Studio11
Studio11, operated by Bloomwell Health & Wellness Limited, is an Indian salon and spa chain operating 200+ franchise locations across 75 cities, offering hair, skin, spa, bridal, and beauty treatments to middle-class families and individual consumers, with adjacent academy training and a loyalty program.
- Company typePrivate
- Founded2012
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Studio11 does
Studio11, operated by Bloomwell Health & Wellness Limited, is an Indian multi-brand salon and spa chain founded in 2012 and headquartered in Hyderabad, Telangana. The company delivers hair care, skin care, manicure/pedicure, spa therapies, bridal makeup, and specialized treatments (anti-aging, anti-dandruff, anti-hair loss, brightening) through 200+ franchise and company-owned salons spread across 75 cities and 21 Indian states. It primarily targets Indian middle-class families seeking affordable world-class grooming, with secondary segments for male grooming and bridal customers. Cumulative customers served exceed 500,000.
The company monetizes through four streams: (1) transaction-based salon and spa service fees across the franchise network, (2) franchise fees and royalties from new partners who invest INR 30-50 lakhs per outlet (turnkey setup includes 3D visuals, 60-day erection, training, and digital marketing support), (3) e-commerce sale of exclusive beauty products via the website's 'Buy Online' section, and (4) tuition revenue from Studio11 Academy, which offers professional hair, skin, spa, makeup and nail art courses. Underlying digital infrastructure consists of a mobile app (Android/iOS), online booking portal, toll-free customer care line (1800 102 3373), and the Glitz Club loyalty program (glitz.studio11.co) for points-based retention across locations.
The company is privately held with no disclosed institutional investors, venture capital, or private equity backing. Headcount is stated at 101-250, of which 25 full-time corporate management roles support franchise operations. There is no evidence of AI/ML, proprietary software platforms, or technology beyond standard digital booking and CRM infrastructure. Strategic positioning emphasizes 'affordable luxury' and standardized SOP-driven service quality across franchisees.
Studio11 firmographics
Firmographics- Name
- Studio11
- Legal name
- Bloomwell Health & Wellness Limited
- Website
- https://studio11.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Studio11, operated by Bloomwell Health & Wellness Limited, is an Indian salon and spa chain operating 200+ franchise locations across 75 cities, offering hair, skin, spa, bridal, and beauty treatments to middle-class families and individual consumers, with adjacent academy training and a loyalty program.
- Ownership category
- akta.pro rank
Studio11 industry classification
Industry- Product category
- Salon & Spa Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)
- akta.pro primary industry
- Unisex/Family Hair Salons (HSALAAAC)
- akta.pro secondary industries
- Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF), Hair Coloring & Highlights Services (HSALAAAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where Studio11 is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Studio11 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Salon & Spa Services: Primary revenue from providing hair, skin, spa, bridal, and treatment services at franchisee and company-owned salon locations. Services include haircuts, styling, coloring, facials, spa therapies, manicure/pedicure, bridal makeup, and specialized treatments like anti-aging and anti-hair loss.
- Franchise Fees: Revenue from franchisee investments. Franchise opportunities require investment in the range of INR 30-50 lakhs. Franchisees receive turnkey salon setup, training, marketing support, and operational guidance.
- Product Sales: Sale of exclusive beauty products through 'Buy Online' section. Glitz Club loyalty program offers deals and discounts.
- Academy/Training: Studio11 Academy provides professional courses in Hair, Skin, Spa, Makeup & Nail Art. Training aimed at individuals entering the industry and established hairdressers seeking to strengthen skills. Students may be absorbed into the Studio11 network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Investment Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Studio11 product offering
Product offeringCore offering
Studio11 is a unisex salon and spa chain that delivers hair care (cutting, styling, coloring, keratin, smoothening), skin care (facials, cleanups, de-tan), hands and feet care (manicure, pedicure, nail art), spa therapies (massage, hydrotherapy, aromatherapy), bridal packages (pre-bridal and wedding-day makeup and styling), and specialized treatments (anti-aging, anti-hair loss, brightening, acne) through franchise and company-owned outlets. Beyond services, the company sells exclusive beauty products online and runs Studio11 Academy for professional beauty training.
