Proell

What Proell does

Proell is a privately-held German specialty chemicals manufacturer of screen printing inks and functional lacquers, operating under the parent entity Pröll GmbH (headquartered in Weissenburg i. Bay., Germany) for more than eighty years. The company formulates and produces a full portfolio of inks and lacquers for industrial screen and pad printing, with documented specialization in IMD/FIM (In-Mold Decoration/Film Insert Molding) technology, dual-cure lacquers (Norilux), NIR-curing systems (NoriPUR), UV-curing systems (NoriCure), and water-based, solvent-based, and specialty effect chemistries. Production is anchored in Germany with two dedicated manufacturing halls and a central laboratory, supplemented by wholly-owned sales and warehousing operations in the United States (Proell, Inc., St. Charles, IL), Germany and Austria (Pröll Services GmbH), and China (Proell Ink Trading Shanghai), with independent dealer coverage in non-direct territories.

Proell serves B2B industrial customers across multiple verticals: automotive interior decoration (instrument panels, center consoles, functional display bezels using IMD/FIM); industrial manufacturing (beverage crates, white goods front panels, metal printing); consumer electronics (panels, housings, switches); instrumentation and dials (speedometers and gauges); plastic card manufacturing; and medical devices requiring USP Medical Class VI biocompatibility. The portfolio is backed by five certifications (DIN EN ISO 9001:2015, 14001:2015, 45001:2018, 37301, and USP Medical Class VI) plus RoHS/REACH-SVHC compliance, which materially raise switching costs in regulated customer applications. Revenues derive predominantly from one-time product sales of B2B inks and lacquers priced via custom quotation by volume and formulation, supplemented by professional-services revenue from custom color matching using the proprietary ColorCalc software. Go-to-market is sales-led, combining direct field sales through regional subsidiaries with a network of independent dealers; marketing reach is supplemented by participation in major industry exhibitions (Automotive Interior Expo, Fakuma, glasstec, K-Show, LOPEC, SPi-ESMA), technical documentation downloads, and multi-language websites across English, German, Spanish, French, Italian, and Chinese.

Name

Proell

Legal name

Pröll GmbH

Website

https://proell.us

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Proell (Pröll GmbH) is a privately-held German specialty chemicals manufacturer that develops and sells industrial screen printing inks and functional lacquers—specializing in IMD/FIM, dual-cure, NIR, and UV-curing systems—to automotive, industrial, electronics, medical, and card manufacturers worldwide via subsidiaries in Germany, the US, and China plus independent dealers.

Ownership category

akta.pro rank

Product category

Industrial Printing Inks

NAICS

Printing Ink Manufacturing (32591)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industry

In-Mold Labels (IML) (IMALAKAC)

Keywords

• Screen printing inks
• Functional lacquers
• IMD FIM technology
• Pad printing inks
• Industrial coatings

Headquarters

HQ city

Saint Charles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Ink Systems and Lacquers: Proell generates revenue through the sale of specialized ink systems and functional lacquers for industrial screen and pad printing applications. Products include IMD/FIM inks, dual cure lacquers, solvent-based and water-based screen printing inks, UV curing inks, pad printing inks, and emulsions. Revenue is primarily from B2B transactions with industrial manufacturers.
2. Custom Color Matching Services: Proell provides custom color matching services using ColorCalc software, enabling customers to obtain specific color formulations for their applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Proell develops and produces high-quality ink systems and functional lacquers for industrial screen printing and pad printing applications. The company specializes in IMD/FIM (In-Mold Decoration/Film Insert Molding) ink technology, dual cure lacquers, UV curing systems, NIR curing inks, and provides custom color matching services through its ColorCalc software system. Products serve industries including automotive interiors, consumer electronics, medical devices, plastic card manufacturing, and instrument dials.

