Macstore
MacStore is Mexico's first Apple Premium Partner, operating 97 physical stores and a national e-commerce platform that sell the full Apple hardware ecosystem, AppleCare+, certified repairs, and trade-in services to individual consumers, enterprise buyers, and Aeroméxico Rewards members.
- Company typePrivate
- Founded1990
- HeadquartersPuebla, Mexico
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Macstore does
MacStore, operating under the legal entity Sistemas Empresariales Dabo S.A. de C.V., is the authorized Apple Premium Partner and Apple Premium Service Provider for Mexico. Founded circa 1990 and headquartered in Mexico City (Miguel Laurent 235, Col. Del Valle, CDMX), the company operates the largest Apple-authorized retail network in the country with 97 physical stores across shopping centers and main avenues, complemented by a national e-commerce platform at macstoreonline.com.mx. The business distributes the complete Apple hardware portfolio — Mac (MacBook Pro, MacBook Air, MacBook Neo, iMac, Mac mini, Mac Studio), iPhone (iPhone 12 through iPhone 17 series), iPad, Apple Watch, AirPods, Apple TV, HomePod, and AirTag — alongside AppleCare+ extended protection plans, accessories, and Beats products. MacStore is distinguished by being the first Apple Premium Partner authorized in Mexico (2024) and holds Apple Premium Service Provider certification for authorized repairs using genuine Apple parts.
The company generates revenue through four primary streams: (1) Apple hardware product sales at unit pricing ranging from $89 MXN for accessories to over $54,999 MXN for premium MacBook Pro M5 configurations; (2) AppleCare+ protection plan attach sales ($499-$2,149 MXN per device); (3) certified technical support and repair services ($599 MXN per diagnostic) executed by Apple-trained technicians using original parts; and (4) Trade In device exchange and Seminuevos (pre-owned) referral revenue via iRenew, which extends the customer lifecycle into the refurbished device market. The customer base is segmented into individual consumers (primary), enterprise/business buyers via the dedicated Empresas channel, and Aeroméxico Rewards loyalty program members who redeem airline points for Apple products in-store.
MacStore operates a hybrid go-to-market motion combining physical retail with digital commerce, supported by the broadest consumer financing stack in Mexico's Apple retail channel. Customers can access up to 24 months without interest (MSI) through 15+ banking and fintech partners including Banamex, BBVA, Santander, HSBC, Scotiabank, AMEX, Mercado Pago, PayPal, Mifel, BanBajío/Banorte, UALA, Banco Azteca, plus proprietary MacStore Pay, for Life programs with Banamex (24 MSI plus month 25 balloon) and BBVA (20 MSI plus month 21 balloon), and buy-now-pay-later products from Kueski Pay, Creditea, Aplazo, and New School. Fulfillment options include direct home delivery (free shipping on orders over $999 MXN), Compra & Recoge click-and-collect, and dedicated enterprise sales via telephone. All operations are restricted to Mexico, with international delivery explicitly unavailable.
Macstore firmographics
Firmographics- Name
- Macstore
- Legal name
- Sistemas Empresariales Dabo S.A. de C.V.
- Website
- https://macstoreonline.com.mx
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MacStore is Mexico's first Apple Premium Partner, operating 97 physical stores and a national e-commerce platform that sell the full Apple hardware ecosystem, AppleCare+, certified repairs, and trade-in services to individual consumers, enterprise buyers, and Aeroméxico Rewards members.
- Ownership category
- akta.pro rank
Macstore industry classification
Industry- Product category
- Apple Premium Reseller (Consumer Electronics Retail)
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
Keywords
Where Macstore is headquartered
LocationHeadquarters
- HQ city
- Puebla
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Macstore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Apple hardware product sales: MacStore's primary revenue stream is the retail sale of new, original Apple products including Mac computers, iPhone smartphones, iPad tablets, Apple Watch wearables, AirPods audio devices, HomePod speakers, Apple TV, and accessories. Products are sold at both full retail price and promotional discounted prices, with monthly installment financing (MSI) available.
