What deSIGNery does

deSIGNery (legal entity deSIGNery Inc., operating as deSIGNery Signs) is a custom printing company founded in 1995 in Phoenix, Arizona, that designs and manufactures promotional graphics and signage products for U.S. businesses, organizations, retailers, manufacturers, and entrepreneurs. Its product catalog spans custom stickers and decals, labels, static clings, vinyl and mesh banners, dimensional letters in more than 8,000 material/finish variations, magnetic products, automotive dealership decals, office products such as appointment cards and calendars, patriotic items, and custom signs including yard signs, aluminum signs, and all-weather posters. Production is built on screen printing and digital four-color process (CMYK) printing using UV-resistant inks, with specialty capabilities including polyurethane domed decals and full-color photographic reproduction on chrome, brushed chrome, white reflective, and polyester substrates.

The company monetizes through one-time direct-to-consumer e-commerce purchases via designerysigns.com and a toll-free sales line, with unit pricing that varies by size, material, quantity, and printing method, free shipping on qualifying orders (including all stickers and labels and most orders over $250), and seasonal promotional discounts. Its go-to-market is direct-to-consumer and organic-only, relying on SEO across five wholly-owned subsidiary storefronts (dimensional letters, static clings, security yard signs, labels, vinyl graphics), social channels (Facebook, LinkedIn, Instagram), BBB accreditation (A+ since 2004 with zero complaints), and peer-review platforms (Google, Yelp). Free in-house design layout services are bundled with orders, and shipments go nationwide to all 50 U.S. states. The company is privately held, founder-aligned around Bill Moore II, has no disclosed institutional investors or funding events, and operates with a headcount in the 11–50 range from a Peoria, Arizona mailing address.

Name

deSIGNery

Legal name

deSIGNery Inc.

Website

https://www.designerysigns.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

deSIGNery provides custom stickers, banners, dimensional letters and many more.

Ownership category

akta.pro rank

Product category

Custom Promotional Graphics

NAICS

Printing and Related Support Activities (3231), Sign Manufacturing (339950)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Custom printing services
• Promotional graphics products
• Vinyl stickers decals
• Custom labels banners
• Dimensional signage letters

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Printed Products Sales: One-time purchase of custom printed stickers, decals, labels, banners, signs, magnets, and promotional graphics. Products are sold in various quantities with pricing based on size, material, quantity, and printing method. The company offers free shipping on qualifying orders and seasonal sales promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

deSIGNery manufactures and sells custom screen-printed and digitally printed physical promotional graphics — including custom stickers, decals, labels, banners, static clings, dimensional letters, magnets, automotive products, signs, and office products — for businesses, organizations, retailers, manufacturers, and entrepreneurs across the U.S. Orders include free design layout assistance and ship nationwide.

Product overview

deSIGNery is a custom printing company specializing in promotional graphics and signage products. The company offers a comprehensive portfolio of print products organized into core categories including Custom Stickers (vinyl, reflective, chrome, specialty materials), Custom Labels (product packaging, food/beverage, industrial), Custom Static Clings (non-adhesive window graphics), Custom Banners (vinyl, mesh, trade show displays), Dimensional Letters (3D wall letters in metal and plastic), Magnetic Products (vehicle magnets, refrigerator magnets), Automotive Products (parking permits, domed decals, dealer stickers), Office Products (appointment cards, calendars), Patriotic Products (US flags, patriotic stickers), Plastic Products (loyalty cards, shelf talkers), and Custom Signs (posters, yard signs, aluminum signs). The company operates primarily as an e-commerce business with design assistance services included, serving over 31,000 satisfied customers nationwide since 1995. Products are available in both screen-printed and digitally printed formats using UV-resistant inks for durability.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Stickers High-quality custom vinyl stickers and decals available in various materials including vinyl, reflective, chrome, and specialty finishes. Suitable for indoor and outdoor applications with custom shapes and sizes. Targeted at businesses, organizations, retailers, manufacturers, and entrepreneurs.
• Custom Labels Professional custom labels for product packaging, food & beverage, cosmetics, industrial, and promotional applications. Printed on various substrates including gold foil, silver foil, white gloss, and BOPP materials. Designed for product packaging and promotional labeling needs of businesses.
• Custom Static Clings Non-adhesive window clings that use static electricity to adhere to smooth surfaces like glass and acrylic. Ideal for temporary promotions, retail displays, and window graphics. Available in one-sided and two-sided configurations. Targeted at retail stores, vehicle window graphics, offices, and seasonal advertisers.
• Custom Banners Vinyl banners for indoor and outdoor use including trade show displays, convention backdrops, sail signs, and event signage. Available in various sizes and printing options including vinyl banners, mesh banners, retractable banner stands, table runners, and trade show backdrops. Targeted at event organizers, retailers, and trade show exhibitors.
• Dimensional Letters 3D wall letters and graphics available in multiple materials including Gemini injection molded plastic, formed plastic, laser cut acrylic, cast metal, flat cut metal, and fabricated metal. Includes over 8,000 variations. Offered via subsidiary dimensionalletters.com with lifetime guarantees on certain finishes. Targeted at offices, retailers, and businesses needing wall branding.
• Magnetic Products Custom printed magnetic products including refrigerator magnets, vehicle magnets, business card magnets, calendar magnets, and custom shape magnets for indoor and outdoor advertising. Targeted at businesses and individuals seeking removable branded signage.
• Office Products Custom printed office products including appointment cards, calendar strips, keyboard calendars, bookmarks, rulers, coasters, and shipping labels for business promotion. Targeted at medical offices, dental clinics, salons, and professional service businesses.
• Automotive Products Automotive dealership products including parking permits, domed decals, mirror tags, dealer window sticker sheets, license plate frames, and automotive service reminders. Targeted at car dealerships and used car lots needing vehicle identification, branding, and promotional products.
• Patriotic Products American flag stickers, magnets, lapel labels, and patriotic-themed promotional items including Made in USA labels, Support Our Troops stickers, and God Bless America labels. Targeted at businesses, organizations, and individuals seeking patriotic-themed promotional products.
• Plastic Products Custom printed plastic products including shelf talkers, loyalty punch cards, membership cards, identification tags, bookmarks, rulers, and custom plastic signs. Targeted at retailers, loyalty programs, and businesses needing durable plastic promotional items.
• Custom Signs Wide range of custom signs including all-weather posters, yard signs, aluminum signs, corrugated signs, door knob hangers, polyethylene signs, and security/alarm company yard signs. Targeted at businesses, security companies, political campaigns, real estate, and individuals needing outdoor signage.

