Sahlberg

What Sahlberg does

Sahlberg, a trading brand of Haberkorn Deutschland GmbH & Co. KG (registered at Amtsgericht München under HRA 117739 and headquartered at Friedrich-Schüle-Str. 20 in Feldkirchen), is a German B2B industrial supplier that serves exclusively commercial customers (Gewerbetreibende) across manufacturing, automotive, food processing, construction, and general industry. The firm employs 101–250 people and operates within the broader Haberkorn Group, a privately held Austrian industrial distributor with international operations.

The company's offering spans two coupled layers. The first is a catalogue distribution business built around ten industrial product categories: plastics, rubber, hoses and fittings, seals, machine elements, pneumatics, vibration and acoustic technologies, adhesives, maintenance and workshop supplies, and occupational safety (Arbeitsschutz). Distribution is delivered through a self-serve B2B e-commerce storefront, direct sales via phone/fax/email, EDI/OCI electronic procurement integration, and the proprietary H-Save 24/7 vending machine deployed at customer sites. The second layer is custom manufacturing of elastomers, plastics, and thermoplastic elastomers (TPEs), including custom cuts (Zuschnitte), molded parts (Formteile), profiles, adhesive tape conversion and die-cut parts (Formstanzteile), hose assembly with testing, machining of machine elements, and bespoke vibration/acoustic engineering solutions. This manufacturing capability, governed by a Total Quality Management system, is supported by an online Zuschnittskonfigurator and fronted by Sahlberg's H-Plus own brand positioned in the price-performance tier alongside premium partner brands (3M, uvex, MSA, Honeywell Miller, DuPont, tesa, atlas, ABUS, BOA, MACSOLE).

The business model generates revenue from two streams: transactional catalogue sales of standard and branded industrial consumables via one-time purchases with repeat-customer economics, and project-based professional services revenue from custom manufacturing and engineering projects. Pricing is opaque and quote-based, with no public disclosure. Go-to-market combines digital channels (web shop, Mailchimp email newsletter, SEO via Google Analytics, catalogues, and a TUBE magazine for fluid technology) with physical channels including the Protection Days workshop series (accredited for VDSI continuing-education points) and Technology Days events. Named enterprise customers include Coca-Cola Europacific Partners Deutschland GmbH, and customer concentration spans multiple German industrial verticals.

Name

Sahlberg

Legal name

Haberkorn Deutschland GmbH & Co. KG

Website

https://sahlberg.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Sahlberg is a German B2B industrial supplier (trading brand of Haberkorn Deutschland GmbH & Co. KG, headquartered in Feldkirchen) that distributes technical industrial products (plastics, rubber, hoses, seals, machine elements, pneumatics, adhesives, and maintenance supplies) and full-line occupational safety equipment, while also providing custom elastomer and plastic manufacturing services to commercial customers across German industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Feldkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial product sales (standard catalogue): Sale of standard and branded industrial products across categories including plastics, rubber, hoses/fittings, seals, machine elements, pneumatics, vibration/acoustics, adhesives, maintenance products, and workplace safety (Arbeitsschutz). Products are sold via online shop, phone, fax, and EDI/OCI. Revenue is generated on a per-transaction basis, primarily as one-time purchases with repeat customer relationships.
2. Custom manufacturing and technical services: Custom manufacturing of rubber and plastic components (custom cuts, molded parts, profiles, adhesive tapes/punched parts, hose assemblies), machining services, and vibration/acoustic solutions. Services also include product testing, material testing, quality assurance, and product/application training. Revenue is generated through project-based service fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sahlberg is a German B2B industrial supplier and contract manufacturer operating under the Haberkorn Group, selling technical products (plastics, rubber, hoses & fittings, seals, machine elements, pneumatics, vibration/acoustic components, adhesives, and maintenance supplies) and a full range of occupational safety equipment (PPE). The company combines catalogue distribution with in-house custom manufacturing of elastomer, plastic, and TPE components, including custom cuts, molded parts, profiles, die-cut adhesive tapes, and professionally assembled and tested hose lines, delivered via online shop, direct sales, EDI/OCI integration, and 24/7 H-Save vending machines.

