Pintos

What Pintos does

Pintos (legal entity Pintos LTDA, doing business as Lojas Pintos) is a privately-held Brazilian omnichannel department-store chain headquartered in Teresina, Piauí. It serves general retail consumers in the Northeast region of Brazil, primarily in the state of Piauí and adjacent Maranhão. The company operates 9 physical retail locations spanning flagship magazine stores, specialty formats (Pintos Calçados for footwear, Pintos Outlet for discounted merchandise), and a distribution center (CD 02 on Av. Zequinha Freire) across Teresina, Timon (MA), and Parnaíba (PI). Its operating geography is explicitly regional, with no global footprint claim.

The company's product portfolio is organized across four main categories: Casa (Home — bedding, appliances, electronics, furniture, household utilities), Kids (toys and baby products), Moda (fashion — accessories, footwear, apparel), and Tecnologia (technology — gaming, computing, mobile phones), with branded smartphone availability from Apple, Samsung, Xiaomi, and Motorola. Technology infrastructure comprises a standard e-commerce storefront at pintos.com.br with a "Compre e retire" buy-and-collect service, an integrated WhatsApp customer-service and sales channel, and an online installment-payment system (boleto.pintos.com.br). No mobile app, public API, or AI/ML capabilities are disclosed.

Pintos's business model combines general-merchandise retail with embedded consumer finance. Revenue is generated through physical and online sales of merchandise priced from R$6.90 to R$6,999 (with installment options of 2x–12x), supplemented by two proprietary credit products: Carnê Pintos, an in-house installment program allowing interest-free payment up to 12x (minimum installment R$30), and Cartão Pintos, an annual-fee-free store-branded credit card. The company functions as both retailer and credit provider, targeting middle-income consumers in a region with limited access to flexible installment credit. Ownership, headcount, and financial performance are not publicly disclosed.

Name

Pintos

Legal name

Pintos LTDA

Website

https://pintos.com.br

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pintos is a privately-held Brazilian omnichannel department store headquartered in Teresina, Piauí, operating 9 physical stores and a distribution center across Piauí and Maranhão alongside an e-commerce site. It serves general consumers with home goods, electronics, furniture, fashion, and technology, financed via its proprietary Carnê Pintos installment credit program.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

General Merchandise Retailers (455), Shoe Retailers (4582)

SIC

Retail-Variety Stores (5331), Personal Credit Institutions (6141), Retail-Shoe Stores (5661)

akta.pro primary industry

Merchant-Branded Installment Financing (Retailer Private-Label) (FSAKAFAA)

akta.pro secondary industry

Private Label / Store Credit Cards (FSAKABAC)

Keywords

• Department store retail
• Omnichannel retail
• Installment credit services
• Home goods retail
• Consumer electronics retail

Headquarters

HQ city

Teresina

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail merchandise sales: Physical and online retail sales of home goods, electronics, furniture, clothing, footwear, baby products, toys, and appliances across multiple categories.
2. Carnê Pintos installment credit: In-house installment credit program allowing customers to purchase on credit and pay in installments up to 12x without interest. The store acts as both retailer and credit provider.
3. Pintos credit card: Store-branded credit card (Cartão Pintos) for purchases with facilitated installment options, annual fee-free with pre-approved credit for eligible customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pintos is an omnichannel regional department store chain selling home goods, electronics, furniture, fashion, footwear, baby products, toys, and technology products through 9 physical stores and a complementary e-commerce website in northeastern Brazil. The company supplements retail with proprietary consumer credit services — the Carnê Pintos installment payment program (up to 12 interest-free installments) and the store-branded Cartão Pintos credit card — extending consumer financing alongside merchandise sales.