Quantifiable outcome

• Trusted by over 31,322 satisfied customers since 1995
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• dimensionalletters.comcoreOthersSubsidiary website offering over 8000 variations of dimensional letters including foam, plastic, metal (bronze, brass, copper, aluminum, stainless steel), acrylic, and fabricated letters with various finishes and lifetime guarantees.
• static-cling-stickers.comminorOthersSubsidiary focused on static cling stickers and clings
• customsecurityyardsigns.comminorOthersSubsidiary focused on custom security yard signs
• labels-USA.comminorOthersSubsidiary focused on custom labels
• vinyl-graphics-lettering.comminorOthersSubsidiary focused on vinyl graphics and lettering

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sticker Mule: Online custom sticker and label specialist offering made-to-order vinyl products, free design proofs, and fast turnaround. Directly comparable to deSIGNery on core SKUs (custom stickers, decals, labels) and e-commerce-first go-to-market.
• Sticker Giant: Direct-to-consumer custom sticker, label, and decal printer serving small businesses and enterprise with similar use cases (product labels, packaging, promotional graphics) to deSIGNery.
• Signs.com: Online custom sign, banner, and decal retailer offering design assistance and nationwide shipping. Directly comparable to deSIGNery across signs, banners, dimensional letters, and vinyl graphics product lines.
• MOO: Premium custom printing brand focused on business cards, stickers, labels, and promotional merchandise with design services and a design-savvy SMB buyer. Comparable positioning to deSIGNery with a higher-end design-led angle.
• PrintRunner: Online custom printing service offering business cards, stickers, labels, banners, and signage with same-day and next-day turnaround options. Comparable product set and e-commerce buying experience to deSIGNery.
• GotPrint: Online commercial printer offering business cards, labels, stickers, banners, signs, and promotional products at competitive price points. Direct competitor to deSIGNery for SMB custom print buyers.

Broad incumbents

• Vistaprint: Mass-market custom printing incumbent (Cimpress subsidiary) covering business cards, signs, banners, labels, stickers, and promotional products. Overlaps with deSIGNery's portfolio but serves a much broader customer base with templated self-serve design tools.
• 4over: Trade-only commercial printing platform serving agencies and resellers with offset, digital, and large-format output including signs, banners, labels, and stickers. Comparable in production capabilities and product breadth to deSIGNery, with a wholesale-oriented channel.
• PsPrint: Online commercial printing company offering business cards, banners, signs, labels, and stickers to SMBs with online design tools. Comparable e-commerce-first GTM and product mix to deSIGNery.
• Custom Ink: Custom printing retailer known for apparel and promotional products with a strong SMB, group-order, and event-buying motion. Comparable customer segments (SMBs, event organizers, organizations) to deSIGNery with a broader promotional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/deSIGNerySigns
• Facebookfacebook.com/deSIGNerySigns
• LinkedInlinkedin.com/in/bill-moore-ii-04377262
• Instagraminstagram.com/designerysigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deSIGNery