Product overview

Sahlberg is an industrial supplies distributor and technical product manufacturer operating as part of the Haberkorn Group. The company offers a comprehensive portfolio of industrial products including Plastics (Kunststoffe), Rubber (Gummi), Hoses & Fittings (Schläuche & Armaturen), Seals (Dichtungen), Machine Elements (Maschinenelemente), Pneumatics (Pneumatik), Vibration Technology & Acoustics (Schwingungstechnik & Akustik), Adhesive Products (Klebeprodukte), Maintenance Products & Workshop Supplies (Wartungsprodukte & Werkstattbedarf), and Occupational Safety (Arbeitsschutz). The product offering follows a platform-plus-modules architecture with core industrial product categories supported by technical manufacturing services (custom cuts, finished parts, molded parts, profiles, adhesive tapes, hose assembly and testing, machine element processing, and vibration/acoustic solutions) and supply chain solutions (EDI/OCI integration, e-business logistics). The H-Plus own brand provides cost-effective alternatives in select categories, while the H-Save automated dispensing machine enables 24/7 access to safety products.

Differentiator

Problem solved

Functional benefit

Brands

• H-Plus: Private label brand offering best price-performance ratio for work safety products including head protection, respiratory protection, hand protection, foot protection, and operational equipment.

Products and services

• Kunststoffe (Plastics) Custom-manufactured plastics tailored to individual requirements, including custom cuts and formed parts for industrial applications.
• Gummi (Rubber) Rubber materials from sheet stock to custom profiles and molded parts for industrial sealing and vibration applications.
• Schläuche & Armaturen (Hoses & Fittings) Professionally assembled hose lines including hose fabrication and testing services for industrial fluid systems.
• Dichtungen (Seals) Seals for machines and systems, including custom gaskets and O-rings for industrial applications.
• Maschinenelemente (Machine Elements) Ready-to-use machine elements including bearings, seals, and drive components with processing services.
• Pneumatik (Pneumatics) Pneumatics and automation solutions for industrial applications, including valves, cylinders, and air preparation equipment.
• Schwingungstechnik & Akustik (Vibration Technology & Acoustics) Vibration technology and acoustic solutions for noise reduction and machinery protection.
• Klebeprodukte (Adhesive Products) Adhesives, sealants, and adhesive tapes for industrial bonding applications.
• Wartungsprodukte & Werkstattbedarf (Maintenance Products & Workshop Supplies) Maintenance products and workshop supplies for production, including lubricants, cleaning products, and workshop equipment.
• Arbeitsschutz (Occupational Safety / PPE) Full-range occupational safety equipment covering head, eye, hearing, respiratory, hand, foot protection, protective clothing, and hygiene equipment.
• Gummi- & Kunststoffzuschnitte (Rubber & Plastic Custom Cuts) Custom-cut rubber and plastic parts manufactured to precise customer specifications.
• Formteile & Profile (Molded Parts & Profiles) Manufactured molded parts and profiles in rubber, plastic, and TPE materials for industrial applications.
• Klebebänder & Formstanzteile (Adhesive Tapes & Die-Cut Parts) Adhesive tapes and precision die-cut parts converted to specification for industrial bonding applications.
• Schlauchleitungsfertigung und Prüfung (Hose Assembly & Testing) Hose line assembly manufacturing and integrated testing services for safety-critical industrial fluid systems.
• Bearbeitungsservice Maschinenelemente (Machine Elements Processing Service) Processing services for machine elements including custom modifications and finishing for industrial use.
• Schwingungs- & Akustiklösungen (Vibration & Acoustic Solutions) Custom vibration and acoustic engineering solutions for industrial noise reduction and machinery protection.
• H-Save Ausgabeautomat (H-Save Dispensing Machine) Automated dispensing machine providing 24/7 availability of occupational safety products installed at customer sites.
• Versorgungssysteme (Supply Systems including EDI & OCI) E-Business and logistics solutions including EDI & OCI electronic data interchange for automated B2B procurement and supply chain optimization.
• H-Plus (Own Brand) Sahlberg's private-label brand offering best price-performance ratio for head protection, respiratory protection, hand protection, foot protection, and operational equipment.