- AppleCare+ protection plans: MacStore sells AppleCare+ extended warranty and protection plans for all product categories — Mac, iPad, iPhone, Apple Watch, AirPods, HomePod, and Apple TV — generating additional revenue per transaction.
- Technical support and repair services: MacStore provides certified technical support and repairs through its Premium Service Provider network. The company charges for diagnostic reviews ($599 MXN) and repairs using original Apple parts.
- Trade In / device exchange: MacStore operates a Trade In program where customers can exchange their used Apple devices (iPhone, iPad, Mac) for credit toward the purchase of new devices, creating a cyclical revenue mechanism.
- Seminuevos (pre-owned devices) via iRenew: MacStore directs customers to irenew.com.mx for pre-owned/refurbished Apple devices, creating referral revenue and extending the customer lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mac products starting price |
| Unit Pricing | Pay-as-you-go | iPhone products starting price |
| Unit Pricing | Pay-as-you-go | iPad products starting price |
| Unit Pricing | Pay-as-you-go | Apple Watch starting price |
| Unit Pricing | Pay-as-you-go | AirPods and audio starting price |
| Unit Pricing | Pay-as-you-go | TV & Home products starting price |
| Unit Pricing | Pay-as-you-go | Accessories starting price |
| One time/ perpetual license | Pay-as-you-go | AppleCare+ protection plans |
| Subscription | Monthly | Financing via MSI (Meses Sin Intereses) |
| Transaction based/ take rate | Monthly | MacStore Pay installment financing |
| Transaction based/ take rate | Pay-as-you-go | Kueski Pay pay-later financing |
| Transaction based/ take rate | Pay-as-you-go | Aplazo installment financing |
| Transaction based/ take rate | Pay-as-you-go | Creditea Pay pay-later financing |
| Transaction based/ take rate | Multi-year contract | Programa for Life Banamex financing |
| Transaction based/ take rate | Multi-year contract | Get by BBVA financing program |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Macstore product offering
Product offeringCore offering
MacStore is the first Apple Premium Partner in Mexico, operating 97 physical retail stores and an e-commerce platform (macstoreonline.com.mx) to sell the full Apple product portfolio including Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, HomePod, AirTag, and accessories. The company also provides AppleCare+ protection plans, Apple-certified technical support and repair services using original Apple parts, device trade-in programs, and multiple financing options including months-without-interest (MSI) and proprietary installment plans.
Product overview
MacStore is an Apple Premium Partner and authorized Apple distributor in Mexico operating both a physical retail chain (97 stores) and an online store (macstoreonline.com.mx). Its product portfolio centers on the complete Apple ecosystem, encompassing Mac desktops and laptops (MacBook Pro, MacBook Air, MacBook Neo, iMac, Mac mini, Mac Studio), iPhone smartphones (spanning iPhone 12 through iPhone 17 series including Pro, Air, and e variants), iPad tablets, Apple Watch smartwatches, AirPods and AirPods Max audio products, Apple TV and HomePod home devices, and AirTag trackers. Alongside hardware, MacStore offers AppleCare+ extended protection plans and a broad accessories lineup including Beats products, cases, chargers, and adapters. The company differentiates through certified technical support services (Apple Premium Service Provider), device trade-in programs (Trade In for Mac, iPad, and iPhone), online purchase with in-store pickup (Compra & Recoge), and multiple financing programs including proprietary MacStore Pay, for-life installment plans, and Get By BBVA, alongside an extensive network of integrated payment platforms and banking partners for months-without-interest (MSI) installment purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mac (Desktops & Laptops) Full lineup of Apple desktop and laptop computers including MacBook Pro, MacBook Air, MacBook Neo, iMac, Mac mini, Mac Studio, and Studio Display, starting from $14,499.00 MXN.
- iPhone Apple smartphones spanning multiple generations including iPhone 17, iPhone 17 Pro, iPhone 17e, iPhone Air, iPhone 16, iPhone 16e, iPhone 15, iPhone 14, iPhone 13, and iPhone 12, starting from $10,849.30 MXN.
- iPad Apple tablets including iPad Pro, iPad Air, standard iPad, and iPad mini, starting from $10,999.00 MXN.