Product overview

Pintos is a Brazilian omnichannel retail department store operating under the tagline 'Impossível não comprar' (Impossible not to buy). The company operates both physical retail locations and an e-commerce platform, offering a diversified product portfolio across four main categories: Casa (Home - including bedding, appliances, electronics, furniture, and household utilities), Kids (toys and baby products), Moda (fashion including accessories, footwear, and clothing), and Tecnologia (technology including gaming, computing, and mobile phones). Pintos provides complementary financial services through its Carnê Pintos installment payment system. The retail operation serves customers primarily in the state of Piauí, Brazil, with multiple store formats including flagship magazine stores, specialty stores (footwear, outlet), and distribution centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Casa (Home Goods Department) Home goods retail category encompassing bedding and bath linens, home appliances (air conditioners, washing machines, refrigerators, kitchen appliances), consumer electronics (TVs and audio), furniture (bedroom, living room, office, dining), and household utilities. Targeted at regional consumers furnishing or maintaining their households.
• Kids and Baby Products Department Toys and baby care retail category including toys across multiple sub-types and baby products spanning feeding, bathing, nursery, maternity, strollers and car seats. Targeted at parents and families.
• Moda (Fashion Department) Fashion retail category covering accessories (travel accessories, wallets, backpacks, sports accessories), footwear (boots, sandals, sneakers, dress shoes, slippers, athletic shoes), and apparel (tops, pants, shirts, underwear, socks, fitness wear, beachwear, pajamas). Targeted at general consumers.
• Tecnologia (Technology Department) Technology retail category including gaming peripherals (controllers, mice, chairs), computing products (desktops, notebooks, tablets, printers, accessories), and mobile phones/accessories (Apple, Samsung, Xiaomi, Motorola and related accessories). Targeted at consumers purchasing personal technology goods.
• Carnê Pintos Installment Credit In-house store credit and installment payment program that enables customers to purchase merchandise on credit and repay in interest-free installments (up to 12x, minimum R$ 30.00 per installment). The retailer acts as both seller and credit provider, with billing managed through its online portal. Targeted at consumers who need installment financing for higher-ticket retail purchases.
• Cartão Pintos Store Credit Card Store-branded credit card offered to customers with facilitated installment payment options for purchases; annual-fee-free with pre-approved credit for eligible applicants. Targeted at consumers seeking a recurring store-issued credit instrument.
• Pintos E-commerce Platform Online shopping platform allowing customers to browse, select and purchase the full Pintos product catalog through the pintos.com.br website, with home delivery or in-store pickup options (Compre e retire), and integrated WhatsApp sales/support. Targeted at regional customers preferring online purchasing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Magazine Luiza (Magalu): Brazilian multi-category department store and e-commerce platform with proprietary MagaluPay and 'Magalu' credit card. Closest direct comparable to Pintos' multi-category retail + private-label credit + omnichannel model, but at national scale.
• Casas Bahia (Via): Major Brazilian multi-category retailer historically focused on home goods, electronics, and furniture with deeply integrated consumer credit (Casas Bahia card, 'parcelado sem juros'). Direct comparable on the retail-plus-credit model Pintos operates, though at national scale.
• Lojas Americanas: Long-standing Brazilian multi-category department store ('magazine' format) with Americanas Mais credit and nationwide store network. Closely aligned with Pintos' multi-category retail and in-house credit approach, even though currently undergoing restructuring.
• Ricardo Eletro: Brazilian multi-category retailer historically focused on electronics, home appliances, and furniture with proprietary credit. Closely mirrors Pintos' electronics/appliance-heavy assortment, though the brand has undergone restructuring and currently operates at reduced scale.

Regional players

• Insinuante: Regional Brazilian multi-category department store chain headquartered in Bahia, with similar 'lojas de magazine' retail format and installment credit offerings. Most direct regional-peer comparable to Pintos' operating model, though concentrated in Bahia rather than Piauí/Maranhão.

Broad incumbents

• Leroy Merlin Brasil: National home improvement and furniture retailer. Competes with Pintos in the Casa (home goods, appliances, furniture) category but does not offer the same breadth of fashion/electronics or proprietary consumer credit.
• Lojas Renner: Largest Brazilian apparel retailer. Overlaps with Pintos' Moda (fashion, accessories, footwear) category but operates as a pure apparel/fashion specialist without the multi-category breadth or consumer credit offering.
• C&A Brasil: National apparel and accessories retailer. Overlaps with Pintos' Moda category but is a fashion-only specialist without multi-category breadth or own credit program.

Emerging players

• Fast Shop: Brazilian electronics and home appliance specialty retailer with proprietary credit card and installment programs. Comparable on the consumer-credit-plus-electronics angle that overlaps with Pintos' Tecnologia and Eletrodomésticos categories.
• Mobly: Brazilian online-first furniture and home goods retailer. Competes with Pintos' Casa / Móveis (home and furniture) assortment via a digital-only model with no physical stores — represents the digital-native threat to Pintos' physical-store-heavy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lojaspintos
• LinkedInlinkedin.com/company/grupopintos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pintos