto Care Association and its segments including the Import Vehicle Community, Women in Auto Care, and other networking groups like ACPN, AWDA, YANG.
• Woodworking Machinery Industry Association (WMIA)minorOthersCRP Industrial maintains membership in WMIA representing importers and distributors of woodworking machinery and ancillary equipment in North America.
• NAHAD (The Association for Hose and Hose Accessories)minorOthersCRP Industrial is a member of NAHAD which provides information, news, resources, and tools for the hose and hose accessory industries.
• Automotive Parts Remanufacturers Association (APRA)minorOthersCRP is a member of APRA, an organization focused on remanufacturing with strong member focus, quality service, and continuous improvement.
• MERA - The Association for Sustainable ManufacturingminorOthersCRP is a member of MERA, the remanufacturing and sustainability division of MEMA that promotes economic, environmental, and product performance benefits of remanufacturing.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• BBB Industries: BBB Industries is one of North America's largest remanufacturers of automotive aftermarket parts, including starters, alternators, power steering, and brake calipers. Directly comparable to CRP Reman as a Tier 1/OES remanufacturing partner serving OES customers with similar electromechanical reman capabilities and aftermarket brand portfolio (e.g., OE+ quality positioning).
• WAI Global: WAI Global is a global manufacturer and distributor of rotating electrical products, ignition components, and vehicle electronics for the automotive aftermarket. Comparable to CRP Industries as an aftermarket parts specialist with remanufacturing capabilities, multi-brand product portfolio, and global sourcing model.
• Dorman Products: Dorman Products is a major aftermarket automotive parts supplier offering thousands of SKUs of dealer-alternative replacement parts, including steering and drivetrain components. Comparable to CRP Industries through its dealer-alternative positioning, multi-brand portfolio (including OE-grade offerings), and broad distribution to repair shops and parts retailers.
• Motorcar Parts of America: Motorcar Parts of America manufactures and remanufactures alternators, starters, and other automotive electrical components for the North American aftermarket. Comparable to CRP Industries' combination of remanufacturing services (CRP Reman) and aftermarket distribution (CRP Automotive) with similar OES/aftermarket customer mix.
• Standard Motor Products: Standard Motor Products is a leading independent manufacturer and distributor of replacement parts for engine management, ignition, emissions, and fuel systems in the automotive aftermarket. Closely comparable to CRP Industries' CRP Automotive unit in serving professional technicians through distribution channels with multi-brand product portfolios.
• CARDONE Industries: CARDONE Industries is a major remanufacturer of automotive parts including powertrain control modules, ABS modules, and electronic components for the aftermarket and OES channels. Directly comparable to CRP Reman's remanufacturing of ABS modules, transmission control modules, engine control modules, and electronic power assist steering.

Broad incumbents

• Continental AG: Continental AG is a global automotive supplier of tires, belts, brake systems, and other components; it was CRP's founding principal (as Conti Rubber Products in 1954) and bought back the ContiTech belt business in 2019. Relevant as a former representation partner and broad automotive incumbent whose product portfolio overlaps with several CRP distributed brands.
• Genuine Parts Company (NAPA): Genuine Parts Company distributes automotive replacement parts, industrial parts, and business products through NAPA Auto Parts and other subsidiaries across North America. Overlaps with CRP Industries' automotive aftermarket distribution (CRP Automotive) and industrial products (CRP Industrial) as a much larger broadline incumbent with established distribution partner relationships.
• Robert Bosch (Automotive Aftermarket division): Bosch's Automotive Aftermarket division supplies replacement parts, diagnostic equipment, and workshop services globally, including remanufactured components. Comparable to CRP Reman and CRP Automotive as a broad incumbent with remanufacturing capabilities, technical fluid offerings, and established relationships with OES/Tier 1 customers and professional technicians.
• O'Reilly Automotive: O'Reilly Automotive is one of the largest automotive aftermarket parts retailers in North America, serving professional installers and do-it-yourself customers through thousands of stores. A downstream customer/competitor to CRP Industries' distribution model, with overlap in steering, brakes, and technical fluid categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRP Industries