Quantifiable outcome

• Express delivery and 24-hour online availability for occupational safety products

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• tesa® (tesa SE)coreTechnology or IntegrationSahlberg offers the tesa® ACXplus ID series for highest bonding requirements in industrial trade. The partnership features prominently on Sahlberg's homepage as a key product line.
• uvexcoreTechnology or Integrationuvex occupational safety products featured on Sahlberg's homepage slider, including uvex magsole safety eyewear and uvex protection solutions.
• 3M™coreTechnology or Integration3M products featured extensively including SecureFit protective helmets (series X5000/X5500), Speedglas personal welding protection, and 3M fall protection (Absturzsicherung) solutions.
• MSAcoreTechnology or IntegrationMSA gas detection and measurement technology products offered by Sahlberg, including portable gas detectors, XCell sensor technology, and calibration gas solutions. Featured in MSA product brochure and redbox articles on Sahlberg's website.
• Honeywell Miller®coreTechnology or IntegrationHoneywell Miller® H500 fall arrest harnesses featured in Sahlberg's workplace safety range, with redbox article highlighting ergonomic working at heights.
• DuPont (Tyvek®, Tychem®)coreTechnology or IntegrationDuPont's Tyvek and Tychem single-use protective clothing offered as the market-leading chemical protection suits in Sahlberg's workplace safety range.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grainger: Grainger is a large North American B2B industrial MRO distributor with a comprehensive catalogue of safety, hardware, and maintenance products. Its business model (own brand + multi-brand distribution + e-commerce platform) directly parallels Sahlberg's approach, serving as a global benchmark for the category.
• Haberkorn Group: Haberkorn Group is the Austrian parent company of Sahlberg and operates as a large technical wholesaler across multiple European countries in rubber, plastics, workwear, and operational equipment. It is comparable to Sahlberg as the broader portfolio entity that defines Sahlberg's product range and supplier relationships.

Direct peers

• ERIKS: ERIKS is a European industrial distributor specializing in seals, gaskets, hoses, and engineered plastic/rubber components. It overlaps directly with Sahlberg's technical products portfolio (seals, hoses, rubber/plastic parts) and serves similar industrial OEM and MRO customers across Europe.
• Würth Group: Würth is the world's largest B2B industrial supplier of fasteners, tools, chemicals, and occupational safety products, with a major German sales operation. It directly competes with Sahlberg across MRO categories and workplace safety, with a similar field-sales-plus-e-commerce GTM model.
• Hoffmann Group: Hoffmann Group is a leading German B2B supplier of quality tools, personal protective equipment, and workshop supplies. It mirrors Sahlberg's positioning as a premium industrial MRO and safety distributor serving German manufacturing customers, with overlapping product categories and direct sales models.
• MSC Industrial: MSC Industrial is a major B2B metalworking and MRO distributor with a strong e-commerce platform and InStock/managed-services vending programs. The H-Save vending model and e-commerce focus mirror MSC's metalworking solutions vending machines and direct procurement tools.
• Optimas - OE Staffing: Optimas is a global industrial distributor and manufacturer of fasteners, threaded products, and engineered components. It compares to Sahlberg in serving industrial OEMs with both standard and custom parts, though Optimas is more focused on fasteners and global supply chain.

Regional players

• Festo: Festo is a German/Swiss manufacturer of pneumatic and automation components with a strong direct distribution footprint in Germany. It overlaps with Sahlberg's pneumatics category and competes for industrial automation buyers, though Festo is primarily a manufacturer rather than a multi-brand distributor.
• Bernhard Haas GmbH & Co. KG: Haas is a German B2B industrial supplier specializing in seals, gaskets, and technical rubber/plastic parts, with custom manufacturing capabilities. It competes directly with Sahlberg's Dichtungen (seals) and Gummi-/Kunststoffzuschnitte (custom cuts) product lines in the German technical rubber market.

Emerging players

• Contorion: Contorion is a German pure-play e-commerce B2B platform for industrial supplies and PPE, backed by Hoffmann Group. It competes with Sahlberg's online shop, particularly in the workplace safety and tools categories, and represents the digital-native segment of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sahlberg-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sahlberg