- Apple Watch Apple smartwatches including Apple Watch Ultra, Apple Watch Series 11, Series 10, Series 9, and Apple Watch SE, starting from $5,499.00 MXN.
- AirPods and Audio Apple audio products including AirPods Pro, AirPods, AirPods Max, and AirPods Max 2, starting from $549.00 MXN.
- TV & Hogar (Apple TV & HomePod) Apple home entertainment and smart home devices including HomePod, Apple TV 4K, and Casa Inteligente (smart home) accessories, starting from $2,699.00 MXN.
- Apple Accessories Apple accessories and third-party peripherals including Beats products, headphones, speakers, cases, covers, chargers, and adapters for Mac, iPhone, iPad, Apple Watch, and AirPods, starting from $89.00 MXN.
- AppleCare+ Extended protection plan for Apple devices that extends warranty and provides unlimited accidental damage repairs at reduced costs, available for Mac, iPad, iPhone, Apple Watch, AirPods, HomePod, and Apple TV. Pricing ranges from $499 MXN (HomePod) to $2,149 MXN (Mac).
- Servicio Técnico (Technical Support and Repair) Apple-certified technical support and repair service provided by technicians with Apple Premium Service Provider certification, covering diagnostics, maintenance, and repairs using genuine Apple parts. Diagnostic reviews priced at $599 MXN.
- Trade In (Device Exchange Program) Device trade-in and exchange program allowing customers to receive credit toward a new Apple device by trading in their current Mac, iPad, or iPhone. Includes dedicated Mac, iPad, and iPhone trade-in programs.
- Compra & Recoge (Buy Online, Pick Up In Store) Online purchase and in-store pickup service enabling customers to buy products online and collect them at their preferred MacStore location nationwide. Promoted as the fastest and most secure purchase option.
- MacStore Pay Proprietary financing solution enabling customers to purchase Apple products today and pay in monthly or biweekly installments, with approval in up to 10 minutes. For purchases above $40,000 MXN, income and address verification required. Rate depends on credit profile.
- for Life Financing Programs (iPhone, iPad, Mac, Apple Watch) Device-specific financing programs (iPhone for life, iPad for life, Mac for life, Apple Watch for life) that allow customers to acquire devices through installment payments on a credit card, with the option to return the device after the financing period (20-24 months) and receive a final payment bonification.
- Get by BBVA Financing Program Exclusive financing program through BBVA offering installment payments on Apple devices (iPhone, iPad, Mac) with the lowest monthly payments available. Customers pay 68-88% of device value at 20 MSI with the remaining 32% in month 21, waived upon device return within 20 days.
- Seminuevos (Pre-Owned Apple Devices via iRenew) Pre-owned and certified Apple device program through iRenew (irenew.com.mx), offering refurbished Apple devices for sale and extending the Apple product lifecycle for Mexican customers.
- Aeroméxico Rewards Redemption Loyalty program partnership enabling Aeroméxico Rewards members to use accumulated points toward the purchase of Apple products at MacStore physical locations. Minimum 3,000 points required and full product value must be covered by points; physical card required.
- Empresas (Business/Enterprise Sales Channel) Dedicated enterprise sales channel accessible via telephone option 3, for business purchasing, volume orders, and corporate financing programs targeting businesses and organizations purchasing Apple products for corporate use.
Quantifiable outcome
- 97 physical store locations across Mexico with certified technical support in each store
- +2 more outcomes
Companies that use Macstore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Macstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Macstore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and flagship.
- Aeroméxico RewardsminorAeroméxico Rewards members can use accumulated points to purchase Apple products at MacStore physical locations. Minimum 3,000 points required. Full product value must be covered by points. Physical card required (not digital app version).
- iRenew (irenis), irenew.com.mxminoriRenew is MacStore's recommended partner for pre-owned/refurbished Apple devices, creating a complete lifecycle solution for Apple customers.
