Physiofit
Physiofit is a Louisiana-based outpatient physical therapy provider operating 17 clinic locations and telehealth services as a subsidiary brand within Upstream Rehabilitation's 1,000+ clinic network, delivering personalized PT, OT, and specialty rehabilitation to individual patients via insurance reimbursement.
- Company typePrivate
- Founded2002
- HeadquartersChattanooga, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Physiofit does
Physiofit (legal name: Physiofit Physical Therapy) is a Louisiana-based outpatient physical therapy provider founded in 2002 and operating as a subsidiary brand within the Upstream Rehabilitation network. The company delivers personalized physical therapy, occupational therapy, and specialty rehabilitation services through 17 clinic locations concentrated in Louisiana (Baton Rouge, Lafayette, New Orleans metro area, Slidell, and surrounding markets) and via a browser-based telehealth platform. Its clinical scope spans orthopedics, sports rehabilitation, neurological rehab, geriatric therapy, pediatric therapy, hand therapy, pelvic health, and post-surgical recovery, supported by advanced certifications including Certified Hand Therapy (CHT), LSVT BIG for Parkinson's, McKenzie Method, dry needling, and IASTM.
The company's underlying technology is primarily a telehealth video conferencing platform enabling remote physical and occupational therapy sessions, plus standard electronic medical records and insurance billing workflows managed through the Upstream shared-services infrastructure. Physiofit does not disclose proprietary software platforms, APIs, or AI/ML systems; its differentiation rests on clinical expertise, hands-on manual therapy treatment philosophy, and integration with Upstream Rehabilitation Institute's residency, fellowship, and continuing education programs.
Physiofit generates revenue primarily through insurance-based reimbursement (working with most major insurance providers, including Medicare for telehealth), supplemented by per-visit patient copays, self-pay arrangements, and workers' compensation claims. The go-to-market combines direct-to-consumer patient acquisition (physician referrals, self-referrals via Direct Access, word-of-mouth) with a sales-led enterprise partnership program that recruits independent PT practice owners to sell or partner into the broader Upstream network, offering equity participation to clinical leaders. Marketing is content-driven via condition-specific blog posts, patient success stories (Uplifted Lives), physician referral programs, and SEO-optimized condition/treatment pages.
Physiofit firmographics
Firmographics- Name
- Physiofit
- Legal name
- Physiofit Physical Therapy
- Website
- https://physiofit.urpt.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Physiofit is a Louisiana-based outpatient physical therapy provider operating 17 clinic locations and telehealth services as a subsidiary brand within Upstream Rehabilitation's 1,000+ clinic network, delivering personalized PT, OT, and specialty rehabilitation to individual patients via insurance reimbursement.
- Ownership category
- akta.pro rank
Physiofit industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Home Health Care Services (62161)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Outpatient Physical Therapy (PT) Clinics (HLADAJAD), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
Keywords
Where Physiofit is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Physiofit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Physical Therapy Services: Primary revenue from billing insurance providers for physical therapy treatments. Works with most major insurance providers. Collects copays at each visit.
- Telehealth/Virtual Care: Video conferencing-based physical therapy services. Most insurance covers telehealth visits. Self-pay pricing available for uninsured or those without coverage.
- Occupational Therapy: Occupational therapy services billed through insurance similar to physical therapy.
- Workers' Compensation: Physical therapy services for workplace injuries covered under workers' compensation claims.
- Patient Copays and Self-Pay: Collects patient copays at each visit. Accepts cash, check, or credit card payments. Offers payment plans for patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-Based Treatment |
| Subscription | Per visit | Telehealth Services |
| Other | One time | Complimentary Screen |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Physiofit product offering
Product offeringCore offering
Physiofit delivers outpatient physical therapy and rehabilitation services across multiple clinic locations in the Chattanooga area and Louisiana, treating conditions ranging from sports injuries and post-surgical recovery to chronic pain, vestibular disorders, and women's health. Services are delivered one-on-one by licensed physical and occupational therapists and supported by telehealth/virtual visits, in-clinic specialty programs (e.g., dry needling, manual therapy, hand therapy), workers' compensation rehabilitation, athletic training contracts, and complimentary injury screens.
Product overview
Physiofit is a healthcare services provider offering personalized physical therapy and occupational therapy treatments as part of the Upstream Rehabilitation network. The company operates a single unified service model centered on Physical Therapy Services, supplemented by a Telehealth Virtual Care delivery channel for remote appointments. The core offerings include various treatment modalities (Manual Therapy, Dry Needling, IASTM, McKenzie Method, Aquatic Therapy), specialty treatment areas (Orthopedics, Sports Rehabilitation, Neurological Rehab, Geriatric Therapy, Pediatric Therapy, Pelvic Health, Hand Therapy), and specialized programs (Concussion Management, LSVT-BIG for Parkinson's, Lymphedema Management, Sports Performance, Total Joint Replacement Rehab, Wound Care, Work & Industry, Weight Management, Wellness Program). Additional services include free complimentary screens and access to the Journey by Upstream travel PT program. The company also provides professional development through the Upstream Rehabilitation Institute for continuing education.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Physical Therapy Services One-on-one, licensed-clinician-delivered outpatient rehabilitation for sports injuries, post-surgical recovery, chronic pain, neck/back pain, joint replacement, vestibular disorders, women's health, and other musculoskeletal and neuromuscular conditions. Available to adults and children in Chattanooga, Tennessee and Louisiana.