Differentiator

Problem solved

Functional benefit

Products and services

• Norilux FastCure 1 Dual Cure Lacquer Formable, abrasion and chemical resistant dual cure screen printing lacquer used as protective lacquer or hard coat for first surface protection of products manufactured in IMD/FIM technology using PC and PMMA films. Available in glossy and matt versions. Targets industrial manufacturers in automotive, electronics, and consumer goods.
• NORIPHAN HTR N 093/800 Light Scattering Lacquer White (transparent) formulated screen printing lacquer in the one-component NORIPHAN HTR N IMD/FIM ink range that diffuses punctual LED spots into a homogenously spread light area, serving as a cost-efficient alternative to light management films for automotive interior display applications.
• NoriPUR NIR-Curing Ink System One and two component screen and pad printing ink suitable for NIR curing for decoration of beverage crates and other substrates including PVC, pre-treated polyester, polyolefins, acrylics, polycarbonate, wood, and metals. Designed as a fast-drying ink system for industrial high-volume production.
• IMD/FIM Technology Screen Printing Inks IMD/FIM (In-Mold Decoration/Film Insert Molding) screen printing inks and primer solutions for various substrates and back-molding resins. Used for durable decorative films in automotive interior components including instrument panels, center consoles, and functional display bezels.
• Screen Printing Inks A wide array of screen printing inks available for indoor as well as short and long range outdoor use, covering various substrates and applications. Includes solvent-based, water-based, UV-curing, and specialty formulations.
• Pad Printing Inks One and two-component pad printing inks in best quality for printing on 2D and 3D objects, panels, housings, switches, consoles, and other complex shapes. Designed for industrial manufacturers across consumer electronics and industrial sectors.
• Mirror & Effect Pigment Inks Mirror ink and effect pigment inks including Mirror Ink M3, a climate-resistant screen printing mirror ink. Designed for decorative effects on plastic and other substrates for industrial and consumer goods applications.
• Screen Printing Inks & Matt Lacquers for Instrument Dials Innovative ink and lacquer systems for dial printing including speedometer dials, instrument clusters, and decorative dial printing. Provides high visibility and durable markings that withstand harsh environmental conditions for automotive and industrial instrumentation.
• Screen Printing Systems for Glass NoriGlass highly opaque glass screen printing inks for decoration and functional printing on glass substrates for industrial and consumer applications.
• Screen Printing Systems for Plastic Cards NoriCard laminatable screen printing inks for card decoration. Provides durable, high-quality printing for laminated plastic cards including ID cards, security cards, and similar applications subject to daily handling.
• ColorCalc Color Matching Software & Services ColorCalc database software for managing mixing of recipes and calculation of ink consumption. Contains formulas corresponding to RAL, Pantone, and Proell matching systems. Can be expanded to a complete mixing station with computer controlled ink scale. Custom color matching services using ColorCalc enable customers to obtain specific color formulations for their applications.
• Emulsions (Norikop Diazo UV Polymer Emulsions) Norikop diazo UV polymer emulsions used in screen printing stencil preparation. Complementary consumable for industrial screen printing operations.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Diversified Printing Techniques, Inc.regionalChannel Partner/ Reseller/ DistributorIndependent dealer representing Proell products in the southeastern United States. Located in Charlotte, NC. Contact: Mr. Tony Chaney, Jr. Provides local sales and support for screen printing inks and related products.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sun Chemical (DIC Corporation): World's largest printing ink manufacturer offering a portfolio that includes industrial screen and specialty inks across packaging, commercial, and digital print — broader scale and broader product line than Proell but overlapping in industrial ink segments.
• Sakata INX: Japanese-headquartered global printing ink manufacturer offering offset, gravure, flexo, and screen printing inks — competes in the industrial printing ink space where Proell operates with a broader commercial portfolio.
• Flint Group: Global supplier of inks and printing consumables for packaging, publication, and industrial printing — competes with Proell in industrial and packaging ink segments with much larger scale and broader geography.
• hubergroup: European (German) family-owned printing ink specialist serving packaging, commercial, and industrial printing — comparable heritage (decades-old), comparable regulatory compliance focus, and competes with Proell in specialty industrial inks.
• Fujifilm Sericol (Graphic Communications): Specialty industrial ink brand within Fujifilm's graphic communications division offering screen and UV-cure inks for industrial graphics — overlaps with Proell's industrial screen and UV-curing product range as part of a much larger parent.
• Siegwerk Druckfarben: German-headquartered global printing ink supplier with strong presence in packaging and specialty inks — overlapping with Proell in functional and specialty ink categories, particularly for packaging and label applications.

Direct peers

• Encres Dubuit: French manufacturer of screen printing, pad printing, and digital inks for industrial decoration and automotive interior applications — direct competitor in the European IMD/FIM and specialty industrial ink space.
• Nazdar Ink Technologies: US-based manufacturer of screen and pad printing inks for industrial graphics, automotive, and specialty applications — comparable product mix, geography, and distribution model to Proell, Inc.
• Marabu GmbH: German specialty inks manufacturer producing screen, pad, and digital printing inks for industrial applications (IMD/FIM, automotive, electronics, glass) — direct competitor with highly overlapping product portfolio and customer segments as Proell.

Emerging players

• Teika S.p.A. Italian-headquartered specialty printing ink manufacturer focused on screen, pad, and digital inks for industrial applications — a smaller, regionally focused player with overlapping product capabilities to Proell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Proell-GmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proell