- Apple Inc.flagshipApple Inc. designates MacStore as an Apple Premium Partner (first in Mexico) and Apple Premium Service Provider, granting exclusive rights to sell Apple products and provide certified technical support under Apple's brand and standards. This is the foundational partnership enabling MacStore's entire business model.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Macstore competitors and assessment
Company assessmentDirect peers
- iShop / Mixup: iShop/Mixup is a long-standing Apple Premium Reseller in Mexico operating a large physical retail footprint similar to MacStore. It is the most direct comparable in terms of product mix, customer base, and authorized-reseller model.
Broad incumbents
- Liverpool: Liverpool is one of Mexico's largest department store chains and a major Apple retailer through its physical and online channels. It is comparable as a broad incumbent selling Apple products as part of a wider retail portfolio.
- El Palacio de Hierro: El Palacio de Hierro is a premium Mexican department store chain that retails Apple products both online and in-store. Comparable as a high-end broad-line retailer with overlapping Apple distribution and enterprise/corporate sales.
- Best Buy Mexico: Best Buy Mexico operates big-box consumer electronics stores selling Apple products alongside other brands. Comparable as a multi-brand consumer electronics retailer with overlapping target market and store-based distribution.
- Coppel: Coppel is a large Mexican retailer offering electronics, apparel, and credit-based purchasing. It carries Apple products and competes with MacStore for middle-class consumer electronics demand, particularly through its installment-credit model.
- Amazon Mexico: Amazon Mexico is a leading e-commerce platform selling Apple products directly and through third-party sellers. Comparable as a major online channel competing for the same Mexican Apple customer with extensive logistics and pricing power.
- Mercado Libre Mexico: Mercado Libre Mexico is the dominant Latin American e-commerce marketplace. It competes with MacStore online on Apple hardware, accessories, and increasingly on financing via Mercado Pago's installment plans.
Regional players
- Steren: Steren is a Mexican consumer electronics and accessories retailer with its own store network and online presence. Comparable as a domestic electronics retailer serving similar Mexican consumers, though with a broader accessory and DIY focus.
Emerging players
- Office Depot Mexico: Office Depot Mexico sells consumer electronics, computing, and office equipment with significant overlap in Mac, iPad, and accessory SKUs. Comparable as a multi-channel retailer competing for SMB and consumer technology spending.
Others
- Ingram Micro Mexico: Ingram Micro is a major IT and consumer electronics distributor operating in Mexico. While primarily B2B/wholesale, it shares upstream Apple distribution relationships and competes indirectly for enterprise Apple volume orders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Macstore social profiles
Digital presenceMacstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macstore leadership team
Management profileNumber of profiles
Macstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macstore
What does Macstore do?
MacStore is the first Apple Premium Partner in Mexico, operating 97 physical retail stores and an e-commerce platform (macstoreonline.com.mx) to sell the full Apple product portfolio including Mac, iPhone, iPad, Apple Watch, AirPods, Apple TV, HomePod, AirTag, and accessories. The company also provides AppleCare+ protection plans, Apple-certified technical support and repair services using original Apple parts, device trade-in programs, and multiple financing options including months-without-interest (MSI) and proprietary installment plans.
Is Macstore a public or private company?
Macstore is a private company. It is classified as corporate owned and is currently operating.
When was Macstore founded?
Macstore was founded in 1990. It employs 501 to 1,000 people.
Where is Macstore based?
Macstore is headquartered in Puebla, Mexico, in the Latin America region.
How does Macstore make money?
Five revenue lines are on record. Apple hardware product sales are the primary driver. The others are appleCare+ protection plans, technical support and repair services, trade In / device exchange and seminuevos (pre-owned devices) via iRenew.
Who are Macstore's main competitors?
iShop / Mixup is listed as a direct peer. Broad incumbents are Liverpool, El Palacio de Hierro, Best Buy Mexico, Coppel, Amazon Mexico and Mercado Libre Mexico. Steren is listed as a regional player. Office Depot Mexico is listed as an emerging player. Ingram Micro Mexico is listed as an others.
Does Macstore have an API?
No public API is recorded for Macstore.
What industry is Macstore in?
Macstore's product category is Apple Premium Reseller (Consumer Electronics Retail). Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail. Its NAICS code is 449210 and its SIC code is 5734.