StoneRox
StoneRox is a Canadian privately owned manufacturer of stone veneer products, founded in 2003, that sells lightweight manufactured stone veneer, natural stone panels, screw-on stone, and thin brick through a dealer network across Canada to contractors, masons, homeowners, and commercial builders.
- Company typePrivate
- Founded2003
- HeadquartersStouffville, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What StoneRox does
StoneRox is a privately held Canadian manufacturer of stone veneer products, founded in 2003 by Mike Grace and headquartered in Stouffville, Ontario. The company produces manufactured stone veneer (across seven product lines: Ridge Stone, Cobble Stone, Lime Stone, Newport, Field Stone, Ledge Stone, and Ledge Cobble Stone), natural stone panels, natural stone veneer, screw-on stone, and thin brick for residential and commercial construction. Its core technology is manufactured stone veneer made from concrete/masonry materials with specialized coloring and texturing to replicate the appearance of natural stone, producing lightweight, durable, weather-resistant products that are quicker and cheaper to install than quarried stone.
The company sells exclusively through a dealer and distributor network across all Canadian provinces, directing customers to local suppliers via a "Where to Buy" locator. Dealer customers include masonry yards such as King Masonry Yard, with end users being contractors, masons, homeowners, and commercial builders. Revenue is generated through one-time product sales to dealers, with no disclosed subscription, licensing, or recurring revenue component. Marketing is largely organic, relying on social media (Facebook, Instagram, Pinterest, Houzz), project galleries, blog content, and downloadable brochures.
StoneRox has operated for over 20 years and has received industry recognition including consecutive Greater Toronto Home Builders/UDI Association Member of the Year awards (2006, 2007) and the 2019 Manufacturer/Supplier of the Year award from Building Land Development. The company is founder-controlled, privately owned, and has no disclosed institutional investors, funding rounds, subsidiaries, or M&A activity.
StoneRox firmographics
Firmographics- Name
- StoneRox
- Legal name
- StoneRox
- Website
- https://stonerox.ca
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StoneRox is a Canadian privately owned manufacturer of stone veneer products, founded in 2003, that sells lightweight manufactured stone veneer, natural stone panels, screw-on stone, and thin brick through a dealer network across Canada to contractors, masons, homeowners, and commercial builders.
- Ownership category
- akta.pro rank
StoneRox industry classification
Industry- Product category
- Building Materials - Stone Veneer
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Concrete, Gypsum & Plaster Products (3270)
- akta.pro primary industry
- Masonry Veneer Units (Thin Brick, Stone Veneer) (IMADABAI)
- akta.pro secondary industry
- Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where StoneRox is headquartered
LocationHeadquarters
- HQ city
- Stouffville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
StoneRox business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Stone Veneer Products: StoneRox generates revenue through the sale of manufactured stone veneer, natural stone panels, screw-on stone, thin brick, and related installation accessories. Products are sold through a dealer/distributor network across Canada to contractors, masons, and homeowners.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
StoneRox product offering
Product offeringCore offering
StoneRox manufactures and supplies Canadian-made stone veneer products including manufactured stone veneer (in styles such as Ridge, Cobble, Lime, Newport, Field, Ledge, and Ledge Cobble), natural stone panels, natural stone veneer, screw-on stone siding, and thin brick. The products are lightweight, durable, weather-resistant, and designed for quick installation on interior and exterior walls, fireplaces, facades, and feature walls in residential and commercial projects. Sales are executed through an authorized dealer and distributor network across Canada.
Product overview
StoneRox is a Canadian manufacturer offering a comprehensive portfolio of stone veneer products for residential and commercial construction applications. The product line consists of two main categories: manufactured stone veneer (featuring seven distinct product lines: Ridge Stone, Cobble Stone, Lime Stone, Newport, Field Stone, Ledge Stone, and Ledge Cobble Stone) and natural stone products (including natural stone panels, natural stone veneer, screw-on stone, and thin brick). All manufactured stone veneer products are Canadian-made, lightweight, durable, and designed for quick installation on both interior and exterior projects. The products are distributed throughout Canada including Ontario, Manitoba, Saskatchewan, British Columbia, Nova Scotia, New Brunswick, Newfoundland, and Prince Edward Island.
Differentiator
Problem solved
Functional benefit
Brands
- StoneRox: Primary brand for manufactured stone veneer, natural stone panels, screw-on stone, and thin brick products.