Product overview
Studio11 Salon & Spa operates as a unified salon and spa service offering with multiple service categories including Hair, Skin, Hands 'n Feet, Spa, Bridal, and specialized Treatments. The company is operated by Bloomwell Health & Wellness Limited and runs over 75+ salons across India. The product portfolio includes core hair and beauty services, an academy for professional training, a loyalty program (Glitz Club), and mobile applications for appointment booking. The services range from basic grooming (haircuts, facials, manicures) to advanced treatments (anti-aging, bridal packages) and professional education programs.
Differentiator
Problem solved
Functional benefit
Brands
- Glitz Club: Loyalty program offering tailor-made deals and reward points for customers of Studio11 Salon & Spa, accessible via glitz.studio11.co.
- Studio11 Academy
Products and services
- Hair Services
Quantifiable outcome
- Served 500,000+ customers across network
- +1 more outcomes
Companies that use Studio11
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Studio11 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio11 partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Studio11 competitors and assessment
Company assessmentDirect peers
- Enrich Salon: Mid-sized Indian unisex salon chain offering hair, skin, and bridal services. Direct peer to Studio11 in the organized Indian salon category.
- Lakme Salon: India's largest organized salon chain, operated by Hindustan Unilever. Direct competitor to Studio11 in the unisex family salon segment with comparable service categories (hair, skin, bridal) and stronger corporate backing.
- Green Trends (CavinKare): CavinKare-owned unisex salon chain operating across India. Closely matches Studio11's service portfolio, franchise-style expansion, and target customer.
- Jawed Habib Hair & Beauty: Indian salon chain branded around a celebrity stylist, with multi-city outlets offering hair, skin, and bridal services. Directly comparable to Studio11 in customer profile and service mix.
- Looks Salon: Pan-India unisex salon chain with broad hair, skin, and bridal offerings. Competes with Studio11 for the same middle-class Indian family and bridal customer segments.
- Naturals Salon: Franchise-based Indian unisex salon chain with pan-India presence. Closely comparable to Studio11's asset-light franchise model and tier-2/tier-3 city expansion strategy.
Broad incumbents
- Toni&Guy (India): International professional hair salon franchise with India operations. Comparable in hair service category and brand-led positioning, but focused on premium tier rather than neighborhood family salons.
- Kaya Skin Clinic: Chain of skin clinics offering dermatology and aesthetic services. Overlaps with Studio11's skin and treatment categories but is positioned as a clinical/medical-grade provider rather than a family salon.
- VLCC: Large Indian wellness and beauty services company with salon, slimming, and skincare offerings. Overlaps with Studio11 on skin, beauty, and grooming services but operates a broader, more diversified portfolio.
Emerging players
- BBlunt: Indian hair-focused salon and product brand with a stronger emphasis on hair services and styling. Partially comparable to Studio11's hair services and product line, but more concentrated on premium hair.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Studio11 social profiles
Digital presenceStudio11 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio11 leadership team
Management profileNumber of profiles
Profiles4 records
Studio11 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio11 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio11
What does Studio11 do?
Studio11 is a unisex salon and spa chain that delivers hair care (cutting, styling, coloring, keratin, smoothening), skin care (facials, cleanups, de-tan), hands and feet care (manicure, pedicure, nail art), spa therapies (massage, hydrotherapy, aromatherapy), bridal packages (pre-bridal and wedding-day makeup and styling), and specialized treatments (anti-aging, anti-hair loss, brightening, acne) through franchise and company-owned outlets. Beyond services, the company sells exclusive beauty products online and runs Studio11 Academy for professional beauty training.
Is Studio11 a public or private company?
Studio11 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio11 founded?
Studio11 was founded in 2012. It employs 101 to 250 people.
Where is Studio11 based?
Studio11 is headquartered in Hyderabad, India, in the Asia region.
How does Studio11 make money?
Four revenue lines are on record. Salon & Spa Services are the primary driver. The others are franchise Fees, product Sales and academy/Training.
Who are Studio11's main competitors?
Direct peers on record are Enrich Salon, Lakme Salon, Green Trends (CavinKare), Jawed Habib Hair & Beauty, Looks Salon and Naturals Salon. Broad incumbents are Toni&Guy (India), Kaya Skin Clinic and VLCC. BBlunt is listed as an emerging player.
Does Studio11 have an API?
No public API is recorded for Studio11.
What industry is Studio11 in?
Studio11's product category is Salon & Spa Services. Its primary akta.pro industry code is HSALAAAC, Unisex/Family Hair Salons, with a secondary code of HSALALAH, Special Occasion Hair & Makeup Services (Non-Bridal). Its NAICS code is 812112.