- Occupational Therapy Specialized occupational therapy services, including hand therapy and upper-extremity rehabilitation, delivered by licensed occupational therapists for patients recovering from injury, surgery, or chronic conditions affecting daily living and work tasks.
- Workers' Compensation Rehabilitation Services
- Telehealth / Virtual Care Secure online physical therapy visits delivered remotely, allowing patients to continue rehabilitation at home. Designed for existing patients and those unable to easily reach a clinic location.
- Athletic Training Services
- Complimentary Injury Screen
Quantifiable outcome
- Recurrence rates for ankle sprains reported as high as 80%, but early physical therapy intervention can reduce recurrence risk and maximize recovery results.
- +1 more outcomes
Companies that use Physiofit
Customer profileSegments6 records
Ideal customer profiles2 records
Physiofit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Physiofit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Upstream RehabilitationcorePhysiofit is part of the Upstream Rehabilitation family of clinical care, a leading operator of outpatient physical therapy clinics in the United States. This partnership provides access to 1,000+ outpatient centers throughout the US, 20+ brands, and comprehensive support services including HR, payroll, billing, credentialing, and professional development through Upstream Rehabilitation Institute.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Physiofit competitors and assessment
Company assessmentDirect peers
- U.S. Physical Therapy: Public operator of ~650+ outpatient physical and occupational therapy clinics across the US, using a partner-clinic model with equity participation for clinic directors. Closely comparable to Physiofit/Upstream's partnership-driven multi-clinic outpatient PT model.
- ATI Physical Therapy: One of the largest US outpatient physical therapy operators with clinics across multiple states, offering orthopedic, sports, hand, and workers' comp PT services. Directly comparable as a multi-specialty, insurance-based outpatient PT provider competing in the same category and patient segments.
- Ivy Rehab Network: Privately-held outpatient PT and OT operator with several hundred clinics across the Northeast and Midwest, expanding via partnerships. Comparable as a multi-brand, partnership-driven outpatient rehabilitation network competing for the same patient and therapist pools.
- Drayer Physical Therapy Institute: Outpatient PT brand under the same Upstream Rehabilitation parent as Physiofit, with clinics across multiple states. Direct peer operating the same business model, technology stack, and partnership program from a sibling brand within the Upstream network.
- Results Physiotherapy: Outpatient PT chain historically focused on the Southeast US with manual therapy-led treatment philosophy and insurance-based reimbursement. Directly comparable as a Southeast competitor using hands-on clinical differentiation similar to Physiofit's stated model.
- Benchmark Physical Therapy: Southeast-focused outpatient PT operator offering orthopedic, sports, hand, and workers' comp services across hundreds of clinics. Comparable as a regional multi-specialty outpatient PT competitor overlapping directly in the Southeast US market with Physiofit.
- Athletico Physical Therapy (now part of Enhance Therapies): National outpatient orthopedic and sports PT chain operating several hundred clinics with employer and workers' comp programs. Comparable as a multi-specialty insurance-based PT provider with telehealth and occupational health offerings.
Broad incumbents
- Select Medical Holdings: Large publicly-traded operator of specialty hospitals, rehabilitation hospitals, and outpatient rehabilitation clinics. Comparable as a diversified rehab services incumbent with overlapping outpatient PT and occupational therapy offerings across the US.
- Concentra Group Holdings: Large occupational health and urgent care operator with employer relationships and on-site PT services, including workers' comp case management. Comparable as an incumbent with overlapping workers' compensation PT and Work & Industry program offerings.
Regional players
- Pivot Physical Therapy: Multi-state outpatient PT operator primarily serving the Mid-Atlantic and Southeast US with orthopedic, sports, and workers' comp services. Comparable as a regional competitor with similar service breadth and insurance-based model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Physiofit social profiles
Digital presencePhysiofit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physiofit leadership team
Management profileNumber of profiles
Profiles10 records
Physiofit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physiofit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physiofit
What does Physiofit do?
Physiofit delivers outpatient physical therapy and rehabilitation services across multiple clinic locations in the Chattanooga area and Louisiana, treating conditions ranging from sports injuries and post-surgical recovery to chronic pain, vestibular disorders, and women's health. Services are delivered one-on-one by licensed physical and occupational therapists and supported by telehealth/virtual visits, in-clinic specialty programs (e.g., dry needling, manual therapy, hand therapy), workers' compensation rehabilitation, athletic training contracts, and complimentary injury screens.
Is Physiofit a public or private company?
Physiofit is a private company. It is classified as corporate owned and is currently operating.
When was Physiofit founded?
Physiofit was founded in 2002. It employs 1,001 to 5,000 people.
Where is Physiofit based?
Physiofit is headquartered in Chattanooga, United States, in the North America region.
How does Physiofit make money?
Five revenue lines are on record. Insurance-Based Physical Therapy Services are the primary driver. The others are telehealth/Virtual Care, occupational Therapy, workers' Compensation and patient Copays and Self-Pay.
Who are Physiofit's main competitors?
Direct peers on record are U.S. Physical Therapy, ATI Physical Therapy, Ivy Rehab Network, Drayer Physical Therapy Institute, Results Physiotherapy, Benchmark Physical Therapy and Athletico Physical Therapy (now part of Enhance Therapies). Broad incumbents are Select Medical Holdings and Concentra Group Holdings. Pivot Physical Therapy is listed as a regional player.
Does Physiofit have an API?
No public API is recorded for Physiofit.
What industry is Physiofit in?
Physiofit's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HLADAJAD, Outpatient Physical Therapy (PT) Clinics. Its NAICS code is 62134 and its SIC code is 8093.