Products and services
- Ridge Stone
- Cobble Stone
- Lime Stone
- Newport
- Field Stone
- Ledge Stone
- Ledge Cobble Stone
- Natural Stone Panels
- Natural Stone Veneer
- Screw-On Stone
- Thin Brick
Quantifiable outcome
- Lightweight products that are easy to install, reducing labor time and costs
- +1 more outcomes
Companies that use StoneRox
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
StoneRox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StoneRox partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights8 records
StoneRox competitors and assessment
Company assessmentDirect peers
- Eldorado Stone: A leading North American manufacturer of architectural stone veneer and complementary products. Directly comparable to StoneRox as a manufactured stone veneer specialist serving residential and commercial construction through dealer networks.
- Coronado Stone Products: A U.S.-based manufactured stone veneer manufacturer with a wide product range sold through dealers. Comparable to StoneRox in product category, manufacturing process, and channel model.
- GenStone: A manufacturer of faux stone veneer and brick panels sold primarily through dealer and DIY channels. Directly comparable to StoneRox in lightweight manufactured stone veneer positioning and channel strategy.
- Cultured Stone: A flagship manufactured stone veneer brand (now under Westlake Royal Building Products) offering a broad portfolio of stone veneer profiles and colors for interior and exterior applications — a direct category competitor to StoneRox.
Regional players
- Techo-Bloc: A Canadian-based manufacturer of architectural paving stones, retaining walls, and masonry products. Comparable as a Canadian hardscape/stone manufacturer serving similar residential and commercial outdoor construction markets.
- Arriscraft: A Canadian manufacturer of stone masonry products including manufactured stone and brick. Comparable as a Canada-based stone products manufacturer serving similar residential and commercial construction channels.
Emerging players
- Realstone Systems: A natural thin stone veneer manufacturer offering real stone panels and tiles for interior and exterior applications. Comparable to StoneRox's natural stone veneer and panel product lines with an emphasis on authentic natural stone.
- Glen-Gery Corporation: A brick manufacturer that has expanded into thin brick veneer products for interior and exterior applications. Comparable to StoneRox's thin brick product line within an overlapping masonry distribution channel.
Broad incumbents
- Westlake Royal Building Products: A large diversified building products manufacturer whose portfolio includes Eldorado Stone and Cultured Stone manufactured stone veneer lines. Comparable as a broader incumbent offering stone veneer alongside siding, trim, and exterior building solutions.
- Boral Stone (now part of Westlake Royal): A large diversified stone veneer brand within Westlake Royal Building Products, offering manufactured stone, natural stone, and thin brick. Comparable to StoneRox across the full stone veneer category with broader scale and resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
StoneRox social profiles
Digital presenceStoneRox financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoneRox leadership team
Management profileNumber of profiles
Profiles3 records
StoneRox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoneRox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoneRox
What does StoneRox do?
StoneRox manufactures and supplies Canadian-made stone veneer products including manufactured stone veneer (in styles such as Ridge, Cobble, Lime, Newport, Field, Ledge, and Ledge Cobble), natural stone panels, natural stone veneer, screw-on stone siding, and thin brick. The products are lightweight, durable, weather-resistant, and designed for quick installation on interior and exterior walls, fireplaces, facades, and feature walls in residential and commercial projects. Sales are executed through an authorized dealer and distributor network across Canada.
Is StoneRox a public or private company?
StoneRox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoneRox founded?
StoneRox was founded in 2003. It employs 51 to 100 people.
Where is StoneRox based?
StoneRox is headquartered in Stouffville, Canada, in the North America region.
How does StoneRox make money?
One revenue line is on record: stone Veneer Products.
Who are StoneRox's main competitors?
Direct peers on record are Eldorado Stone, Coronado Stone Products, GenStone and Cultured Stone. Regional players are Techo-Bloc and Arriscraft. Emerging players are Realstone Systems and Glen-Gery Corporation. Broad incumbents are Westlake Royal Building Products and Boral Stone (now part of Westlake Royal).
Does StoneRox have an API?
No public API is recorded for StoneRox.
What industry is StoneRox in?
StoneRox's product category is Building Materials - Stone Veneer. Its primary akta.pro industry code is IMADABAI, Masonry Veneer Units (Thin Brick, Stone Veneer), with a secondary code of IMAKAHAG, Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone). Its NAICS code is 327991 and its SIC code is 3270.